Acupuncture does not just target one symptom; it helps regulate the body as a whole.
Research shows benefits for conditions that involve both physical and emotional health, such as digestive disorders, stress, and neurological conditions.
By balancing the nervous system, acupuncture can improve multiple symptoms at once, including pain, anxiety, and sleep issues.
This “whole-body” approach is why acupuncture is often used in integrative and functional medicine.
And remember, the American Acupuncture Council (AAC) offers an unparalleled track record in acupuncture risk management.
There is a reason acupuncturists have trusted AAC with their business for 50 years.
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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors. Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.
Hello to my acupuncture friends and family. This is Sam Collins, the coding and billing expert for acupuncture and for you. Obviously, the American Acupuncture Council is always a resource for you as the American Acupuncture Council Network. Network members spay pay special attention, if you will.
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Let’s get into what’s going on in our world right now. Let’s go to the slides and talk about what type of practice protocols do we need to have when we’re navigating a challenging economy, because our patients are navigating it. We hear on the news every day, gas prices, grocery prices, everything. So we’re gonna be challenged now for that discretionary income.
When I say that, it’s for patients coming in, let’s face it, when they think of acupuncture, what are they really thinking about? When an economy tightens, an acupuncture practice that depends on cash pay patients needs to make some pivots. You need to make adjustments because shifting from a visit-based revenue to a value-based revenue is what you’re going to look to.
And what I mean by that is shifting from something that’s value. Understand needs versus wants. This is something I’ll give credit to my mother, taught me when I was very young. People will buy what they want and beg for what they need. Think of how often you’ve had a friend that comes to you to borrow money to pay a bill, yet you notice they have on new shoes or they went out to a concert.
That’s, they wanted that concert, but they need to get their bill paid. I wanna put our category of care more to a want, the patient’s seeking it out, not creating that, “Oh, I need it.” ‘Cause I don’t think people often are gonna feel that need in the ways that we think it is. So keep in mind, though, discounting alone is a weak lever.
It really just compresses margin. You just, you make it cheaper, great, but it makes it more commoditized. I want a practice that focuses on doing things well, and these things are gonna be retaining a patient, repackaging and differentiating what you are that are different from others. Where do I get these?
Realize that often when you think of going out and marketing just to the public, that may not work as well. I start first with where’s the return on investment? It’s with existing patients. Think of retention first. Think of all these patients that have seen you over the years that are familiar with what you do, but they’ve just forgotten.
Acquiring new cash patients gets harder and more expensive in a downturn because where’s your marketing? I had a friend this week that said he was trying to post a job on Indeed and he wasn’t getting results. It just kept getting more and more costs from Indeed. So he had to think of what’s the return on investment.
The return is gonna come from your existing base. That’s gonna be your most reliable stream. Identify your patients. Reactivate who’s already there. Send them out emails, maybe a phone call, maybe a text message, and look for patients that have not been in for maybe 60 to 180 days. You could certainly go longer, but I would start there.
Think of the number of people who are familiar with that go, “Oh, yeah.” Make sure you use it as condition specific. Don’t just say, “Hey, come back in, get some acupuncture.” Get specific to your patient. Go into and get each one. Don’t send a blanket. Ask them how their low back pain is holding up, how maybe they’re dealing with home and work.
How about stress, anxiety? Realize acupuncture helps a great deal there. Patients often forget those changes. What about someone with headaches or how about athletes? A lot of athletes are realizing now recovery and their ability to participate in their sport comes to how well their body can maintain function.
So focus in on these types, whether it’s high school, club, or otherwise. There’s often a lot of help that you’re giving that I think sometimes we’re missing out on. Keep in mind, every professional team has an acupuncturist. Why aren’t you getting some of those patients, not necessarily maybe the professionals, but the other athletes who look up to them?
Now, I’m gonna suggest, though, outcomes. The beauty of acupuncture is its ability to work. Now, obviously, if someone comes in and they’re in a lot of pain, what is acupuncture going to do? Reduce the pain. I like that. But is that all they’re coming for? I don’t think so. This is why you wanna use simple outcome tools, whether it’s the Oswestry Dis- Disability Index, neck disability, or the PROMIS pain scales, or general pain ind- pain index.
I wanted you to in- demonstrate improvement trends, not just a reduction of pain. If all you’re looking for is to get rid of pain, that may go on a visit or two, they’re gonna think, “I don’t need anymore.” I want to see the progress so that the patient now understands the value. The value of the service makes price less of an issue This is the want.
Define the care. You’re taking them from acute to corrective to functional. Notice this is not about just getting them to maintenance. I want you to avoid terms like maintenance or wellness. That is where people don’t see the need. I want it to be their ability to function and maintain their ability to their lifestyle.
Maybe you wanna start to change your pricing, but pricing is not a race to the bottom. It’s not so much changing a price to make it the cheapest, but making it more affordable. Realize if you go to purchase a car, you’ll notice they never really advertise the price of the car, ’cause if they told you the car was eighty thousand, you would never wanna buy it.
But if they tell you, “Oh, you can get this car for six hundred and fifty a month,” all of a sudden now it seems affordable. So this is where it comes to you. What about monthly debits? Maybe where they get two to four visits at a preferred rate. Maybe with that, they join this package, they’re gonna get some priorities, maybe priority scheduling, maybe same-day visits, or discounts on other things.
Maybe they get discounts on your herb programs. But focus on the access and continuity of the care, not that it’s cheap. Tie it to a specific diagnosis, condition, or a goal. Maybe you have lumbar pain and stabilization program. Maybe it’s a stress program. Maybe it’s a headache program. Any of those are fine, but it’s gotta be anchored to the value of an outcome, okay?
Not just the cost of the visit. I’m looking more to the outcome, and don’t tie the outcome only to pain, but their ability to maintain their lifestyle and function. Now realize prepaid packages could be a good start to this. Realize in every state you can do it. Some states like Montana and Florida do require that you put money into a trust account.
But for the most part, just keep it simply compliant that the patient understands what they’ve purchased. Maybe the single price is eighty dollars a visit or a hundred. But if you buy a package of ten, maybe it’s only sixty a visit or six hundred, but that’s six hundred paid up front. Make sure it’s a good financial understanding, meaning if the patient knows what they’ve pur-purchased, they sign a financial document.
Make sure there’s expectations from you as the provider, what you’re gonna give to the patient, but also to the patient, the expectations of the visits, the, continuity of care, what happens if they miss a visit and so forth. I would just say, “Okay, good. We’re gonna extend it.” But do make a plan.
Don’t just leave it open-ended ’cause realize to be compliant, there’s gotta be some type of refunds. Now, refunds would be if it’s unused, they get it back. But I would suggest just p-push it forward to a different plan. Make sure you’re making clinical differentiation. Again, not just pain, but conditions.
Maybe they work at a desk. Maybe they have a neck or back issue from that. Maybe they’re a runner. Maybe they’re, again, headaches, stress, sleep. You can name almost anything that you deal with. Think of the myriad of services that acupuncturists can help someone with. Start to tie it to that, not just the reduction of pain, but how those increase function.
Realize if I’m reducing a headache and the headache is gone the headache’s not there, but how does that tie into their sleep or to their lifestyle, their stress level, how they’re dealing with relationships? What about integrating some care? Pair your services with other things. Maybe you’re gonna pair it with some type of exercise program.
Maybe you pair it with some massage. Maybe you pair it with stretching. But think of the myriad of things. It could be yoga, tai chi, qigong. Think of all the places you could go with this for a patient to go, they’re gonna come in and get this 30-minute visit, then they’re gonna get maybe some guided exercise or an ability to just have a p- a space in your office to do it, even if you’re not one-on-one with them.
Bottom line, though, is give me some outcomes and objectives. Give them something they can measure and see, not just, “I feel better,” but there’s things they can do that where they’re better. Expand your cash-friendly services. What about setting up a community acupuncture? Think of this is why the j- not the joint, but modern acupuncture.
Realize modern acupuncture is struggling. I’ve seen a lot of them close because I think more and more offices like ours are beginning to integrate that in that you can offer that style. But what about adding to it? Again, soft tissue programs, guided exercise, or how about short tune-up care plans?
Something that, okay, this is a three-visit care plan or a four-visit, but make it something that’s accessible. What I would avoid is across-the-board discounts, okay? That’s the death knell, because you’re gonna attract price shoppers. Someone’s gonna go, “Who’s the cheapest today?” That’s not the type I want.
Remember, you’re not a 99-cent store. You’re a doctor. When I pick a doctor, I’m picking a doctor because they’re good. Now, it’s gotta be affordable and reasonable, but I’m gonna pick you because of what you’re offering, that outcome. So make sure that you’re giving them function and necessity, not wellness.
Make an emphasis towards how your care gives them an ability to work, sleep, daily function, athletic function, and recovery. If you wanna get a good place to get patients, join a gym. Get in there and work out. Dress nice. But the more people learn that you’re an acupuncturist, trust me, you’re gonna get people that wanna come to your services.
Realize people who go to the gym generally have higher than average incomes if they have a gym membership. They may even have decent insurance. Realize this doesn’t negate using some insurance, but this means we’ve gotta pivot for these types of patients. Bottom line is your proof. Measure the outcomes.
Now, what I say about bottom line is not the proof of the patient, your outcomes. When you make these changes, anything you do, whether it’s taking insurance, not taking insurance, doing packages- Track your visit averages. Track your revenue per visit. What’s the retention rate? Did this really work? You’ve gotta have a metric.
Think of it, it’s like going onto Shark Tank a little bit. You have to go on and say, “Did this work?” And if it doesn’t, that’s okay. We pivot and adapt. Realize a practice is always changing. This is why we call it a practice. It’s not a perfect. You wanna start to learn what to works. What does your community look for?
What are your goals? Your goals are what my goals are. You have a good, successful, fun practice. Acupuncture works well, but often people don’t understand it because they’re tied to the pain model. Let’s get them going beyond that. The American Acupuncture Council is always your support. My network is the big support.
If you’re a network member with me, reach out. Let’s get into some details here. Let’s do a one-on-one Zoom. Let’s spend some time together. If you’re not a network member, take a look here. This is something we’re really here to help you. Our goal, make your practices successful because without you, I lack success as well.
Until next time, my friends.
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Looking for a safe, natural way to relieve pain and reduce stress?
Backed by a growing body of scientific research, acupuncture continues to bridge the gap between traditional healing and modern medicine, offering patients a balanced, whole-body approach to better health.
This time-tested therapy is safe, minimally invasive, and designed to support the body’s natural healing processes.
Research shows acupuncture can be especially helpful for pain relief and stress-related conditions, including back pain, tension, anxiety, and sleep disturbances.
By stimulating specific points on the body, it helps regulate the nervous system, improve circulation, and release natural pain-relieving chemicals.
Acupuncture also works well alongside conventional treatments, often helping patients achieve better results with fewer side effects.
well alongside conventional treatments, often helping patients achieve better results with fewer side effects.
And remember, the American Acupuncture Council (AAC) offers an unparalleled track record in acupuncture risk management.
There is a reason acupuncturists have trusted AAC with their business for 50 years.
A large study found acupuncture worked better than no treatment, and even slightly better than fake acupuncture, for chronic pain like back pain, arthritis, and migraines.
Groups like the National Institutes of Health confirms acupuncture is a reasonable option for some conditions, especially chronic pain.
Some scientists believe acupuncture triggers the body’s natural painkillers, like endorphins, and affects how the brain processes pain.
Ultimately, acupuncture can help manage pain for some people, especially as a low-risk, complementary treatment.
And remember, the American Acupuncture Council (AAC) offers an unparalleled track record in acupuncture risk management.
There is a reason acupuncturists have trusted AAC with their business for 50 years.
Not an American Acupuncture Council member? Get a Quick Quote and find out how much you will save! Click here!
Acupuncture, a traditional Chinese therapy, is increasingly being explored as a treatment for hair loss, especially conditions like alopecia areata.
Some studies suggest acupuncture might help by improving blood flow to the scalp, reducing inflammation, and balancing hormones, all factors linked to hair growth.
A 2022 review of clinical studies found that acupuncture, alone or combined with other therapies, showed positive effects across several types of hair loss, including alopecia areata and pattern hair loss.
Researchers propose it may work by reducing inflammation, regulating hormones, and improving blood flow to hair follicles.
And remember, the American Acupuncture Council (AAC) offers an unparalleled track record in acupuncture risk management.
There is a reason acupuncturists have trusted AAC with their business for 50 years.
Not an American Acupuncture Council member? Get a Quick Quote and find out how much you will save! Click here!
Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.
Hi, this is Michelle Gellis. I would like to thank the American Acupuncture Council for giving me this opportunity to speak to you today. This is part two of the top 10 questions that I get asked about cosmetic acupuncture. A lot of the answers to these questions came from my book, treating the Face. It is a comprehensive guide for acupuncturists and health professionals.
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It is a hardcover book and it is about 500 pages, full color book, and I talk in the book extensively. About how to set realistic expectations with a patient and how to answer their questions, whether it’s a potential patient or whether it’s a current patient. And during my training that I offer to acupuncturists and people who are trained and licensed to perform acupuncture.
Is marketing information that they can hand out to their patients or put on their websites because a lot of these questions are questions that I get over and over again. And in my almost 25 years in practice and teaching I have found one of the top 10 questions that. People ask me. So last time in part one I talked about how does it work and how many treatments will I need before I get or before I see results?
How much does it cost last? How long do the treatments take? How long do they last? So if you miss part one, you can check that out as well. So for today, I would like to start out with contraindications. And this is a big subject because it takes into account. Two things. One is physical contraindications that patients might have that can be major red flags or maybe minor warnings before you treat them.
And then the other is things that your patients may have. Had done to themselves as far as any sort of treatments or procedures that can be either a minor or a major contraindication for your treating them. So let’s talk about physical. Contraindications to treatment with cosmetic acupuncture.
And the first one is I break it down into two parts. So it’s high blood pressure and you might be thinking a lot of my patients have high blood pressure. A lot of elderly patients have high blood pressure. How am I ever going to do this if high blood pressure is a contraindication? And what I say to you is this, if someone has treated, medicated or untreated high blood pressure, do not make this person or these people your first patient or patients.
You definitely want to treat a few. Healthy patients before you take on patients who have any sort of health conditions. And the reasons for this are you want to build up your confidence, your skills, your knowledge, and really get an idea of how powerful your treatments are before, you dive into someone who maybe has high blood pressure, it’s well controlled with medication, but you do a treatment on them and your treatment causes their blood pressure to shoot up and why would this happen?
The reason is. Cosmetic acupuncture by nature is designed to open the channels up to the face and head and really increase the blood flow, the flow of qi up to the face and head and left unchecked. If you don’t really have good skills or if you do too much, or if your patient’s blood pressure is a little high that day, you could give your patient a headache or worse.
So let’s assume you’ve been doing this for a while. You’ve done many treatments on many patients, and someone calls you and they say. They have high blood pressure. It wasn’t very high to begin with. It was maybe borderline. They’re on medication. It’s very well controlled In that situation, you could start out very slowly, very few points and check their blood pressure before and after.
Treatment and see how they do. They might be a better candidate for more intradermal needles or microneedling rather than treating a lot of chest, neck, face body points. That are designed to bring all this energy up to the head. In my protocol, I specifically have designed. The point structure so that it will bring that energy up.
But you could potentially leave some of those points out. And I talk about this in my classes. My classes are available, recorded and live throughout throughout the world. I, I taught classes all over the world, and you can check out my schedule on facial acupuncture classes.com and look into some of these concepts and some of the theories behind them.
So that, that is high blood pressure, a big conversation Also, pregnancy. You do not want to be bringing all this energy up to the face, head and neck when someone is pregnant. Also, there are points in my protocol that are designed like large intestine four to release things like impurities that would not be good for someone who’s pregnant.
So pregnancy is a contraindication. People who are just generally unwell you don’t want to be doing cosmetic acupuncture on them. People who are diabetic have seizure disorders. People who are very sensitive to needles. As far as contraindications. In my book, in my classes I have a release form and in it are all the different contraindications and all the reasons for them.
So there definitely are some physical contraindications and you would wanna check those out. Additionally, if someone has had Botox recently, you would not want to treat them for about three weeks after the Botox treatments ’cause they take about two weeks to settle in. I like to err on the side of caution and when I say Botox, any neurotoxin.
Dysport. Xeomin I don’t know the brand names of all of them. And then after that, they need to find out from whoever injected them exactly where the neurotoxin was injected. People sometimes forget, or they’re not quite sure, and you wanna avoid that area completely because. Doing cosmetic acupuncture in that area can cause the neurotoxin to wear off.
As far as other treatments such as fillers, peels, lasers any other surgeries on the face. I would direct my patient to the person who did the treatment, and have your patient ask that person. When is it safe for me to have cosmetic acupuncture? There are so many treatments out there now. It’s impossible for us as practitioners to know for each.
Level of chemical peel or laser specific laser treatment, and their practitioner should know the answer to that question. As far as a facelift, cosmetic acupuncture can make facelifts last longer, but because the face is going to continue to age after the facelift, but the cosmetic acupuncture can help.
So that it happens more slowly. And you definitely want to wait about a year after a full facelift before doing cosmetic acupuncture, mainly because of.
Issues that they might have with vascular issues, neuropathy swelling, those types of things. Okay. The next question that people ask me is do I need any specialized training before I do cosmetic acupuncture? I’m an acupuncturist. I know where the acupuncture points in the face are. And the answer is unequivocably.
Yes. In fact, the American Acupuncture Council does ask on whenever you go to renew your license, if you’re doing anything that is outside of the norm for acupuncture and you’re doing specialized treatments. And if the answer is yes, then they do require you to have specialized. Training.
And there are just a few of us in the US that are registered and certified to do cosmetic acupuncture training. I am one of them, and you can check out my classes@facialacupunctureclasses.com. But the reason for this is understanding safety. Around treating the face and neck and head, understanding all of the myriad of contraindications and precautions.
Also their underlying conditions, needle placement, these, and then having a protocol that you can follow that. Doesn’t require so many needles. I go on social media and people that have so many needles in their face, and it’s so not necessary. So specialized training is a must.
Bruising is another question that I get. If you are trained properly. If you are getting using high quality needles and precautionary techniques, such as using arnica gel and really understanding the anatomy of the face, my book has a whole anatomy chapter. The unique nature of treating the face, because the face is so heavily vascularized and the muscles are layered.
Some are thick, some are thin, some are tiny, some are large. Some are deep, some are superficial. Really understanding how to needle the face, understanding good. Precision needling techniques will really reduce the chance of bruising. I rarely bruise a patient, if ever anymore. And the last thing is, can cosmetic acupuncture help with other conditions?
And the answer is yes. When you know how to treat the face and in my classes I teach about facial motor points, submuscular needling, some scalp acupuncture. For treating the face, you can help with things like TMJ, Bell’s Palsy, trigeminal neuralgia. Stroke ms. Myasthenia gravis even facial herpes and a lot of different skin conditions that affect the face, like acne, rosacea, hyper and hypo pigmentation.
So this all, is included in a really good comprehensive facial and cosmetic acupuncture training. And you can be the facial acupuncture specialist in your area because it is a highly specialized training. I hope that answers some of your questions. Again, if you didn’t see part one, you can check it out.
This concludes part two and I want to again thank the American Acupuncture Council for giving me this opportunity to speak to you, and I hope to see you in class soon.
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