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Reset Your Practice for 2021 – Jeffrey Grossman

 

 

And today I want to talk with you about a few things that are going to be helped. Put patients on your treatment table. When we were in acupuncture school, many of us were not really taught, um, how we can build our business and how we can grow a practice.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi there and thank you for this opportunity to share some business and marketing insights with you. Thank you. The American Acupuncture Council for inviting me back to help talk about building your practice in this day and age. And today I want to talk with you about a few things that are going to be helped. Put patients on your treatment table. When we were in acupuncture school, many of us were not really taught, um, how we can build our business and how we can grow a practice. And we seldom received the foundations of building a successful practice and how we can keep patients coming in. You can have all the know-how in the world, but if you don’t know how to consistently attract new patients and how to systematically keep your patients in care, then all the herbs, the points, the prescription, the tongue diagnosis, all that know-how, won’t be much help.

So this is the reason why I’m excited to host this web class about how to reset your practice for 2021. What’s working now to put more patients on your table. So welcome for those of you that don’t know me. My name is Jeffrey Grossman and I’m the founder and owner of Acupuncture Media Works, Accu Perfect Websites and Accu downloads. And I started my practice back in 1998 and had a lot of trials and tribulations and many struggles. And I basically had no business or any type of marketing savvy. And I had to start from scratch like many of you guys listening today. So I noticed that when I was in practice, I had a problem knowing how to market my practice and properly communicate to my patients, because all I wanted to do was to treat people and not to market to them. But the struggle that I faced took me down the path to create companies that I run today.

And it’s a longer story. And I’ll reserve that for another time. So what I want to do is to remind you that we, as acupuncturists are an incredible resource where natural healers, we know how to get people to feel balanced, to feel healthy. We know how to help people using safe and natural methods. And we change lives, right? We help, um, help w we people want our services, right? And they need our services. But a lot of times people don’t even know that we exist. Let alone know that we can treat this vast array of conditions that we can work with. And I want to help you change that. I want to help you get more people on your table. And that’s what these talks are about. They are here to help you be seen. They’re here to help you be heard and ultimately to bring more people in your practice so you can make more money and help more people.

And I want to remind you that you’re never alone. I’m here for you. And at the end of today’s talk, if you feel like you need help getting set up or becoming focused, or if you just need a little motivation to move forward, please feel free to reach out. And I will share some information with you on how to do that. So I’m here to help you give you a fresh perspective, 2020, and COVID changed how the public thinks about and looks about looks for health solutions. There are more opportunities now than ever to help more people, because you have to understand what people are looking for now and the best way to present it. And I want you to have the latest updates and research. So I created a detailed report for what is working now and any recommendations for you, how you can make it work for your practice and get more people on your treatment table.

It’s a 15 page resource, and you’ll find this information invaluable. And I’ll share that link for you at today’s training, uh, at the end of today’s training. So you can actually download that right away. So I want you to use, today’s talk. I want you to use the ebook that I’m gonna share with you as a resource to reset your practice, because just one or two of the simple changes that you pull from the top or from the ebook can make all the difference in your practice. Okay? So let’s jump right in content marketing. What is it? And why should you care? So content marketing is a proven business strategy that brings you more ideal patients without the expense of advertising, but helps you build trust and establish personal connections with patients even before they come into your practice with content marketing, you’re providing value for patients at no cost to them in exchange for their time for reading your content.

And the more time they spend with your content, the more that they will begin to know, like, and trust you. So content marketing amplifies your credibility, your 30, and the desire ability for people to choose you to be their healer. It is a marketing tool for patient engagement, retention, branding, and professional reputation building. And it gives your community an in-depth perspective of how you can help transform their lives for the better these days. The vast majority of Americans seek health information online. Plus we know often people often times find and choose practitioners online. The first place they go to is to Google you and your treatment modalities. And that means if you’re producing valuable medical content online, you’re much more likely to garner attention and authority for you and your practice and to get new patients. So since COVID the average Americans online content consumption has doubled to almost seven hours a day.

And there’s a consumer survey that found that most respondents cited, that they were looking online for personal health and health for friends and family members as their biggest concerns. And they’re looking for answers about their health, how to stay healthy, professional advice on living with a specific ailment and how you may have helped others with their particular problem. So content can take many forms, and here’s what you can offer. You can offer blogs using written articles and patient stories and videos, patient education, videos on your website and on your social media channels, email newsletters, and patient help sheets e-books and PDF reports, uh, live events and trainings on any health condition. So you need content marketing because if you’re a healer, you’re not a sales precedent and the content does the selling for you, right? So here’s a few content strategy that you can start doing today, make sure that your content is compelling enough to people want to share it, right?

So, you know, as you know, your prospects can get a second opinion or forward it to friends. Another thing to do is to post the latest industry news. People expect you to know about medical breakthroughs and how acupuncture can help with this, or how acupuncture can help with that condition. And the other thing that’s really important to do is be niche specific, okay. Have separate content for whatever problems that you deal with most and that your patients are in particular are looking out for. Okay. So I hope that makes sense. Um, and here’s a question that I received a while back from one of my coaching students, and you may have the same question as well. So the question is I’m an acupuncturist, I’m a trained healer, and I’m not a salesman. What is the best way to find new patients to get patients to commit to a full treatment plan?

And that my friends is the million dollar question, right? And there are a million answers to that, but here’s one answer use something that everyone understands and what that is just connecting with your patients through story. I think that you, um, most of you would probably agree that building trust with your patients is paramount in, uh, in with them accepting your care and staying with you for the long-term. And, and you have to build empathy. You have to build trust. You have to build likeability and one sure. Fire way to do that. If I telling stories and the stories that I’m talking about are success stories about how you help people and other patients with similar problems. And when you do this, the sales will take care of themselves. People will read and resonate with a particular patient success story and practically sell themselves on coming to see you.

Nothing is more powerful, right? Patient success stories are the most effective and least expensive ways to find new patients. And they get patients to accept treatment plans. There’s a native American proverb that goes something like this. Tell me the facts and I’ll learn, tell me the truth and I’ll believe, but tell me a story and it will live in my heart forever. So the number one questions that your prospects want to know is, can you help me with my problem? That’s it, it really is that simple. They don’t need a medical explanation. They’re not looking for a TCM diagnosis. They’re not looking for you to convince them that acupuncture helps. They need something simple to understand and that they can relate to. And storytelling helps people learn because stories are easy to remember. Um, so there’s an organizational psychologist. Her name is peg new Hauser, and she found that learning, um, which stems from a well-told story is remembered more accurately for far longer than learning derived facts and figures and Jerome Bruner’s, who is a research psychologist also suggested that facts are 20 times more likely to be remembered if they’re part of a story.

So stories boost our feelings of trust, compassion, and empathy, and they connect you with your patients on a whole different level. So when we hear facts, it activates the data processing centers in our brains. But when we hear stories activates a sensory centers in our brains, so here are some things that you could do, right? So have at least one patient success story for every major element that you treat in your practice, give hard copies of those stories to patients, post them in your clinic, post them on your website and use electronic versions of those on social media, blogs, and emails. And also, the other thing that’s really important to do is have a story about why you became an acupuncturist. What was your journey to be the healer that you are today? Okay. And I have a rhetorical question for you. What is the number one way your prospects meet and judge you okay.

Online, especially through your mobile device. So my question to you is your website and content mobile ready. We’re obsessed with being connected with the world, through our mobile phones, many Americans check their mobile devices up to 96 times a day. And that’s once every 10 minutes. And that’s a 20% increase in the last few years. And here’s another disturbing fact that 66% of all Americans check their phones 160 times a day. We are obsessed. It’s really true. How many times do you check your mobile mobile device in a day? So you might be saying to yourself, Jeffrey, I get it. I check my mobile phone a lot of times, but how does this affect my acupuncture practice? Well, the number one, your website must be mobile friendly in this day and age. So given how many people own a smartphone and how often people use their phone, um, to access the internet, it’s really good for business to have a mobile responsive website.

And when we are done here today, um, um, take a look at your website on your mobile device and ask three or four friends to do the same. Ask these questions. What’s how’s it working? What happens when you scroll up and down on the homepage? Is it easy to find your contact information is easy to clip a, cook, a button and make an appointment? Can you find your social media links? Can you schedule or call with one click if I’m ready for an appointment, but what I’ll learn if I’m not ready for an appointment, but I want to learn more about your success in helping patients. Is there good content that is easy for me to find? Do you have content or proof on your blog or webpage that tells me why acupuncture is a good clinical modality. Excuse me. Can I download any digital reports, any newsletters, any patient help sheets, anything that can help me further my knowledge or experience about acupuncture?

Is there a way for people to join your mailing list? Is it easy to find reviews that you have? Is there video, okay. There’s no escaping it. We live in a digital world and both your website and your content must fit into that world. Okay. Or you may be losing patients and referrals every day. Make sense, check your site, make sure it’s 100, a hundred percent mobile ready. If you need a second opinion, feel free to request a free website evaluation. I’ll give you a link towards the end of today’s training, where you can access that free website evaluation. All right. And finally, the number one way to positively positively influence prospects to become patients is with video. I know many of you are cringing with the idea of actually producing videos, but video continues to be one of the most effective elements in a patient digital marketing strategies that we roll into 2021.

And with good reason, because as a visual species, humans find videos, more engaging, more memorable, and more popular than any type of content out there. So video as a means of storytelling, marketing and content is no longer just a nice option, right? It’s a necessity. If you want to increase conversion and exposure, incorporating a video marketing strategy is the only way to go from. I understand that viewers retain 95% of a message when it’s in a video versus 10%, when they’re reading it in text and mobile consumption this year about watching videos on their phones has gone up 100% this year, over last year. And by 2022 videos are going to be more than 82% of what drives traffic to people’s websites. Okay. And if that wasn’t enough, a website is 53 times higher to be ranked on the front page of Google. If it includes a video that’s huge.

When you Google acupuncture in your state, in your zip code, you need to be on that front page. Having video will increase that by 53 times and that’s massive. Okay. So how does this affect your practice? Video is the fastest and easiest way to establish credibility and connection and a 30 and reputation healer. And you might be wondering, you know, do I have to do the videos? And the answer is no, you could have, um, you could use done for you videos. You can outsource your video. You can do audio only videos on top of a PowerPoint, um, and the types of videos that work, uh, um, you know, you also might be wondering what types of videos work best? Well, the answer is that any video is better than no video. So with good lighting using your phone is a great way to do a video.

And the great news is that most videos on Facebook today do not have a video. It’s all audio with images, right? And slides that are, that are rolling across the screen. So it’s not actually you or a person on there. It’s just images. And that’s really easy stuff to create. So using videos for your marketing can take many forms. You could use it, um, as explainer videos or Intelihealth on your website or presentations on educational events or tutorials on how to use these points for these particular conditions or cooked foods for these particular elements or customer testimonials or interviews or product or service videos, or even a live video like we’re doing today. So imagine having one to two minute videos on your social media and on your website, about a few key conditions that you deal with that you can use over and over and over again, to educate patients on the effectiveness of your services.

That’s huge. Okay. You can talk about back pain and allergies and digestive problems and stress and anxiety. These are all topics that you would use over and over again and make sure well, practice more memorable. So dope, intimidated. Your video does not have to be perfect. It just has be honest and sincere. So my hope is that you received some answers and inspiration and insight for what you needed today. And I want to encourage you. If you need to reevaluate your plans and to make actual strategies feel free to reach out to me, I would love to give you a fresh perspective. I, if you need help reach out and let’s just start with a free 15 minute mentoring and discovery call. And all you have to do is shoot me an email at Jeffrey, J E F F R E Y at acupuncture, immediate works.com and I’ll get back to you as soon as possible.

So again, J E F F R E Y at acupuncture, media works.com and I’ll get back to you as soon as possible. You are an incredible resource. You change lives every day, day in and out, and people need you. Okay. So, um, I promise that I want to share with you, um, go download this ebook. This is resetting your practice for 2021. What’s working now to get more patients on your table. I go through a bunch of different topics that really show you everything that you could be doing now in this year to re set your practice, I have to do is go to Accu media dot U S um, slash reset, 2021. Again, Accu media dot U S slash reset 2021. And you’ll be able to access this 15 page ebook that you could use as a resource for this year and future years coming down the line, too.

And for those of you that are interested in getting the website evaluation, um, all you have to do is go visit this URL and, um, request, uh, fill it out, request an eval. So that URL for you are your evaluations, acu.pw/p E P hyphen evil. Okay, so again, a C U dot P w slash P E P hyphen evil that’s for that free evaluation, you guys are awesome. You change lives every time you put a needle in somebody you’re shifting people for the positive. This world needs, you reach out. If you need some support, I’m here for you. I got your back and thanks again for having me, uh, to share some more insights and more wisdom with the AAC on this call today. Take care, stay beautiful. Talk soon. Bye. Bye

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Exercise Prescription for the Acupuncturists – Callison, Lau, Armstrong

 

Hello, everyone. Happy holidays. Thank you very much for coming. Welcome to our December issue of the sports acupuncture webinar podcast. My name is Matt Callison. I’m Brian Lau. Thank you very much for coming you guys. And thank you for the American Acupuncture Council for inviting us here. We have a very special guest today. Ian Armstrong, who’s on faculty and the teacher of the postural assessment and corrective exercise class that we have in the sports medicine acupuncture certification program.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Thank you again for coming. Thanks for having me a bit, you know, watching you guys through these types of podcasts here for, for a few times, then I’m excited to join. Alright, awesome. Great. Can we go to that first slide there, please? And we’ll go ahead and do a little overview of what we’re going to be trying to accomplish in this very short 30 minutes or so a quick overview, and this is playing off of the blog article that Brian and I wrote on the sports medicine, acupuncture, webpage, um, exercise prescription for the acupuncturist in particular, it’s for, uh, when you have a patient with medial knee pain, a few different things to take a look at that can really end up helping quite a bit with, um, your patients.

And we’re talked about an elevated ilium and the muscle imbalances and the sinew channel imbalances that can end up causing the knee to move in. So we’re going to be speaking about that. Um, but also what can happen with, uh, PEs planus. So, um, let’s let’s, as a reminder, do something about this, uh, exercise prescriptions that we feel that the exercise prescription is a very important adjunctive therapy for an acupuncturist to use this. It’s just as important as prescribing herbs or dietary recommendations and exercise prescription is not only just for a postural imbalances and orthopedic rehab, but there are also many exercise prescriptions that are exercising muscles that stimulate the front move and the back shoe points, uh, as well as she cleft Lulu and, uh, Jean Wellpoint. So it’s important that we are exercising certain areas even for as food components, for example, like upper jaw, um, asthma, or even post COVID patients, how wonderful it will be to actually give them some exercises that gets their rip cage moving in such. And I know Brian has a few comments on this as well, so I’m gonna just hand it over to him.

Yeah, I think, uh, just the parallel that, uh, the, the space, you know, if you think about the whole chest and the abdominal cavity, you want a space in there for things to circulate well and move well. So if there’s a lot of collapse in the chest, well, that’s going to put a lot of pressure on the lungs and the diaphragm. If it’s, if it’s pushing inward, that’s going to put a lot of pressure on the liver. So to have really good, just circulation through the abdominal pelvic and through the thoracic cavity, um, corrective exercises, chigong, uh, Tai Chi, all of those types of movement exercises, which is a big part of the tradition of Chinese medicine, uh, is really essential both for like Matt said, orthopedic conditions, uh, especially, but for really any condition just to have proper circulation and proper movement throughout the whole system.

Great. So then let’s go to the next slide and Ian, do you want go ahead and start with this and walk us through?

Sure. So when we’re looking at, um, some contributions to, um, medial knee pain, there’s a couple of aspects that we’ve got to look at. Um, often the, the knee is really the joint that’s just caught in between two other joints that have a lot of range of motion that can have a lot of, uh, propensity for deviation, both standing or statically and through movement. So, um, in the pace program and smack, we look at both, uh, movement assessments and static assessments. Um, and with these two joints that I’m speaking of, I’m talking about the hip and, uh, later on as we’ll get to the, the ankle and foot. So in the first picture, we can see the gentlemen here, standing here with a plumb line down the center of the, of the body there. And you can see on his right side even a little bit more without having any palpatory confirmation, we can see that that right. Side’s got a little bit of elevation. You might be able to see even a little bit on that. Um, if you’re comparing the distance between the side of his body and each hand, you can see that there’s a little bit less on that right side. You can see a little bit of a fold on that right side. And you can almost tell that there’s a little bit of elevation of his, of his right ilium there.

Um, moving to the picture in the middle. We can see as a practitioner. It’s, it’s always good to confirm what we’re trying to see with palpation. You can see Matt’s got his hand over and on top of each iliac crest, and again, we’re his different patient. We can see that this, this person’s also got an elevated ilium on that right side. Um, and then we can confirm these, these, um, what will happen with these deviations are the imbalances of the myofascia the sinew channels and how it’s going to affect, um, the movement. So in this case, we, we like to use the, um, overhead squat. Uh, it’s it’s often used in the, in, in the national Academy of sports medicine or NASA. Um, it’s also a big movement screen. That’s that’s used in something called selective functional movement assessment that uses a lot of movement screens to try and help with pain and increased, uh, performance and function. You guys got anything to add to that?

Yeah, I do. For the, uh, actually two things for the middle picture. Uh, of course it’s a nice chance to see an elevated Valium again, but also, um, it really gives you a good picture of how to assess, uh, the elevated Lam. Now that math is kind of moving off to the side. So you can, you can’t see through Matt. So he’s moving off to the side, so you can see his hands, but if you were really assessing and there was no need to take a picture and he was right behind the person, the goal is to get your, your hands really at the top of the iliac crest, not just come in and feel bone, cause you might be in a slightly different place with each hand, but to kind of crawl up until you sink in just above the iliac crest sink into the area where it’s a little softer where there’s no bone under your knee, underneath your hands and come down on top of the iliac crest in the finger position really tells you if one hand is higher than the other. So that’s really the proper assessment, you know, a good way of assessing it.

Very true. I think it’s common to kind of miss that stat top of that iliac crest. It can hide from you. So sometimes I’ll even like to start at the rib cage and palpate down until I feel I’m in definite space. And then as you can see, as Matt’s using his hands, like, like, like, uh, levels that are really distinct, um, you know, landmarks of each of each height of each crest, um, and that’s really helpful to get, to get that clear distinct Mark and then just to get right at eye level with it when you’re assessing. Yeah,

You should be able to see it, but, but some it’s good to confirm with your hands. Cause sometimes maybe just a little bit of the adipose tissue sets on the structure and in a way that can confuse you or the pant line can confuse you or something like that. So, so the palpatory assessment is really, um, key. If I could add one more thing I’d like to see if Matt has anything to add to, and this is the last thing we’ll say about this because, um, the rest of it will be a little bit more on the biomechanics, but the person on the left of course has an elevated ilium. We could look, look at the musculature, the quadratus lumborum and stuff. We’ll talk about as we progress forward with, um, with the, the, uh, channel sinews that are involved. But if you kind of just think past the muscles for a little bit and think, well, his kidneys would be moving along the psoas muscle.

So what’s happening with the position of the kidney on the right or the liver. You know, the liver can have a range of motion that it does as you take a breath or as it slides in relationship to the stomach and the kidneys and all the organs, it can be complex, but you know, maybe that internally that that liver is stuck down to the kidney or to the intestines and isn’t able to sort of move freely. So he has to position himself in a way to sort of free and take pressure off that liver. And that’s what we were alluding to in terms of the internal design Fu can really be affected by posture and a lot of different ways,

Absolutely pelvic curdle, um, any kind of, of, of pelvic inflammatory diseases or any anything, actually, when you look at the dog food with an elevated alium, so let’s zero, uh, back into the medial knee pain with all orthopedic examinations, the practitioner will be thinking about what channels are affected in excess and deficiency. And therefore you can start figuring out what points do we be able to use. So this is a good segue then going into our next slide, going into our next slide. All right. Awesome bye. So here, it’s going to be taking a look, you’ll see a frontal plane muscles of the hip AB doctors and the hip Ady doctors along the gallbladder sinew channel, and also the liver send your channel. So when you have an elevated ilium, you can see that the hip AB doctors will be in a lengthened and relative deficient position on the side of the elevated ilium.

And then the add doctor muscles, the doctor muscles will be locked short and a relative excess. Why is this important to know, because it’s going to predicate your needle technique at the motor points of these particular muscles. So on the opposite side, you’ll see where the ileum is on a lower position that glute medius and minimus on the gallbladder channels in a lock short position, pulling that ilium downward. And then you have the add doctors are going to be in a deficient lock long position. Now these are only going to be in the frontal plane. Now these, these muscles themselves are going to be directly indicated with elevated ilium and as the person’s going into an overhead squat, what you’ll commonly see is that knee moving inward. Now there’s also other important muscle that we’re going to be talking about, uh, on the urinary bladder sinew channel. Ian, do you want to go from here?

Sure. Um, great explanation. I think from through the wonderful artwork on the left side, and then seeing the visual of me and an overhead squat on the right, you can see how the excess adductor, uh, is, can be pulling that knee moves need, uh, moving in, um, and the, the inability, uh, or the inhibition of the gallbladder sinew channel on the glute medius and minimus to properly support that, that knee and keep it stable. Um, however, there’s other things that we’ve got to tease out of this because it can, it’s not going to be the only culprit or it can be, um, other things obviously that, that, that they can cause that need to move in. Again, we mentioned the ankle, which will get and foot, which we’ll get to later, but also even looking at other kinds of muscles that are attaching to the hip.

And, um, th the issue, for instance, with the lateral hamstring group. Now we know that the lateral hamstring specifically the long head of the bicep is, uh, by articulate muscle, meaning it’s going to extend the hip and it’s also going to bend the knee. Therefore it’s going to cross that knee joint. So if you can think of it as the string on a bow and the leg being a bow, and how, if that string is tightening down, that leg is going to not have the ability to keep straight in. It’s going to start to collapse that knee to move inward. Um, so there’s other variations of this overhead squat that we would use to try and tease which one is being a culprit, and they could both be contributing to that needed to move in. Um, but we learned different variations of this overhead squat to, to try and tease that out, to see if that lateral hamstring group, um, is really contributing to the tightness and the not allowing that knee to keep straight and pulling that, that bow in. So that would be your, your urinary gallbladder, excuse me, in the urinary bladder SNU channel. Brian, you want to comment on that,

Uh, just to add to it, you know, that could, of course be in the same way that Ian described that could be the, the lateral head of the gastrocnemius also. And for that matter, Proteus longest that whole urinary bladder channel on that side. And again, just like we did in the sand, those both cross the knee, you know, gas rock coming from above hamstrings coming from below. So if you think of the whole channel from the hip to the foot, as Ian was saying, you know, you can see on the lateral side that bow, that, that line is short and creating a bowing of the knee versus the more medial hamstring and medial gastrocs. So it’d be relative excess on the, um, on the lateral side.

Right.

All right. So good, good, good. So just as a reminder for everybody, what we’re describing right now is zeroing in, on one partial dysfunction that can cause medial knee pain, that’s useful for the acupuncturist to assess now looking at the biceps, femoris that lateral hamstring being an excess position and what we already covered with the hip AB doctors and 80 doctors being excess and also deficient. So that’s going to be important. Now we also have to look at the constitution of the patient, right? So if we have our assessment, we do our tone, our pulse diagnosis. We figure out who is this patient with this medial knee pain, and perhaps maybe actually have the Ritchie stagnation or Libby inefficiency as well, where that Oregon is also contributing possibly to some of that medial knee pain, in addition to these partial dysfunction. So we would be developing our acupuncture treatment plan and protocol, which we don’t have time in this, in this particular podcast or webinar to, to go over.

Um, but after the acupuncture and a balanced acupuncture treatment, and then doing your myofascial release techniques or cupping or quash on Sasha, everything that we do as acupuncturist, you’re now priming body for exercise prescription. And this is really no different what our founding fathers have done before with acupuncture. And I’m sure teaching Tai-Chi exercises, movement patterns, and she’d gone. We’re just describing it in Western biomedical terms. So therefore, let’s go ahead and discuss, um, a, uh, really excellent exercise for lowering an elevated ilium after the acupuncture treatment, which would be in the next slide. And then this would be a nice little segue also for Brian. If you want to get ready for the demonstration, we’ve got a little treat for your products in his office, and he’s going to be demonstrating some of these exercises for us. So let’s introduce them first, the exercises, what you’re going to be saying.

So here on the slide on the left, you see, uh, Ian on a figure four wall. So his right hip is at 90 degrees and on his left ankle, you see that lateral malleolus over extra point. Hey Dean. So he’s going to be pressing the knee outward in order to work on the hip. The hip abductors are going to be contracting in the hip Ady doctors are going to be relaxing in this case. So you could see on the side of an elevated ilium, if you put the person into this particular position, the lox long deficient hip abductors on the elevated side are now contracting isometrically. Now this is after your acupuncture treatments. So they’re really in primed and ready for this. You have treated, you’ve treated the adductor muscle with the reducing needle technique. And now the adductors in this particular position are being reciprocally inhibited. So as complimenting the acupuncture treatment, now, if the person has lack of flexibility in this particular position, there’s a number of different sequences that we can do, which Ian, do you want to follow up with that? And, uh, just briefly just describe it and then we’ll go right into Brian so you can show it.

Sure. So, um, I mean, great description of me on the left there. Um, when we’re looking at these are other variations of what we would call figure four exercise. So you can see, um, someone else here on the right hand side, um, being able to, um, add a little bit more of a rotational type of movement to, um, again, as Matt was saying, uh, contract and, and stimulate the contraction of the gallbladder, sending channel with the AB doctors and getting that release and stretch of the adductors can, which will especially be profound and, and, and effective once the treatment has been completed. Um, I think, I imagine we’re pretty ready to move on and see, um, Brian here. Cause I’d love to talk about some of the nuances of these exercises and the keys to really making sure that they’re effective.

Yeah, that’s great. Let’s go to Brian. Awesome.

Great. So as you can see, Brian set up here, he’s got his hips flexed at 90 degrees. He’s got his knees flexed to 90 degrees. Um, it’s hard to tell from this angle, but we really want to make sure when someone is up against the wall like this, that their starting position is, is neutral with their feet. And by that, I mean, they’re not AB ducted. They’re not adducted, uh, with their feet and as Brian’s just demonstrating now, they’re all aligned North South or superior to inferior. So you don’t want to have that, that movement, um, of, of the misalignment of the feeds important to have those nice and aligned and together in line with the hips.

So,

Um, running with the two examples, meaning the, we saw on the first slide and then the second slide with the artwork of the, of the musculoskeletal system and the imbalances of the muscle groups. Let’s say that Brian had an elevated right side. Um, so it’s, it’s nice to you notice when you’re looking at the exercise in the photos before you saw that, obviously we’re, we’re addressing one side, it’s not a bilateral exercise, you’re addressing one side at a time. So when it comes to, um, giving this exercise to your patients, I think it’s nice to obviously have them do side both sides, but also it’s important to have them give a little bit more attention to that elevated side. We want to get more activation from that deficient gallbladder, uh, Cindy channel, the glute medius and minimus that are elongated and lengthen it inhibited by that elevated ilium.

So we’ll have him start with his right ankle. We’re going to have him go ahead and put his right ankle over his left knee, just like, so you can see that lateral malleolus even with heading. We want to make sure that his right foot is generally flush with the outside of the thigh. And it’s a good marker. So he’s not too far over, uh, and crossing beautiful. Um, and then he’s going to go ahead and extra, you know, abduct and externally rotate that hip and push down just like, so, and when we’re going through this exercise with the patient, we want to make sure that they’re not compensating at the hip and seeing that hip elevate. I know if it’s hard and humid, for those of you who are watching, you can kind of see what he’s doing through the mirror there and get an idea of how that compensation can often be had.

Um, with these postural exercises, you know, they don’t seem too difficult and, uh, and, and they aren’t. But the, the, the thing about them is, is when we have these deviations, uh, for a patient it’s often that they will, are used to moving their body to get out of the, the crux and the importance of, of the effectiveness of what that exercise is trying to do. So paying attention to these little deviations or wiggles and how they’ll try and get out of doing that, that the exercise properly is really important to pay close attention to.

Hey, Ian subgroups, I’m sorry for interrupting. You’re probably just about to say it, but I just want to make sure that we do cover some patients, right. As we know a difficult time getting that figure four, because of tightness in the hip, what would, what would you instruct to do

Beautiful Brian? Yeah, exactly. He just can’t get there, or maybe he can get there, but there’s so much deviation at the hip that hip starts to really tilt up, but that’s just, that’s no good, right? That’s not going to be effective. There’s no way that they can get out of that and get into proper alignment. So what we really need to do is decrease the, the angle of the leg. That’s not being stretched. So in this case, it would be Brian’s left leg. We’re going to go ahead and have him decrease that, that hip angle. So meaning that, that taking down that 90 degrees of hip flection, and really trying to make sure that we can give proper space for their, whatever their flexibility is to get that right aid, uh, ankle back over the left knee. So, and then being able to AB duct and externally rotate that hip, being able to stay, put that transverse plane, if you will, through that hip is not being, being deviated away from, and we’re getting a nice activation of those AB DRS, gallbladder, sinew channel, and that, that w you know, openness and the release of the, of the adductors and the liver sinew channel

S

So should we maybe move on to the rotational?

Sure. And then once the person can able to graduate from these particular exercises, and we’ll go into more, uh, an exercise that w that the person needs to have more flexibility for. So let’s, let’s take a look at that one.

Yep. So now, um, Brian’s in a position called a hook line position. You can see the soles of his feet are on the floor. Typically, I would say that I like to have about, um, 90 degrees of knee flection. So he’s a little bit more than that right now. That’s okay. That’s something that’s actually sort of customed to that patient. Again, you can decrease or increase that angle depending on how flexible they are. For instance, if the person is not so flexible, you can lengthen that, that, that, uh, there you go, just like that, just like that brand. So obviously you can see that that needs coming down. It will be easier for that patient to put that ankle over the knee. And then if they’re not getting enough stretch, you can increase that angle too. Right. You can go the other way. So going, you know, up just like Brian did allows that increase and maybe more stretch if that’s what they need depending on the patient.

Um, so once they found that, that right angle, you’re going to go ahead and take that right ankle over the left knee. Again, making sure that the ankle that left that left foot is flushed with the outside of the thigh. He’s going to go ahead and let that wrote that whole sole, that w that right foot to be on the floor. So he’s going to go ahead and rotate over. So that whole right leg outside of the leg, you know, that perennials, that it down all, that’s flush without side of the floor. He’s going to go ahead and dorsiflex and activate that right foot. So can see through the mirror, but he’s, he’s, he’s flexing that right foot. That’s all flush with the floor. We want to make sure we have Brian go to the other side so we can see that.

Sure. Good idea,

Please. He’s flexing that, uh, that right foot. Now that’s on the floor, the left sole the foot should be able to stay on the floor. So if that’s not being able to stay on the floor, then what we need to do is decrease the flection of the hip angle, just like we showed in the beginning. Uh, that means he’s probably too steep of an angle. It’s too much of a stretch. So it’s like the figure four wall. He’s going to go ahead and externally rotate an abduct AB duct, his, his left leg. And, uh, we haven’t really discussed that too much about the time. So you can hold for this for about 30 to 30 to 60 seconds. Um, I really also like to give a cue for the patient to really reach with the, in this case, it would just, this would be for Brian’s left knee.

So kind of reaching that towards the mirror, we’ll call it a quarter of a long gait, that area, um, um, and give more of a stretch, sometimes felt in the TFL sometimes even felt more in the quadratus lumborum, which is also on that liver sinew channel. So this one in regards to it’s difference with the figure four wall, I think sometimes people, uh, patients can feel more of the stretch moving in through that liver sinew channel up through that quadratus lumborum. You can also, if, if he’s comfortable with it, go ahead and rotate his head towards the leg that is, is being activated. So that left side for him, as you can see does that to the mirror. So I, that location can really feel all the way up through that necessary. Cause as, as we can see, we didn’t see in the artwork, um, uh, that, you know, the, the elevation of the ilium is also going to cause a shortened quadratus lumborum on the ipsilateral side.

This is excellent. Yeah. Um, we’re running short on time, so we’re going to have to cut that one. Um, Oh, this is also a it’s. All right. This is great. This is really good. Um, for step-by-step information on this exercise, we have that in the blog article on this sports medicine, acupuncture.com, it’s the September as the December blog article. So, um, let me discuss a little bit real quick. What we teach in the pace class, paces and acronym for the partial assessment of corrective exercise. Uh, we talk about intradermal needle using pine next needles on extra ordinary vessel points to be able to, uh, increase their range of motion and decrease pain. For example, if you had somebody that was in this figure four position, and they had some hip joint problems, or let’s say some, um, uh, discomfort in the hip abductors or so you could use a particular master and confluent points, uh, to help decrease this. So the patient can stay in that position and, um, perform these exercise successfully. So now what you’re about to see right now, a particular mastering fluid points. I’m not sure why there’s feedback happening right now, but anyways, um, let’s go to the next video. Please stop the CB right now.

This is from the pace class in a Chicago smack class, which you’re about to see

What’s your [inaudible] might have to do more and let’s see how [inaudible]. That’s pretty cool. Isn’t it? Let’s keep this rolling. This is really good. You guys, this was a really good one. You guys ready, guys? This is a really good one. And what the problem that she was having is just getting into this position. She was spending a lot of pain and the glute medius minimus. It was fatiguing. She wanted to actually get out of this position. So that movement is actually pretty complex. Isn’t it? It’s rotation. It’s extension hip AB duction. So we went ahead and did gallbladder 41, Sandra five on both sides. And she’s now able to do the exercises. Stay into this position is really quite an interesting face that she had is a lot of surprise. It was good. Okay. So if that one didn’t work, we would have used probably do my Yon chow or ran my child to be able to see what the extension and the happy option you guys good. Do it making sense. It was the points on the unaffected side that were most tender to the unaffected side were the most tender. All right. Good job guys. You’ve gone.

All right, let’s go to the next slide please.

All right. So what we’re using are the pioneers needles by Sarah and, um, the distributor for that is Los OMS. Los OMS is the sponsor for the sports medicine acupuncture certification program. That’s the size needle that we normally like to use people. Um, it will stimulate the receptors enough, the extramural vessel mastering called flow points enough. Um, and it’s usually painless for the patient when they’re doing exercises. So I know, I know that we’ve gone over time, everybody. I really apologize, but we only have like three or four more slides. So let’s go ahead and finish this up. Um, let’s go to the next slide please. And you want to take this over for the biceps femoris?

Sure. We’ve just got a couple examples here of some, um, some good bias, uh, bicep for Maura stretches again, understanding that with its biotech nature and how it crosses the knee joint, it can be a culprit for that knee moves in as well. So, you know, there’s a variety of different ways to address the bicep for Morris in terms of trying to get at a little bit more lengthened and, and, and not pull, have so much tension to pull that knee in or to move that knee. And so, um, you know, there’s a variety of other ones, but these are just a couple of examples, um, that you can do to try and, and solve that side of the knee moves in from the hip.

Yeah. We don’t have time to go into all the assessment for it, but there are ways in the overhead squat to change things to really tease out. Is this more coming from the, the UV, you know, biceps from Morris, uh, gastric, uh, area? Is it coming more from the liver gallbladder, uh, Sydney channel sort of aspects and it could be a combination of both. Yeah. Yep. Yep.

So let’s go to the next slide so we can see this. Yeah,

Go for it again.

So, um, as, as we, we mentioned, there’s, we’ve talked about some of the different things from different aspects from the hip that can cause that need to move in. Um, we can also be looking as we mentioned before at the foot, um, and how it can, you know, be a contributor to that knee moving in. So on the left side, we’re looking at, um, the, uh, has planets, um, and also sort of the foot abduction, uh, being part of that issue to move that knee, the knee moves in. And sometimes even if you don’t see, um, any, any Pez planets or, or, you know, from a standing posture or a foot abduction from the standing posture, when someone goes into an overhead squat, the, the tightness of that whole, um, lower urinary bladder, so new channel will come to light and you’ll see that foot abduct and even maybe start to collapse and overpronate um, so that would be, you know, restriction and tightness from the urinary bladder. So new channel, like your peroneal groups, your lateral gastrocs, some of the things that we mentioned that that could take that tightness and pull that knee in.

Yeah. A little change of subject, I guess, by the quick question popped up about the previous example of a San gel five. Uh, there was a question of is Sandra five or six Sandra at five and gallbladder 41. And typically in the corrective exercises, when there’s difficulty for various reasons, I would tend to help with more rotational aspects of rotational problems.

Yeah.

Um, the protocol for this isn’t in chapter four of the sports medicine acupuncture textbook, and this is something that we also teach a lot during each one of these, uh, pay series and the sports medicine acupuncture certification program. Going back to this slide, let’s take a look at the image on the right. Let’s just put our, our, our assessment and clinician hat back on when you’ve got that patient with medial knee pain and they go into an overhead squat and you see that knee moving inward, or possibly that foot then goes into abduction. That starts to move out. That’s really demonstrating a lot about the sinew channels that we discussed already, but let’s look at it. It looks slightly different way is that we saw that as you was mentioning earlier, that that doctor is going to be in a lock short position. It’s going to be access, pulling that knee inward, the biceps femoris being part of the urinary bladder sinew channel is also pulling, pulling that knee inward.

So therefore that also means that the medial hamstrings are going to be deficient now that entire UV myofascial Sr channel, even all the way down into the foot. All right. So that lateral musculature of the urinary bladder senior channel will be in an excess position, which I believe is information that we discussed in a Pez plan webinar that Brian and I discussed in a webinar a few months ago. So you can always go back and take a look at that one as well. There’ll be more information about needle techniques and session, how to get old, lift the arch with that. So you’ve got a whole treatment protocol locally, just to be able to treat this. And again, you’re always going to try to link this to the organs because nine times out of 10, there’s always going to be some kind of Oregon disharmony that the licensed acupuncturist can treat this traditionally is treat traditionally as well. In addition to this very Western biomedical way of looking at things, Anything else

That’s good just to highlight that Ian Ian’s demoing the overhead squat. And I dunno, even if you were just doing that for the picture, or if you have a tendency for the right knee to move in, but kind of what Matt was saying, if, Oh, go ahead.

I was going to say it’s probably both. Yeah. Yeah. I think probably I have more of a tendency of that foot to move out. And I think it was probably trying to demo that made many moves in, but yep.

So just to highlight, you know, through other assessments can tease out of, this

Is more of a balance between abductor and abductor and maybe this patient has signs of liver cheese stagnation, or liver blood deficiency. So you’re really putting all of it together. You know, this is, this becomes just another assessment that ties into the, uh, the full tongue polls questions, all of that.

Excellent. All right. So our next slide we’ll room going over is one quick exercise, which I think we actually taught in a previous webinar, but it’s such a great exercise for that, a foot abduction or a Pez planus piece. Um, so we’ve actually got two more slides, but let’s start with this one that we’re on right now. Uh, Ian, do you want to go ahead and take it over from here?

Sure. Um, we call this, uh, inchworm in the pace, uh, seminar series. You can also, I think you’re looking it up if it’s something that you want to learn about. Sometimes it’s also called a short foot exercise, but the first, uh, picture on the left-hand side, that’s the, that’s the beginning, uh, that’s the beginning photo or starting position. Um, you know, patient can be sitting, um, even if they’d like to, with their foot on the floor, um, standing cause just fine too. Um, and really making sure they’re getting all parts of the foot, that heel, maybe just under that big toe and part of that, uh, you know, right around UV 64, um, that part of that foot should also be planted on the floor and what they’re going to go ahead, as you can see in the second picture is that that big toe is starting to scrunch.

So what really you’re doing is you’re starting to get activation and we’ve talked a lot about the tightness or the restriction from the urinary bladder, so new channel causing that foot abduction. Well, we didn’t mention it when it’s talked about, I think in the previous, uh, seminar that Matt mentioned through, um, um, the American Acupuncture Council here is that the spleen and kidney sinew channels are ones that we’re trying to activate. And beginning of those channels, we have the abductor [inaudible] and the flexor health has previs. Um, so we’re really trying to activate the flexor hallucis brevis and the abductor, how has to try and get that activation and flection of the big toe in that medial arch. Uh, so they flex that toe forward and then they go ahead and lift and fall through. So it’s almost like your inch warming your foot, hence the name of the exercise. So you go ahead and scrunch that toe, kind of follow it up with the heel and then go ahead and lay that toe flat again and repeat maybe three, four times one way and then actually start to crunch and push it back as well. So you would go both directions.

Cool. You now Brian’s got a modification to the, Oh, sorry about that. Brian’s got a modification for this one. Uh, Brian’s got a modification for this, so let’s go to the next slide. Brian, let it go.

Yeah. So in this one, you, if, if you kind of see the ghost image on the top corner that his foot, uh, AB duction abduction, so you’re flattening as as much of the medial arch, as you can. You’re exaggerating that PEs planus and really collapsing that medial arch as much onto the floor as you can, to give yourself something to move out of. And then you’re sweeping the, the foot along the floor. It’s not as much a leg rotation is trying to use the foot muscles, the curve, the foot to make the foot like a going from a long position where the medial arch is flattened to the floor, the lifting and, and shortening that medial arch. So you’re like fully contracting that medial arch and the muscles that Ian mentioned abductor hallucis primarily. And this one, I think, and probably a little bit of flexor hallucis brevis and then you could repeat it, turn the foot back out, flatten the arch as much onto the floor as possible, and then make one big sweeping motion where you’re turning it in.

Yeah. Excellent. Well, gentlemen, this was, we gave a, a lot of information and just a super quick overview for those patients that are coming in with medial knee pain. Uh, please take a look at the hip for an elevated ilium. Please take a look at the foot for going into abduction, make sure that you are looking at the channels that are affected with this. As we described, make sure that you also are treating the patients constitution with this, because that does make tremendous changes and we’re not just treating locally. Uh, that’s going to inhibit us quite a bit. So let’s remember our roots in traditional Chinese medicine. And, uh, gosh, we went away. We went over. I’m sorry, everybody, but you know, this is what a good surprise. Yeah. Thank you so much for coming on. Really, really appreciate you very much. My pleasure. I’m

Very excited to join with you guys. I, I,

Yeah, it was awesome. Thank you. Yeah. Good, Brian. You as well. So it’s a pleasure speaking with you and we want to thank the American acupuncture council, um, for again, inviting us to be able to do this. Um, and also for next week, we’ve got Jeffrey Grossman coming in for the American acupuncture council. So make sure you, uh, tune into that as well. You guys thank you very much and we will see you in January happy new year. Happy holidays, everybody

[inaudible].

 

Nanopuncture with Clayton Shiu & Poney Chiang

 

Hi, my name is Poney Chiang from Toronto Canada. I met my opinion education provider from new everyday.net. Welcome to today’s live Facebook broadcast for American Acupuncture Council. My guest today is Dr. Clayton Shiu from New York City…

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

…Creighton and a bachelor of science in human physiology from Boston university and a master of science with traditional Oriental medicine from psychology, went into medicine. He received his PhD in acupuncture, and moxibustion from the Tangi university of treaters, Chinese medicine, and completed as well as residency at the first teaching hospital of Tangie. Any of you that are joining us today. My note that this is the hospital in which the movie 9,000 year old takes place, and the Clayton were close to you with their father and modern acupuncture. His name is Dr. [inaudible], who is the inventor of a neuro rehabilitation medical. She now KHL, um, Dr. Hsu is the creator of the narrow punches stroke and neuro logical religious rehabilitation system that he teaches across the country. Dr. Sushi. I mean the, uh, the father of modern acupuncture, invited Clayton to present his breakthrough research and then a punctured system at the 2020 international acupuncture conference in change in China, Clayton holds faculty positions at the American Academy of Chinese culture, health sciences in Oakland, and at the American college of nutrition and Chinese medicine, teaching short rehabilitation courses for their doctoral program. Thank you for joining us today. Clayton, how are you doing?

I wanted that. I’m sorry. I blanked out a little bit. Yeah. Yeah. Um, okay. Uh, would you mind telling us about your experience doing a PhD in tangy or what was that like?

Oh, okay. Um, so my time in tangent was about three and a half years approximately. Um, it was a great experience. Um, it was, it’s a hospital facility that’s quite large. Uh, they treated about 10,000 stroke patients a day, um, as a whole. So we were able to really see all kinds of different kinds of cases. Um, everything from like, like full paralysis of the patient to seeing like a nasal tube being put into, um, the patient to help them feed and also seeing how acupuncture can even take a nasal tube out eventually and give the person the ability to swallow and chew food again. Um, so because of all the different wards and different buildings, um, you could find almost any kind of case, um, and kind of track how acupuncture over the long-term can actually treat and help the patient. And I think that was a major advantage of being in that environment, whereas quite often in our own private practices in the States, um, possibly even Canada too, like, you know, maybe we might see a patient for one week or two months at the most.

Um, and it’s not treating like these kinds of severe kind of cases, but in this case, at the tangent first teaching hospital, we can track patients over six months, eight months a year, et cetera. So it’s, it’s, it gives you a wider, bigger perspective on, on an arc of how a person can heal versus, you know, when we have a private practice, we think, Oh man, okay, maybe in six sessions, something should happen or not. And so my, my perspective on time and also, uh, frequency for treating, uh, certain neurological disorders changed a lot after being there. So

Yeah, it must have been great to be able to see it sort of firsthand the CMB applied every day. Um, I would imagine PA patients are admitted to the hospital and begin acupuncture immediately, right? There’s no waiting for six weeks before they’re discharged from our Western hospital before they come to our private practice. Right. And they’re doing acupuncture every day, maybe several times a day.

Yeah. They, um, at a hospital like this for probably getting treated like at least two sessions of acupuncture, two more sessions of physical therapy, moxa, um, you know, Twain off like, uh, herbal medicines, you know? So, so in a sense you’re getting treated like six to nine times a day, or you’re very active. You’re not very complacent basically. And I like the rooms are, uh, in certain words they’re very big. So like, you know, Chinese are very family oriented, so there’s there’s room for your whole family to kind of sit there, you know, and be loved. So it was very nice to see that too. Um, but yeah, and it was, it was great to see like different, um, like the different directors and specialists in each ward, they were good at different things. So you could, you could pick their brain and ask them, like, how would they needle something? Or why is, why are you using, you know, spleen six this way versus that way, you know, et cetera. Cause that’s a lot of the devil’s in the details, you know? So, um, you puncture, so yeah.

Was like amazing. I’m jealous. Okay. Um, so, um, tell us about your style called nano puncture. What if it’s possible in a few words or a few sentences to give us a nutshell one nano?

Sure. Um, so after I returned to the States, uh, um, I want to give the system of what I was doing. Um, like a kind of a different name. One is it’s a play on words because nano is like the smallest measurable unit in most cases. So it was a play on words of Tai Chi, right? Because Tigie could refer to the smallest or the largest, um, kind of measurement. So nano is referring to like that we’re simply using like needles and the acupuncture, but we can have a large effect to treat like paralysis or treats speech issues or treat, you know, pretty miraculous things. Whenever you see like acupuncture do a very spontaneous kind of changes someone that’s still fascinates me today. Um, and then the other word origin of nano puncture was I was, I was treating a very famous, uh, prostate surgeon and he didn’t believe in acupuncture at first.

And so when I treated him, he could feel me manipulate the needle and I basically converted him. And so, because he was doing sensories, right. He wouldn’t, he wouldn’t need to like the best deference, which was a very small right on a tissue. So he was the first surgeon that kind of related to what needles can do because this needles are a little bit smaller than ours, you know? And we were saying that, Oh, the instrument’s so small. It’s like, it’s like, nano-sized right. So, so that’s how we came up with the word nano puncture. So, so in a sense, nano is like the smallest, smallest unit. Right. Which is like the acupuncture versus reviewing like a major machine or a major, you know, device like a gamma, like a gamma Ray or something like that. So, you know, we’re using just the needles, we’re able to get like an amazing result. So yeah. So that’s that for that. Um, and then mix them with a training from can Jen has just 20 years of like sports medicine and orthopedic experience and stuff like that. So, so we gave it that label. Yeah.

Actually I’m glad you brought up like gamma knife and things like that. Because as part of the material that you teach you to teach something called photo biomodulation and I take it, that sounds a lot like star Trek to me, which sounds really exciting. I’m nothing wrong against dark trade. I’m a trache. So tell me about what that is. Sounds like full-time for Peters.

Okay.

Right. The photo biomodulation or, um, uh, could you repeat your question one time? Cause the, uh, the signal got a little slow.

Tell us what photobiomodulation is that, are you teaching your training program?

Sure. So, uh, what we like to do is even though we’re using, um, or using acupuncture and traditional needle manipulation methods, I like to combine modern technology with what I do. Um, it’s kind of the yin and yang to the practice. Uh, I do like photo biomodulation a lot because what, what sunlight is the chlorophyll red light is to the mitochondria of your cells. And so it’ll actually reset the P and bring energy and create energy into the cells of your body. So interestingly enough, for, for, for us as humans or animals, or, uh, or what have you like, we, we have tissue, right. And if you take this flash like off my cell phone, right. So this is every color in the spectrum, but if I put my finger over it, okay. Like this, right. You see a red light. Okay. And the reason why is that wavelength is about 610, uh, nanometer wavelength.

And that is the wavelength of the red wavelength color. And the red wavelength color is the color of light that can penetrate through our flesh into our muscles, which is what photo biomodulation uses. So that red light okay. Passes through human flesh into the tissue, into the cells. And so with photobiomodulation you can now pulse the frequency to adjust to things like gamma, brainwaves, or Delta brainwaves. You can, you can actually, um, increase the wavelength up to 700, 800 or near infrared light. Um, and when you do that, the neuron for infrared light spectrum will actually kill the viruses, including COVID. That’s why a lot of our devices today have like, you know, the cell phone, cleaner box or the air cleaner with the UV light, you know, and that’s, and that’s not a new thing. Anyone that has surgery before they do any surgery or down to work, they always flash a UV light device to actually prepare the room.

So,

Um, so that’s, so what we do is we use photobiomodulation, we will put it in a tissue that’s maybe we knew we activated the nerves of that body, but we know the tissue isn’t is still weak and fatigued, so we can use red light that way. Um, there’s also devices that go into the nose, right. Or into the tongue area. And what happens is because of the cranial nerves, like cranium, or, um, like the old factory created owner and the nerves attached to the hypoglossal, you can simulate that rather than help, but speech and also with memory. So for like all commerce patients, there’s a great device called the V light, which there’ll be like a headset and like a little stimulator that stimulates gamma, um, for the speech, right. Gamma, wavelength, and then a nose clip. And the clip will shine into that, that area of the factoring of that has like thousands of little Villa.

Okay. And when I’ve, when I worked for end, that it’s actually helped patients, who’ve had like, uh, dementia and memory fog where actually seen noticeable improvements, you know, and that’s a great device it’s shining off, you know, a red light wavelength, um, up through the nose. So, so the great thing about, yeah, and it works great with acupuncture. So like, whereas acupuncture can move CHAM, blood, right. Things like red light and OXA charges, the blood gives it energy. Do you see what I mean? So one thing creates like the flow, the other thing creates, like in a sense, um, like March she, for that blood or for that tissue. So

Do you have a preference of doing, uh photobiomodulation first and then acupuncture or vice versa? Do you do them at the same session or the patients come in separate sessions for different modalities?

Oh, no. I always do acupuncture and like a full neurological assessment first, and then we decide if they need, um, photobiomodulation um, and the, you know, the thing is, is even though it’s great for like, if you have lower back pain, if what I can tell you is that if you have more of a pinpoint lower back pain, or if, you know, it’s affecting the disc, I would use acupuncture first and then do the photo biomodulation to follow up, uh, because acupuncture is still extremely precise. Um, and then once you get that flow, it’s good to have that. So we have like, would you have a light bag? We have the region pod at my office. Um, so we, what we did was created like a rejuvenation studio. So we may have, like, we may have taken acupuncture to a certain extent. And then we feel like, okay, we know everything is rewired and plugged in together, but you know, the power sources and high enough still send them a sample. Yeah. Like let’s, let’s use, use the red light or let’s use like give the person energy, you know? So then we may say, try to do like 10 sessions of red light and then come back. We’re gonna reevaluate. Um, yeah. And, and the interesting thing is, uh, photobiomodulation will actually work on the digestive system. It’s not just for muscles and tendons. Um, we’ve had people had, um, digestive issues and swelling or water retention and a lot of dampness and the red light actually works. Photobiomodulation works great for that. So

Cool. And I like your analogy. Um, you have to make sure things are connected properly first, before you try to turn off the power, right. There’s no point trying to power. It is not connected. So to that, presumably through acupuncture, we’re reducing the resistance of the, um, of the nervous system. So now we have greater flow, right. That’s resistance or more or more conductivity. Now, once that groundwork is done, now it’s ready to actually get some sort of tonification from the F for the red light. Then did I read, I can actually go somewhere and do do the things that it’s intended to do to help you understand. Thank you very much for that. Um, can you tell us, you know, um, how, how can acupunctures, um, benefit from learning from you or learning from, um, nano puncture?

Um, well, I think what I do is we do give like neuro anatomy lessons and education on what a stroke concussion or traumatic brain injury is. But what we do is I set them a [inaudible] program that I did from 10 and two different modules. So, um, what we’d like to do is bring back a lot of the classical knee manipulation, um, so that, you know, you can, you can manipulate something with your needle and also get like the different, like, effects that I learned through [inaudible] or, you know, if we need like heart one, we, you can feel, and you can even direct it into each finger, like the sensation of, of the nerve and stuff like that. So we train you on how to do that. Um, so we might take a section of the body, like the arm or the leg, and for one weekend for about 16 hours or, you know, more you’re constantly practicing and needling mix them with, um, I’ll invite, like just, I’ve never met and I’ll demonstrate how I would approach them in front of the crowd, so of acupuncturists.

So we, we treat them together, but I like to, I think there’s a lot of little details, um, even just, even just down to positioning. Right. And I know like your work is amazing with, within the Academy and dissection and stuff, and, you know, if you don’t position the body correctly, we can’t needle. Right. We can’t get into that sweet spot to manipulate the Meridian and the nerves and the tissue. So it’s, uh, I think that takes like, almost like, uh, like committed, coordinated group practice. It’s like, it’s like when you join a, like a tiger group and everyone’s trying to do form at the same time, you know, and right. One bird was done in one minute, the other people are done in 10 minutes and you, you tend to reverberate together. And so you can feel, you know, the training and what you have to do to the concussion part of it. And then there’s the hands-on part that I think makes our modules special. Yeah.

Can you share with us like a very memorable patient or a case where you, you know, um, feel that you couldn’t have helped them as well as you could, or her as well as you could have had, you know, incorporated let’s put about modulation or Chanel K char or something, some of the things that you’ve learned in China, or some of the things that you discover yourself, you know, private practice,

You mean, like was difficult. And then when we tried that technique and it made it work or something like that, like yeah.

Something inspiring for us. I never get tired of listening to those success stories.

Right, right. Um, yeah, I think, I think, uh, so there, there is quite a few patients, um, that, like, one of my things I left to do is, uh, speech and speech paralysis and dysphasia. And we, you know, we had a patient who, uh, had a very severe stroke about three years ago. And, um, he was, you know, he had salivation problems. It has salivation problems, he’s in a wheelchair. And, um, it’s a difficult case for anybody to treat basically. But at the same time, like just kept putting in different points, like non [inaudible] and angled correctly, like GB, Toni, and long glues, like [inaudible] and stuff now. And when it came close to, uh, to the election time, right. And this patient is usually he always like this, he’s kind of like his eyes are closed, you know, he’s very quiet. Right. And we would treat them twice a day. Like he stays at my office all day and we treat them twice with about a three hour window in between. But about like four weeks ago, when it came close to election time, you know, we asked them who, who we should vote, or, you know, he’s lying there and just goes by them like that, you know, like that,

Yeah. It was like the first word he spoken in our office that was like, you know, cause, uh, you know, it wasn’t a yes or no question. It was something you had to think about. And then later it kept going and we asked him, well, who should run for president? And he said, Dr. Shoe. Right. So we were like, like he could cognitively had a sense of humor. Right. Like he could put that together. So after that, and my staff were like, we just have mocks on the neck. We kept doing all this stuff in the brainstem. And, um, yeah. So it was, uh, it was pretty cool. So it was, you know,

Maybe, maybe you can sit in a nomination for you to become the surgeon general [inaudible] yeah.

Yeah.

Would you be able, um, to give us some tips or advisors, some simple technique or insight, uh, from your unconscious system so that maybe we can start applying a little bit. I know it’s not something that we can really learn over a webinar, but if, is there anything you can, any of tips and advice at the thing I, myself and our viewers would be very appreciated.

Yeah. I think, um, no matter which system you’re using, um, one of the things like Dr. Sherwin says is, uh, he was famous for, for using the principle or creating the principle of quantitative manipulation. Right. So, and what that means is is every 10 minutes we would do a technique like Sparrow pecking, or Phoenix flapping their wings on plants like neg Juan or Sonia and chow because he knew, and he could tell that like every 10 minutes you have to re stimulate the nerves. So my advice is like, it doesn’t matter if you’re using [inaudible] or not whatever technique it is. Like I would go back, we’ll just leave your patient there for like 30 minutes or 40 minutes or whatever, like every 10 minutes go back and just touch that needle. Uh, give it a little adjustment, no matter what your technique is, you know?

And then you’re going to see like a more drastic change in results because, because maybe the body responded that it plateaus and during the session, you can peak it back up. You know? So that’s something that he was very strict about. Like everybody knew that in this hospital, it was very interesting. And I knew that when, uh, one of the hospitals only had 200 beds, he would, like, I heard he would run out of the office, make sure someone manipulated the needle correctly, then run back to his, like, you know, to his conference. He was very strict on that. Yeah. And then also just trying to take care of your hands, whether you’re practicing Tai-Chi or sword work or something, like treat your hands, like they’re gold because, uh, you know, they’re your instruments, right? So you want to make sure you’re always like, you know, don’t, don’t just neglect them and, you know, leave them on a table somewhere, but treat your hand really good and keep them like help because when they’re helping and supple and soft, you can, you can get better results too. You can be more sensitive and it increases your, your tingly, which is like your listening skill, like the needle. So yeah.

To touch detention, the, uh, advisor about, um, sort of re stimulating the needles every 10 minutes or so she didn’t give us an idea, like what they’re doing, kind of w or in your practice that you saw, um, like how long was the average, uh, stroke. We have acupuncture session. And then within that timeframe, how many times are they going into re-stimulate?

Yeah, so, uh, I would say like the, the average time takes about probably about 45 minutes to like an hour for a stroke patient, because you’re going to treat the front for about 20 minutes and then the back for 20 minutes or a specific part of the body. Right. And then you should be like every 10, 15 minutes, you should be going back to manipulate the session. We usually say that like, one course of treatment would be 30 sessions at that hospital. Right. But a lot of patients in the word I was in, um, it was like an international word. So like patients who were living in that hospital for, for like several months, like they, they were getting in a special program, you know? Um, so, you know, in terms of like, it was very congruent to what we say about neuroplasticity. If you think about like, you know, we, usually we say, right, but if, if something’s pretty severely damaged, like if there is damage to the brain STEM or to some of the upper motor tracks, you know, you’re looking at 20 or 30 sessions.

And I think the important thing why I’m glad you’re a teacher and, and other of our peers are teaching, this is because, you know, this isn’t like spraining an ankle new, you need to explain to the patient a care plan and figure out, um, how long, and realistically it would take for them to recover this. That’s not going to be done in five sessions and five quick sessions, like, you know, um, so it’s important that you can guide and manage the patient on the law through that process. So, yeah, I mean, one of the inspirational stories is, uh, I want to add to that is like, for instance, uh, there’s a patient, um, and his name is Jim Wharton and he was the, he was the creator of active, isolated stretching. He’s he coached many Olympic athletes and runners. Right. And he had a stroke, uh, uh, about a year ago.

And he came into my office about a month after the stroke. And he was, he completely could not move. Um, you know, he had a gastric tube and everything he couldn’t speak. And I can tell you that one year later. Okay. Because it was a very severe stroke. Uh, well, within six months he was already eating without a gastric tube and he’s a healthy guy to amazing specimen person. But one year later he was riding the train, the subway train, and he gave me a stretching session. So he treated me instead of I treated him. Right. And it was amazing. Yes. But realistically,

Yeah, yeah. A year is nothing compared to having to get your life back. Right. I mean, it’s all, it’s all relative. Um, right. Thank you very much for sharing your experience with us about an Ana puncture before, if our listeners and viewers find out more information, do you have a website or some social media information? You can let us know so we can get in touch with you or get more information about your upcoming training sessions.

Sure. Um, it’s an amateur seminar doc. Um, and my clinic website is, is, uh, the shoe clinic.com too. So, uh, we’re gonna, we’re going to create some, um, new, online format so people can start learning the different modules. I’m teaching again. Um, cause of Irvin can’t really, um, easily meet face to face, but we’re going to create, we’re going to do the academic portions. And then later we’re going to have like group, uh, when everything is more in control, we’ll have like a group practical time too. So, but yeah, we plan to put a lot of the modules. And so it’ll be like upper extremity, lower extremity, speech paralysis, uh, concussion, like, um, but the first one will probably be the base. We call it the, the, the classical, uh, points, or I actually caught them. They’re all flash. So, because I believe the Chenelle

Cocho points, everyone should know and know how to manipulate so that at least you have something in your toolbox, but yeah. So we’re going to have that coming up in 2021. So yeah, very excited. Thank you very much, Clayton. It’s been awesome talking to you and for our listeners, don’t forget to join us next week. We’re going to have another exciting show with my cohost, Virginia Doran. Thank you. And take care.

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3 Critical Success Factors To Grow Your Acupuncture Practice Now

Hi folks. Welcome. Thank you for joining me here today. And thank you again for the American Acupuncture Council for inviting me back for yet another Wednesday training for you guys. I really enjoy doing this and showing up and sharing this information with you, especially since many of us have not had much marketing and business tools to help us build a solid business.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

So before I go further, I want to ask you a couple of questions and you can put your answers to the questions below. Where are you currently in your practice? Where are you going in your practice and what kind of roadblocks are you facing in your practice? Currently, I’ll check back at the comments towards the end. I’ll respond back to you, but I just kind of want to get a sense of where everyone is and what your concerns are. So today we’re going to talk about three success factors to grow your acupuncture practice now next month and beyond.

So the thing is, is that you, as an acupuncturist have so much expertise and the world absolutely needs you right now, probably more than ever before people are suffering and they’re looking for what you have to offer, but most likely people don’t actually know that you can help them with all of these amazing things that you can help them with. So I’m sure you would agree with me that acupuncture and most patients understand that you could help them with pain, right? This is the most widely known use of the medicine to help people alleviate pain. But what about everything else that we could do on noon, support, allergies, support, improving sleep, helping families make, you know, make babies up, reducing stress, alleviate all of those things that people are looking for, but maybe they don’t know that you could do that. So most people are looking for these kinds of solutions, but they don’t even know that you could be the go-to practitioner to help them with what you can.

So how do you make more people aware of what you do and how you, what you could help with? And part of this challenge is that you need to put on your business person cap and get out there and do the work of marketing your practice, especially in these times, especially in slow times, because if you’re not out there marketing and staying in top of mind, awareness with your patients and your prospects, someone else is. So it’s really important for you to figure out how to remain and maintain and get out there and be in top of mind awareness. When people think about allergies, they think about you. When they think about immunity, they think of B, they think about you and what we’ve been sharing all of this time, all of these weeks for the AAC are the different tools and tips and strategies to give you options and marketing strategies to grow and build your practice.

Um, but before we go any further, um, before we, you know, get into marketing, you need to know that your practice, your business needs to be rooted in a solid foundation of proper messaging, business modeling, service offerings, pricing, fees, and systems. And when you have all these things in place, you’ll stand out from the friendly neighborhood competition and position yourself as the go-to acupuncturist in your community. And that’s my assumption of what you want is to be the go-to practitioner in your community. So when people think about all of these things that, um, that are going wrong with them, you come to top of mind. So today what I want to do, I want to dip into some of the waters and talk about the three success factors to help you create a solid foundation to grow your practice. And these successful, these three success factors are clarity, focus and decisions.

Okay? And these are really important pieces to help support all aspects of your marketing, all aspects of your patient communication, all aspects of you being the business entrepreneurial acupuncturist that you are. I know you did not go to school to become a business person or an entrepreneur, but you are since you’re in private practice and you own a business and you are a business person, so you’ve got to embrace these ideas. Okay. And that’s what we’re here to share with you today. So clarity, okay. Clarity is getting really clear okay. On you, your practice and how you stand out, what makes you and your practice different? Okay. So you need to ask yourself these two questions. Who are you and what do you offer? And with that, what kind of transfer w can you cause to happen with a person’s health in their life, in, in the change that you are able to offer them in what you offer in your practice and why is what you offer different smarter, better than any competing clinic.

Okay. So that the first part of really identifying who you are is really understanding, getting clear on what makes you different. Okay. Now I hope that many of you have an idea of like, what makes you different from the practitioner down the street? If not, you need to get really clear on that, that this, this, this clarity portion really will allow you to identify this little piece of marketing wisdom, this little piece of practice knowledge that allows you to differentiate yourself from the next person down the street. So my question to you would be this, if you were to think about the acupuncturist down the street or the chiropractor that has an acupuncturist on board or the chiropractor that does acupuncture, how are you different? Do you offer a different specialty? Do you offer a pain-free technique? Do you offer pain-free acupuncture? Is your clinic beautifully inviting and Zen, like, and people just walk in there and they melt because of the atmosphere and the function way.

What is it that makes you and your practice different? Okay. So who are you and what do you offer as far as transformation so that you can cause in people’s lives and in their health. Okay. That is the first part of, one of these success factors is wrapping your head around this idea. The next idea is focused, right? The idea is to get laser focused on exactly who you serve and what problems you solve. Okay. I know many of us were trained to be general practitioners, and that’s amazing because we could help with so many different conditions. And that’s, what’s so beautiful about this medicine, but you’ve got to figure out who you serve and what’s unique about you and also what, what will resonate with your clients. Okay. So with this, you’ve got to really, you know, like in, come up with the idea of getting clear on the type of person that you want to work with by getting into the mind of your perfect client and find out what resonates with them.

So for instance, if you are a fertility clinic, what would resonate with those clients that you to attract, get it? How can you get into their mind to understand what they need, what their pain points are? What, what, what, what kind of transformation they are looking for? So you can offer that and that could be unique to what you offer in your clinic. Okay. So getting focused is really coming up with who do you serve? And I know that you want to serve everybody, but here’s the same. If you serve everybody is just like taking a big net and casting out over the waters of the population and hoping that you’re going to pull everyone in. But you know, you might pull a few people in, but what you want to do is you want to get really clear, really laser focus on the specific type of person you want to work with.

Okay. And, um, and then when you do that, you can, you can focus your marketing message. You can focus your communications, you can focus your website, you can focus your branding and all of that towards that. What’s unique about you and what resonates with your clients. And the other part of getting focused is what problems do you solve? Okay. And the key to understanding what problems you solve is to understand what your patients are thinking. Right? So they’re thinking w I F T okay. So they want to know what’s in it for them or for me as a patient. Okay. And they want to know what’s in it for them. Like, like, like if they come see you, what are they getting out of it? What kind of transformation is going to be happening? So part of your, um, expertise as a business entrepreneurial acupuncturist is really getting clear around the problems that you self.

Okay. And really being able to tell someone that in 30 seconds or less, like if you were trapped in the elevator, how can you communicate who you serve? What you, you know, uh, what problems you solve and who you are and what you offer, right? Those are the three things that are super important for you to begin this process of getting really clear on growing, you know, creating the solid foundation for your practice. Let’s say, so you have clarity, you have focused. And now the next thing to really come up with is decisions, right? And meaning what marketing tools do you use, where do you find your best prospects and your new patients, and how do you build your following? Okay. These are decisions that you’re going to be making. If you’re not making them already, or if you don’t make them, when are you going to make them, right?

When are you going to start embracing this idea that you’ve got to market your practice? You need to have a deep understanding of what your patients want. You need to have an understanding of what they need and what they value. Okay. You also need to develop content and communication strategies that address the things that keep them up at night. So for instance, let’s handle, let’s go back to that fertility issue. What keeps those families up at night that are looking to make a family and make babies, right? Maybe they am I going to get pregnant and am I going to be a good parent? Um, is birth going to be easy? Um, am I going to be, you know, am I going to keep, you know, keep the baby, uh, for full term, okay. Those are things that keep them up at night. And when you can come up with those ideas, when you can, you know, get into the mind of them and figure out what it is that resonates with them, right.

Um, in the sense of, um, uh, what’s on their mind, then you can talk to that with them. Then you can share that with them, even if they’re not expressing those problems and those things that keep them up at night. Okay. You need to ask yourself a couple of questions. How can you add value before money changes, hands and, um, with your patients? Okay. So how is it that you can add more value to your clients now to your prospects and your inactive patients now, before they come in and schedule them before they come in and, um, and, and, and, and, and become a paying patient with you. And that’s important because people want to see people that like stack on all of like, like, it’s like you, over-deliver right. How can you over-deliver for your patients in that way? You know, um, how can you make it so that your marketing, your efforts, your communication strategies leave them better off than when they first came to see you.

Um, and when you are teaching them, when you’re doing a webinar or a training or anything like that, how are you teaching and giving them actionable things to make their life better? Okay. You’ve got so many tools in your arsenal of, uh, of teaching ideas and potential that you should have no lab of what you could be sharing, how you could teach and give them actionable things to make their lives better. Acupressure techniques, breathing techniques, moving technique, different seasonal recipes and things of that nature. So part of the decision making is really coming clear as to, you know, understanding what your patients want, what they need and what they value. And talking to that for them coming up with ideas on how you can communicate to that, to them. So a couple, you know, like straight up marketing tools that you, that are hyper-relevant for, um, for, for what you, what you can be doing for your patients are to make sure that you have a really strong call to action to motivate your audience.

Okay. If you’re a fertility expert, what would make someone who’s looking to start a family, raise their hand and come into your clinic. If you are a pain specialist, what can you offer them that would make them raise their hand, to motivate them to come into your clinic? Every single communication you have, every single marketing you do. Every single event needs to have a really clear, strong call to action at the end, that gets people to raise their hands said, yes, you are the practitioner for me, because you resonate with me because you know what I want, because you’ve already done the work that we’re talking about here today. So that is one of the biggest and most important things about your marketing is making sure that you have a really good, clear, and solid call to action. And a few ways to find prospects are internally and externally, right?

And online. So internally you could be doing referral drives. Uh, you could make sure that your patient education strategies are really solid and, uh, make sure that you have a plan to keep, to nurture your patients. So they would fall out of care less. And if they do fall out of care, you need to have a plan to get them back into care. So that is, you know, a few really important internal marketing strategies that you need to tap into referral drives having a communication plan and having a patient reactivation plan three really important pieces of your internal marketing, external marketing content is King these days. And you need to be out there doing social media, doing video marketing is really important. And even these days direct mail marketing is actually gaining more traction because people, no one’s doing it anymore. Once everything’s online email and newsletters, everything is online, but when you can do direct mail marketing or send a letter or postcard in the mail, it’s actually touched, they open it up, they look at it.

So it’s actually been showing that, um, that, uh, that, that direct mail marketing is actually making a little bit of a comeback in some instances. Um, so with external marketing, make sure that you have a content calendar set up, that you can be out there and in front of your audience regularly, again, talking to them about what resonates them, talking to them in, in explaining, you know, through your content and your communications, what’s in it for them. Okay. So you can really get clear and focused on your communication patterns with them and online, make sure that, um, all of, you know, all leads are gonna be pointing to your website. So make sure that your website is really dialed in. And, uh, you know, when you come up with your clarity and your focus, you need to add all of that to your website. You need to make sure that you have a really strong call to action on there that, that, that, uh, communicates with what you’re, what you’re offering in there.

And when people hit your website, they to know exactly what you do and what you offer and what is what’s in it for them within the first few seconds of landing on that page. So your website needs to be checked out and audited. And, um, and if any of you are interested in audit, um, you know, check, uh, put some, put some, um, information below the video over here. And, um, I will reach out to you and, uh, you know, just let me know that you want a website audit and I will reach out to you and we’ll get something set up for you. So, um, you know, without clarity, without focus, without decisions, your marketing strategy is always changing. Your marketing tactics are scattered, and it’s going to be exhausting because you’re going to try something. It’s not going to work. Um, you’re going to, um, you know, you’re going to get disenchanted because you’ve done marketing.

You’ve put some efforts out there and you’re not getting the type of return on that investment. Um, and your results might be inconsistent and subpar. So focusing in on these foundations of clarity, focus and decisions will help you create a better strategy, you know, more effective tactics and, and give you some consistent, reliable, um, techniques that you could be using to pull patients into your practice. So decide who you are, who your practice is not for, which is important, because if you can identify who you, you know, who you don’t want in your practice, um, then you can really focus on, you want to focus on in your practice, who you want to fill your practice up. And then, you know, when you can, you can focus on their behaviors and their traits and their likes and dislikes. And you can pull in the type of people that you really resonate with, that you want to fill your practice of. And also the last thing I want to talk about is to really simplify what you do. So

Figure out what, what, what you offer, like

Really simplify what you offer as an acupuncturist. And also come up with an idea of when you’re asked at like a cocktail party or some type of event or a networking event, or if you’re doing anything online, you know, w w you know, how you help people, you need to get really clear on your message. You need to have some laser clarity on your mission, on who you serve and why people should choose you, and what’s in it for them. And lastly, I want you to think about these four questions that you can just go away with, um, and just ponder on. Um, and if you have any questions you can reach out to me, um, at, uh, Jeffrey, jeffrey@acupuncturemediaworks.com. Um, or you can put some comments below, uh, some comments below here, and now I’ll ask, ask them, but how do you stand out from the noise and get attention?

Okay, what makes you stand out? How do you leverage the season and create marketing campaigns to result in new patients, and how do you continue to grow your audience and deepen your relationships with them, and what creative ways can you use content to get clients? Okay. So those are just four things that you should be thinking about on a regular basis. These are questions that, um, CEOs ask themselves often. And I would want you to ask this of yourself because you are essentially a CEO of your own business. So I want to remind you that you’re never alone. I am here for you. If you’ve got any questions, please reach out. Thank you again for joining me. Thank you again for the AAC for hosting me once again, so I can share some insights and wisdom and some knowledge with you. Please let me know what your thoughts are. I talked to you guys soon. Take care. Be well. Bye. Bye.

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The Treatment of Anxiety and Depression with Acupuncture – Yair Maimon

 

Hello and welcome. I would like first of all, to thank the American Acupuncture Council to put up this lecture. And today I will focus on what I think is one of the most emerging problems we see. And we also very clearly see it in the clinic is actually the suffering on the mind level, the strength of Chinese medicine that we see a three dimensional picture of body, mind, and spirit.

Click here for the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

So obviously this challenging time presents challenges to the body, but the real one, which will also stay very long time with us is the challenges to the mind and to the spirit. And from my clinical experience, Chinese medicine is one of the best medicine on earth to make change on this level and to bring back this connection of mind and spirit. So this lecture will be focused on it and we’ll focus on the diagnosis and the treatment on that level.

So let’s start with the slides. First, if we look both anxiety and depression are Western medical terms, not Chinese medicine. And I would like to start and kind of dive into the Chinese medicine dynamic, maybe by a quote of professor Yuval, Harari who say that the best defense human have against pathogen is that isolation is information. And it’s an interesting quote because more and more people around the globe are going into a solution. And there is more and more lack of communication and trust with the people who should provide us the dynamics and the, the safe safety and the safe instructions. And I think this quote more than anything else, kind of points to, uh, something very important about human life, because when we are talking about information and it is true, when you are informed with something, you can take it much more easy.

You know, even to jump from a certain place, if somebody explains you how safe it is, gives you all the safety measurements, he will jump. You know, if it’s not very high, if not, you will be afraid that something will happen. And the reason that we can explain in Chinese medicine, why it is so important, because thinking comes from the IE from the earth, it’s another forms of digestion. So if we look at thinking and earth, we can understand the same way as we, they just food with they just ideas and earth and the is, um, controlling the water, the fears. So when you understand something, you can control your fears and you can control your inner understanding. An inner wisdom brings you to the place where you can cope with everything. If the water is not control, if the fears aren’t getting to be, then there is an excit.

Then there is this fear that something will happen or something not good will happen. So this is just one part of the information part. So the more we are informed, the more we can understand deeper something, the more we can control the fear and anxiety, but isolation is actually the deepest problem because as humans, we should be in touch with other humans, we should communicate with other humans. For us. The fire is the most important part of human life and the ability to communicate, to love, to share and to have inner joy is the core essence of being a human. And this is, we know also the fire element is connected to the Shen, and this is where we house the Shannon. This is how we connect to something higher or bigger, which guides us. So their relationship of fire and water, if there is like too much fear.

And if there is isolation, you can see that there is also some disconnections from one inner self and treatment. Eventually we’ll go to that level. And it’s not just, uh, the mind, the mind and the body is connected. And the immune system is also very much related on the mind and already in PSU and 72 it’s clearly says, and it’s amazing quote, I mean, the more we go to the classic, the more we can appreciate the depth of Chinese medicine, the same zinc, cheat, the upright cheat, the immune system remains strong. Then she actually bad that she cannot invade the body is then cheat must be weak when invasion of shadier takes place. And we now today, by the way, we say almost 70% of people who will be infected by a virus, they will not be sick. And if there is a, an inner invasion of something, it means that something in the sanctuary in that privacy of the body was not working properly.

And when we go deeper into immunity and I gave another talk here about the immunity, or if you want to hear more, this lecture that they give about immunity, immune system is actually made of three layers of Cenci, which we are discussing now. And we are seeing the relationship between the health of the mind and our immune health. Also in Western medicine, there is a clear relationship between the emotions and between the psychological state and immunological state. There is psycho immunological relationship, which is clearly also seen even in biomarkers. But when we look at the immune system, we look at Cenci, we look at G and Gingy and when we wanted a good immunity, we want to have all of them connected, but definitely the Shen. She is the strongest. And this is what Sue in 72 actually tells us in an interesting way. When I was kind of diving into explaining how anxiety and depression works in the body, I called it clearing the cloud series, and this cloud is a kind of imaginary cloud, but I think it kind of help us to understand the location of the problem if somebody has anxiety or depression.

And if we do a proper acupuncture treatment, and that’s sometimes what I had from patient, you know, it’s like, you clear the cloud for me. I came in a rainy day where everything was great and I came out and it feels Sammy and I see everything and then present. So this cloud is to me, a kind of, um, metaphor to something that separates men from heaven. And when we want to understand clearly what it means, depression and anxiety in Chinese medical terms is talking about this communication of men in heaven. Communication on this level is distracted because when you feel connected, doesn’t matter, whatever happens around it, you can express and feel joy when there is a disconnection on that level. That’s when a mental state is set in like depression, anxiety, or any other, um, mental disease. So this kind of helps to show the location of heaven and heaven and Shen are located in the same territory.

And there is different points in the body, which I will talk about some of them. But if you look like the windows of heaven points or points that have the name, Shannon them, we will use two of them in this presentation. They explain why this point, why they have the name and why they’re so effective to connect again, men in heaven. And once this connection happened, then there is inner healing because eventually we allow the person to heal themselves. I mean, that acupuncture needles is just a miracle to allow this inner healing. So after treatment, this should be the situation when men and heaven are connected. When the heart is connected to something which is greater than us, it’s not on a conscious level. It’s just, we feel we are at the right places, human. And when we are disconnected, we feel alone and separated. And this is like the key questions and words that we see when there is a mental disease or when we even look at the patient.

And can we talk about anxiety is depression. As I say, it’s a very Western medical terms. And we have to understand that especially psychiatry is, is an observational medicine. I mean, you can take the blood. And so it say to somebody, you have a depression. So it’s more a list of symptoms. And there’s this five, like a list of symptoms. And it’s updated every time. If you have a number of symptoms from this list, going over two weeks, you have depression. If you have this and this symptoms, you have anxiety. So Western medicine and especially psychiatry is more looking at the behavioral disorders. And it’s quite difficult to define in Chinese medicine. To me, we are much closer to the human experience because we are looking at this three-dimensional model and we put the Shan and mind and emotion, and we define differently, uh, what will be called anxiety and depression.

Uh, by Western medicine, I gave a whole course just on taking the DSM five and breaking it up in Chinese medicine and called it the five types of depression, because you can really see all the symptoms, how they’re feeding the Chinese medicine model, because we are coming from an observational model. We observe the patient our way. We try to understand the world and the patient is immediately three dimensional. In his observation, it takes a minute to look at the patient and to know his inner state. And in psychiatry, obviously it’s close, but it’s more going into a whole list of symptoms, list me the symptoms you have, and then we can compare it to the list we have. And then we define, uh, your condition. So Chinese medicine is much more, I think, accurate in the way it understands and can treat deeper, um, probably in create even a deep healing.

So after a treatment, there is back this connection between heaven and earth. Sorry, I just went the wrong way. Here we go. Um, so just a little look, a little bit about, uh, the reason we’ll have anxiety and depression from Chinese medicine. It’s when there is a good relationship of men in heaven, the is awake and aware and present and human feel comfortable between heaven and earth. This is the human position. So when you are connected, you just feel comfortable. You just feel alive, you just feel not alone, and you feel that you are present. So when there is anxiety or depression, something in this physiological state is disrupted. As I showed, there is some disconnection on that level overall, um, briefly presenting the three models. When we look at depression, to me, it’s very easy to look at five types of depression. We won’t go into all of them.

When we look at things, [inaudible], we’re more looking at the relationship of fire and water, which has disrupted. And as you remember, we talked about the earth about thinking and also about centering. We talk about fire, about communication and join and about water of fear and gene. And this axis. This is actually the Saturday axis is the most important. When we talking about anxiety, something is distracted in this axis. When we’ll talk about stress and conflict, we can bleed the model of seven emotion and the whole movement of change the body. And then we’ll use a different set of pain points. Also looking at their psychiatric definition for depression. If you look at it from a Chinese point of view, it says depression causes a feeling of sadness and a loss of interest in activities. One enjoyed when we we’ve talking about once in joy, once the Shen was connected to the heart and you can have joy.

And then if we go on, we can see the same. If it can lead to a variety of emotional and physical problems, and it can decrease the person, the ability to function at work and at home. And then if you’ll look slowly, slowly, the list, you’re welcome to open this and five, you will see how they are connected to the five types of shame and this non presence of shame that you can’t any more, be engaged in things that you were engaged before. So this is like a key idea behind it. So when you look at it, TCM reflection of this depression, eh, definition, we see this interest in activity. Once in joy, again, you will see that the heart is not connected, so you can’t enjoy life. If you look at the anxiety, it’s actually more interesting and much easier to explain. Anxiety is not the same as fear.

And this is again, we’re looking at Western medicine, but because we are using the term anxiety, I think it will help us to understand it better. So anxiety is not the same as fear, which is the response to real and immediate threat in anxiety. It’s some, it involves an expression of like a future threat. There is all the time, the fear that something will happen or may happen. So yeah, I feel this uneasiness constantly, and there is no threat at the moment. The threat is a future threat and a mode of time, imaginary threat. And then even if it’s real, it’s nothing that is happening here. And now it’s, I’m afraid that something will happen in the future. Sure. If I look at it from a, about this way, a definition from a Chinese point of view, you can see that there is a very interesting relationship between the Heartland, the kidney, and the very interest relationship.

If you look at it from a personal perspective, when the heart is connected in the relationship of how that these are good, then there is trust. The heart provides trust and the kidney provides lack of fear or feeling comfortable. And there is with your own gene, your own personality. So if you have no fear, you have trust. And when you have fear, you lose something in this basic trust in being alive, in trust in the world. So this is the local perspective. If we go two a is, if we go to a higher perspective, we see that we look at the three dimensional picture. That man is between heaven and earth, so that we have a greater trust in everything around us. We have a greater trust that even if I leave it challenging time, there is maybe some reason for it. We can trust it.

We can wait and see how nature resolve itself. It’s not all about men. It’s about men living between heaven and earth. So this trust is in a bigger and universal perspective, not just a personal one. And that’s actually, when we are balanced, we have a sense of something bigger than us and I want, so give me a case to illustrate how we are treating anxiety. And this is a manager just came recently, although is a very kind of being patient of mine years ago. He just returned back. And especially because he had the suddenly dispersed fast heart rate palpitations and of in the last few weeks, very severe insomnia. And this palpitation brought him to, it’s like a panic attack. You know, he’s afraid his heart attack. He went to the hospital to the ER few times, and this is a classic panic attack and anxiety in many patients like this.

And this number of them is a growing growing, especially now. So when I try to explain in a deeper way, what’s going on in him when your heart is not well connected, then you use this trust. So yours is setting in constant fear. I have a heart attack. My heart is failing on me. Something is wrong with my heart. So there is all the time. This fear from there’s no real dangers. You know, he had his heart checked in the ER, is this the is direct line, you know, to this company that can check even over the phone, everybody’s telling you how it is. Okay. Don’t have heart problem, but inside there’s a constant fear from a future threat. My heart will fail on me. A beautiful description was of the heart. The heritage ones is the heart beats is like a drum beating, telling all the other organs, everything is safe.

There is a constant beat, which gives you this kind of feeling of trust and safety. When the heart goes off beat, or it’s too fast, there is the sense of anxiety, by the way, it’s also the physical effects. The mind people after heart attacks also have anxiety or people who have problems in heart rhythm will develop like anxiety is the body affects the mind in his case, it was the mind affecting the body. So, uh, it was very clear that the gain is this lack of trust in, in his health. And if you look at the healing and that’s what I expect, you know, that suddenly there is no fear. Suddenly there is no danger and the points they use the team in order to achieve this deep healing were actually very simple, but the point and we’ll go and discuss them. So you’re going back to this personal experience.

So we use heart seven, which is a Firepoint, but it’s also an eras point. So remember if we look at fire earth water so hard, seven ozone, we use it very often. If you’ve gone understand the dynamic of this point, you can see how effective it is. And then keep me 25, which is called spirit storehouse or shanshan. And let’s go deeper into this point, by the way, this is a beautiful picture. Uh, there is a project I’m doing with two colleagues of mine. Butter’s coming needs, give from Poland and Ronnie yell from Israel. It’s called, uh, uh, Gates of life. And we have a painter from Poland, eh, Martina, Yankee, who is painting all the meridians. This is the painting of a Meridian of the kidney Meridian. And I’m highlighting the points. If you see the, the highest of this mountain, which is the chest area.

So we have kidney 23, 24, 25, all relating to the Shen, by the way to most interesting kidneys, all the meridians, but the kidney can easily explain this dynamic of fire and water is the only Meridian that starts on earth on the bottom of the foot. And then up in the heart it’s to do with our deepest transformation of gene, into shame. So again, fire and water is the essence of our life. And if you look at the kidney 25, especially, uh, this is like the drawing of the point itself. So, you know, you can see the storehouse and the shame we are trying to illustrate, uh, the book we are working as deep into the dynamic of the points, but the picture is a loss of bringing beauty and allowing to remember better, the points and points action. So Shane, you now it’s there with the spirit is Chang is a storage and the storage is both a place that you keep it safe, but it’s also treasury a place where you keep something vital.

So it’s where you store the spirits. So it refers to a place where you can take out of storage, but also, uh, it’s a place where when you need, you take from it, but if it’s empty, you have no storage. So both aspect of storage are relevant when we treat this point. So this is like, uh, I’m saying when there is fear stored inside, we can use this point to unlock this fear, especially actually even fear from early childhood and any patient to experiencing anxiety. Now it’s already deep in their early childhood, or it’s a place where you can take from storage when the person is very deficient after a long illness, very weak and has anxiety because of the gene deficiency. So this point works in both aspect. So again, it connects to this regional salts, uh, that can help you to sustain you through difficult time.

This is where you’re calling on the spirit after you’re exhausted and weak. And this is one of the points that has a very strong relationship between the gene exhaustion and Shan exhaustion. So again, it’s a showering treating the kidney in heart. So, um, it treats anxiety from unknown reason, like in this case and supports this gene and heart connection. I also treat acupuncture in a positive way. Remember once I treated the patient, who again, in the past that a lot of anxieties and now he’s coming after a while, but he’s already fine. So it’s more sorry. So it’s more, uh, uh, like a prevention treatment. So I use this point and he asked me, what, what do you treat me for? And I say that you live in the world and you move in the world without fears. So he looked at me and he says, this is my inner dream. And for patients with fear and anxiety, they are in a dream is to live in the world without interfere. And this point is, again, one of the Shen points that can exactly touch that level.

I’m just moving. And this is the patient, sorry, game. This is the patient. Uh, you can see his tongue, you can see the in deficiency. This is probably also one of the reasons why you have this prenatal already anxiety. And, uh, you can see in his eyes, even the fear, you know, and that’s like a normal picture taken. And here is the point skinny 25. I took a picture when he was with the points. And the other point that I use was hard seven, which you know, and here again you have from our future book, the heart Meridian and the heart seven is one of the points on it. Save all the heart channel traveling. Uh, and again, hard one. And the one is the two points, which are hidden if you think about it’s very deep. So again, we have the connection of fire and water.

So this is to do with the eh, picture and all the things you can see on the picture. And that can explain, uh, the point and the, the heart seven it’s Kunshan men and men is a door, but the door is like a passage. So you can pass from inside the outside and from outside to influence. It’s one of the places we can influence the shin in condition. It’s a Yuan point and an era’s point being in earth point, it balances again, fire and water. It’s just in the middle. Being in Yuan pointed, connects to your original cheat toward deep authenticity adult tenting art that we have. That’s why this point is so special. And we can use it both in, uh, again, in many problem with, especially in sleeping problem, memory, anxiety, exactly all the problems, uh, that he was suffering from. And another option is to go in a different way.

Um, again, especially for a sleeping problem, we can use the young child like extra Meridian, you know, in Sharon Young child meets in bladder one in the eye and that to do with opening and closing die. But interestingly enough, if we do the young child, we use bladder 62 and small intestine three. So again, we’re using bladder instead of kidney and small intestine instead of heart. So we’re using the young co-partners of the water and fire, and this is another reason why young chow can be so effective for sleep disturbances, especially this kind of sleep. So eventually we are using the, uh, fire and water to balance the in and the, the, the, uh, the earth and heaven in men and in a deep way to bring back the trust and to bring back this feeling of calmness and safety as human on earth and Chinese medicine goes far more beyond treating the mind in my understanding, and in my clinical experience, it helps people to, well, it helps people for, to grow inside, not just to fulfill their inner path in life, not to just to treat the pathologies.

And that’s the idea of treatment, not just to treat the anxiety and insomnia, but makes a person more on his path and more fulfilled in his life. So, as a final note, I would say the most magical part of acupuncture is the ability to transform, to touch heaven in a patient, alleviate the suffering and clearing the clouds and allowing healing and change. So when we use acupuncture in this respect, in this type of points, magical things are happening. And to me, this is the deep nature of Chinese medicine. So I hope you enjoyed this lecture and got some idea about how to treat and how the best way to treat, eh, and both anxiety and depression, but even beyond this, uh, to help inner healing and health. So be well, keep safe and help as many people as you can. Thank you very much for being with me. And again, thanks to the American Acupuncture Council to putting it up. So thanks and all the best.

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Lyme disease, AKA the “Great Imitator” Virginia Doran & Greg Lee

 

Today’s edition of To The Point, very generously produced by the American Acupuncture Council today. My guest is Greg Lee and, uh, Greg has extensive background and experience in treating Lyme disease and the various co-infections the other tick-borne illnesses. Um, he is, um, going to tell you more about himself and, um, we’re going to talk specifically about using essential oils to treat these infections or, uh, various tick-borne illnesses. Um, and he’s going to explain why he used them, what the advantages are.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

You know, in talking about things like biofilms, which if you’re not familiar with is really very vital for treating them and the different ways that you can use to deliver essential oils in, in these patients. And, um, he has some very innovative ways in which he does this and, uh, you know, he was going to talk about the kind of oils he uses and, um, a lot of other things. So Greg, I wanted turn it over to you since, um, I’m sure people are really eager to hear what you have to think. Um, maybe you could tell us how you got into this first.

Oh, thank you, Virginia. And also want to thank the American Acupuncture Council for graciously, allowing me to come on and talk with you today. So, uh, today I’m wondering to talk about basically, what are some of the main blocks that I see, uh, in Lyme disease patients that are underneath their relapsing symptoms and how essential oils can help practitioners to overcome them. So, uh, basically this presentation, uh, is for two types of practitioners. Uh, one if you’re just getting started and you’ll learn about some essential oils that may be helpful for these patients that have chronic illnesses, chronic infections, and also for more advanced practitioners that have, you know, seen perhaps a larger number of chronic Lyme patients. And these are some remedies that can really help you get these patients beyond where they’re stuck or plateaued. Okay. All righty. So a little bit, uh, the agenda for me is like, why should you listen to me?

Who am I anyway? And then also what are the five main blocks? And then what are some essential oils that, uh, can help you overcome those blocks? And then also, uh, we’ll be talking about, uh, some delivery methods that are very helpful in treating Lyme patients a little bit about my background. Um, I, I’m an engineer by training and used to work on NASA projects. Um, robotics, Hubble space telescope used to work with our astronauts and doing experiments on them using robotics. I’m also was a partner in a leadership training corporation called Lionheart and also have a master’s of acupuncture from the Tai, which is now Maryland university of integrative health, and also, uh, Chinese herbs and liberal golf. My center we’re located in Frederick, Maryland, and in biotech research facility. I have lots of MDs PhDs, and I have fun conversations in the hallway with, and in our center, we’ve treated over a thousand patients with Lyme tick-borne infections, chronic illnesses over the past 20 years.

And one of the things that’s really helped is making custom engineered essential oils that are tailored to each person’s underlying issues. Uh, one of the tools that helps us as an experimental electrical frequencies frequency scanning system, where we can look at over a thousand different infections, toxins, inflammatory cytokine, uh, frequencies, uh, through that, uh, scanning system. So it really helps us to narrow in on what are the main issues that most are in need of treatment in the beginning. Uh, so why Lyme may be a hidden issue in your relapse relapsing, uh, symptom patients, because obviously we’re in the middle of a pandemic Lyme disease is a hidden epidemic within an estimator, a 2 million case, new new cases in the U S alone this year, according to a Brown university study. And unfortunately it kicks can carry over 80 different infections that are called coinfections besides Lyme disease.

And the testing that most primary care practitioners use is something called the L they still use something called the Eliza and also the Western blot. And according to one study, Western blot blood tests, the ones that are available from the standard labs are about 50% accurate. So basically half of the people flip the coin, flip a coin. Exactly. And according to the CDC, 90% of cases are misdiagnosed. I think they reported, you know, what is it, 300 something thousand, but there are now they’re saying these, this is probably approximately 10% of the actual number of cases out there. So, uh, and the presentation of these patients can vary depending on, you know, what lot of different factors in terms of their genetics, their ability to detox pre-existing conditions and other infections that may be present. So it can, a lot of patients, I started off treating a lot of fibromyalgia patients and behold, a lot of them actually had Lyme disease, uh, chronic fatigue, rheumatoid arthritis, lupus, ms.

Dementia, Parkinson’s depression, anxiety. Those are all diagnoses. I’ve seen hundreds and hundreds of times in patients that have an underlying tick-borne infection, Lyme disease, or co-infection. Okay. So what I want to talk about is really diving into what are the main blocks that I’m seeing in these patients, and then how can I help you give you some tools and insights into these blocks and then some essential oils that are helping my patients to overcome them. So, first one basically is, uh, biotoxins where the I’ll talk more detail about these, but basically infections produce toxins. And then you have inflammation that they are immune system produces to try to say, Hey, we got an infection or we got toxins. We need to go and deal with it. And it produces different kinds of inflammatory compounds. And also these infections, uh, have evolved. They create something called biofilms, which are basically slime as a protection.

Uh, and then also, as I mentioned earlier, ticks can carry over 80 different infections besides Lyme. So the co-infections, if they can carry, uh, they’re not just, uh, it, it can be, it can range from all different kinds of pathogens. And, and also one of the major things that I’m seeing a lot of is environmental mold, uh, toxic exposure in patients. Alrighty. So, uh, we’ll move on here. It’s good. Dive into biotoxins. So Lyme co-infections other infections, parasites produce biotoxins that disrupt the host immune system often, uh, you may hear of the th one th two immune response. Uh, one of them is more for fighting infections like Lyme and others, more for fighting infections like parasites. Well, the biotoxins and say, Hey, go fight, go produce more inflammatory immune, uh, compounds and go fight parasites and leave, you know, reduce the ones that are gonna affect, you know, bacteria like mine or spiral keeps light lime.

And then also these biotoxins are small. They’re about the size of a water molecule. So since they’re so small, they can travel from cell to cell. They’re not just, they’re also in the blood too, but also their ability to create symptoms deeper into tissues that change and migrate, uh, and relapse because they’re so small and can go through, wander into muscles, joints, the brain, uh, go inside cells. And as, uh, patients are given anti-microbial treatments or remedies, or just do their own immune activation, they often report a toxic die off reaction, uh, of their infections, which has been labeled a Herxheimer reaction where you have a sudden influx of toxins, which drives up inflammation, which then drives up symptoms. And those symptoms can be like, what I described before could be, you know, brain fog, fatigue, pain, inflammation, swelling, gut issues, bloating, diarrhea, you know, uh, a wide range of the symptoms.

And they can change over time depending on, you know, the person and what they’re, what’s being, what kind of toxins are being released. And then this is a phenomena that was described, you know, in Chinese medicine texts over a thousand years ago. And the goose syndrome methodology, uh, was very fortunate to have time to spend time with dr. Heiner through off, uh, at his great, amazing, uh, home out in Oregon and, uh, learn, you know, wow, this, these Chinese medicine docs who just had the goose center totally are describing what I’m seeing in Lyme disease patients, you know, 1500 years later. So, you know, there’s this great history that we can draw upon a strategy for treating not only the biotoxins, but the other issues I’ll be talking about right away,

Always amaze you, how they figure this stuff out thousands of years ago, it’s just, yeah.

All could be Chinese, or we could probably solve half the world’s problems, you know,

A hundred years ago.

Are you still looking, trying to research that? So, yeah, but you know, there’s, uh, there’s something about, you know, inventing something that you think is new and getting credit for that, that, you know, it’s very entrepreneurial in the U S so, um, but, uh, let’s, let’s jump back into inflammation next here. So inflammation can, Purdue is often produced, uh, in response to infections, toxins, heavy metals. Many of my patients, uh, become metal toxic because for whatever reason it could be aluminum mercury or from dental amalgams, it could be a lead. It could be a cadmium that I’m seeing in these patients, in their scans, and this can increase inflammation and other symptoms, which can mimic a lot of Lyme disease symptoms. And as a result, it can affect, you know, all different systems and different combinations that can fluctuate that can change, uh, and over time, and is very hard to say, okay, here’s this one symptom that’s it’s signature of this.

Then the patients often come in with eight or nine different primary issues or symptoms. So it’s, you know, how do you begin to tease apart all this, you know, often one of the main new suspects is inflammation. And then given that this inflammation baby produced and greater quantities that they’re, uh, doing, they may not be able to eliminate or deal with effectively that they can get backed up, which in itself creates this relapsing symptoms. A lot of my patients actually have inflammation in the nervous system, especially the, the midbrain, uh, also, and that creates a lot of neurological issues, brain fog, memory, recall cognitive issues. So, you know, these inflammatory cytokines can go through the blood brain barrier and affect, you know, the mental functioning. And then number three, biofilms. You know, when I learned, I actually gave a talk at this, uh, Southeastern PA Lyme group, uh, biofilms about 10 and years ago. And I got up and I was really depressed because of reading about how, how difficult they are and how they’re going to do everything all in resistant and all that stuff. I got them from the crowd and it was about like 60 people in the audience. And I said, I’ve been researching biofilms. And, uh, basically we’re all screwed. And everyone started laughing.

I was like,

I didn’t expect this flux. I was like really depressed. And Bob having, can we overcome these things? And there’s so many of the front row goes, we already do that. So anyway, why don’t phones are basically slime? We’ve been slime, everything goes busters. You know, these are like the tiny little ghosts that come in and slime you and they hide from your immune system. They hide from antibiotics. They hide from herbal remedies, uh, under the slime. And basically there can be multiple pathogens in a biofilm that could be bacteria. It could be parasites, it could be fun guy. And they communicate with each other. They don’t fight against each other. They collaborate using something called quorum sensing, which is literally communication molecules. They swap back and forth. And through that, they can also swap drug resistant genes. And they’ve shown that under biofilms pathogens can acquire drug resistance from species. And then also when they’ve analyzed biofilms that they find that they may be become more difficult to penetrate because in the biofilm, which is basically getting a polysaccharide slimy stuff, uh, that it also had can with some patients or some samples, I, uh, extracted calcium, magnesium, iron, and other minerals and metals make it more difficult, more, uh, less harder to penetrate.

Do you advise your patients to stop taking minerals while they’re being treated for this? Or

I, there, there are. If there can get it more through natural food sources, that’s what I have them do. Uh, I mean, a lot of patients will do magnesium, whether it be oral or through Epsom salt bath, iron tends to be an issue in a lot of patients because it’s pro-inflammatory, but yeah, a lot of patients are actually, demineralize just because, you know, because there are a lot of patients that I see have something called crypto pile urea, where they’re actually peeing out their minerals. So they need to supplement with zinc and other minerals to help replace what they’re losing. So, yeah, I mean, it’s really a kind of a like, okay, we want them to have proper mineralization and vitamins. And we also know that some of those may be used to make the biofilms a little more impenetrable, but we’ll, we’ll get to some, we’ll get to some powerful remedies, essential oils that can help you with those things.

So it’s, you know, it’s more a concern, minor concern as opposed to a major concern. So, uh, biofilms are also where they can withdraw, hide out, you know, a person’s on a drug regimen and then get off of it. And then they can, re-emerge later to in flare up symptoms. All right, shall we move on to number four co-infections as I said, over 80 different ones can be tremendous transmitted by a tick bite. It doesn’t mean every tick has it, but when they’ve analyzed ticks and seeing what infections and that these are often, I would say, this is the norm. The patients that I see, they have four or more different infections, including line, but also co-infections viruses, fungi, uh, parasites, uh, bacteria. And they may have got from a tech they may have got from other sources. However, this is the norm that I’m seeing in patients. You know, maybe like 15 years ago, I would see a patient with just Lyme as the main issue, but now it’s, it’s multiple infections making it, uh, a much more complex symptom and treatment, uh, picture, uh, to help a person with, and

The area in the Northeast where I live the, when they test the ticks. Um, I would say close to two thirds are carrying multiple co-infections.

Yeah. So you may, if you’ve been around the tick world and Lyme world are the two most common ones that I’m seeing are one called Bartonella, which is a rod-shaped bacteria and a protozoa called Babesia, which is like malaria. So in Chinese medicine, we have a huge history cause malaria was, you know, throughout China and different, especially in the Southern regions, uh, the warmer and more humid regions. We have obviously mosquitoes and there’s a lot of more verbals and treatments for treating malaria, which can’t be helpful for patients that have the BZA. So, uh, these co-infections also produce toxins and that can also create relapsing symptoms. And as I mentioned, you know, they’re actually even finding like nematodes in ticks that supposedly have been able to be transmitted in different lights, you know, studies that they do from the tick into a host. So the theory is, okay, we’re getting not just Lyme.

We’re not just getting co-infections, but we’re getting all these other things that they are, you know, having their guts. So, um, and there was one study that, uh, uh, dr. Ellen McDonald did of, uh, brains from the Harvard brain bank of patients that had like glioblastoma. And I think it was, uh, one kind of dementia with Lewy body dementia that they, he found parasitic worms. And within the parasitic worms in these brain samples, there was Borrelia, there was Lyme disease. So lion can hide in bigger things. And so when you kill off the bigger parasites you’re offering, we’re then releasing maybe viruses and bacteria that are within those parasites into the patient. So it’s kind of a general, you need to be aware of that if you’re treating these larger, uh, infections and then environmental mold is one of the bigger issues that I’m seeing more and more of, because we have, you know, a roof leak in a home or someone’s car leaks or at work, and they have a place where, you know, it’s not, well, you know, there’s what are water damage?

That’s creating mold to be able to grow in those environments. And so one aspect of the toxic environmental molds is that they produce airborne spores to propagate through an environment. And the spores are actually food for bacteria. So what a mold does it a toxin to it. And so that prevents bacteria try to eat it, then toxin kills them. And so that’s why you have, uh, the airborne concerns of what are damaged like behind walls. And you don’t see any mold, but the, the, uh, airborne spores, the airborne toxins can come through and get people more sick. You know, I’ve heard it, you know, dozens and dozens of times when patients, I’m just not getting better, I’ve taken all these variants during those treatments. And, Oh, I found mold in my house, or I found mold at work and, you know, boom, Oh, when I get out of that environment, I feel so much better.

So it’s like this, you know, this continual, uh, inundation of toxins that’s really slowing down their progress and maybe actually making them worse. Because unfortunately, according to dr. Ritchie Shoemaker who did a lot of pirating work around mold and biotoxin illnesses, he found about 25% of his patients lack the genes. These are human leukocyte, energy genes, or HLA genes, uh, to be able to tag the mycotoxins with an antibody and eliminate it. So these people that are like just continual toxic, you know, are unable to dump these effectively and they become more, more toxic and more and more symptomatic.

And do you find that there are some people that are just more prone to reacting to mold? Because I think a lot of us are exposed to it, but maybe if somebody has a damp type constitution, or is there any other correlates that you’ve seen of people who are very sensitive to mold?

There are some people who, you know, Oh, they now have an allergic history, you know, of reacting to, uh, these kind of like allergens or toxins. Uh, they often seeing patients also diagnosed with something called mass cell activation, where your mass also like here first-line or defense against pathogens, allergens, toxins, and they can release histamine and hundreds of other compounds. And in some patients it’s like, there’s, these muscles are so activated that they’re just cranking out all these inflammatory compounds. And the person just had becomes a, you know, an inflamed, uh, soup that needs to be dealt with first, like calming that down, cleaning out you, the whatever’s triggering the muscles to over activate. Uh, so that’s one of the groups of patients that I’m seeing also, you know, I, you know, I kinda like with some patients, we will ask them to do their HLA genetics with our lime doc and some of the morning you’ve done it.

And then we can see with those patients, they have difficulty getting rid of toxins and they may be not only with mold toxins, it could be also with other bacterial biotoxins like Babesia and Lyme. They have difficulty with also. So, you know, it’s a matter of what are the ways we can get to these toxins, either neutralize them or draw them out of the patients. So I’ll be talking about some essential oils to help with that. All right. Yay. Let’s go. So four biotoxins that are produced by Lyme, and co-infections one of the main essential oils we use is tumeric now tumeric and different studies. It lowers endotoxins and also mycotoxins, which are from fungal mold. It’s great as an anti-inflammatory and also has some anti protozoal properties and different labs studies. And another one is federal, uh, federal it’s great, uh, for the gut. It’s also wonderful for neutralizing several different kinds of toxins. So it’s another a go-to for, especially if a patient has like a gut issues, leaky gut, or bloating, or other things that are going on due to some sort of gut toxin, uh, that’s that’s creating the relapsing symptoms.

Are you going to talk about how these are utilized later or topically and in which internally?

Well, we’re going to talk about two main, two, two of the main ones that I have, but, you know, we have, you know, I’ll run through and I’ll get as much to do as much as I can. Okay. So the next one is inflammation. One of our main go tos is eucalyptus globulin and a different, uh, lab, uh, studies. It reduces multiple inflammatory compounds that are often elevated in Lyme patients and coinfection patients. Another great one. This is probably the most research, essential oil is lavender, and it also lowers multiple inflammatory compounds. So

You’re using 11 doula and gusta folia there. Yep.

[inaudible] and the biofilms there’s research out of Hopkins that shows a cinnamon bark will inhibit the line biofilms, uh, uh, totally. You know, there’s no regrowth, I think after 14 or 21 days after the biofilms and other drug resistant, are they called persisters of Lyme disease are treated with cinnamon bark. And so in other studies that also is in fact against candida because a lot of my patients who’ve received months or years of antibiotics may have a candida overgrowth due to the antibiotic only off of their healthy gut flora and then candy to be able to then grow and also staphylococcus. Uh, and, uh, dr. Ritchie shoemaker’s work, he found it in two weeks of his patients getting antibiotics. He found drug Wars and the staff in their sinuses. So one of the great things about cinnamon bark is it can cut through the staff biofilms. And also one of the ones, uh, that is this very powerful, essential oil to be used in very small quantities is garlic, because basically you give this to a patient then around the world, they like,

Wow, you really are

Going to keep the Dracula away. Aren’t

You?

One guy said to me, it’s just like, okay. And his studies inhibits lime and candida biofilms. So it’s really a very powerful, in many ways, you know, so you may have a different, uh, but now with social distancing, it’ll help you to maintain social distancing

Even when the pandemic summer,

And then co-infections, uh, and one of the two oils we use are cinnamon bark. Again, if it’s Bartonella, brucellosis and mycoplasma those a three bacterias that can be found in Kix and that they can transmit, and also oregano, which inhibits Bartonella brucella, and also a different species of malaria, which is very similar to the protozoa, the Vizio and number five is how do we deal with environmental mold? Because a lot of people don’t even know it until they get out of the environment, or they do some sort of testing urine testing for metabolites. Uh, Rosemary is effective against candida aspergillus fusarium, and it also reduces mycotoxins in different experiments. So these oils have multiple properties that can be helpful for these patients, not only to reduce toxicity, but also, you know, some patients are colonized and their sinuses on their skin or in their gut. And so depending on where we find it or we suspect it is, and we can start to deliver these oils more directly into those areas and also clove bud clove buds, a great any microbial and has, um, against these other, uh, fungi mold species, and also do some microtoxins.

So one of the main ways that we work with patients when they come in for treatment, yes, we are seeing patients, uh, have, is that we give it to them sublingual. And what we’ll do is we’ll use a Kerry oral, uh, 90% carrier oil, and then 10% of an essential oil, uh, of the different ones. Uh, usually if a person’s inflamed or toxic that won’t go to those anti-inflammatory or any toxin essential oils, I mentioned earlier, like lavender or tumeric and put that under their tongue. And that can then begin to diffuse, especially if they have neurological symptoms through the glymphatic system, into the nervous system. And also there are a lot of capillaries around the mouth, so it will diffuse into the blood and through that, into the nervous system also, and I’ve had patients come in and they’re like, their mind just can’t shut off and I can’t sleep.

And using things like lavender, uh, under sublingual, I can just see their, their mind calming down their anxiety, reducing their inflammation, just, you know, getting more, uh, less, you know, activated, uh, within as short as like 15 minutes. And, you know, sometimes I’ll do multiple sublingual oils on a patient first, I’ll do testing on them, see which ones are optimal for them, and then give them to them sublingual. And while I’m getting like Chinese medicine treatments and microcurrent and, you know, hydrogen therapy and other things that we do. And then also one of the great things I learned about, uh, from a dr Klinghardt was how due to the value of making things into microparticles or what he called liposomes. And so what we’ll do with patients is we’ll custom formulate their essential oils. And when they’re ready, we’ll formulate them into a microparticle microparticles, go deeper into the cells and different studies into the brain and to organs and under and into biofilms more effectively.

And so these are the hiding places, the reservoirs, where we are wanting to deliver that any toxin and inflammatory, any microbial essential oils. And this has been a game changer for so many patients in terms of getting past their plateau, where they can’t don’t feel like they’re improving, or they’re keep hitting that as relapsing symptoms. It really seems to take the medicine deeper into where it’s needed and create that improvement in their symptoms. So those are the two game-changing ones, the sublingual one that practitioners who are listening to this can, you know, look at right away. And, you know, obviously you want to see it, what’s safe, internal dosing. Cause a lot of people out there have said, Hey, don’t use essential oils internally, but fortunately, uh, there’s research, uh, publication, uh, essential oil safety, second edition by Robert Tisserand that shows, Hey, these are safe, dermal topical, and also internal dosing levels for different essential oils. And that’s been

Meaning just, um, certain ones or in general,

There’s probably, I don’t know, over 900 or I dunno, there, there, there’s a hundreds of oils in this publication and not all of them have internal dosing guidelines because I’ll be somewhere maybe toxic graph, toxic compounds, but he goes over the research that’s existing for different oils. And then what dosages can be a recommended as a maximum dose we take taken internally. So that’s been a godsend for us, uh, in terms of delivering these oils safely and effectively, internally in patients. And then also, uh, we’re offering a free report for listeners and the top five essential oils that reuse for Lyme disease. And you can get that at our website, goodbyelyme.com/aac. And again, thank you AC uh, for generously allowing us to come on and provide this information to help, uh, our colleagues, because I think this has been a game changer for so many patients with Lyme disease. So, all right. So at this point, I’ll turn it back to you, Virginia.

And if you want to reach me, it’s luminous beauty.com. And again, thank you to the American acupuncture council. And I believe that we have, Yair Maimon as a guest next week. So until then, goodbye.

Bye. Thank you.

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