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2022 Marketing Trends for Acupuncturists


And today we’re going to talk about the top marketing trends of this year and the, I think you’re going to be quite fascinated by some of the things I’m going to be sharing with you.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

I think the acupuncture profession that you need to know about and pay attention to so that you can apply it to your practice, to have things be most effective for you and not waste time on things that are already going in the other direction of. Likely you’re going to be working as well. So this is Chen Yen, 6 ADN 7 figure, practice, makeover mentor at introvertdivisionary.com your show host.

And today we’re going to talk about the top marketing trends of this year and the, I think you’re going to be quite fascinated by some of the things I’m in. I’m going to be sharing with you. And I would love for you to type in the chat. Where are you watching this from? What are you curious about with trends and that week I can look at this and help you the most.

So the number one trend that you’re going to see an upcoming years and including this year is AI and its effect on how Things will be easier to write things like content, blog articles and things like that. Where, for example, did you know that with AI? They have even the ability to pull the, a blog article topic on something that you may want to write about that they can pull from online, different articles and everything, and then reorganize it into a blog article and then pop it out on the other.

So things like that are going to become more prevalent and available, making it easier for you to share things that are educational and helpful for your potential patients and existing patients. Another thing is that there you’ll probably notice that the. Voice search will become more important as well.

So there are some statistics on this and in that voice search continues to grow and will be. And I, and what guests, what platform is and a platform for you to pay attention to? Because one place that if you are, or one thing that if you would like to be getting more patients in the door and getting the phone ring more one avenue to help support that online is by getting on the top of search engines through.

Google reviews and Yelp reviews and then sites like Healthgrades, for example, why is this it’s because then if you have a bunch of five-star reviews and more of them than your competitors in the area, then you start to pop up on top of the search engine. And there. Now I hear a lot of things from acupuncturist about how, oh, I don’t like Yelp and I, and stories about how, oh people take reviews.

Y’all takes reviews down if you don’t pay for the service. So this is the thing you don’t have to pay for. Yeah, hope to be getting lots of reviews. You just need to have a systematic way of attracting those reviews. In fact, there’s actually an automated software that helps support getting those reviews.

And if you would like that, you can message private message me or send me an email, go to our website@introvertedvisionary.com and then just contact us. And then I’ll, I’m happy to share that resource with you. And the, that our clients have been using, actually it’s introduced to it by a client of ours who, in terms of what software we’re recommending now.

And we checked it out. Cause she, she said, oh, this is really good. And then we checked it out and it’s very reasonable and it can help you with getting found more online. So it’s the key is being consistent with getting those reviews. But how does this tie into to voice search? So for example, There will be progressively more opportunities for voice search dish to be effecting things.

For example Yelp has voice search and then including Amazon Alexa, Google home, you can end up basically it has a major influence on voice search Yelp and You know what users can just ask Alexa for the kind of business in the local area or the best kind of acupuncture practice in the local area through voice search.

So if you don’t currently have that optimized, then consider having that optimized so that you are able to get potential patients that way without having to spend a dime. And the, as we look at the growth with. Things like AI and automation, one of the things that will become more and more important is your uniqueness factor, because when things are easier to share and get the word out, that means you have more competition.

In a way. And so then if the market’s more saturated, then it is even more important for you to, the good side of it is that it’ll save time and, but in the but the downside of it is that. There’s just more saturation of people doing it. And so then how do you stand out from other acupuncturists in your area?

What really differentiates you? How are you communicating that effective? A lot of acupuncturists who reached out to us for help often struggle with that. And it is directly reflected in their patient numbers and income, even though they might not think it’s really that big of a deal. They’re like, oh, I know.

So the, that is really important as you look at the coming years and this year you’ve been to as far as how do you step more into your uniqueness factor and really own it and be able to share it in such a compelling way that, that people get it and appreciate your unique, what you uniquely bring to people aside from just, oh yeah.

I can help you through acupuncture or Chinese. So the other thing is that also online courses because of the whole I know how many of you would love to have a way of bringing in another stream of income and be able to reach more people at once through something like an automated online course go and have them try it.

Yes or no, if that’s, you let’s see. So yeah, so the Online courses and consuming things online have become more and more popular, especially because of what happened with COVID and people being more used to things virtually. And so people are more comfortable with it virtually, but But then it’s going to be even more important now than then prior to COVID because again, we talk about more people doing it, right?

Because back in the day, for example, we had clients back in the day where there was much a lot less competition because they got started on an early even before COVID and but now things are becoming more saturated. And so if that’s the case then you, if you want to be successful with offering an online course and bring in another stream of income through that, cause imagine, having something automated that could be, bring you an extra few hundred dollars a month or an extra few thousand dollars a month or an extra $10,000 a month.

Would you like that? How many of you liked that? It’s totally doable still, but it’s going to become more important at it being good quality and it’s solving a practical issue, that doubt a practical issue. So what’s less helpful is just overall about Like how Chinese herbs are great. And, or even the idea of someone was approaching me and saying that they wanted to do something around longevity and they tried to put it up an online course and it wasn’t really selling.

And so how, what have a practical issue right now does that, what he teaches about longevity help with the. The person’s whoever’s interested in it. They’re practical issue right now. How does what you teach really into longevity, help with someone’s likely practical issue right now.

Okay. So now let’s talk about what else to pay attention to so that you can apply this to your practice and be ahead of other acupuncturists who aren’t listening to this. One other thing, trend that you will start to see more and more is that people will Open their emails less than in the past.

So if you’re using email as an avenue to stay connected with your patients, then you might notice that habit, but does that mean, oh, you should go and start. Emailing people. No, because email is still one way that it’s like where you truly have that connection with that patient through one, one way. And you have their email.

Whereas if you were only communicating with potential patients or educating them through things like social media, like Instagram or Facebook or YouTube, you don’t have. There or even a Facebook group you might think, oh yeah, they’re in my Facebook group, but what happens if Facebook or Facebook decides to change what they allow you to.

Tomorrow or what happens for example, and this did happen where things were screwed up earlier this year in terms of Facebook for a day or something, it’s then you panic, you don’t have a way of being able to stay connected with your potential patient base or patients.

So it’s still really important for you to stay connected with your potential patients and patients through email for that reason. However, because you’ll also likely see that less people will be opening up their email and then consider going on to other platforms too, like other avenues of building community, whether it be reaching people, whether it’s, it is things like Instagram or other kinds of avenues as well.

And then there’s also, I’m going to talk a little bit about the writing on the wall for certain platforms and things. In every stage of, and by the way, if you like what I’m talking about right now, you can go to. Introverted visionary.com and get access to six and seven figure practice make-over tips.

And also we give out free templates and at training as well to, to those of us who are connected with. And you can also check it out, but just directly on, on the website with what applies to you, if you’re finding what I’m talking about today, helpful and wanting to stay in the loop with updates as well, with marketing trends and different things.

Cause you know, you possibly, you can’t possibly keep up with these things. You’re busy seeing patients. So let’s talk a little bit about the writing on the wall. So the. What is writing on the wall right now, as far as the platform, let’s talk about first about what are the three there, actually, I would say three and then four, four phases of any platform.

What are the three or four phases of any platform? And when I say platform, I need a way to get the word out. For example, whether it’s Twitter, whether it’s Instagram, whether it’s Facebook, whether it’s YouTube, it goes through a few key phases. Typically, number one is the new phase. That’s when it starts getting out there.

An example of that was tick-tock where that got started, and then people were hopping on it, trying to check it out. And that was like a big hype and everything. Then number two comes the adaptation phase and in adaptation phase, what happens there is then people start to that, the adopt to it more.

And then third phase. Is saturation. So that’s when there’s more saturation of people on that platform. And then number five, I’m not sorry. Number four, the fourth phase is dying down, or they might still be around. So if you look at platforms like Twitter, if you look at platforms like MySpace, I was just thinking about that, the other right.

That’s what exactly what happened. And so there’s writing on the wall with one platform that many of you are using and perhaps even using to watch this right now. And I’ve been calling this for years, even before, before this year I was bringing it up. I was bringing it up like a few years ago. I was saying, writing’s on the wall right now.

And it continues to be down that trajectory. My, I believe that the writing is on the wall in terms of the amount of Rachel get for the efforts you’re putting in. And, or even if you’re spending money on the platform, same thing, right on Facebook and the, where, first it was where it was newer.

And then everybody got on it. And then, Then the groups you used to be able to not groups, but the Facebook business pages, you were able to post on there and most people would see it. But then they started, it started becoming more of an ad platform. And so you would have need to pay for ads or a post on your personal page for it to be seen more.

But now even as are costs are skyrocketing because of things with IRS. And there’s also if you’d notice, even as you go through your Facebook feed, notice that how many different ads are through your feed compared to in the past, when you first started, like you can’t even sometimes see your own friend’s feed feeds as much as you.

So it’s it’s in the direction of, will this die down or will, will it stay around? And so what to do about something like this is that this is where it’s helpful to know the trends that I’m sharing with you right now. And then be on other big, be diversified on other platforms.

For example, Instagram is a better platform at the moment. If you want more organic reach ads platform, it can still be better on Facebook at the moment. But again, I say, I feel like the writing’s on the wall and continuing to be. But the important thing about this is not about just, I need to and by the way, like this, if you’re liking the things I’ve brought up so far today about the AI thing about the even marketing trends about the.

The platform thing and trends, right? So the idea is not to just jump onto a different platform and then start feeling really lost and feeling oh my gosh, do I always have to be getting to know another platform or to hire someone and have to pay more money on this thing? And the key.

Is to an any platform. How are you being clear about what is unique about you and your practice and Being able to convey that in a compelling way. And one of the things about so that it doesn’t matter which platform you end up being on. Cause that’s why people who are actually good at this.

It doesn’t matter what platform, it, they will still always be good at it. And then people who struggle with it, it’s like maybe they just think it’s a platform thing. And one thing that is, it has been a trend and is continued to be a trend is, and even Facebook some of their highest like in, in high positions and Facebook owns Instagram, right?

So they were talking about how video is going to be one of the most. Like it’s mainly going to be video platform and even Instagram, they, the, they had made an announcement about how they’re moving more towards having more video on the platform. And so what that means is that it’s you being able to get the word out in a way that allows people to resonate with you more than just a fleeting social media posts, if you’re going to do things on social media will become more important too.

And I know how it is because I used to be very self-conscious about being like doing a video or being on camera, things like that, but it’s, I could totally relate to that. And it doesn’t mean that you have to be super polished or anything because you could still be just being yourself and sharing what you know, and be endearing that way.

Even if you don’t feel like you have it all together, or even if you feel like you’re. The other thing that in terms of with trends is that another aspect of marketing trends to pay attention to is even just who you might want to focus on helping more or to talk about to help more.

And perhaps you have a general practice, but are there certain kinds of health issues that you could talk about more? In terms of wanting to help more people relate it to that. And so it’s helpful to follow trends of what is happening out there in the world related to that. One of the most impactful things that has happened?

I don’t know about it’s not, I don’t feel like it’s, I wouldn’t say it’s in a good way, necessarily impactful, but did you know that more than. A hundred thousand people died of drug overdoses in a 12 month period. This is ending in April, 2021, and it shattered a previous record for the most ever recorded one year period.

And if to put it in perspective, I, the number of COVID deaths, for example, in 2020, with 350, 2000, right? So that’s still like the drug overdose kill be killed being a doc, having died from that. Very high isn’t it. So this is in the U S the stats that I’m showing you, that I’m sharing with you from the U S so the question is, and, I follow Vedic astrology is sacred sciences of astrology, and they’re actually paid people like when president Reagan followed astrologers and a JP Morgan he often said that millionaires.

Don’t you need astrologers billionaires do. So in any case follow Vedic, astrology, and it’s talked about how, that drug issues in, in this country will likely. Be growing in upcoming years. And and so how can you play a role in really helping with that issue that is, is going to likely continue to grow.

And unfortunately, And the other thing is that mental health issues, and many of you may have seen this within your practice as far as the an increase in mental health issues. So think about how could you play a role in that, or maybe even differentiate your practice with bring up to people that’s an area of focus for you, because there are a lot of people who need that help right now and also coming up as well.

So one final thing that I would like to share in terms of. Trend wise, this is not so much a per se, a marketing trend, but I it’s there’ll be a global shift trend that will likely affect. Each one of us and which is this talk of there’s going to be, there’s like very likely going to be some shifts coming economically and even in financial currencies and things like that.

So just stay tuned for what might happen with that and be on top of things like that, because it can affect you. And it’s good to. Be updated and your patients too. So now everyone and including me. These are just things to pay attention to as you practice this year and continue to.

If you would like six and seven figure, practice and make over tips and free templates that can help support growth in your practice, then you can go to introvertedvisionary.com or if you feel like you’re at a plateau in your practice and are wanting help with growing. Because you can go there to, and request to chat with us.

One of the benefits that we have is being able to see the insights of practices that are working and in terms of what’s working for them and what’s not working for them. And then bring that to you in your practice. So to shortcut things so that you’re not having to. Try to figure this out and what will work best and and then feel bogged down by having to do all this stuff and not having enough time to do it.

And still just really would like to be focused on seeing patients. And go to introvertedvisionary.com and get the free templates or training on our page or reach out to us and having it help now next week, stay tuned for Jeffrey Grossman and for next week show. And until next time.


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Why Classic Herbal Formulas?


Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi. I’m Sharon Weizenbaum and I’m so happy to be there in this first episode of a year long series of short talks. And I want to heartily thank the American Acupuncture Council for hosting me to do this lecture. And let’s go to the slides and I’ll tell you more about myself when we get there.

Okay. So why classic formulas is the title of this lecture. And then we’ll go deeper throughout the whole year. And I personally have a dedication to and fascination with classic formulas, and I hope to inspire practitioners to delve into this more. So why classic formula. So what we’re going to do in this short lecture is first a little bit about me and then answer the question.

What does classical mean in terms of Chinese medicine and what doesn’t it mean? And what’s special about being a classical herbalists. And we’ll look at it as a way of seeing and also the formulas. So first a little bit about me. I live on a farm in Western, Massachusetts with a bunch of horses and dogs and goats and chickens and sheep.

And and I am also the director of the White Pine Institute, which is an educational organization through which I teach the graduate mentorship program a two year herbal training program that has a focus on classical herbal medicine. And I’m also the founder of, and on the advisory board of an organization called the White Pine Circle, which is an educational, a membership organization that develops a lot of community around Chinese medicine, east Asian medicine.

So I’ve been practicing for about 40 years now. I was in my early twenties when I graduated from acupuncture school, which was the New England School of Acupuncture in Massachusetts, long time ago. Okay. And here’s just a, some of my. Influences. And I lived in mainland China for a little while and studied with Joe show me and her main disciple of Dr.

And then these other doctors. All classic formula doctors, there’s a puncture line and all of these I’ve invited to teach here at the white pine Institute. In fact Dr. Foo young laying there with a couple of our dogs is in front of our clinic and Institute. , Dr. Hong Kong has come so.

Study with him. And I’m below some of my other deep influences. Andy Ellis, Eric brand, your onside men. So that’s a little bit of background about my training, my teachers it’s very broad. Okay, so this idea of the classics, I’m going to look at this character DJing a little bit, and that’s the character for.

The word classical. And so let’s look at this character and get an idea of what does classical. Actually mean, what does this character Jim mean? We know there’s the nature being the Nanjing, the eating the Shannon Bonzo soldiering, and it’s all this character that we translate usually as classical.

So this character is made up of the silk radicle and the silk radicle has to do with. Threads. And we have here, these silkworms that are exuding these threads. And so here are some characters below that all have to do with thread, like things. So whenever you see the silk radical, which is in the character DJing, it has to do with lines and threads of things.

And just to mention that the character Jane is also the character for. Channel like in the channels, in our bodies, the meridians. And so these, lines, these threads like patternings. So this character has the silk radicle in it. And the other part of the character is this character Jean and. Jim, he refers to the water rivers that flow beneath the earth.

It is the water that flows in the dark underworld. So that’s a quote from the show in Janesville, which is a hun dynasty dictionary. So you have this idea of these threads that are flowing underground, like the meridians of our body, that that are invisible to us. And yet they also give rise to the life that is visible, so we can think of the channels as under neath the skin, but also invisible.

But the channel, the health of the channels has everything to do. What goes on the surface of the body that we can see, we’ll bring this back to these classical texts here. This gene also has to do with the longitudal longitudinal, which is these vertical lines on the planet. So we have some sense of these lines being vertical.

So we have, the human body and the channels run off. Exclusively vertically, not totally because we have the channel of the diversity, but so we have some sense of this idea of vertical. Also the character DJing, it refers to the warp of a weaving. We want to understand that the war of the weaving is these lines that are there.

That then when we go back and forth, the weft, that’s where again, the visible is and the warp ends up being invisible. So we could say the name aging is this DJing, this war. This invisible, these invisible lines that these, this gene, this classic is connected to this tapestry of Chinese medicine that we understand today.

There’s so much that comes out of the classics and the classics are this underlying wisdom. That perhaps was even received vertically from heaven and this underlying visit, intelligence that is, that informs everything we know about Chinese medicine, so we talk about all kinds of acupuncture techniques and things like that, but it all goes back to the classics.

So everything that I’ve studied, it was connected to the classics, everything we’ve, all studies is connected to the closet. Some way. So there this uniting thread, so we could say that this character Jane is an information pathway that’s coming vertically back and forth from, and back to heaven.

It’s invisible, but it’s the foundation for all that’s visible. So I think that’s very beautiful and here are some other. Uses of the word, like the nature thing, the Tanya eating the, my DJing, the pulse classic, and some other meanings of words that include the character. Jane. We even have the six confirmations, the Leo Jean, the warp of a weaving and.

So I’m going to go on. We don’t have a lot of time, so I’m going to just run through. So here’s some of these classics, what I consider classics. So the is the classic that tells us all about the individual herbs, the mythical Tanya. Is about the formulas potentially that’s booked that doesn’t exist.

So we don’t really know, but it’s the decoction classic, the emerging and the nation are talking about the principles, underlying the message. The principles that underlie the method of acupuncture and the method of acupuncture is expressed in the Nanjing. The method relating to herbs is in the Shanghai sobbing.

And so the being one of course is made up of the and the . And these are all from. Around the Han dynasty or earlier, all of these books are, 1800 years old or more. These, I consider classical texts. And so in general, when we’re talking about classics, we’re talking about things that came from about 2000 years ago as the foundation for what doing.

What is not classical are things that came much later. And, I know when I went to school that the idea of classics, it was very vague. And so you could consider anyone else. School of the spleen and stomach that’s classical, but actually that was so much later the, when being texts weren’t until the 15 hundreds, John Janua is modern compared to the classics and so all of that.

Things came much later and they’re all built off of the classics and all of these texts when being texts that are written by a variety of people judging you age, you done, she leaned on you and they all they all knew the classics very well and they extrapolated from them and even things, that.

That we think of as like using the master a couple points for the teaching, the extraordinary channels of the eight vessels. Even those are, the master couple points weren’t associated with the Bama until about the 15 hundreds, so a lot of these things are talked about as classical and it’s important, I think to recognize.

That a lot of these are not classical, so for me, I don’t consider the wending texts as classical texts. They’re rooted in the classical texts, but they really were not written about until much, much later. So what is it about the classics that I love so much? For me the nature itself, wasn’t very accessible until I started to realize that it’s about being right with sick with time, that the whole idea of the honky nature.

The whole book is telling us how to be right with time, and there’s getting up in the morning and going to sleep, following the movement of the road, the apparent movement of the sun around the earth know this, that it’s talking about, these various expressions of time in relation to space and that health is being right with that.

And what happens when you’re not right with it? You know what happens if. The sun comes up it’s seven in the morning, but I wake up at three o’clock. In other words, my body is going too fast for time, or, I am meant to poop every day, but it takes me three days to book like my body’s going too slow for time.

So health is always seen as what is our relationship to these rhythms in time, everything from the pulse to the breath, to the digestion to waking and sleeping are all. About being right with time. Illness is about not being right with time. So this is a view of the body and unhealth of illness and also of what to do about illness.

And so when you start looking through things from the classical perspective, this is what I really love so much is looking at my patients, looking at the world through this perspective of being right with time. And Here’s a nice picture of this like rotation of union, which is about all of the ways that time is moving inside of our bodies.

And we have this relationship with nature and that health is about being right with those rhythms and that our healing gestures are about helping people align with the natural world around them. If you ha, if you start with this perspective, then you look at the Hong Dean aging, which is our foundational, theoretical texts, all kinds of things.

Start to make sense about that text. What it’s actually talking about. That sounds jibberish, if you don’t have this perspective. So once you have this perspective, it starts to be like, wow, what they’re talking about is so profound. And so time is something we attuned to and aligned with.

It’s always cycling and managing everything. How do we attune to it first by orienting ourselves with time and space within the center of our own bodies, our own beings, all we then can we feel this great turning, how it’s working in our bodies and we can start to see it in other people. This is the perspective that working from the class.

Offers us for me. And here’s a picture of this is the yellow emperor in the middle, and you can see that the yellow emperor is facing south as cheapo, instructs us. He says the siege faces south. And what that means is that if you want to be a C. You should pay self and once you face self, you can see here’s.

How long do you facing south? And that means he’s facing the red Phoenix here. And look at what’s on Hong D’s right? Is the white time. And so if you’re facing south, you might notice that the white tiger is going to be the west direction. And the green dragon is going to be in the Eastern direction. And what is going to be behind you is the north, which is the black turtle.

Now you might notice. These white tiger and green dragon are the names of herbal formulas. And so if you take this perspective and start reading the Shanghai lawn through this perspective, you start seeing that these formulas are designed to establish right relationship with the directions, so I’ll give you an example.

We have this blue, green dragon decoction, shouting long term. And what is the direction of the east? The direction of the east is too. It’s Ty young, the great young it’s supposed to bring the young up and out. So what if you don’t have a good relationship with the Eastern direction? You’re not going to go up and out and bring all this warmth up and out in your mind.

So your relationship would be Eastern direction is your body is actually going to slow. And what do you get? You get cold because that young isn’t rising in you. So what do you do about it? You bring in the punch in heart. Ingredients of the minor blue-green dragon decoction and that pungent warmth. It’s not just that it expels cold from your body, which it does, but it also reestablishes your right relationship with the movement of the east.

So that’s just an example then you can, for me, when I discovered this cyclical relationship, With the Shanghai online, it was like a domino effect. Like all of the ideas about the confirmation started to fall into place like boom. Now I understand what these formulas are doing.

I want to really offer this beautiful perspective and that when we start seeing in this way, we’re using formulas to reestablish the person’s right relationship with nature. So this is the world view of the classics. Later texts do not have this worldview very much at all. What happened was we started to be very separate from the university.

We started to have the inside and the outside, like where pathogens are outside of me and they can get in me and I have to get them out of me. That view took much more precedence over time. So from a classical perspective, we don’t exactly get rid of pathogens. It’s our body’s job to get rid of pathogens and what we do with.

Herbs and the classical formulas express this beautifully is we re-establish the person’s body function. So when I give shouting tongue I’m reestablishing a function, and the result of that is that the cold pathogen is resolved. So from a classical perspective, we’re never going around and trying to.

Get rid of, or kill any pathogens. We’re reestablishing the body’s function to do that for itself. And it’s very powerful. So another aspect, I’m not sure where we are in time. I think we’re just coming towards the end and I’m open to any questions, but the other reason for why classical formulas, I hope I’ve inspired you a little bit with my enthusiasm for it.

But another Another reason for it is that all of the formulas, the architecture of the formulas are designed to reestablish this body function. And there they work in a sort of lock and key kind of way. So what you find when you start looking at the body through this perspective and seeing the formulas is when you get it right.

When you see it correctly and you reestablish the function with the formula, that all kinds of things start to resolve automatically, and I’m going to stop my sharing here. And so rather than just going into build G or. Move cheesy or supplement the kidney. Your. Going a step deeper into this invisible realm and reestablishing the function so that those organs started functioning well on their own.

So there’s often a rather miraculous untiring or resolving of issues beyond just going directly for the organ or directly going through. What I hope to do in this series is go into some of these formulas and how they work. And and each time discussing this particular worldview and how the formulas fit in with that.

And this is also, I want to mention the White Pine Circle or membership organization, because there are many practitioners there that are teaching. Once you’re a member, you so many wonderful. Little resources and workshops that also elaborate on some of these ideas. So I want to invite you guys to check that out.

All so that’s it for my talk. And if there’s anybody who would like to ask a question, I’m really happy to answer.

Okay. I don’t see any questions, but I will be back in a month and we’ll probably be looking at that one of my favorite formulas, which is great. Your tongue in that. Okay, thank you.


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The Difference Between Successful Acupuncturists and “Poor” Acupuncturists



So I want to just introduce this topic of what you may be missing that can literally transform your practice in a relatively short period of time to be a busy practice.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

hello and welcome to AAC To The Point. My name is Lorne Brown. I’m a doctor of traditional Chinese medicine. I’m a CPA. So a certified or charter professional accountant as well. Fellow of the American board of Oriental reproductive medicine. And I’m also an author. I’ve written a book called the acupuncture fertility diet, and a practice management book for acupuncture is called missing the point why acupuncturists fail and what they need to know to succeed the topic today is about the difference between a busy practice and not a busy practice, a successful practitioner and not a successful practitioner.

And it’s quite interesting because I’m doing my research for my book. It was my experience in talking to other calls. That it wasn’t always the ones that did best in school or the ones that were incredibly gifted, quite skilled at their craft that had busy practices. And it became very apparent to me that to have a successful practice did not always mean that you were talented.

We obviously want that right. Integrity. We want you to be clinicians that are helping patients helping your community. But we also want to know about some of the practice management sides and I’m very aware of being part of our profession. That some of us have an aversion even to talk about money or business.

So I want to just introduce this topic of what you may be missing that can literally transform your practice in a relatively short period of time to be a busy practice. The part that I just want to share with you just to help remove any aversion. So you’re open to receiving what I have to say is.

We can look at our practices from a yin-yang perspective and we have our clinical knowledge and we have our practice management or business knowledge, and to be successful you, and to be healthy, you have to have yin and yang and relationship. And when union yang fall out of relationship, we have illness and we need y’all separate.

We have death. And so same thing with your clinical practice. If you only focus on the clinical side, And never focus on the practice management side. You could have your uni young out of relationship and be so talented, but yet not seeing very many patients. Or the worst case scenario is uni yang separate, and you actually have to close your practice and find a different career in order to eat, live in and pay your bills.

And so my goal is to have union young in relationship. So you are actually have the talent to help your community, and you have the practice management skills to attract them into your practice because it’s become very evident that. Patients can’t tell the difference between a good acupuncture prescription or a good herbal prescription, why they didn’t go to Chinese medicine school.

So how would they know that the points you’re using are correct or not? And to say that well, it’s all about results. I know for those of you that have been practicing for many years, know that some of your patients that are the best referrals are the ones that you weren’t able to do. Resolve their problem, but yet they refer a ton of people to you.

And then there’s some that you had miracle cures with. Even you are surprised that they got well so quickly based on their history and what they were presenting with. And yet within one or two, maybe three treatments, you resolved it and they don’t refer anybody to you. So there’s something also.

So when I do these lectures to the point with the AC, I want to get to the point and that’s what I’m going to do now. And I like to share what I hopeful hopefully are short and impactful ideas or concepts for you. And so the concept today is going to be around specialization or focusing and. What successful entrepreneurs do.

And an entrepreneur can be an acupuncturist because basically somebody who is accepting money for their service or product. So by definition, you are a business. So you could be an entrepreneur. If. You behave and know the principles of it being in business does not make you an entrepreneur. They’re all entrepreneurs are in business, but if you’re in business, that doesn’t mean you’re considered an entrepreneur, somebody successful like that. And so one of the key principles is to be able to fill a need, see a need, and then fill that need for the public. And that’s what becomes valuable, attractive to the.

What we call patients, what businesses would call customers, our patients, to be valuable to them. We have to fill their need. And I want to share with you a blog post. I did a couple of weeks ago, and I ensure I’m happy if you’re online to answer, or even after in the chat app, you can ask some questions.

But I want to talk about specialization focus in particular. I want to talk about. Two conditions that I think if you got competent and confident to treat it well and learn how to communicate to the public, that you are treating this, that you would be lined up in a heartbeat pretty quickly, where you would need associates or you need to find a new solution for yourself to handle the volume of patients.

One of the pushbacks around focusing in a certain era of specialization is they say, it’s, it’s we should be generalist. We should treat everybody. And I agree you should treat a lot of people, different types of people, but when you specialize, it makes you very quickly an expert in that area.

When you still see them in your clinic, you’re still treating them holistically. So for me, I. Famously known for treating for treating infertility. But my patients that come in have headaches, they get sore knees, they hurt their backs. They may have diarrhea. They may feel cold. They may have psoriasis.

So I’m not just focusing on their ovaries or for the men on their sperm. However when they look me up on the website, They are looking for somebody that can solve their problem. And so most people, when they’re looking for somebody, they don’t want somebody that lists a hundred things. They treat that’s a generalist, which makes you a master of nothing from the public’s perception.

And if they go to your site and they see that you’re treating one to three things that starts to give them confidence that you’re the right person, because you’re treating that. And it’s like in the old days, I’m old enough to have yellow, the phone book when there were yellow pages. And if you’re looking for something in the yellow pages and you’re looking for a therapist, cause you have a phobia and you had a phobia of lad.

And somebody had an ad. Same. I treat fear of snakes, fear of ladders, fear of flying fear pencils, and the list goes on and on. And somebody else had an ad on that yellow page book. And it says, I specialize in fear of ladder. Most people would choose the fear of ladders. They’re just wanting somebody to be an expert.

You don’t go in Western medicine because that’s the framework they’re coming from. If you have cancer, you don’t go to a GP. You go to the oncologist. If you have hurricane candy, heart disease, you go to the cardiologist or the dermatologist for. And so I know in the clinic, how we treat is very holistic, but we have to be patient centered to care and get into the shoes of the patients and how they think, because the key is, can you get them in the door so you can treat them because if you know how to treat many things very well, but you can’t get patients into your clinic, you’re not really helping your community very much.

You’re not seeing these patients. So we need to make sure they come in to see you. And this is the in young. You want to be competent and skilled at treating them? Obviously we don’t want to be charlatans. We really do want to be able to help our community. So I want to share with you a blog, I’m going to read it a bit and then I may pause and ponder elaborate a bit, but I just thought I’ll be to the point.

And so I don’t miss anything. I’m going to read this. So I’m talking about viruses in particular. You might’ve heard of the COVID variant the code, the COVID disease. And basically I say, you must be aware. We are currently in another surge in COVID as a result. We not only have both restrictions in place, but also more people are getting vaccinated or getting the virus or both.

This means that more people are going to experience post-inflammatory conditions. Triggered by the virus. And these are known as long haulers are triggered by the vaccines. Yes. There are some people who are experiencing long holler symptoms. Following the vaccine. Please note that this talk I’m doing is not about the marriage to vaccinate or not to vaccinate.

That is not what this talk is about. This is about being your time to shine and to be of service and great value to your community. The opportunity is presented as. And the question is, are you going to act on it? The definition of luck is when preparation meets opportunity.

And actually the opportunity now has presented itself, and I hope you are prepared or willing to become prepared now. So back in back a few months ago, I was out for dinner with some friends and I used to be a chartered accountant. And so a lot of my friends are professionals, lawyers, doctors. Scientists and I’ve kept these friendships and we like to get together and meet.

And it was quite interesting. We were up for dinner and one of them being a medical doctor said before Christ shut most of our social life down. So this was when I was out with my friends. So we were still able to go out for dinner right now. We’re locked down. And he said, you alternative doctors. Yes.

I know I should. I, when I, when they said that and I wrote it in my blog, I thought, should these be my friends anymore? The fact they refer to me that way, but they do care about me and they didn’t mean it as an insult. And I and I took it with a grain of salt. Anyways, you alternative doctors should be so busy now because there are so many long haulers that look like fibromyalgia.

And that is what you are really good at. And we don’t really have a solution for these people. And I know again based on their common columns, alternative doctors and how they, don’t understand these are my friends and they still don’t understand really what I do. I treat fibromyalgia in their mind, but let’s just talk about what is the reality is more and more people understanding what we do, but there’s so many more people that don’t.

And so education is really important and communication is really important. And if you can educate to the public that you can. Support or treat these long haulers because there’s nobody else is treating it. You will become the go-to person, but you have to become the early adopters. Somebody’s going to figure this out.

And if you haven’t figured this out yet, and you haven’t gotten the momentum, you’re going to be left behind us as acupunctures. So I want to focus on what good came out of that. It is a Jew. It is Chinese medicine docs that are trained and experienced to treat complex syndromes. We are now seeing and conventional medicine are still trying to figure this out.

Eventually they likely will, but now is your time to. Actually some hospitals have already set up long hollered clinics and have hired acupuncturist as part of the team. Another reason to buy you, to make this area of focusing your practice. And I’m going to share at the end of this, what I’ve been doing with my long haulers, some of the early stages of what I’ve been doing and some of the results I’m seeing, it’s quite promising and exciting.

I want to let you know that I recorded an interview with Christine Kaiser and she’s a licensed acupuncturist. She has her DOL. And she’s a fellow of the American board of Oriental reproductive medicine as well. And she serves as the clinical manager of acupuncture and quality at the university of hospital, hospitals corner, whole health in Cleveland, Ohio.

And she shared that her hospital has established an integrative team to treat long haulers, which includes seven acupuncturists. And they currently have a three month wait list. Let’s pause on that. So a hospital has set up an integrated. PR to treat long haulers. The sum of the team members are acupuncturist.

They have seven, acupunctures dedicated to treating long haulers and they already have a three month wait list. The concept is already proven. If you have a slow practice and you become a proficient at treating long haulers. And part of that means the confident to communicate clearly to your patients, how and why you can have.

Then you could become very busy and we’re going to talk about that communication in a minute. I’m often asked by colleagues, what areas should they focus or specialize? And I usually respond with first find what you were passionate. And then I list three to four areas that are attractive to patients.

That’s the key. You have to be passionate about it. So that’s your part. You got to love what you do otherwise. You’re not going to put the work in needed to become confident and competent, and it has to be attracted to the patients. So patients have to care about it, right? And so certain areas are more attractive to patients than other I’m in long haulers is my new number one condition right now.

Fertility is another one. And there’s some other areas I can tell you, but I’m actually wanting to, oh, so in my blog, I talk about, I’m looking to hire somebody in Vancouver to take over a long holler area in our practice. I currently know of six people who develop symptoms following either the vaccine or the virus.

So I’m motivated to make sure someone on my acupuncturist team is passionate about helping them as I’m aware that more people are going to be. Are going to develop these post-inflammatory conditions, the common symptoms that I’m seeing of the six people only at this stage that I know of. And I’ve seen my, my third and my practice.

We’ll talk about this. They have fatigue, not all, but this is the group of symptoms. I’m seeing fatigue, peripheral neuropathy body pain, severe brain fog, skin rashes, anxiety, headaches. And so I just want to talk about the focus of specialization in what’s important here. So I’ve been talking about a few of the patients.

I’ve seen the first one they came in. I wasn’t confident I wasn’t prepared yet, so I didn’t confident, confidently establish the treatment regimen, what to expect and she’s come in ad hoc. I haven’t seen. Very regularly may be three or four visits, but over quite a long period of time. And so the last time I saw it was a couple of months ago and she saw some improvements in some areas, but not in others.

And to be honest, I don’t know if it’s having any effect what I’ve done, because she could be having those kinds of improvements just based on the time right now. But I was more prepared when patient number two came in and she was interesting because her post-inflammatory condition, her long hauler symptoms came after her vaccine.

So she got the vaccine and it triggered a post-inflammatory condition. Now I know this is a heated debate, so I’m just going to pause a bit about vaccine to not vaccinate. Because this is not what it’s about, what I want to bring to you. I’m just going to bring a factual thing, talking to that, the group at the IO clinic and talking to other people, majority of the people that are long haulers are people that have had COVID.

There is a very small percentage of people who get vaccinated that also develop those simple. Compared to the long haul or the percentage is a big minority, but it still happens. And because so many people are going to get COVID, there’s a higher chance just by numbers. No matter what the percentage is that some will get post-inflammatory conditions because they got COVID.

And because so many people are getting vaccine. There are going to be some people that get post-inflammatory conditions. And this theory, how we treat Chinese medicine, who cares, whether you call it a vaccine or you call it COVID we already know this has been around for eons. We’ve seen this with other viruses Epstein-Barr virus and in Chinese medicine, we’ve seen these latent pathogens in the body wreak havoc.

So this is not new to us. It is a new virus in the west. But the thinking from Chinese medicine perspective, this is not new. This is very old. And we do have an approach for this, my second patient, a young woman, healthcare provider herself. So she got triggered from when she had her second vaccine and she had peripheral neuropathy down her legs, insomnia and anxiety, and extreme fatigue and extreme brain fog.

And I used herbal medicine for her. I use acupuncture for her and laser acupuncture for her and within seven to eight visits she’s 99% better where it was a little bit different is I was familiar because of some of the courses we offer our healthy seminars for treating long haul. I was just a little bit more familiar and I was more diligent at telling her, this is how I want to see you.

We’re going to do this and you need to do it this way. Like the herbs, et cetera. My first patient, I just treat her like any patient. But I didn’t give her direction on how often to come. I wasn’t, I didn’t strongly recommend the herbal stuff and I just didn’t do my job well enough to communicate. How to get the best results patient.

Number two, I did. And and she seen right benefit patient number three came in yesterday and he is 46. He is a highly functioning individual, used to be a credibly. Professional and which requires concentration and being sharp. And his he’s had it since 20, 20. He’s been a long holler after he got the virus.

And so it’s been a while and he has incredible or severe brain fog. He has shortness of breath and some malaise, mostly related to the brain fog. I only saw him yesterday by the way. And, but I was able to clearly see. How to come in. So I’m going to be seeing him two to three times a week in the early stages.

We planned out an eight week treatment plan and then recess he’s on verbal. And he’s going to be having laser acupuncture because there’s so much that we already learned how photo biomodulation. Late low-level laser therapy can help with the lymphatic system mitochondria inflammation. So it’s just a, it’s just a marriage when it’s treating long haulers or any type of inflammatory condition, having skills in needles that skills and low-level laser therapy.

It is a marriage made in heaven. And so I’m very excited to use both what I did though yesterday. And can we share do a share screen, please? I just trying to share with you what I did yesterday. So yes. I went through my healthy seminars courses and I went and searched our COVID long holler courses.

And I just went through cause we have a series of. And I went particularly to David jewelers acupuncture in treating post viral inflammatory conditions. We have a few on, here we go. One by CT, we got our herbal one from Heiner. We got a scalp acupuncture by Darrell Wallace and David jeweler. I went to this one and I had to review.

For the following. So I was the moderator for the lecture, but as a moderator, I hear, but I’m not as focused as you guys, as if you’re attending. I got other things going on in the back end. So I hear something things. So I was aware of what I could do, but I wasn’t aware enough. So in between patients.

Late until the evening. I reviewed a lot of the material and I have a good fortune because I know now David, I contacted him as well about my case. How can I do it a little bit better for the next gentleman? I’m happy with what happened with my first, but I think I can do it even better and quicker. And so I reviewed this.

I also. Purchased a functional medicine course, because I wanted to understand how it’s being treated and understood from the Western perspective, because that gives me the language to talk to my patients because they’re Googling and they’re part of these massive Facebook. There are massive groups now for these long haul.

That’s why I view become the known to treat it. If you treat one person really well, and they’re part of this group and they tell people in the group, you could have several hundred people contacting your clinic in a short period of time because they don’t know how to get well, they can’t find anything because for that tangent they’re Googling.

And the Googling is talking about Western medicine and they don’t have an answer. There’s not a lot about Chinese medicine or functional medicine. So I went to understand the functional medicine because they do a very good job explaining what’s happening from the west. So I can understand what they’re seeing from the west and why, and talk the terminology.

Cause they’re familiar with it. They’ve become experts in their condition. So to give them the. I do want to understand from the Western perspective of what’s happening. And it just makes me an informed practitioner to understand what else can help them. So I can be a resource and let them know what else besides what I’m doing can help them.

And I find for myself when I hear and understand things well from the Western, I’m able to reframe. Into Chinese medicine, for example, in the west, they’re talking a lot about the inflammation in the lymphatic system, and I’m able to understand how I can use my low level laser therapy on certain lymph nodes to improve lymphatic flow, to help detoxify.

And when you want to think about that from a Chinese medicine, for me, a lot of the reframe, how they’re presenting and how I had read some of these research papers. It sounds like a lot dampness Denton is leading to inflammation. And I’m understanding that more low-level laser therapy is increasing blood flow and lymphatic flow, and basically it’s helping resolve Daphnis and drain down.

This is what I’m seeing in my clinical practice. You can stop the sheriff. Thank you on that morning. And I went in started doing David’s course. I’m a busy guy. I have a busy practice. I read healthy seminars, but it’s one thing to say, oh, I want to treat something. I want to get good at it.

And I, and put on your website, I’m treating long haulers, but you do, this is the young interrelationship. So just like. People in our field get upset. If you talk about money or business, I also questioned people that put things on their website. I treat long haulers, but they don’t do anything to become competent or confident or become experts in that.

So you do want to get behind what you say. You don’t just want to put that on your website. And patients are too educated today, 20 years ago less access to the website over 20 years ago at the time of this. Not a lot of people had web pages 22 years ago. It was just come around. But now the patients are educated and so in a visit, they can talk about their condition and know if they understand it much better than you do.

And that’s not good for the patient’s perspective that hurts their confidence. And so the key here is to get really good at something. I was up for crazy hours yesterday. Cause I wanted to learn, I want to help these people. I have friends that are long haulers, so I want to be able to help them. And I now have I said my third patient, I’m going to call back the first one now.

Cause I feel like I can do differently and better for her. So I want her back and I’m excited to treat this gentlemen because I already saw what I did with patient number two and it worked really well. And then reviewing David’s mature. I know I can even do it better, I believe. And so therefore, hopefully quicker see them re see this person recover and I will update my website.

I’m going to start to blog about this. And I’ve already found out, I didn’t know that there’s a long hall or clinic in my city. I didn’t know this fan. There’s a Facebook group full of thousands of long haulers. And the patient I’ve seen is very educated and his wife is helping him because it’s hard for him to get.

On Facebook, he doesn’t have the brain fog. The focus is just too difficult for him. So she’s been his advocate. She found us through Googling that low-level laser therapy is helping people with COVID and long holler syndrome. And she found out that we’re very well versed and experienced in using low levels, laser therapy, and they contacted us.

And that’s how he came to my. Preparation plus opportunity. There’s your luck? I got lucky. And I am fully confident that if we help this gentlemen, more of the people from his group will come in to our clinic. I will reach out to the long haul or clinic and see what they’re doing. So I have resources for my patients, and I imagine if I have good results and I can communicate to them how I can help their patients, then I’ll become a resource for them to refer to because currently.

They don’t have an answer in the west and they will figure this out. We just do. We figure these things out and somebody is going to figure this out, whether it’s naturopathic physicians or Chinese medicine doctors. And the question is, do you get seen as the expert for this year? And we circle back to the beginning of this talk where I said, my colleagues, when I was out for dinner with them said, man, if you guys aren’t busy now, you’re never going to be busy.

Cause these long haulers look like fibromyalgia and isn’t that what you guys are experts at. And so they want to refer people, these patients because they got nothing for them. And so if you can stand up and become good at this, then you can become that expert in that go to person in personally. I’m focusing on fertility historically, I’m going to be, I’m very interested in long haulers.

So I’m going to learn how to treat this better. But I get asked all the time, Hey, I’m in the Vancouver area. Can you recommend somebody in San Diego, in Australia, in Toronto, in New York for fertility? And because I know people who take our courses on healthy seminars and I’m I’m a member of the, I’m a fellow of the, a BRM, the American board or into reproductive medicine.

I’m easy. I can refer him and I will soon be needing long holler referrals because I know quickly I will become known for it. Cause I’m going to communicate it well. And I’m getting myself up to speed pretty damn quick. That I’m going to want to be able to refer people. I do recommend we can go back to share screen.

I want to show something and then we’ll close off. So there’s some courses here. SU Suzy Hayes did a great course. I really like David jewelers cause he explains how you get this post-viral inflammatory conditions from the west. And then he goes into the classical Chinese medicine. He also explains how it can happen with the vaccine as well.

So it was. Enlightening. So I can use that language with my patients. This was great by sea, by Ross Rosen. I think I said CT earlier. It was Ross Rosen who did a talk on the orthostatic tachycardia. A lot of people get that. Rapid heartbeat. Heiner did one on herbs and then David and Darrell did one on Wyness EY on the post-inflammatory conditions.

And we’re about to add another one from Daryl on divergent and extraordinary meridians for post-inflammatory conditions. So multifaceted approach. On my website for specialization. You don’t recommend you list a thousand things. I recommend you list three things. Even on my website, there’s too many here.

We’ve got six things, right? It starts to dilute you being an expert. It’s okay to treat many things, but how you communicate on your website, you really want to let people know you’re an expert in a few areas because that will give them confidence. And then in your clinic, you can have information on other things and obviously treat other things.

It’s one way to, to do it. I will be moving this or playing around with this and we’ll be adding a COVID long holler section to year as well. So when patients come they’ll know that we can help them. Okay. You can stop the shares as well. So if you’re looking to balance your yin and yang, your clinical practice management skills, I recommend my book and there’s a couple other practice management books out there called missing the.

The website is missing the point book.com or you can email me and ask me for the link. I also suggest looking at other resources out there, there is lots of content out there on using acupuncture, herbal, and even laser therapy. For long haulers, I’m not talking about treating active COVID by the way, I want to make sure nobody’s making that assumption.

Not that Chinese medicine is not a great resource or could be great resource for people that active infection in my clinic. We are not. Based on our health health professionals act regulation, we’re not equipped to treat active COVID. So we do not treat active. COVID active COVID does not come into our clinic at this time because we don’t have the safety equipment.

We don’t have the procedures or regulated to treat active. COVID however we can treat long haulers and no matter what, whether it’s from mono Epstein-Barr virus COVID. Vaccines or line, whatever it is, this is something that our medicine can treat well. And I would invite you to look at a good course of star with is David Mueller’s, palpation based course, and then branch out from there.

And then there’s other courses available on the web, not just from healthy seminars, but get educated because your confidence is key. And if we want the union balance, it’s not just to say, I want to and put on your website, I’m treating long haulers. You want to be competent. And so you do want to do. Increase your knowledge.

You have the Chinese medicine skills. And if this is just to refine it, you’re not going back to school. It’s not a big step. I’ll tell you that right now. It wasn’t a big leap. If you are a a competent acupuncturist herbalists then it’s not a big. To fine tune it so you can help treat people that have been diagnosed as a long hauler.

And again, you want to be communicate that the other specialty is fertility. My goodness, the IVF. Are more busy now than they ever been ever since they got shut down back in 2020, if you guys remember that back then they got shut down for two to three months since then they’re having record number months of IVF cycles and women and men, but women in particular are looking for things to conceive naturally and to help decrease their IVF success.

And so that’s the secondary to still specialize in and unhealthy seminars. We have the largest life. Of courses for acupuncturists and functional medicine for re reproductive health for fertility. And we have many courses and we have to help you prepare for the American board oriented reproductive medicine exam.

We have many prep courses, so long haulers or fertility I’m known for fertility and you’re watching it in real time. My success is because I’ve been an early adopter. So in closing. Back in 2002, I started treating fertility by 2004. That was my focus. Sometimes you may not be able to say specialize where you live.

So you can say that your focus, your practice focus by 2004. That was my focus in my country in Canada. Nobody else was really doing it. I was told I was a fool. You’ll never be busy cause nobody was seeking us out then for fertility, they weren’t right. It’s the miscellaneous disease in Chinese medicine.

And you may see one. If you’re lucky now, patients look for acupuncture for fertility. Every acupuncturist says they do fertility, but were you an early adopter? That’s key. Then I did online learning for acupuncture. So I told them I was told that it was going to fail. That started in 2008. Now it’s everywhere.

But healthy seminars back then was called pro D seminars. We were the early adopter before people were. I’m one of the early adopters in my country for acupuncture is using low-level laser therapy, chiros and physios been doing it a lot longer, but as an acupuncturist, I’m one of the early adopters.

And I am the pioneer, I believe for laser, for fertility outside of Japan, we’re one of the and our clinics definitely early adopter there. And so we have people traveling to our clinic for that. And now I’m going to be an early adopter as for tree long haulers. And you can wait a year and then join the group.

Or you can become an early adopter. Take some courses, get knowledgeable, join some groups because your communities need you entrepreneurs find a need and fill it. That’s what makes them successful. They find out what people need and they feel it and that’s attractive to the public, your patients. All right.

Thank you for listening. I want to let you know that next week we’ll have up Chen Yen on the AAC to the points. So tune in next week to listen to Chen and thank you very much.



Microneedling for Acupuncturists



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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi, everybody. Welcome to today’s program. Microneedling for Acupuncturists. My name is Michelle Gellis and I teach cosmetic and facial acupuncture classes internationally. The slides, please.

A little bit about me. I was on faculty for the Maryland university of integrative health from 2003 until very recently. And I travel around the world. Teaching facial and cosmetic acupuncture classes. And I’ve been doing that since around 2005. Here’s a list of some of the classes that I teach. I have a one year.

Facial acupuncture certification class. I teach facial cupping in gloss Shaw. I do a weekend certification class that I teach. I teach drama, rolling skincare, treating neuromuscular facial condition. And self care and some other classes, I don’t need to go through all of them right now, but all of my classes are available online as recorded webinars.

Some of them I do as live webinars. And then I do hands on practice sessions when I’m. I’ve been published in the journal of Chinese medicine several times. And there are links to all of my publications on my website, facial acupuncture, classes.com. So today we’re going to be talking about Micronesia. Y microneedle lane for acupuncturists.

If you’re already doing cosmetic acupuncture, ma why might you want to incorporate microneedling into your practice? What is some of the risks, the benefits, and how does. So Mike we’re noodling is an alternative for a lot of individuals to getting things such as injections for skin conditions like fine lines, acne scars, it helps with some loose skin.

It has been FDA approved. There’ve been studies done for. Acne scars. It can help with large pores. And it’s really wonderful for some of those areas that can’t be addressed or can’t be addressed easily with acupuncture. Like some of those lip lines around the eyes where you would have to use a lot of intradermal needles.

Microneedle lane is great for stretchmarks and it even helps with hair restoration. So some of the benefits to microneedling and in this previous picture, this is a microneedle pen and this is the device that is used to do microphone. There is very little downtime with micro-needling. And so when someone has a microneedling session, I know, years ago, you might’ve seen people had microneedle Lang and their faces were all bloody, but that’s, they have fans.

Through years of research that is not necessary. So the downtime is minimal. There’s very little risk and there is a natural production of collagen. So you don’t inject anything into the skin or take anything out it’s relatively safe, but you do have to get. There it, again, it’s used for stretch marks, acne scars, hair loss, and it’s also really good for neck wrinkles, which can be hard to treat with acupuncture.

And if you just put some numbing cream on the face, and in some instances, people don’t need the need. It can be very comfortable. And the results last a long. What are the two main benefits? The two main benefits are stimulating your body’s own natural production of collagen, and it also helps to increase serum absorption by up to a thousand percent.

So any products that you would use on the. Can be absorbed up to a thousand percent and it’s not just used on the face. Microneedling can be used on many different parts of the body, the chest, the neck, the hands, and you can even use it on stretch marks on the stomach, things of that nature. So how does it work?

Microneedling creates these little micro channels in the surface of this. In the upper layer of the skin. And once those micro wounds or microchannels are created, the body is stimulated to produce collagen and the more college and you have, the more youthful your skin will look, it becomes tighter, firmer, thicker, and less wrinkles.

So here’s a picture of a piece of skin and where we’re going to be working right here. So here’s the epidermis and we have the dermal layer and then the lower layers, the hypodermis and the subcutaneous. Fat, but the place where we doing microneedling is right here in the epidermis. So here is a cross section of the epidermis.

And when you’re microneedling the needles, go through the very top layer, which is a stratum corneum and down right here into this base layer. This is where the fibroblasts or. Produce. So you don’t have to even get into the dermal layer, which means you don’t have to have any bleeding. The skin should just be a little pink and these little micro wounds are created and new collagen fibers, new venous and arterial capillaries are formed and fibrosis.

Or created and create collagen. And this is what it looks like with the microneedling tool. The needles go up and down just like this. And they, for our purposes, they shouldn’t be going in much deeper than about. One millimeter into the skin. I had mentioned that the micro channels are great for absorption of skincare products, CRMs, things of that nature.

Normally, when we have product and we put it on our skin, it can’t be absorbed. But once these temporary micro channels are created the product. I can go down and do the work that they need to do can get through that outer layer of the skin. Here is a biopsy. It’s a cross section of a skin cell. And what they did was they died the collagen.

And so you can see here on the top slide, the college and with purple and then about six weeks after a microneedle in session, they did the same thing and you can see how much more collagen was in the skin.

So again, this is a microneedle pen and if you are familiar, The AccuLift company that is my company. And we’ve just come out in the past six months. We’ve just come out with the microneedle pen and the needles are here. The white cap is on the needles here, but this is the needle cartridge. And the there’s an led readout, which shows you the speed.

And then here you can adjust the. And microneedling only needs to be done once a month. And when we’re working on the face, we go typically between 0.2, five millimeters, and 1.0 millimeters. But this pen will go as deep as 2.5 millimeters, the cartridges. This is what the cartridge looks like. And. There are 16 little microneedle pins in here.

And as I mentioned, they go up and down and when you purchase a microneedle pen, the AccuLift micro pen comes with a four hour training course. Four CEOs that goes over how to use everything, how to do everything, but essentially the microneedle cartridge is used everywhere on the face. You can also use it on the neck and the chest pretty much everywhere, except you wouldn’t want to use it on the red part of your lips or inside the orbital rim and see.

The cartridge itself has three connector points. And so there’s three places where this bayonet cartridge connects inside. And this makes a good firm connection. You don’t have to worry about the cartridge popping off, and it also prevents any black back flow of fluids back into the.

Nano noodling is another type of noodling. And so we’re microneedling. You really can only do once a month. Nano noodling can be done as much as twice a week, sometimes even more. And the noodles are. Only go in about 0.1, five millimeters. So it really just the scrap stratum, corneum the very top layer of the skin, but this is great for areas where you can’t microneedle, or if you just want a little touch up, it’s a wonderful way to get through that stratum corneum so that when you’re using your products, they can get.

And this is what the nano needles look like. It does increase product absorption up to 97%. And these little nano needles are only 110 nanometers long, which is one, 100th of a millimeter. They’re very short. They’re like little cones, but. I have my microneedle pen on my, I have one that I have for my patients and I have one of my bathroom sink and I use it a couple of few times a week and it’s pretty great.

So the nice thing about microneedling is it’s a very quick procedure. So you get your patient on the table between the time they lay down. And the time they leave, if you’re just doing microneedling, you can get them in and out. And a half an hour. I put some body points in to address the underlying conditions and ground my patient.

And normally after four to six sessions, They are good to go and the results can last up to five years. So it is pretty wonderful. But what are the differences between microneedling and cosmetic acupuncture? Because for those of you who know me, I th cosmetic acupuncture and it I’m still doing cosmetic acupuncture very much, but I’m using the micro needle.

The way I do it is one of one of three ways, some people just want the microneedling and that’s fine. For a lot of my cosmetic acupuncture patients, I’ll treat them three times with cosmetic acupuncture and then I’ll do one micro-needling treatment. And for some patients, they may just have an area like their chin or around their lips, or maybe just their forehead where they really need.

My coordinator lane and I’ll do an area. Maybe they just want their hands done or their chest done. And I will charge accordingly for that. And then at the, so I can prep them for that. I can put the facial acupuncture needles everywhere else. And then I end the treatment off with the microneedle Lang and send them on their way.

So let’s look at some. The differences and similarities. So microneedling is very much a skin level issue procedure, and it’s great for fine lines. Acne scars, any depressed scars, you don’t want to use it on a Ray scar. And with the nano needling, you can go inside the orbital rim. It’s great for those lip lines, because normally when you’re doing cosmetic acupuncture, you’re working with lip lines.

You would have to put little intradermal needles in all the lip lines that can be very time consuming and microneedling. You just go right around their lip lips. And sometimes they can have very rapid results where especially with darks. The results can be quite amazing, very quick. And there is some downtime.

I tell my patients 24 hours, no going out in the sun, no exercise. And of course I go through all this and my, where our training. I’ve got a half an hour here, so I’m trying to get as much in, at lightening speed as I can, but there is some downtime. Like 24 hours, no sun, no exercise. You just want to take it easy.

And as I mentioned, the results can last up to five years with cosmetic acupuncture. We’re really getting at the root cause of some of the issues that dark circles, the sagging a lot of different things that are apparent on the face. We’re going to address with body. Cosmetic acupuncture is wonderful for sagging.

It works on the muscle layer and the fascia and the blood and the cheek. So it’s much better for certain things like sagging eyelids that you really can’t do with microneedling the microneedling sessions. I don’t have it on this diagram, but microneedling noodling sessions. You’re going to charge anywhere from.

I’ve seen places charge as little as 2 75 to $300 on up to $600 for a half an hour treatment. It just depends on what your market will bear, where you are. And with cosmetic acupuncture, the results typically take a little longer and it’s going to take a few more treatments, but there’s no downtime and it is less painful.

Both are within our scope of practice and both increase collagen and elastin. Now you do need to check. Your local acupuncture board or with your insurance company, your malpractice insurance, to see if it is within your scope, where you are practicing. There are a lot of contraindications and by all means, this is not a comprehensive course on microneedle Lang, but just.

Give you a little information about that, but patients who are on blood thinners, maybe patients who are going through chemotherapy, radiation, if they have any moderate to severe skin conditions, key lives, if they’re pregnant. So there are contra-indications to microneedling that you need to know what.

And when you’re working with your patients, you have to set up realistic expectations based on a lot of different factors, their lifestyle, their genetics, their skin type, not everyone is going to have the same results. And as I mentioned, they’re going to come in about once a month. Usually sometimes. Quickest three sessions, but usually four to six sessions.

People have a chief of the results that they want. There can be some side effects. Typically the end point is just some pinkness on the skin, but they could have a redness, like a first degree sunburn some pinpoint pleadings and itching burning sensation. So your patients need to know what the side effects might be.

As far as what to look for in a device. There are a lot of devices out there. And as I mentioned, AccuLift skincare is my company and I have been selling. We’ve been selling Dermer wallers for close to 10 years now. And so when I went out looking for a manufacturer for micro-needling devices, I had the same high standards and there are a lot of things you need to look for things like the speed of the device.

And cause you want something that’s a minimum of 14,000 RPMs. You want safety, some sort of anti backflow technology something that works. And with the battery and something that comes with multiple batteries, you want to be able to see the speed. The AccuLift micro pen has this led readout. So you know what speed you’re at?

You want something that has a warranty if there is a problem and also what kind of support are you getting with? Are you getting trained? Does the company provide a referral service once they, once you’ve paid them to train you? Are they going to refer, have a referral service where when people are looking up the device that they will refer to you, does it come with brochures?

Does it come with marketing material? This is all the stuff that’s going to set you up for success. So you’re not just buying. So this is the AccuLift micro pen and it comes with the pen itself, two batteries, a charger five microneedles, five nano needles, a big instruction, booklet cord, just in case you need it.

Because maybe you’re seeing so many patients, you can’t keep those batteries charged. And then some people would just like using a cord It comes with a really nice storage case and down here and then products for your backbar come with it. So three different CRMs for different skin types. And a before and after spray and also a patient take home kit because when your patients leave, they have to be able to take care of their own skin.

So there’s aftercare Sprite for them for that night and then CRMs and lotions for the time following. So I’ve mentioned training and it is really important that you get trained, go on YouTube. You buy a pan, you’re going on YouTube, watching videos and think, okay, I’m good. It is important that you get trained because there are S there’s so much that goes into it.

Everything from setup to safety, to the prep, how do you set the needle speeds? How do you set the needle depths? What techniques are there out there? How do you properly use the pen? Had you cleaned the pen and what do you tell your patient when they leave? You can’t just say, okay, bye. You have to be able to give them some, take home instructions and really understand.

So just the setup alone, this is from my training, but there are a lot of things besides the pen that you would need to have in your. Treatment space. So really understanding what are did you need for setup? And then there were many different techniques that you use different ways that you hold the pen, use the pen and different speeds for different skin types, different conditions, different depths for different speed, for different conditions.

All of this right here is the. Protocol that I teach. And as you can see, it’s a lot of different steps. And really what can your patient expect? I let my patients know that they, their skin is going to be red for up to 12 hours, that they shouldn’t exercise. They need to stay out of the. They shouldn’t be putting makeup on or really even sunscreen because their skin is open.

And when they leave, if they put sunscreen on whatever’s in that sunscreen is going to get absorbed. Now I’m down in Florida. So this is really important that people know, if you live someplace sunny out west, down south, or even if it’s just summer that night until the outer layer of the skin kind of heals.

They can’t be putting sunscreen on their face anyway. There’s some other things that they need to know. And I review all of these in class. I had just enough time to show you a quick little demo. So I’m going to, this is just the four minutes of. Much longer demo that I show in my class, but I wanted you guys to see this.

Whoops, I lost. Hold on one second. Sorry. I lost my thing. Yeah.

So here I am. I’m putting I’ve a makeup remover, wife and some alcohol on taking the numbing cream off and cleaning her skin. Now I’m putting some serum on it’s vitamin C hyaluronic acid and collagen, and I’m setting an appropriate speed for first. And I’m going to start up. I’m just going to start off again.

So I just go up and down. I’ll have to ride a couple passes to get a little pink and then these little dark spots. Yeah. So he was a little. It doesn’t feel great, but it helps to break off the melanin, but your eyebrows just real quick passes on the end there. When you’re working around your eyes, you might want to turn it down to a 0.25, cause this scheme is too thin.

No analyze.

And I actually had this faded up a little bit. You a little bit more,

I’m going to go back on 0.5.

Like that,

I just gone back and forth. And make sure you get,

and afterwards I have a Allo. Arnica CBD spray, which is really cooling and feels wonderful on the skin. And here you can see, so this is a before this, another patient, and since before, and she was a facial patient. I worked on her neck and chest and I put some needles in her face and then she just rested it.

So you can see the, before here’s me during, and then after, I don’t know if you’re able to see on this slide, but she’s just a little pink, which is what you want. Here are some before and after pictures on acne scars and stuff. Fine lines around the eyes. And this is me. These are my eyebrows.

Believe it or not. It’s a funny story. I had been working on my own eyebrows and normally I used to use like eyebrow pencil. I’m 60 years old. And one of the things that happens when you get older is your, you lose the tails on your eyebrows and you can see in my, before. I didn’t have much eyebrows to begin with.

And one day I went to put my eyebrow pencil on and I looked at myself and I thought maybe I had some on from the day before. And I went to wipe it off and I didn’t. And as you can say, I don’t have anything on my eyebrows. It’s it was pretty miraculous. It was shocking actually. In fact, I had to go and get my eyebrows between us cause I started getting so crazy thick.

So as I mentioned for price pricing, you can charge like 3 25 for a half an hour session. I do some packages and it’s just been a really a wonderful add on, especially during the pandemic to my practice. And you can also do, different areas and charge just for that. And when you’re looking at products, there’s a lot of things you want to certainly look for the products that I include with my microneedle pen are organic vegan.

The very easily absorbed. They helped to brighten the skin. They nourish the skin. They won’t clog the pores. They help to reduce inflammation because they have CBD in them. And then I have an aftercare spray that helps protect the skin. And you want something that has really good slip. It’s a term that we use when you’re working with a microneedle.

If you’re interested in the pen itself, you can go to AccuLift skincare.com. You do have to open a wholesale account. It’s free because I do not sell these to the public only to health professionals. And I think that’s all I have time for right now. So this is just a little bit more about the products themselves.

Again. A couple of different serums for different skin types and the aftercare spray. So if you have any questions you can reach out to me either on social media, I’m on Facebook, under my name, Michelle Gellis. I also have a Facebook group called facial acupuncture. And you can go to my website, facial acupuncture, classes.com, and you can look at my classes and there’s links to some free videos and stuff.

And I want to thank the American acupuncture council. Next week is Lorne Brown. And thanks again for your time. And I hope to see all of you again soon. Bye-bye.

Michelle Gellis

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3 Secrets to Creating an Online Course and Income Stream


Do you feel like you have a busy load of patients, but so you’re not wanting necessarily to get busier with patients in your practice because you’re tapped out and you’re starting to feel even a bit burnt out.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Do you feel like you have a busy load of patients, but so you’re not wanting necessarily to get busier with patients in your practice because you’re tapped out and you’re starting to feel even a bit burnt out. However, you have all this knowledge and expertise to share. What if you could put it together because.

Do you ever have people? Do you feel like you ever, you say things over and over again to repeat yourself to your patients and they may not remember everything. What if you could put it together in something that is beneficial to them? That’s educational that helps them with things like lifestyle changes and, or other kinds of things.

And you could even bring in another stream of income from it. So this is Chen Yen, 6 and 7 Figure Practice Make-over Mentor at introvertedvisionary.com and your host for our AAC Facebook show it today. So super excited to see you here. Go ahead and comment below. Let me know your, where your your name and where you’re practicing and that way it will be good to see where you are, and also what drew you to watch this?

So I could be really tailored to what you most want to know about with this. How do you actually create an online course and even another income stream? So one we’re going to talk about three secrets. To creating an online course and even another income stream. We’re going to talk, discuss the biggest myths about creating an online course.

We’ll also discuss how to decide what to design your online course around and then the most effective tried and true approach to get the word out. And as far as the the thing that we’re talking about is putting together what your knowledge and expertise in something like an online course that can be accessible at any point in time.

Even when you aren’t working. And so some of the myths that I hear about this, so are that I’m not really sure how this all works and the tech thing feels all complicated. So I don’t know if I want to really look into this right now. I don’t have the time. So let’s talk. Yes, because how many of you could relate to this, right?

You like the idea of bringing another stream of income and helping reaching more people, help them helping more people at once outside of the boundaries of your brick and mortar practice and your geographic location. Imagine being able to reach people. In your state in other parts of the country and even around the world.

So many people, especially during these times, what are different kinds of health issues that you can help them understand and get benefit from and have help with perhaps even doing certain things at home too. And as far as the tech stuff, just so that there really is. Too much that you need to be worried about with a tech.

You just need to have a sense of what would be a good online platform to use, to host your online course. And then I also. What to have a page that educates people about what you’re offering within the online course, and then have a way of marketing it. That’s all, there’s not much that you need beyond that.

That’s super, super complicated. Aside from also, if you wanted to have people be educated more about your online course through for example Educate your patients by email about it, or within the office about it. So we’ll talk a little bit about what is the most effective way to get the word out so that you’re not spending all this time trying to figure out well, how do I find people who would be interested in this?

So as far as you’re not sure how this works and that kind thing, and how much to price, something like this. And so I’m in courses could be what we’re to talk a little bit about what kind of stuff. Coming up here that you can consider creating a topic on that people would want to pay you for, because it’s one thing that, to have something that you think is really helpful and interesting.

It’s another for people to want to pay you for it. And so the I’ll share with you the first step. To create an online course, decide what to create your online course on that will help you with having people sign up and pay for it. And first let’s talk about how much you could charge for something like this.

So it really depends on what exactly you’re teaching an offering and how much credibility you have in terms of you being seen as a go-to practitioner as a go-to acupuncturist. And. And in this area of expertise that you’re doing an online course around, of course you could do. If you have other interests like playing the violin or tennis or other kinds of things, you could also even create online courses about something that you’re really passionate about or your hobby, or even cooking that kind of thing.

But in case back to this. The as far as the so we’re gonna talk about that in a moment. However, let’s talk briefly about pricing, where you could charge anywhere between it could be something that’s more like $15 to 40. $7 to $97, 250, or even 9 97, for example, depending on exactly what you’re offering and you could be offering the online course to people who are lay public about teaching them about a particular health topic, for example, or it could be, have you ever figured things out within your practice that.

Work really well, whether it has to do with, do you remember how, when you first came out of school and how you weren’t really sure how to even run your office smoothly you weren’t sure how to generate new patients and Or so, or there are certain things clinically you weren’t very confident about.

Do you remember those times? Now that you’ve been in practice, perhaps I, for those of you listening, who’ve been in practice for longer than that, then you figured out things, whether it’s clinically or efficiency in your office or as it has to do with marketing your. So what, if you could put that together in an online course and make it available to other acupuncturists, it doesn’t have to even be limited to other occupant trusts.

It could be other holistic practitioners. It could be conventional medical providers as well. So you have knowledge and expertise to share. Cause so those of you who might feel like I don’t really know enough. I think I need to get more training on things to be able to teach something don’t underestimate what you already know right now.

For example, if you’re a new grad and you want to offer a, an online course, think about. What is a topic that you have a passion for and an interest in you already know much more about that health topic than typically a lay public person with no. And so you can already offer an online course around that.

And then if you’ve been seasoned in practice, think about all the things that you figured out over the years that you could impart on other people and other practitioners as well. And so in your online course, Include you teaching about it. It could also include things that make things handy for people such as handouts templates or things that people can copy and paste and use or checklists or trackers, do you have patients, you have been encouraging them to eat differently and you recommend it to them.

And then a week later they come back. Two weeks later, or a month later, they come back and then they didn’t really do that thing. You suggested to them. What if there’s a way to hold them more accountable through something that is an accountability, a tool where they’re tracking it all the time.

So these kinds of things can be incorporated in your online course. Okay, so those are some ideas. Are you getting excited here because how many of you are thinking about, oh yes, there is this area that I have an interested and passionate about. Anna do know something that more than the lay public does and so that you can put it together in our online course and even charge for it.

And. And pay and make money from it. Let’s have a look at this. Let’s I’m gonna pull out my calculator here. So let’s say you, you actually offered an online course. That was $50. Let’s just say $50. And you had even 10 people in it. That’s still 500.

The dollars into your pocket that you didn’t have to see patients for that you didn’t have to.

So I think conservative with what you’re charging and the, what if you had more people in it. So let’s say you had instead of 10 people, right? Instead of 10 people, what if you had 50 people and you charged $50, that’s an extra $2,500. Could you do with an extra $2,500 a month, which works out.

An extra $30,000 in your pocket per year. That’s if you charge $50, we have clients who are charging much more than that also. If you’re charging, let’s just say if. $150, right? You charge $150 for an online course, and you’re, you’ve got 10 people in it that is an extra $1,500 a month or an extra $18,000 a year.

Or if you had, let’s say you had 50 people in paying $150 a month. That’s $7,500 a month. And that works out to be $90,000 a year. So have you been getting excited here? Like even making anywhere from an extra 500 bucks a month to an extra 90,000 a month, how many of you would like that? Now let’s talk about how do you decide what to design your online course of round?

This is a very key secret because I have met too many people who have created online courses. In fact, I had a someone call me a holistic practitioner called me and she said she was creating these videos for. And she was really struggling because why? Because she said she was creating these videos that she thought people wanted.

And then when it came to offering it nobody took her up on it. And then she was seeking help with marketing it. So the way that we actually teach our clients many times is to And I’m going to talk about how to decide what to offer it around, but the way we teach our clients many times is to even already have a concept for your online course, be talking to your patients about it or other people about it and are ready.

Awful. And get an interest, see what the interest is like and have people on a waiting list. So when you’re that way, and even have people sign up for it, we have clients who have even pre-signed up in a presale kind of a thing before they even created the online course. How many of you would love to be paid before you even go create something it’s like.

Do you imagine having more excitement about creating something when you already have someone paying you for it versus would that give you more motivation? And that way you already know it’s a concept that people are interested in. So that is something is a very hot tip that many acupuncturists overlook when having an interest in offering an online course.

So even if you feel afraid that I can’t possibly sell something that I haven’t created. Think about this. What if it truly, you feel like you can’t deliver it? Could you just give them a full refund, right? Or even if you still are really afraid of doing something like that, then you could still, again, you could still start talking about the topic of your online course to people, your patients or potential clients so that you can gauge the interest in that before you’ll create, spend time creating an online course and then offering it come to find out.

Nobody’s interested in it, but in the way that you’re talking about it, for example, there is someone who I know who created an online course around, like, how do you how do you have. Have practice how’d you put it how it’s around longevity. But the way that, that this person has shared about this online course, are there online courses on longevity that people buy all the time?

Absolutely. But the way that this person shared the online course, but he’s fighting. So if you’re able to get a gist of that early on before. Before even spending all the time, creating it and then be able to tweak how you design it or what you include in it, or how you talk about it before it gets marketed, then you’re going to be way ahead.

You’re going to, you’re going to be more likely to sign. And even have people sign up for it and pay for it before even created. Okay. So that’s a hot tip. Now, your first step to deciding what to create your online course around as far as topic wise is this. So it is to think about what is a practical issue.

That people have perhaps the health issue that they are struggling with and dealing with that, that you would like to help them shift or have a transformation around or help resolve more. What is the practical issue? That people are dealing with. Cause see one mistake that, and also what is the thousand dollar problem with that practical issue?

So what’s the definition of a thousand dollar problem. It doesn’t have to cost them a thousand dollars to, to actually get help with it. But rather that I’m saying that to give you some perspective of, okay, what’s a dollar kind of a problem. What’s a thousand dollars kind of problems. So dollar kind of a problem might be something that, that people have an issue with.

They didn’t sleep very well last night, but it’s not like that happens all the time for them. They just didn’t sleep very well last night. Whereas a thousand dollar problem is more like someone who had has sleep issues all the time has insomnia all those times. Do you see the difference between a dollar came from versus a thousand dollars a problem?

And then how can you create what you can educate people about that can help support them with their thousand dollars? And that way, you’re more likely to actually have people interested in what you’re offering in your online course. So just to give you a very specific example, would you like to have a very specific example of maybe a specific example?

Go ahead and like this, if you’re watching this right now, A specific example is this. So you could also look at how you apply it to your situation. For example, if we think about what’s the practical issue people have. Oh cause see, this is a mistake actually. We’ll talk about a step before that is oh, I want to help people with Twain.

And so I’m going to create an online course about 20, not and how to help people relax. So is this. Dollar kind of problem, or is it a thousand dollar problem in the way I’m talking about it? How many of you think this is a dollar problem type in the chat? You think this is the dollar com? How many of you think this is a thousand dollar problem type in the chat?

If you think is a thousand dollars, the way that I just talked about it, right? Probably more like a dollar problem, right? Because helping you relax. Okay. How many cars, how many of you would like to be relaxed, but how many of you would actually want to purchase something to help you relax? There’s a difference isn’t there, right?

Maybe some of you are and some of you aren’t. And so how can we move the needle more to where most of the people who have that issue will, or more of the people who have that issue will be more or interested in purchasing, learning about it through your online course. So for example, 29, to help you relax, isn’t a thousand dollar problem Twain out to help you relieve your stress, maybe more of a thousand dollar problems.

Twain out to help with stress. When you have a, when you’re constantly under pressure and deadlines in your job is more of a thousand dollar problem. Twain when it, so it’s just do you see how we’re moving the line even more to how it’s a more urgent problem? That’s how you could talk about it and how you can shape your program around it.

So another, even more thousand dollar kind of problem related to TuiNa, what could it be? For example, a very specific group of people like Twain off or baby. Who are having trouble with sleep. So if it were just 29 for babies to help them relax, that would probably be more of a $1 problem. But then the Twain outs too, to help babies be able to sleep because they haven’t been sleeping very well.

And keeping the mom awake at night and parents awake at night like days on end, that is the thousand dollar problem, or here’s another thousand dollar problem helping moms with postpartum lactation because 29 can support postpartum lactation. How can you help with the 29, if you shape your topic around that, then you will be more likely to get interests.

Why don’t you do compared to. Overall to help relax. Do you see the difference? So that is your first step in deciding what to design the course around. And then we need to look at well, what is the desired outcome? What is the desired outcome that you would really like someone to get towards? And in terms of the desired outcome is it to help them be able to sleep through the night?

Okay. That’s a desired outcome. Now what the next thing to look at is what is a quick win milestone to that desired outcome. What does a quick win outcome to that desired outcome? For example, just to give you an example of, let’s say you also support people with losing weight in your practice.

A desired outcome could be losing 10 pounds, but maybe the first quick win, isn’t just losing that 10 pounds right off the bat, or but rather it is. Clear your body of toxins and help you feel clearer headed. And that also supports your body next in being able to then lose a weight. So that’s an example of a quick win because they could feel less foggy brain.

They could feel like they’re their body is more energetic, feel that quick win because they might be able to feel that quick win in a shorter timeframe. Whereas maybe it might take a bit longer to lose that. So that’s an example of what would be the first milestone of a win that you could design your online course around so that people don’t feel like, oh my gosh, I’m doing this online course for six months and nothing’s staged.

So then Create something that is a short milestone, gives them a quick win. They get excited about it, and then you could also create other online courses beyond that, to support them. And perhaps even at higher price points too. So that’s a hot tip. So finally, let’s talk about what is I just shared with you how to the biggest myth about.

Creating an online course. We just talked about how to decide what to design your online course around. And then let’s talk about what is the tried and true most effective approach to get people signed up for your online course, because it isn’t fun to create something and then be all excited about it, but then no one ends up fighting for it.

Have you ever experienced that before? It can feel discouraging or if you haven’t experienced it before it kudos to you that you have landed, you have, then had Providence. In listening to this right now, because you can get help with this and fast track things and actually be doing this the right way so that you end up getting, paying clients for your online course sooner rather than later.

So as far as the different things that you might’ve heard about how to get the word out about an online course is that. What number one is, oh, you got to post on social media about it and about your stuff. So people know about it because otherwise, how do people know about it? But then you feel like, oh, I don’t have the time to do.

And it sounds like it’s a lot of work. It I’m supposed to post there every day like that. I just don’t have time for that. Let alone, in my practice, I already have a lot to handle whether it’s the paperwork, the billing, the admin stuff, or maybe even if you’re not doing that anymore, you can have patients to see, and I am already a full plate, so then you don’t have to always be posting on social media. We’ll talk about what is an effective strategy that is not social media, and that could actually help you get those paying clients quickly. Another myth that I often hear is that, oh, you have to make sure to focus a lot of your energy on building your list, getting more people.

To to certainly, yes, you do want more people to understand about what you do, but you don’t have to take forever to wait until you build this list and a bigger list and a bigger list because it takes time. It takes time to do that. And so there’s actually a shorter path to that. I could get people interested in signing up versus sitting around feeling like you got to do all kinds of things to try to build your list.

Also another myth that often here is that you have to build like the tech stuff is the people you might hear things about, oh, we got to build this kind of funnel thing. And he starts to feel like, oh my gosh, this is, it sounds like it’s so complicated to build these complicated funnels and that kind of thing.

For those of you who have heard anything about online courses before, right? You might’ve heard something, things like that. And the truth is you don’t. We have clients who don’t have complicated funnels and they have people who are buying their online course already right now. So there are two ways to build a summit, to get people sign up for your online course that are very effective.

The first way is a way that involves your existing patients and connections. And the second way is beyond that, right? You’re going to have a certain capacity of how many patients you currently have and their interest in this when your connections, and then you’re going to be tapped out. And you’re going to wonder how are we can get the word out beyond that?

So let’s talk a little bit first about the first way with the existing patients. So as far as existing patients have you ever thought about this? You have an advantage over other people who have online businesses, right? You actually have an advantage. Why? Because you have a brick, many of you, I know some of you have virtual practices, but many of you have a brick and mortar practice or have had a brick and mortar practice at some point.

And the kind of relationship and connection that you develop with your patients is so much richer and deeper that typically than anyone could build typically in just an online, a relationship. So you have an advantage over other people who just strictly have online businesses and have to start it from scratch, for example.

You can share your online course with your patients and have them do the online course. For example, we have a client of ours who helps people with like kids who have ADHD. And so she created an online course that she offers to the patient’s parents to do and like to purchase. And then do that online course as a part of her.

She’s an acupuncturist. As a part of the journey to their child’s transformation from ADHD, in addition to seeing their child for acupuncture treatments. So then you could easily offer it to your patient base and your connections. That is one thing, but then at a certain. Oh, and also what I was going to say is then you just need to have a system and an approach to how do you market it to your patients?

What is the best way to do that? How do you talk about it so that they will actually understand and take you up on it so that you start bringing in another stream of income from it? So these are the things that we help our clients with because they’re the fine tune tweaks that actually make it work versus not.

So now let’s talk about the As far as what is a way to get the word out beyond just seeing people, what is a way to get the Beyonce thing he’ll be, but beyond just sharing it with your patients, I, by the way, for those of you who have an interest in this and getting an online course already.

So we’re talk about this in terms of how to get the word out, but if you already have an interest in creating an online course and want to get, explore, getting help with it, you could always go to introverted visionary. Dot com introverted, visionary.com and then click on the button there. It says free strategy session and just click on it to book a free chat with us and happy to see how we can help you with getting your online course off the ground and start making another stream of income or even attracting new patients into your practice.

Using an approach. I’m going to be sharing with you now. As far as, how do you get the word out beyond the walls of your brick and mortar practice or people you’ve, in your who were already in your circle right now? What is the most effective way aside from having to post on social media all the time aside for feeling like you, you need to be building up your lists all the time and that’s gonna take a while and say, you don’t feel like you have the energy or the time to do it, and then think just we’ll do it.

So from those kinds of things, what is most effective? Is to teach and educate people about the topic about your course and why it would be helpful to them and how to do that. You could do that through something like a webinar. Oh, or you could do it even by educating people in person at these times.

Also, there are like, we have people who are doing it in person in front of small audiences even right now. And so those are a couple of avenues of getting people interested in your online course. And the. The CU, the reason why this is so effective is because one of the reasons why, because think about all the different things that are out there and at you C or a different online courses that you might have come across, for example, some of you are wondering what platform to use to, to offer your online course.

Just, I’ll just give you one platform to look at, right? Teach them. Teachable. If you go for that teachable, it’s a platform where you can host your online course, look at all the different courses out there. Do you think everybody buys every single course there? No, not really. But why?

Why is, why does everybody buy every single course on. Because they just, because it’s there they might not understand why they, it would be helpful for them and how it will really help. So that is the main thing standing between someone interested in your online course versus not. And so if you are able to educate them about the topic of your online course, In something like a free webinar or a video and they understand how it can help them, then they will be more likely to sign up, pay you for your online course.

So for the formula, the system of what our clients are doing to fill up their online courses, And with the most ease and without having to always be marketing all the time this formula, the system can also help you with. Attracting patients into your practice as well, because for those of you who are busy, you might still feel like, okay, but I still want to have a consistent flow of patients.

And maybe some of you would like a consistent flow of patients for an associate to hire down the road. Or maybe right now, they’re just not busy for as, and so you do want a more consistent flow of patients with. Formula the system will also help you with that. So I’m going to give you the free training to that to get started with.

So you can go to www dot, get booked speaking.com forward slash virtual. Again, www.getbookedspeaking.com Forrest. Virtual also pop it in the link below here. In the comment section below. So that you can actually just click on it easily here and and get access to it. And then as far as the I’m like, there’s some things, something that I was going to mention as well, is that late?

Let me reflect on this. Okay. So in any case, That is the next step that you could take. If you have an interest in offering an online course and reach four people at once, help more people. And imagine this where you are eating, sleeping, you’re on vacation, hanging out with family and imagine being able to open up your inbox and look at it.

And, oh cool. I made an extra 150 bucks. Oh, cool. A few more sales came in. Awesome. I just made a thousand dollars this month, extra thousand dollars this month from a passive income source. And by the way, as far as when I was talking about educating and teaching and speaking to educate people about your like through a free webinar or something that educates people about the online course to get them interested in it.

And the one thing that’s awesome about it too, is you could even automate that once you it’s working for you, you can get your webinar automated. So that means that you don’t even have to always be educating people about this. That’s when it becomes on autopilot, that’s when it brings in another stream of income passively.

And then for those of you who feel like Okay. I hear the word speaking. Like it cuts third. I don’t, I get nervous when I speak. I don’t want to be on camera. And so I’ll confess. I I never thought I’d ever speak in front of people. I So it was a traumatic experience when I was little, because on Sunday mornings my dad, when the paper newspaper would come, we I would be jealous of other kids. I would sit there and think, gosh, I wish I were like other our family was more like other kids. So I came from a family of very strict parents. First-generation immigrants from Taiwan. And on Sunday mornings when the paper came, instead of being able to look at the comics section of it, my dad went, this was around when I was eight.

Henry do current event talks every Sunday. Can you imagine the dread that would come from being forced to do current event talk every Sunday and I hated it. And the reason I hated it, because I didn’t really care about reading about current events and the news back then, I still actually don’t on some level, with the immediate news new stuff that’s out there. But I also got criticized quite a bit by my dad and I’d be left in tears. Complete tears. I felt really inadequate and it was a complete traumatic experience for me. This has happened every single Sunday where I would just be in tears because my dad was very, he spoke in a very different style than I did.

And in the sense that he was very just research scientist engineer and he was very critical and analytical. So that’s how he critiqued me to be able to speak. And so I vowed to myself. I will never speak in front of public. When I grew up grow up, like that’s something I’ll never do, but what got me to end up speaking and even being on video today with you, right?

Is because. I love teaching. So when I was little, my idea of fun was getting these kids around the neighborhood, think of a worksheets. Like there I go to my third grade teacher, get worksheets for them, for my friends and other people in the neighborhood. And then I would give it out to them, give them homework every week.

That was my idea of fun as a kid. So I love to teach. And so that was the only reason why I later on decided, okay, I can learn that it’s this. But I was terrible at it because I had so much performance anxiety with it just naturally came to me. I would feel so nervous. My heart would pound so fast and then I would feel so hot and red.

And I felt like I went up to hide under a rug because the way that I spoke was to the point where it didn’t make any sense. Sometimes I would listen to myself and I realized that I truly didn’t make. Since at all, when I saw it was that bad. So the reason I bring this up is that if I can go from being that terrible at it to too, and now when I look back at some of the videos, when I first did them too, I feel so livid.

I feel a little embarrassed, but at the same time, it’s, it was progress. And then also with with being on video, you actually don’t have to be on video in terms of educating people through a webinar about what. Offer. So you can just get that and worry about not worrying about it. And then you can always get a bit more comfortable later if you want to too.

Cause video does help build connection, but it’s optional. I hope that inspires you in the sense that if I could do it going from that place of being completely terrible at it, nervous with it, not good at it to now speaking on and being invited to speak on national stages. If I could do it, then you could totally do it too.

And you don’t even have to be very polished for people to be interested in what you have to offer. In fact, it could be very endearing when you’re not perfect. So sometimes not being sometimes being nervous is great in the sense that people will cheer you on. And so as long as you’re willing to be open to share, people will secretly be cheering you on.

They’ll see that you’re nervous and they’ll actually cheer you on and you just keep talking about what it, what will help people. And so then you just need to have a way of getting the word out what where w how do you get your webinar? Right without having to spend money on it or or have to be constantly trying to figure out how to figure this thing out.

So that’s what I’m going to show you in the system that you can learn from in the free training coming up, and you can go there and click on the link below. Get booked speaking.com for slash. And then sign up for the free training. Or if you already know you want help with this to shortcut things so we can help you grow your practice faster in a way that brings in another stream of income beyond just seeing where patients one-on-one, you can go to introverted visionary.com.

So next week, check out Michelle Gellis, and she will be on your host for next week’s show. And till next time.


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Health Models As We Navigate Uncertainty



So this is, this talk is actually about health models and really like a new paradigm in which we are finding ourselves as acupuncturists, Chinese medicine, practitioners, and brick and mortar businesses.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hello and welcome. I’d like to thank the American Acupuncture Council for actually producing these informative Facebook lives and YouTube lives. My name is Tsao-Lin Moy. I am the founder of Integrative Healing Arts Acupuncture in New York. And I’m very excited to be with you today when we’re going to talk about new health models.

And let’s go to this.

Okay, so where we are. So this is, this talk is actually about health models and really like a new paradigm in which we are finding ourselves as acupuncturists, Chinese medicine, practitioners, and brick and mortar businesses. So I’m also a brick and mortar business. I have an office in a union square in New York city where.

Patients in person. And so what we’re really going to be looking at is are the hell are the health models that can actually support you and your patients and your practice as we’re navigating. What is uncertainty? This is about resilience for your acupuncture and Chinese medicine practice. As we enter what I’m calling , which is year three of the pandemic.

And that’s. 2022 for you future listeners in the archives. And all right, so we’ll go to the next slide. So where are. Versus where are we heading? So traditional brick and mortar businesses and services have been suffering especially if you have an in-person service. And this is something that I want to point out was already true before.

COVID hap especially true right now for acupuncture, massage therapy, businesses like hair salons and other touch based services. And so the. But I want to just say, is there really, isn’t a substitute for a touch in person service. And as much as, a lot of the telemedicine that has been going on and virtual this and virtuals that realistically.

Human touch is extremely important. Of course, research shows that makes a difference, right? Babies that don’t get touched and have having psychological problems and developmental problems. And this is not just limited to children. It’s also, it shows up later on. So some in person services, I’m going to point out, we’re able to pivot because they were able to offer virtual substitutes or a.

So this is something like yoga, right? And in fact, I looked it up, there was a an uptick in yoga from the pretense pandemic, in terms of going virtual now, yoga has been a trend which is really good for us. The similar what we call an avatar or a person who. Actually does yoga is also going to be someone who’s going to be interested in acupuncture, Chinese medicine, other natural ways of healing.

And my screen just went down. Okay. So what we’re looking at is 10% of people were doing, let’s say online and then I’ll online before the pandemic, having like virtual classes and then during the pandemic, 90% of students were taking on online courses and what’s estimated as post as we get out of this pandemic, 65% will still be online in addition to in-person and that’s anticipated.

And this is. What’s happened is this what we’ve been forced to do something in a virtual space? We’re really not going to be going back to the way it was. So people are still going to seek services. And what it is really about having choices and something that’s delivering. Deliverable, and I know this might be blowing your mom.

Like how can you make a, something like acupuncture, massage or what it is that we do? Virtual I personally, have resistance around it which is why I’m actually talking about it. Excellent. Okay. So really what we’re doing, we’re living in what they consider uncertain times.

We’re at, you hear this we’re living in unprecedented times. But that’s not really true. Uncertainty is defined as doubt, right? So we’re very doubtful about the future. We’re uncertain about the future. And this uncertainty is because we may be operating from a paradigm that doesn’t accurately reflect what we need to focus on.

And therefore it’s no longer serving us. It’s not really useful. And so if you’re finding yourself. Stock or I can’t do anything about it. Then this is going to be like an area we really need to look at a lot of people. What am I going to do with my business? There’s a, another surge happening. And can we continue to every time there’s a surge where, like interruption closed, et cetera, et cetera.

Okay. So we’ll really need to look at, this is an opportunity, right? It is shifting a paradigm. In the way we practice. And I know there’s that word, mindset all over the place, mind shift, mindset shift, and really what this is understanding a different paradigm, right? We are in a different reality than what we want to be.

So if your language is about going back to the way it was like, oh, I can’t wait to go back to the way it was pre pandemic. Then we’re really thinking in terms of the 2019, but we’re living in a 20, 22 reality. And I hate to point this out. Some of the previous generations always are talking about, I remember when milk was 35 cents a gallon, or I remember the time and.

We can’t romanticize the past in that way, it’s really a matter of okay. That’s, we need to look at where we are and in terms of change our thinking, and this is a really big thing. And the beauty is if you practice acupuncture, Chinese medicine, it is a different paradigm.

And. Awesome go with the next slide. So we need this mindset shift. So we’ve got to stop using what’s considered a transactional model. So when instead we should be using, what’s known as a transformational. And so the, health paradigms, what we call the Western medicine paradigm is transactional.

It’s based on a broken and fixed model and it’s very cookie cutter. I go, I’m sick. I go, you give me medicine. I get better. I also want to point out because I noticed this is really like creeping in, or it has been creeping in to acupuncture, Chinese medicine practices, especially the more.

That insurance is being taken. The more we speak in terms of Western medicine terms, of, how many times does it take to for an ankle to be, to treat an ankle. And then we’re trying to, some not me or trying to work within oh, insurance only allows X amount of treatments and therefore.

How we practice begins to surround what is based on someone else defining that for us. And what I want to point out is, there’s a lot, that’s an evidence-based, there is a no. Point of language. And I may be going off a little bit before I come back in with this. And that really, when we look at evidence-based it really means a minimum care of standards.

It’s not the same as patient centered, so we can always use it. Yes. Research has shown that this is effective, but research doesn’t determine exactly what’s going to be the right plan for your patients. It’s always nice to get recognition that they did some study, but most of those studies are really very poorly designed and they do not reflect Chinese medicine, that holistic model. They’re looking at this lamination of a very narrow focus based on very narrow parameters that there they are measuring. And oftentimes the results are well, not significant difference. Great. So people are treated according and in that model, people are treated according to a minimum standard.

And when that happens, they get minimum results. It’s all the things that we complain about the education system. Oh, not enough of the standard. So we have to look at, there’s a big system-wide attitude. There’s a whole paradigm in which we’re educated. There’s a paradigm that also.

Trickles down to medicine. And so what we have to look at is really take a look at how you’re treating your patients. Are you doing the minimum daily? Is it like, are you saying, oh, three sessions or before you really can determine that? And are you actually addressing all aspects of, of their health and their life, remember this is holistic medicine. Excellent. Okay. So Chinese medicine is holistic and personalized, right? So this is the challenge is going to be, how do we bridge this high level of care without diluting it? So there’s this big gap right now, right? And this gap needs to be filled or rather bridge.

And I’ll reiterate, there is no substitute for the human contact, but there are ways to create order considered touch points with your patient. And so this is the difference that we’re going to make.

So using the paradigm that is Chinese medicine to bridge or create those touch points. So people right now are more aware of their health issues than ever before. Social media is our friend. And it’s also our, I will say is, very deleterious but people have been trained to go virtual for most of the activities and services as possible.

So virtual space has become a main form of communication. Just like this broadcast that we’re on right now. If you had to sign up. Clear your schedule traveled to a place, listen to a lecture, that would have been very limiting. But, and also people are searching for virtual or hybrid ways to stay healthy or solve a health problem.

They’re also looking for what we considered done for you formats to follow. And this is good news because this is something that you can help them with.

So what our touch points are ways to connect with your patients and show them that you care about them.

Excuse me. They come in the form of newsletters, text messages, calls, videos, offerings, articles, or they cards, right? Recommendations. I put an asterix there and programs.

So creating something like a wellness program is going to offer solutions to better serve your patients. So this is one of the health models. It’s also a way for you to leverage your time and serve more people. And so what I’m going to ask right now is any of this resonating with you in terms of where you getting some ideas about what you might be able to do and how you can serve your patients.

If you’ve been practicing for some time, you have a way that you work with your patients and your way of doing things right. And that’s what we would call your style. And one of the things that I just want to make a shout out to all the tri-state. And even though tri-state college is no longer operating.

One of the things that we learned in terms of how we’re going to treat was creating your own style. We had to question that, what is your style? What kind of style do you practice? And, that means incorporating many different things in how you treat. And so this was a really important topic, as you started to integrate all of your learning into how do you treat your patients, right?

This is also what makes you a unique healer. And so the question is why do you treat, what are you great. So you, maybe you’re a great at being a pain specialist back pain or sleep, weight loss, helping people with sugar fitness, right? Sports anti-aging, fertility menopause, what you become an expert in is oftentimes who’s coming to you.

You have great success with right then that becomes, what’s known as your knee. And really the question is like, how do you treat it? What kind of recommendations do you make? So this is something that if you haven’t thought about it, that you already are treating in a particular way and that you can actually put two together in, let’s say a package, so that is in, that will be referencing done for you format. It’s still, it’s not cookie cutter. It’s your style, your way of treating, but put into a form in which you’re able to, help many people and you utilize, what’s known as the virtual space.

So acupuncture and Chinese medicine is considered alternative or complimentary to Western medicine. But in reality, it’s completely different paradigm. So when I referenced, evidence-based and really what kind of research is done? Those studies are always looking at having something like Chinese medicine or east Asian medicine to fill in some gaps where, you know, but staying in that same model.

But if we really, we look at the fact is that we’re not like a, like an assistant that we are a complete paradigm and a complete way of looking at health. Health model, then we can separate ourselves from, being let’s say subservient right in that hate to use it.

But this idea is that, the we’re just like a little helper. But we look at, mainstream. Mainstream medicine that standard really does not serve. And so I want to just bring this back to you that you went to acupuncture school, you studied all of this shift in the way we think about health and not to lose sight of this.

So people come to acupuncture and Chinese medicine because the standard health model doesn’t get them results. So we don’t want to just put them back into the standard health model. We need to like really take a look at this. And right now, where we are, people are stuck at home.

People are more aware of health issues than ever before. We are aware of the many gaps in. System, it’s a whole system. And we have to really take a, zoom out and take a look at this. Where do we fit in? We may not fit in. We maybe have to look at, that and accept that we’re not, involved in the same system.

We are aware that most people are uninformed about their health, and very vulnerable to misinformation. People are searching on Instagram tech, talking YouTube, and they’re finding a lot of misinformation. So I don’t even want to get started on this topic because I am just, all the Tik TOK videos, Wausau, cupping, you name it.

It’s it being used out of context. So you are a licensed professional, right? So you have the. Credibility. We have a profession, we have professional organizations, we have licensing. And also with your current patients, you have a relationship, right? So this is also really important. They know you for the most part, patients don’t really know their primary care physician.

In fact, there are all of these like walk in places which are cropping up all over the place. And it’s great for actually. But not for personalized care.

So here’s where we are. I love this this is actually, the character is really for a wit risk way G right? So we’re at this point right now where we can either move forward, right? There’s a danger of loss, but also an opportunity of success. Now, this Character has been used. A lot to look at like being used for like disaster or that moment of oh, danger opportunity.

It’s being used as oh, where there’s this disaster happening or. Where we are right now in a pandemic it’s danger and opportunity. But the reality is we’re looking at this moment where we have a choice, right? And the risk is if you don’t shift and make adjustments to the way that you practice, you have, you can lose something.

And the beauty is this Character used as risk, which is also, which is really more accurate. It has both the aspect of the unit in the arm, right? The two kind of oppose it there they’re connected together. So the way we practice has to shift and we know it’s not going to go back, even though we want, we would love for things to be back to 2019, but it’s not going to go back directly.

Homework for you. So here’s where you get to look at what’s happening this coming year. Take a look at your practice to look at the things that you say, day in and day out. Like one of the ways that you can create touch points. went over quickly. A list is you can do short videos.

There are things like. Where you after you have a session with someone, you can just say, Hey checking up on you. Or if you’ve given them instructions to drink more water, to get more sleep this is an area also where you can create a touch point for them, right? With follow up emails send them articles.

Do you, Facebook lives have small groups. You can even do like a book club, right? So you Cate, the, you have that contact with your patients. I also suggest that you create something like a dispense. And where you can actually, help people. If you personally like a supplement, you can share that you like this supplement, that this is what you do so long as within your scope, right?

How you treat, you can do that and you can send them emails and recommendations, and this is a way to be much more personal than. Most practices don’t do that. Some of you may already be doing that. Reinforcing those of you that actually do make those connections.

Your patients love you. They come to you right. For your unique style and how you treat them, that relationship. And this isn’t really a matter of what we do. That makes a difference. It’s that personalized care. So your homework is to do an assessment of your practice. Look at the things that you say day in and day out.

What are your, what are your aligns, your tagline? And use them as a subject line in an email or use it as a post on social media tag people make those connections, they’re going to need to hear from you. And also that is a way for you to, create health programs and things for them.

And I know I touched very briefly about health programs as well. It’s a whole a whole thing, but I wanted to just put that little buzz in your ear to think about it because realistically practices are going to need to do some form of a hybrid. Great. And this is good, right?

The, we can actually utilize the technology and also help people. So I want to thank everyone and just to remind you that next week we’re going to have Chen Yen is going to be on the broadcast. And thank you for that.