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5 Ways Speaking Can Help Grow Your Acupuncture Practice



So today let’s talk about five ways that speaking can help you with growing your practice.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Billionaire Warren Buffet has said that this skill is something that can help raise your value by 50%, and is a skill that any person who is running your business should learn. So it can also help you grow your acupuncture practice and without having to always be constantly posting on social media or spending money on ads or seo.

So this is Chen Yen, your 6 and 7 figure Practice Makeover Mentor at introvertedvisionary.com and your host for the AAC live show. So today let’s talk about five ways that speaking can help you with growing your practice. So that way you have an avenue that helps support you bring in a consistent flow of patients you enjoy working with.

Now, the first way to use speaking as an avenue of growing your practice is to set yourself apart. So when you speak, people will get a better sense of what it’s like to be in your presence and especially when acupuncture is something that’s such a hands-on experience and people are wanting to know what kind of a practitioner this person is and what they’re like when they’re in front of you.

When you’re in front of them, then they can suss that out. So much better than any kind of a written post or marketing or ads or anything else like that. They might see online because they get to see you and experience you and see if they resonate with you. Also. By educating more people about how you can help them, it sets you apart from other acupuncturists who may not do that.

And so I would say that, and from all the different I’ve talked to thousands of practitioners at this point. acupuncturist and other holistic health practitioners, and of all the different approaches that I hear from them about what’s working, what’s not working in their practices, hands down, speaking still one of the fastest ways to, and most effective ways to grow a practice without having to always be Constantly feeling like you need to be doing all sorts of song and dance and think things for marketing

And when it’s also the, it feels it has one of the highest impact of all the different kinds of marketing approaches because one of the reasons why people may not be coming to you yet is because they don’t really know about you and they don’t really know the scope of what you can help them with.

Have you noticed that many times, even if people do understand that acupuncture can help? Many times they just associate acupuncture with pain, and that’s about it. So when you’re able to educate them about much more beyond what they likely know, acupuncture can help with, and you’re more likely to.

Be someone they’ll think of when they have a certain kind of issue or when their friends or other people they know have the issue, they’ll then they’ll think about you. So it totally sets you apart. That’s the first way speaking can help you with growing your practice faster. And the second oh, and also the other thing too is that it’s also a way for you to get known and recognized in your community as a go-to acupuncturist and amongst your peers.

When people just see you in a different limelight when you are speaking. For example, if you were a guest speaker at a particular organization, they don’t, it’s not if you were to advertise or post on social media. It’s Hey, I’m here. I’m here. It’s a different kind of a feeling because when you actually show up and speak, people automatically already see you as a go-to expert.

So it’s such a great way to, to get known and recognized in, in your community as a go-to acupuncturist. The second way speaking can help you with growing in your acupuncture practice is by helping grow you more personally and professionally and, business, having in your own business is one of the best personal development tools we could ever have on ourselves, for ourselves.

Have, do you agree? Have you noticed that? It will, having a business will put a mirror up to your triggers. , it will put a mirror up to your insecurities. It will put a mirror up to your inner strength as well. And speaking is a reflection of that. I. And also how clear you are about your vision and what what really aspires you to have this practice and be able to communicate how you can help people and communicate that effectively.

I know that for the longest time I used to hide. I used to hide behind mainly writing because I felt very inadequate when I would speak. In fact, when I was little and it came from this experience that I felt was traumatic when I was little. So my dad’s a PhD, research scientist, engineer, so very left brain, very analytical, and When you’re younger when I was about eight years old Sunday mornings, I used to dread when other I used to think, oh gosh, I’m so jealous of other kids, because when the Sunday paper would come, I imagined that other kids would get in.

They get all excited about reading the comics. And every Sunday my dad had me do a current event talk and I hated it so much. , I did so much that because I would always be in tears. My dad was very strict and he would critique me in the style that he felt was best. And it was very, left brain analytical just, and not my style.

Totally. And I would just cry and I would feel like when I grow up, I will never. Speak in front of an audience if I could help it. And over the years I would feel a lot, a big sense of dread come over me when in class we would be asked to present. I felt like I had to I felt like if it wasn’t perfect, then I would get criticized and I would feel really bad about myself.

And but then also, I would blank out. So even as I got older and I thought, okay, I could do this right and because one of the reasons why I decided to speak and educate is because I like to teach. As a little kid. I would grow up in my I would grow up, I would bb in my neighborhood, and the funnest thing for me was to.

The, these worksheets for my third grade teacher and then end up giving them to, to all the people I was, the kids I was playing with. And that was my sense of fun as a kid. And so the, because I’d love to teach, I ended up deciding, you know what? I would love to learn this. I would love to learn how to speak and help more people, reach more people at once.

But I used to blank out a lot. and I would literally say things that didn’t make any sense when they came out of my mouth and my face would turn red. I would feel so livid. I would want to hide under a rug. And, but and I felt judged like. , all the eyes were on me. And but if I am, if I was able to, the reason I bring this up is if I was able to go from that to now being invited to speak nationally and even internationally, then you can too, and it doesn’t.

Have to feel intimidating and each level of growth as you speak is you will grow your ability to be very concise and impactful and engaging and inspiring, and it is a skill that no one can take away from you and to the extent that you grow. this yourself personally. This way, it’s going to help you with growing in your business too, without you even realizing it until one day you look back and you realize that, that you start to attract people who you enjoy working with.

Have you ever felt like of all the people you work with currently, the people you absolutely love working with, you would love to work with more of those people. Have you ever felt that way before and. , when you are able to sharpen your saw with speaking you, you will naturally start to see that more and more people who are more in alignment with you will end up being attracted to you.

And it’s such a different feeling than just helping everyone and then having people who may not be as much in alignment. . And the third, and by the way, I also wanna say , at the beginning of this I mentioned that Warren Buffet and billionaire has said that speaking is one of the, like num, it taught a nu a one skill that can really increase your your value so much.

And, he also had, when he first started speak, , he actually ended up he did this Dale Carnegie course thing, but he actually ended up dropping out of it because he just wasn’t very like, . It wasn’t his second nature, a second nature kind of thing for him. It’s not like he was great at it and he got nervous and that kind of thing, and it took him the second round and it’s, you’re not alone with it.

And at the same time, the, those of us who feel like we have a voice and. And we want to share something really awesome and amazing like acupuncture, Chinese medicine with people. Then it, as we grow this way, we’re gonna just help more and more people. Third way speaking can help you with growing your practice is this.

, it’s to, you’ll be able to reach more people at once instead of feeling like you need to network or one-on-one or which can also be good. But then you could be, imagine reaching 20 people at once, or 50 people at once, or even a hundred people at once or more. And this could be virtual or it could be in person.

So for example, for myself, I feel. What it can feel less intimidating when you’ve got, a bunch of people listening to you virtually compared to in, in person, a huge dorms room in person, right? So you could find what feels comfortable for you and start there. And then as far as, what’s really cool about this is that you could, it’s one of the few things.

When you’re marketing your acupuncture practice, you could say something once and then repurpose it in different ways. So for example let’s just have a look at even social media. So if you were, if this is a platform that you have an interest in also supporting you with growing your. Did you know that most of the platforms are going more towards video?

For example, Instagram, their executives came out more recently and had said that we’re going towards video in the upcoming years. And what this means when they say that is that algorithms will favor if you favor you if you do video and. Similarly before Instagram had, their executives had years ago they had brought up, this is going to be primarily a video platform.

And so if you are not interested in doing video, for example on social media, that might be okay for now, but down the. , you’re, you will likely not get the kind of reach that you’re used to getting right now without doing some kind of video or unless you wanna be spending money on ads. And so if you were to do a video, the good part about it is that you could end up repurposing that.

So the video could be, Put on other platforms. For example, if you do a video on Instagram, you could put it on Facebook. You can also put it on YouTube so it, you can end up expanding your reach with just one video. You could also put it on your website. You could also. , email it to your patient base.

And so there’s so much that you could do with that one video, plus that video can be turned into something that’s written, for example, a blog article or you get published somewhere and in a paper or some kind of publication where people are reading about you and learning about you. So there are many ways where you could just take one video.

Do the work once and then everything else ends up getting distributed to, to share about your practice. To promote about your practice, so you don’t have to do that work many times. Now it, you can’t do it the other way around. You can’t go from writing to. You can’t do it writing to video, but then you would need to hire either somebody to say the things for you, , or do some kind of animation, which requires you hiring also or paying a additional money for that kind of thing.

So it’s harder to go from written to video, whereas it could go from written to video to written, and so many different aspects of where you create one asset and you can use it over and over again in different ways. . So now the fourth way to use speaking to, to grow your acupuncture practice is to.

Communicate more effectively to your potential and existing patients and clients? It’s interesting because we have clients who come to us because they would love to educate more people in the community and get known and recognized as a go-to acupuncture clinic. And then as they’re working with us to for example we help them get their.

A talk dialed in a signature talk that they feel really good about and that people wanna hear about. And then we help ’em dial that in. We also help them with getting booked and invited to speak. And then also be, be attracting patients from what they’re saying too. And in this process it’s always fascinating to me that sometimes people don’t even get to speak yet, and then they’re already really busy with patients.

We had an acupuncturist client of ours. This happened too recently actually. So we got started pretty early on in this process and he didn’t even get. Be speaking. He’s oh my gosh, my, my practice is so busy. It’s already doubled. And it, and it’s when you can communicate more effectively to your potential patients or clients in a such a way that it lands for people, then it, they’ll get it and they’ll actually come and see you or they’ll refer, and , according to Ted, Ted Talks the curator Chris Anderson.

So he said, as a leader or as an advocate, Public speaking is a key to unlocking empathy, stirring excitement, sharing knowledge and insights, and promoting a shared dream. And as an entrepreneur, as someone who owns your own practice, it’s one of the most. Important skills to, to have so that you could share your dream, your share your vision, share your excitement in an inspiring way to people so that more and more people are help.

More and more people are part of your also a part of your vision. And then love to also come and get treated by you too. And Being able to do this effectively, speaking effectively is one skillset that can help you achieve all of those results that we just talked about. And so it’s like he talks about how it’s like a superpower, to share your ideas and accomplish your dreams, and also offer your services.

So the fifth way speaking can help you with growing your acupuncture practice is to bring more patients in the door and even another stream of income. So we, when we know, when we think about this in terms of speaking for one, there’s one thing to just educate people and it’s another to. , educate and inspire new patients to come from it.

So it’s a very different skillset, which is why a lot of our clients come to us for help with this. And then as far as speaking can end up bringing patients in if you have a a way, a system that supports like what you’re saying, for one, that inspires new patients to come from it, and a system in place that supports them coming in.

Even after the talk itself. And also it. Bring in other streams of income. Why? Because you could offer other kinds of things. You could offer supplements, herbs, products, other services. You could also offer things like some of our clients are offering acupuncturist, clients are offering an automated online course.

Have you ever thought about that? Where do you ever say the same things over and over again and you end up feeling like. are a broken record sometimes and you don’t mind that, but then it still takes up a lot of energy and then it’s not like everything always, like your patients don’t always remember everything you share with them.

So what if you could put it together in such a way that helps them? And be able to understand in their own time and listen to it in their own time, they can benefit from it. And your, it’s it’s not just your patient base, it’s also beyond your patient base too. Imagine all the people who are too far to drive to see you.

They can actually benefit from what you’re teaching them, and it can help them with their health. How good would that really feel? . So then you could offer automated online courses and you could charge anywhere between, we have clients charging anywhere between, it could be, $50 to hundreds of dollars to even a thousand dollars or more.

It just really depends on what topic it’s about. And it could be for the lay public audience. It could also be for other providers. Have you ever thought about how all the things that you figured out over the. That it could really benefit other acupuncturists or practitioners, whether it’s clinical side of things, whether it’s workflow efficiency, whether it is with marketing your practice.

There’s certain things, maybe something very key that you figured out and you could make that available as an automated online course or and you can, it can also, PDFs or that kind of thing and sell it, right? And or you could offer group workshops virtually or group programs virtually.

And so there are many ways that you can end up bringing another stream of income beyond just seeing patients. And how do you get the word out about it? How will people know about you and sign up for your automated online course, for example? That’s where you can use speaking as an avenue to educate people about.

And also develop a connection with you. So they feel I would love to, to sign up for this automated online course and of yours. So that’s just one example. And so speaking can help you with Growing personally and professionally and help you become more confident and also communicating effectively your vision, your aspirations, and can help you bring in another stream of income plus more patients, consistent flow of patients into your practice.

. If you are at a place in your practice where you’re at a plateau and you would love to, to have it grow in such a way that feels like it’s more an ease and flow and or you would like to explore this as an avenue of growing your practice, cuz you just, you’re bubbling up inside where you feel like, oh, this is something that, that I’ve been wanting to do and I want to share acupuncture and Chinese medicine with more people and then, but you’re not really sure how to get going, how to get things going so that you get invited at places to speak and then also be able to attract new patients and another stream of income from it.

Then feel free to go to introvertedvisionary.com. So feel free to go to introvertedvisionary.com and till next time.