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3 Critical Success Factors To Grow Your Acupuncture Practice Now

Hi folks. Welcome. Thank you for joining me here today. And thank you again for the American Acupuncture Council for inviting me back for yet another Wednesday training for you guys. I really enjoy doing this and showing up and sharing this information with you, especially since many of us have not had much marketing and business tools to help us build a solid business.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

So before I go further, I want to ask you a couple of questions and you can put your answers to the questions below. Where are you currently in your practice? Where are you going in your practice and what kind of roadblocks are you facing in your practice? Currently, I’ll check back at the comments towards the end. I’ll respond back to you, but I just kind of want to get a sense of where everyone is and what your concerns are. So today we’re going to talk about three success factors to grow your acupuncture practice now next month and beyond.

So the thing is, is that you, as an acupuncturist have so much expertise and the world absolutely needs you right now, probably more than ever before people are suffering and they’re looking for what you have to offer, but most likely people don’t actually know that you can help them with all of these amazing things that you can help them with. So I’m sure you would agree with me that acupuncture and most patients understand that you could help them with pain, right? This is the most widely known use of the medicine to help people alleviate pain. But what about everything else that we could do on noon, support, allergies, support, improving sleep, helping families make, you know, make babies up, reducing stress, alleviate all of those things that people are looking for, but maybe they don’t know that you could do that. So most people are looking for these kinds of solutions, but they don’t even know that you could be the go-to practitioner to help them with what you can.

So how do you make more people aware of what you do and how you, what you could help with? And part of this challenge is that you need to put on your business person cap and get out there and do the work of marketing your practice, especially in these times, especially in slow times, because if you’re not out there marketing and staying in top of mind, awareness with your patients and your prospects, someone else is. So it’s really important for you to figure out how to remain and maintain and get out there and be in top of mind awareness. When people think about allergies, they think about you. When they think about immunity, they think of B, they think about you and what we’ve been sharing all of this time, all of these weeks for the AAC are the different tools and tips and strategies to give you options and marketing strategies to grow and build your practice.

Um, but before we go any further, um, before we, you know, get into marketing, you need to know that your practice, your business needs to be rooted in a solid foundation of proper messaging, business modeling, service offerings, pricing, fees, and systems. And when you have all these things in place, you’ll stand out from the friendly neighborhood competition and position yourself as the go-to acupuncturist in your community. And that’s my assumption of what you want is to be the go-to practitioner in your community. So when people think about all of these things that, um, that are going wrong with them, you come to top of mind. So today what I want to do, I want to dip into some of the waters and talk about the three success factors to help you create a solid foundation to grow your practice. And these successful, these three success factors are clarity, focus and decisions.

Okay? And these are really important pieces to help support all aspects of your marketing, all aspects of your patient communication, all aspects of you being the business entrepreneurial acupuncturist that you are. I know you did not go to school to become a business person or an entrepreneur, but you are since you’re in private practice and you own a business and you are a business person, so you’ve got to embrace these ideas. Okay. And that’s what we’re here to share with you today. So clarity, okay. Clarity is getting really clear okay. On you, your practice and how you stand out, what makes you and your practice different? Okay. So you need to ask yourself these two questions. Who are you and what do you offer? And with that, what kind of transfer w can you cause to happen with a person’s health in their life, in, in the change that you are able to offer them in what you offer in your practice and why is what you offer different smarter, better than any competing clinic.

Okay. So that the first part of really identifying who you are is really understanding, getting clear on what makes you different. Okay. Now I hope that many of you have an idea of like, what makes you different from the practitioner down the street? If not, you need to get really clear on that, that this, this, this clarity portion really will allow you to identify this little piece of marketing wisdom, this little piece of practice knowledge that allows you to differentiate yourself from the next person down the street. So my question to you would be this, if you were to think about the acupuncturist down the street or the chiropractor that has an acupuncturist on board or the chiropractor that does acupuncture, how are you different? Do you offer a different specialty? Do you offer a pain-free technique? Do you offer pain-free acupuncture? Is your clinic beautifully inviting and Zen, like, and people just walk in there and they melt because of the atmosphere and the function way.

What is it that makes you and your practice different? Okay. So who are you and what do you offer as far as transformation so that you can cause in people’s lives and in their health. Okay. That is the first part of, one of these success factors is wrapping your head around this idea. The next idea is focused, right? The idea is to get laser focused on exactly who you serve and what problems you solve. Okay. I know many of us were trained to be general practitioners, and that’s amazing because we could help with so many different conditions. And that’s, what’s so beautiful about this medicine, but you’ve got to figure out who you serve and what’s unique about you and also what, what will resonate with your clients. Okay. So with this, you’ve got to really, you know, like in, come up with the idea of getting clear on the type of person that you want to work with by getting into the mind of your perfect client and find out what resonates with them.

So for instance, if you are a fertility clinic, what would resonate with those clients that you to attract, get it? How can you get into their mind to understand what they need, what their pain points are? What, what, what, what kind of transformation they are looking for? So you can offer that and that could be unique to what you offer in your clinic. Okay. So getting focused is really coming up with who do you serve? And I know that you want to serve everybody, but here’s the same. If you serve everybody is just like taking a big net and casting out over the waters of the population and hoping that you’re going to pull everyone in. But you know, you might pull a few people in, but what you want to do is you want to get really clear, really laser focus on the specific type of person you want to work with.

Okay. And, um, and then when you do that, you can, you can focus your marketing message. You can focus your communications, you can focus your website, you can focus your branding and all of that towards that. What’s unique about you and what resonates with your clients. And the other part of getting focused is what problems do you solve? Okay. And the key to understanding what problems you solve is to understand what your patients are thinking. Right? So they’re thinking w I F T okay. So they want to know what’s in it for them or for me as a patient. Okay. And they want to know what’s in it for them. Like, like, like if they come see you, what are they getting out of it? What kind of transformation is going to be happening? So part of your, um, expertise as a business entrepreneurial acupuncturist is really getting clear around the problems that you self.

Okay. And really being able to tell someone that in 30 seconds or less, like if you were trapped in the elevator, how can you communicate who you serve? What you, you know, uh, what problems you solve and who you are and what you offer, right? Those are the three things that are super important for you to begin this process of getting really clear on growing, you know, creating the solid foundation for your practice. Let’s say, so you have clarity, you have focused. And now the next thing to really come up with is decisions, right? And meaning what marketing tools do you use, where do you find your best prospects and your new patients, and how do you build your following? Okay. These are decisions that you’re going to be making. If you’re not making them already, or if you don’t make them, when are you going to make them, right?

When are you going to start embracing this idea that you’ve got to market your practice? You need to have a deep understanding of what your patients want. You need to have an understanding of what they need and what they value. Okay. You also need to develop content and communication strategies that address the things that keep them up at night. So for instance, let’s handle, let’s go back to that fertility issue. What keeps those families up at night that are looking to make a family and make babies, right? Maybe they am I going to get pregnant and am I going to be a good parent? Um, is birth going to be easy? Um, am I going to be, you know, am I going to keep, you know, keep the baby, uh, for full term, okay. Those are things that keep them up at night. And when you can come up with those ideas, when you can, you know, get into the mind of them and figure out what it is that resonates with them, right.

Um, in the sense of, um, uh, what’s on their mind, then you can talk to that with them. Then you can share that with them, even if they’re not expressing those problems and those things that keep them up at night. Okay. You need to ask yourself a couple of questions. How can you add value before money changes, hands and, um, with your patients? Okay. So how is it that you can add more value to your clients now to your prospects and your inactive patients now, before they come in and schedule them before they come in and, um, and, and, and, and, and become a paying patient with you. And that’s important because people want to see people that like stack on all of like, like, it’s like you, over-deliver right. How can you over-deliver for your patients in that way? You know, um, how can you make it so that your marketing, your efforts, your communication strategies leave them better off than when they first came to see you.

Um, and when you are teaching them, when you’re doing a webinar or a training or anything like that, how are you teaching and giving them actionable things to make their life better? Okay. You’ve got so many tools in your arsenal of, uh, of teaching ideas and potential that you should have no lab of what you could be sharing, how you could teach and give them actionable things to make their lives better. Acupressure techniques, breathing techniques, moving technique, different seasonal recipes and things of that nature. So part of the decision making is really coming clear as to, you know, understanding what your patients want, what they need and what they value. And talking to that for them coming up with ideas on how you can communicate to that, to them. So a couple, you know, like straight up marketing tools that you, that are hyper-relevant for, um, for, for what you, what you can be doing for your patients are to make sure that you have a really strong call to action to motivate your audience.

Okay. If you’re a fertility expert, what would make someone who’s looking to start a family, raise their hand and come into your clinic. If you are a pain specialist, what can you offer them that would make them raise their hand, to motivate them to come into your clinic? Every single communication you have, every single marketing you do. Every single event needs to have a really clear, strong call to action at the end, that gets people to raise their hands said, yes, you are the practitioner for me, because you resonate with me because you know what I want, because you’ve already done the work that we’re talking about here today. So that is one of the biggest and most important things about your marketing is making sure that you have a really good, clear, and solid call to action. And a few ways to find prospects are internally and externally, right?

And online. So internally you could be doing referral drives. Uh, you could make sure that your patient education strategies are really solid and, uh, make sure that you have a plan to keep, to nurture your patients. So they would fall out of care less. And if they do fall out of care, you need to have a plan to get them back into care. So that is, you know, a few really important internal marketing strategies that you need to tap into referral drives having a communication plan and having a patient reactivation plan three really important pieces of your internal marketing, external marketing content is King these days. And you need to be out there doing social media, doing video marketing is really important. And even these days direct mail marketing is actually gaining more traction because people, no one’s doing it anymore. Once everything’s online email and newsletters, everything is online, but when you can do direct mail marketing or send a letter or postcard in the mail, it’s actually touched, they open it up, they look at it.

So it’s actually been showing that, um, that, uh, that, that direct mail marketing is actually making a little bit of a comeback in some instances. Um, so with external marketing, make sure that you have a content calendar set up, that you can be out there and in front of your audience regularly, again, talking to them about what resonates them, talking to them in, in explaining, you know, through your content and your communications, what’s in it for them. Okay. So you can really get clear and focused on your communication patterns with them and online, make sure that, um, all of, you know, all leads are gonna be pointing to your website. So make sure that your website is really dialed in. And, uh, you know, when you come up with your clarity and your focus, you need to add all of that to your website. You need to make sure that you have a really strong call to action on there that, that, that, uh, communicates with what you’re, what you’re offering in there.

And when people hit your website, they to know exactly what you do and what you offer and what is what’s in it for them within the first few seconds of landing on that page. So your website needs to be checked out and audited. And, um, and if any of you are interested in audit, um, you know, check, uh, put some, put some, um, information below the video over here. And, um, I will reach out to you and, uh, you know, just let me know that you want a website audit and I will reach out to you and we’ll get something set up for you. So, um, you know, without clarity, without focus, without decisions, your marketing strategy is always changing. Your marketing tactics are scattered, and it’s going to be exhausting because you’re going to try something. It’s not going to work. Um, you’re going to, um, you know, you’re going to get disenchanted because you’ve done marketing.

You’ve put some efforts out there and you’re not getting the type of return on that investment. Um, and your results might be inconsistent and subpar. So focusing in on these foundations of clarity, focus and decisions will help you create a better strategy, you know, more effective tactics and, and give you some consistent, reliable, um, techniques that you could be using to pull patients into your practice. So decide who you are, who your practice is not for, which is important, because if you can identify who you, you know, who you don’t want in your practice, um, then you can really focus on, you want to focus on in your practice, who you want to fill your practice up. And then, you know, when you can, you can focus on their behaviors and their traits and their likes and dislikes. And you can pull in the type of people that you really resonate with, that you want to fill your practice of. And also the last thing I want to talk about is to really simplify what you do. So

Figure out what, what, what you offer, like

Really simplify what you offer as an acupuncturist. And also come up with an idea of when you’re asked at like a cocktail party or some type of event or a networking event, or if you’re doing anything online, you know, w w you know, how you help people, you need to get really clear on your message. You need to have some laser clarity on your mission, on who you serve and why people should choose you, and what’s in it for them. And lastly, I want you to think about these four questions that you can just go away with, um, and just ponder on. Um, and if you have any questions you can reach out to me, um, at, uh, Jeffrey, jeffrey@acupuncturemediaworks.com. Um, or you can put some comments below, uh, some comments below here, and now I’ll ask, ask them, but how do you stand out from the noise and get attention?

Okay, what makes you stand out? How do you leverage the season and create marketing campaigns to result in new patients, and how do you continue to grow your audience and deepen your relationships with them, and what creative ways can you use content to get clients? Okay. So those are just four things that you should be thinking about on a regular basis. These are questions that, um, CEOs ask themselves often. And I would want you to ask this of yourself because you are essentially a CEO of your own business. So I want to remind you that you’re never alone. I am here for you. If you’ve got any questions, please reach out. Thank you again for joining me. Thank you again for the AAC for hosting me once again, so I can share some insights and wisdom and some knowledge with you. Please let me know what your thoughts are. I talked to you guys soon. Take care. Be well. Bye. Bye.

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The Treatment of Anxiety and Depression with Acupuncture – Yair Maimon


Hello and welcome. I would like first of all, to thank the American Acupuncture Council to put up this lecture. And today I will focus on what I think is one of the most emerging problems we see. And we also very clearly see it in the clinic is actually the suffering on the mind level, the strength of Chinese medicine that we see a three dimensional picture of body, mind, and spirit.

Click here for the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

So obviously this challenging time presents challenges to the body, but the real one, which will also stay very long time with us is the challenges to the mind and to the spirit. And from my clinical experience, Chinese medicine is one of the best medicine on earth to make change on this level and to bring back this connection of mind and spirit. So this lecture will be focused on it and we’ll focus on the diagnosis and the treatment on that level.

So let’s start with the slides. First, if we look both anxiety and depression are Western medical terms, not Chinese medicine. And I would like to start and kind of dive into the Chinese medicine dynamic, maybe by a quote of professor Yuval, Harari who say that the best defense human have against pathogen is that isolation is information. And it’s an interesting quote because more and more people around the globe are going into a solution. And there is more and more lack of communication and trust with the people who should provide us the dynamics and the, the safe safety and the safe instructions. And I think this quote more than anything else, kind of points to, uh, something very important about human life, because when we are talking about information and it is true, when you are informed with something, you can take it much more easy.

You know, even to jump from a certain place, if somebody explains you how safe it is, gives you all the safety measurements, he will jump. You know, if it’s not very high, if not, you will be afraid that something will happen. And the reason that we can explain in Chinese medicine, why it is so important, because thinking comes from the IE from the earth, it’s another forms of digestion. So if we look at thinking and earth, we can understand the same way as we, they just food with they just ideas and earth and the is, um, controlling the water, the fears. So when you understand something, you can control your fears and you can control your inner understanding. An inner wisdom brings you to the place where you can cope with everything. If the water is not control, if the fears aren’t getting to be, then there is an excit.

Then there is this fear that something will happen or something not good will happen. So this is just one part of the information part. So the more we are informed, the more we can understand deeper something, the more we can control the fear and anxiety, but isolation is actually the deepest problem because as humans, we should be in touch with other humans, we should communicate with other humans. For us. The fire is the most important part of human life and the ability to communicate, to love, to share and to have inner joy is the core essence of being a human. And this is, we know also the fire element is connected to the Shen, and this is where we house the Shannon. This is how we connect to something higher or bigger, which guides us. So their relationship of fire and water, if there is like too much fear.

And if there is isolation, you can see that there is also some disconnections from one inner self and treatment. Eventually we’ll go to that level. And it’s not just, uh, the mind, the mind and the body is connected. And the immune system is also very much related on the mind and already in PSU and 72 it’s clearly says, and it’s amazing quote, I mean, the more we go to the classic, the more we can appreciate the depth of Chinese medicine, the same zinc, cheat, the upright cheat, the immune system remains strong. Then she actually bad that she cannot invade the body is then cheat must be weak when invasion of shadier takes place. And we now today, by the way, we say almost 70% of people who will be infected by a virus, they will not be sick. And if there is a, an inner invasion of something, it means that something in the sanctuary in that privacy of the body was not working properly.

And when we go deeper into immunity and I gave another talk here about the immunity, or if you want to hear more, this lecture that they give about immunity, immune system is actually made of three layers of Cenci, which we are discussing now. And we are seeing the relationship between the health of the mind and our immune health. Also in Western medicine, there is a clear relationship between the emotions and between the psychological state and immunological state. There is psycho immunological relationship, which is clearly also seen even in biomarkers. But when we look at the immune system, we look at Cenci, we look at G and Gingy and when we wanted a good immunity, we want to have all of them connected, but definitely the Shen. She is the strongest. And this is what Sue in 72 actually tells us in an interesting way. When I was kind of diving into explaining how anxiety and depression works in the body, I called it clearing the cloud series, and this cloud is a kind of imaginary cloud, but I think it kind of help us to understand the location of the problem if somebody has anxiety or depression.

And if we do a proper acupuncture treatment, and that’s sometimes what I had from patient, you know, it’s like, you clear the cloud for me. I came in a rainy day where everything was great and I came out and it feels Sammy and I see everything and then present. So this cloud is to me, a kind of, um, metaphor to something that separates men from heaven. And when we want to understand clearly what it means, depression and anxiety in Chinese medical terms is talking about this communication of men in heaven. Communication on this level is distracted because when you feel connected, doesn’t matter, whatever happens around it, you can express and feel joy when there is a disconnection on that level. That’s when a mental state is set in like depression, anxiety, or any other, um, mental disease. So this kind of helps to show the location of heaven and heaven and Shen are located in the same territory.

And there is different points in the body, which I will talk about some of them. But if you look like the windows of heaven points or points that have the name, Shannon them, we will use two of them in this presentation. They explain why this point, why they have the name and why they’re so effective to connect again, men in heaven. And once this connection happened, then there is inner healing because eventually we allow the person to heal themselves. I mean, that acupuncture needles is just a miracle to allow this inner healing. So after treatment, this should be the situation when men and heaven are connected. When the heart is connected to something which is greater than us, it’s not on a conscious level. It’s just, we feel we are at the right places, human. And when we are disconnected, we feel alone and separated. And this is like the key questions and words that we see when there is a mental disease or when we even look at the patient.

And can we talk about anxiety is depression. As I say, it’s a very Western medical terms. And we have to understand that especially psychiatry is, is an observational medicine. I mean, you can take the blood. And so it say to somebody, you have a depression. So it’s more a list of symptoms. And there’s this five, like a list of symptoms. And it’s updated every time. If you have a number of symptoms from this list, going over two weeks, you have depression. If you have this and this symptoms, you have anxiety. So Western medicine and especially psychiatry is more looking at the behavioral disorders. And it’s quite difficult to define in Chinese medicine. To me, we are much closer to the human experience because we are looking at this three-dimensional model and we put the Shan and mind and emotion, and we define differently, uh, what will be called anxiety and depression.

Uh, by Western medicine, I gave a whole course just on taking the DSM five and breaking it up in Chinese medicine and called it the five types of depression, because you can really see all the symptoms, how they’re feeding the Chinese medicine model, because we are coming from an observational model. We observe the patient our way. We try to understand the world and the patient is immediately three dimensional. In his observation, it takes a minute to look at the patient and to know his inner state. And in psychiatry, obviously it’s close, but it’s more going into a whole list of symptoms, list me the symptoms you have, and then we can compare it to the list we have. And then we define, uh, your condition. So Chinese medicine is much more, I think, accurate in the way it understands and can treat deeper, um, probably in create even a deep healing.

So after a treatment, there is back this connection between heaven and earth. Sorry, I just went the wrong way. Here we go. Um, so just a little look, a little bit about, uh, the reason we’ll have anxiety and depression from Chinese medicine. It’s when there is a good relationship of men in heaven, the is awake and aware and present and human feel comfortable between heaven and earth. This is the human position. So when you are connected, you just feel comfortable. You just feel alive, you just feel not alone, and you feel that you are present. So when there is anxiety or depression, something in this physiological state is disrupted. As I showed, there is some disconnection on that level overall, um, briefly presenting the three models. When we look at depression, to me, it’s very easy to look at five types of depression. We won’t go into all of them.

When we look at things, [inaudible], we’re more looking at the relationship of fire and water, which has disrupted. And as you remember, we talked about the earth about thinking and also about centering. We talk about fire, about communication and join and about water of fear and gene. And this axis. This is actually the Saturday axis is the most important. When we talking about anxiety, something is distracted in this axis. When we’ll talk about stress and conflict, we can bleed the model of seven emotion and the whole movement of change the body. And then we’ll use a different set of pain points. Also looking at their psychiatric definition for depression. If you look at it from a Chinese point of view, it says depression causes a feeling of sadness and a loss of interest in activities. One enjoyed when we we’ve talking about once in joy, once the Shen was connected to the heart and you can have joy.

And then if we go on, we can see the same. If it can lead to a variety of emotional and physical problems, and it can decrease the person, the ability to function at work and at home. And then if you’ll look slowly, slowly, the list, you’re welcome to open this and five, you will see how they are connected to the five types of shame and this non presence of shame that you can’t any more, be engaged in things that you were engaged before. So this is like a key idea behind it. So when you look at it, TCM reflection of this depression, eh, definition, we see this interest in activity. Once in joy, again, you will see that the heart is not connected, so you can’t enjoy life. If you look at the anxiety, it’s actually more interesting and much easier to explain. Anxiety is not the same as fear.

And this is again, we’re looking at Western medicine, but because we are using the term anxiety, I think it will help us to understand it better. So anxiety is not the same as fear, which is the response to real and immediate threat in anxiety. It’s some, it involves an expression of like a future threat. There is all the time, the fear that something will happen or may happen. So yeah, I feel this uneasiness constantly, and there is no threat at the moment. The threat is a future threat and a mode of time, imaginary threat. And then even if it’s real, it’s nothing that is happening here. And now it’s, I’m afraid that something will happen in the future. Sure. If I look at it from a, about this way, a definition from a Chinese point of view, you can see that there is a very interesting relationship between the Heartland, the kidney, and the very interest relationship.

If you look at it from a personal perspective, when the heart is connected in the relationship of how that these are good, then there is trust. The heart provides trust and the kidney provides lack of fear or feeling comfortable. And there is with your own gene, your own personality. So if you have no fear, you have trust. And when you have fear, you lose something in this basic trust in being alive, in trust in the world. So this is the local perspective. If we go two a is, if we go to a higher perspective, we see that we look at the three dimensional picture. That man is between heaven and earth, so that we have a greater trust in everything around us. We have a greater trust that even if I leave it challenging time, there is maybe some reason for it. We can trust it.

We can wait and see how nature resolve itself. It’s not all about men. It’s about men living between heaven and earth. So this trust is in a bigger and universal perspective, not just a personal one. And that’s actually, when we are balanced, we have a sense of something bigger than us and I want, so give me a case to illustrate how we are treating anxiety. And this is a manager just came recently, although is a very kind of being patient of mine years ago. He just returned back. And especially because he had the suddenly dispersed fast heart rate palpitations and of in the last few weeks, very severe insomnia. And this palpitation brought him to, it’s like a panic attack. You know, he’s afraid his heart attack. He went to the hospital to the ER few times, and this is a classic panic attack and anxiety in many patients like this.

And this number of them is a growing growing, especially now. So when I try to explain in a deeper way, what’s going on in him when your heart is not well connected, then you use this trust. So yours is setting in constant fear. I have a heart attack. My heart is failing on me. Something is wrong with my heart. So there is all the time. This fear from there’s no real dangers. You know, he had his heart checked in the ER, is this the is direct line, you know, to this company that can check even over the phone, everybody’s telling you how it is. Okay. Don’t have heart problem, but inside there’s a constant fear from a future threat. My heart will fail on me. A beautiful description was of the heart. The heritage ones is the heart beats is like a drum beating, telling all the other organs, everything is safe.

There is a constant beat, which gives you this kind of feeling of trust and safety. When the heart goes off beat, or it’s too fast, there is the sense of anxiety, by the way, it’s also the physical effects. The mind people after heart attacks also have anxiety or people who have problems in heart rhythm will develop like anxiety is the body affects the mind in his case, it was the mind affecting the body. So, uh, it was very clear that the gain is this lack of trust in, in his health. And if you look at the healing and that’s what I expect, you know, that suddenly there is no fear. Suddenly there is no danger and the points they use the team in order to achieve this deep healing were actually very simple, but the point and we’ll go and discuss them. So you’re going back to this personal experience.

So we use heart seven, which is a Firepoint, but it’s also an eras point. So remember if we look at fire earth water so hard, seven ozone, we use it very often. If you’ve gone understand the dynamic of this point, you can see how effective it is. And then keep me 25, which is called spirit storehouse or shanshan. And let’s go deeper into this point, by the way, this is a beautiful picture. Uh, there is a project I’m doing with two colleagues of mine. Butter’s coming needs, give from Poland and Ronnie yell from Israel. It’s called, uh, uh, Gates of life. And we have a painter from Poland, eh, Martina, Yankee, who is painting all the meridians. This is the painting of a Meridian of the kidney Meridian. And I’m highlighting the points. If you see the, the highest of this mountain, which is the chest area.

So we have kidney 23, 24, 25, all relating to the Shen, by the way to most interesting kidneys, all the meridians, but the kidney can easily explain this dynamic of fire and water is the only Meridian that starts on earth on the bottom of the foot. And then up in the heart it’s to do with our deepest transformation of gene, into shame. So again, fire and water is the essence of our life. And if you look at the kidney 25, especially, uh, this is like the drawing of the point itself. So, you know, you can see the storehouse and the shame we are trying to illustrate, uh, the book we are working as deep into the dynamic of the points, but the picture is a loss of bringing beauty and allowing to remember better, the points and points action. So Shane, you now it’s there with the spirit is Chang is a storage and the storage is both a place that you keep it safe, but it’s also treasury a place where you keep something vital.

So it’s where you store the spirits. So it refers to a place where you can take out of storage, but also, uh, it’s a place where when you need, you take from it, but if it’s empty, you have no storage. So both aspect of storage are relevant when we treat this point. So this is like, uh, I’m saying when there is fear stored inside, we can use this point to unlock this fear, especially actually even fear from early childhood and any patient to experiencing anxiety. Now it’s already deep in their early childhood, or it’s a place where you can take from storage when the person is very deficient after a long illness, very weak and has anxiety because of the gene deficiency. So this point works in both aspect. So again, it connects to this regional salts, uh, that can help you to sustain you through difficult time.

This is where you’re calling on the spirit after you’re exhausted and weak. And this is one of the points that has a very strong relationship between the gene exhaustion and Shan exhaustion. So again, it’s a showering treating the kidney in heart. So, um, it treats anxiety from unknown reason, like in this case and supports this gene and heart connection. I also treat acupuncture in a positive way. Remember once I treated the patient, who again, in the past that a lot of anxieties and now he’s coming after a while, but he’s already fine. So it’s more sorry. So it’s more, uh, uh, like a prevention treatment. So I use this point and he asked me, what, what do you treat me for? And I say that you live in the world and you move in the world without fears. So he looked at me and he says, this is my inner dream. And for patients with fear and anxiety, they are in a dream is to live in the world without interfere. And this point is, again, one of the Shen points that can exactly touch that level.

I’m just moving. And this is the patient, sorry, game. This is the patient. Uh, you can see his tongue, you can see the in deficiency. This is probably also one of the reasons why you have this prenatal already anxiety. And, uh, you can see in his eyes, even the fear, you know, and that’s like a normal picture taken. And here is the point skinny 25. I took a picture when he was with the points. And the other point that I use was hard seven, which you know, and here again you have from our future book, the heart Meridian and the heart seven is one of the points on it. Save all the heart channel traveling. Uh, and again, hard one. And the one is the two points, which are hidden if you think about it’s very deep. So again, we have the connection of fire and water.

So this is to do with the eh, picture and all the things you can see on the picture. And that can explain, uh, the point and the, the heart seven it’s Kunshan men and men is a door, but the door is like a passage. So you can pass from inside the outside and from outside to influence. It’s one of the places we can influence the shin in condition. It’s a Yuan point and an era’s point being in earth point, it balances again, fire and water. It’s just in the middle. Being in Yuan pointed, connects to your original cheat toward deep authenticity adult tenting art that we have. That’s why this point is so special. And we can use it both in, uh, again, in many problem with, especially in sleeping problem, memory, anxiety, exactly all the problems, uh, that he was suffering from. And another option is to go in a different way.

Um, again, especially for a sleeping problem, we can use the young child like extra Meridian, you know, in Sharon Young child meets in bladder one in the eye and that to do with opening and closing die. But interestingly enough, if we do the young child, we use bladder 62 and small intestine three. So again, we’re using bladder instead of kidney and small intestine instead of heart. So we’re using the young co-partners of the water and fire, and this is another reason why young chow can be so effective for sleep disturbances, especially this kind of sleep. So eventually we are using the, uh, fire and water to balance the in and the, the, the, uh, the earth and heaven in men and in a deep way to bring back the trust and to bring back this feeling of calmness and safety as human on earth and Chinese medicine goes far more beyond treating the mind in my understanding, and in my clinical experience, it helps people to, well, it helps people for, to grow inside, not just to fulfill their inner path in life, not to just to treat the pathologies.

And that’s the idea of treatment, not just to treat the anxiety and insomnia, but makes a person more on his path and more fulfilled in his life. So, as a final note, I would say the most magical part of acupuncture is the ability to transform, to touch heaven in a patient, alleviate the suffering and clearing the clouds and allowing healing and change. So when we use acupuncture in this respect, in this type of points, magical things are happening. And to me, this is the deep nature of Chinese medicine. So I hope you enjoyed this lecture and got some idea about how to treat and how the best way to treat, eh, and both anxiety and depression, but even beyond this, uh, to help inner healing and health. So be well, keep safe and help as many people as you can. Thank you very much for being with me. And again, thanks to the American Acupuncture Council to putting it up. So thanks and all the best.

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Lyme disease, AKA the “Great Imitator” Virginia Doran & Greg Lee


Today’s edition of To The Point, very generously produced by the American Acupuncture Council today. My guest is Greg Lee and, uh, Greg has extensive background and experience in treating Lyme disease and the various co-infections the other tick-borne illnesses. Um, he is, um, going to tell you more about himself and, um, we’re going to talk specifically about using essential oils to treat these infections or, uh, various tick-borne illnesses. Um, and he’s going to explain why he used them, what the advantages are.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

You know, in talking about things like biofilms, which if you’re not familiar with is really very vital for treating them and the different ways that you can use to deliver essential oils in, in these patients. And, um, he has some very innovative ways in which he does this and, uh, you know, he was going to talk about the kind of oils he uses and, um, a lot of other things. So Greg, I wanted turn it over to you since, um, I’m sure people are really eager to hear what you have to think. Um, maybe you could tell us how you got into this first.

Oh, thank you, Virginia. And also want to thank the American Acupuncture Council for graciously, allowing me to come on and talk with you today. So, uh, today I’m wondering to talk about basically, what are some of the main blocks that I see, uh, in Lyme disease patients that are underneath their relapsing symptoms and how essential oils can help practitioners to overcome them. So, uh, basically this presentation, uh, is for two types of practitioners. Uh, one if you’re just getting started and you’ll learn about some essential oils that may be helpful for these patients that have chronic illnesses, chronic infections, and also for more advanced practitioners that have, you know, seen perhaps a larger number of chronic Lyme patients. And these are some remedies that can really help you get these patients beyond where they’re stuck or plateaued. Okay. All righty. So a little bit, uh, the agenda for me is like, why should you listen to me?

Who am I anyway? And then also what are the five main blocks? And then what are some essential oils that, uh, can help you overcome those blocks? And then also, uh, we’ll be talking about, uh, some delivery methods that are very helpful in treating Lyme patients a little bit about my background. Um, I, I’m an engineer by training and used to work on NASA projects. Um, robotics, Hubble space telescope used to work with our astronauts and doing experiments on them using robotics. I’m also was a partner in a leadership training corporation called Lionheart and also have a master’s of acupuncture from the Tai, which is now Maryland university of integrative health, and also, uh, Chinese herbs and liberal golf. My center we’re located in Frederick, Maryland, and in biotech research facility. I have lots of MDs PhDs, and I have fun conversations in the hallway with, and in our center, we’ve treated over a thousand patients with Lyme tick-borne infections, chronic illnesses over the past 20 years.

And one of the things that’s really helped is making custom engineered essential oils that are tailored to each person’s underlying issues. Uh, one of the tools that helps us as an experimental electrical frequencies frequency scanning system, where we can look at over a thousand different infections, toxins, inflammatory cytokine, uh, frequencies, uh, through that, uh, scanning system. So it really helps us to narrow in on what are the main issues that most are in need of treatment in the beginning. Uh, so why Lyme may be a hidden issue in your relapse relapsing, uh, symptom patients, because obviously we’re in the middle of a pandemic Lyme disease is a hidden epidemic within an estimator, a 2 million case, new new cases in the U S alone this year, according to a Brown university study. And unfortunately it kicks can carry over 80 different infections that are called coinfections besides Lyme disease.

And the testing that most primary care practitioners use is something called the L they still use something called the Eliza and also the Western blot. And according to one study, Western blot blood tests, the ones that are available from the standard labs are about 50% accurate. So basically half of the people flip the coin, flip a coin. Exactly. And according to the CDC, 90% of cases are misdiagnosed. I think they reported, you know, what is it, 300 something thousand, but there are now they’re saying these, this is probably approximately 10% of the actual number of cases out there. So, uh, and the presentation of these patients can vary depending on, you know, what lot of different factors in terms of their genetics, their ability to detox pre-existing conditions and other infections that may be present. So it can, a lot of patients, I started off treating a lot of fibromyalgia patients and behold, a lot of them actually had Lyme disease, uh, chronic fatigue, rheumatoid arthritis, lupus, ms.

Dementia, Parkinson’s depression, anxiety. Those are all diagnoses. I’ve seen hundreds and hundreds of times in patients that have an underlying tick-borne infection, Lyme disease, or co-infection. Okay. So what I want to talk about is really diving into what are the main blocks that I’m seeing in these patients, and then how can I help you give you some tools and insights into these blocks and then some essential oils that are helping my patients to overcome them. So, first one basically is, uh, biotoxins where the I’ll talk more detail about these, but basically infections produce toxins. And then you have inflammation that they are immune system produces to try to say, Hey, we got an infection or we got toxins. We need to go and deal with it. And it produces different kinds of inflammatory compounds. And also these infections, uh, have evolved. They create something called biofilms, which are basically slime as a protection.

Uh, and then also, as I mentioned earlier, ticks can carry over 80 different infections besides Lyme. So the co-infections, if they can carry, uh, they’re not just, uh, it, it can be, it can range from all different kinds of pathogens. And, and also one of the major things that I’m seeing a lot of is environmental mold, uh, toxic exposure in patients. Alrighty. So, uh, we’ll move on here. It’s good. Dive into biotoxins. So Lyme co-infections other infections, parasites produce biotoxins that disrupt the host immune system often, uh, you may hear of the th one th two immune response. Uh, one of them is more for fighting infections like Lyme and others, more for fighting infections like parasites. Well, the biotoxins and say, Hey, go fight, go produce more inflammatory immune, uh, compounds and go fight parasites and leave, you know, reduce the ones that are gonna affect, you know, bacteria like mine or spiral keeps light lime.

And then also these biotoxins are small. They’re about the size of a water molecule. So since they’re so small, they can travel from cell to cell. They’re not just, they’re also in the blood too, but also their ability to create symptoms deeper into tissues that change and migrate, uh, and relapse because they’re so small and can go through, wander into muscles, joints, the brain, uh, go inside cells. And as, uh, patients are given anti-microbial treatments or remedies, or just do their own immune activation, they often report a toxic die off reaction, uh, of their infections, which has been labeled a Herxheimer reaction where you have a sudden influx of toxins, which drives up inflammation, which then drives up symptoms. And those symptoms can be like, what I described before could be, you know, brain fog, fatigue, pain, inflammation, swelling, gut issues, bloating, diarrhea, you know, uh, a wide range of the symptoms.

And they can change over time depending on, you know, the person and what they’re, what’s being, what kind of toxins are being released. And then this is a phenomena that was described, you know, in Chinese medicine texts over a thousand years ago. And the goose syndrome methodology, uh, was very fortunate to have time to spend time with dr. Heiner through off, uh, at his great, amazing, uh, home out in Oregon and, uh, learn, you know, wow, this, these Chinese medicine docs who just had the goose center totally are describing what I’m seeing in Lyme disease patients, you know, 1500 years later. So, you know, there’s this great history that we can draw upon a strategy for treating not only the biotoxins, but the other issues I’ll be talking about right away,

Always amaze you, how they figure this stuff out thousands of years ago, it’s just, yeah.

All could be Chinese, or we could probably solve half the world’s problems, you know,

A hundred years ago.

Are you still looking, trying to research that? So, yeah, but you know, there’s, uh, there’s something about, you know, inventing something that you think is new and getting credit for that, that, you know, it’s very entrepreneurial in the U S so, um, but, uh, let’s, let’s jump back into inflammation next here. So inflammation can, Purdue is often produced, uh, in response to infections, toxins, heavy metals. Many of my patients, uh, become metal toxic because for whatever reason it could be aluminum mercury or from dental amalgams, it could be a lead. It could be a cadmium that I’m seeing in these patients, in their scans, and this can increase inflammation and other symptoms, which can mimic a lot of Lyme disease symptoms. And as a result, it can affect, you know, all different systems and different combinations that can fluctuate that can change, uh, and over time, and is very hard to say, okay, here’s this one symptom that’s it’s signature of this.

Then the patients often come in with eight or nine different primary issues or symptoms. So it’s, you know, how do you begin to tease apart all this, you know, often one of the main new suspects is inflammation. And then given that this inflammation baby produced and greater quantities that they’re, uh, doing, they may not be able to eliminate or deal with effectively that they can get backed up, which in itself creates this relapsing symptoms. A lot of my patients actually have inflammation in the nervous system, especially the, the midbrain, uh, also, and that creates a lot of neurological issues, brain fog, memory, recall cognitive issues. So, you know, these inflammatory cytokines can go through the blood brain barrier and affect, you know, the mental functioning. And then number three, biofilms. You know, when I learned, I actually gave a talk at this, uh, Southeastern PA Lyme group, uh, biofilms about 10 and years ago. And I got up and I was really depressed because of reading about how, how difficult they are and how they’re going to do everything all in resistant and all that stuff. I got them from the crowd and it was about like 60 people in the audience. And I said, I’ve been researching biofilms. And, uh, basically we’re all screwed. And everyone started laughing.

I was like,

I didn’t expect this flux. I was like really depressed. And Bob having, can we overcome these things? And there’s so many of the front row goes, we already do that. So anyway, why don’t phones are basically slime? We’ve been slime, everything goes busters. You know, these are like the tiny little ghosts that come in and slime you and they hide from your immune system. They hide from antibiotics. They hide from herbal remedies, uh, under the slime. And basically there can be multiple pathogens in a biofilm that could be bacteria. It could be parasites, it could be fun guy. And they communicate with each other. They don’t fight against each other. They collaborate using something called quorum sensing, which is literally communication molecules. They swap back and forth. And through that, they can also swap drug resistant genes. And they’ve shown that under biofilms pathogens can acquire drug resistance from species. And then also when they’ve analyzed biofilms that they find that they may be become more difficult to penetrate because in the biofilm, which is basically getting a polysaccharide slimy stuff, uh, that it also had can with some patients or some samples, I, uh, extracted calcium, magnesium, iron, and other minerals and metals make it more difficult, more, uh, less harder to penetrate.

Do you advise your patients to stop taking minerals while they’re being treated for this? Or

I, there, there are. If there can get it more through natural food sources, that’s what I have them do. Uh, I mean, a lot of patients will do magnesium, whether it be oral or through Epsom salt bath, iron tends to be an issue in a lot of patients because it’s pro-inflammatory, but yeah, a lot of patients are actually, demineralize just because, you know, because there are a lot of patients that I see have something called crypto pile urea, where they’re actually peeing out their minerals. So they need to supplement with zinc and other minerals to help replace what they’re losing. So, yeah, I mean, it’s really a kind of a like, okay, we want them to have proper mineralization and vitamins. And we also know that some of those may be used to make the biofilms a little more impenetrable, but we’ll, we’ll get to some, we’ll get to some powerful remedies, essential oils that can help you with those things.

So it’s, you know, it’s more a concern, minor concern as opposed to a major concern. So, uh, biofilms are also where they can withdraw, hide out, you know, a person’s on a drug regimen and then get off of it. And then they can, re-emerge later to in flare up symptoms. All right, shall we move on to number four co-infections as I said, over 80 different ones can be tremendous transmitted by a tick bite. It doesn’t mean every tick has it, but when they’ve analyzed ticks and seeing what infections and that these are often, I would say, this is the norm. The patients that I see, they have four or more different infections, including line, but also co-infections viruses, fungi, uh, parasites, uh, bacteria. And they may have got from a tech they may have got from other sources. However, this is the norm that I’m seeing in patients. You know, maybe like 15 years ago, I would see a patient with just Lyme as the main issue, but now it’s, it’s multiple infections making it, uh, a much more complex symptom and treatment, uh, picture, uh, to help a person with, and

The area in the Northeast where I live the, when they test the ticks. Um, I would say close to two thirds are carrying multiple co-infections.

Yeah. So you may, if you’ve been around the tick world and Lyme world are the two most common ones that I’m seeing are one called Bartonella, which is a rod-shaped bacteria and a protozoa called Babesia, which is like malaria. So in Chinese medicine, we have a huge history cause malaria was, you know, throughout China and different, especially in the Southern regions, uh, the warmer and more humid regions. We have obviously mosquitoes and there’s a lot of more verbals and treatments for treating malaria, which can’t be helpful for patients that have the BZA. So, uh, these co-infections also produce toxins and that can also create relapsing symptoms. And as I mentioned, you know, they’re actually even finding like nematodes in ticks that supposedly have been able to be transmitted in different lights, you know, studies that they do from the tick into a host. So the theory is, okay, we’re getting not just Lyme.

We’re not just getting co-infections, but we’re getting all these other things that they are, you know, having their guts. So, um, and there was one study that, uh, uh, dr. Ellen McDonald did of, uh, brains from the Harvard brain bank of patients that had like glioblastoma. And I think it was, uh, one kind of dementia with Lewy body dementia that they, he found parasitic worms. And within the parasitic worms in these brain samples, there was Borrelia, there was Lyme disease. So lion can hide in bigger things. And so when you kill off the bigger parasites you’re offering, we’re then releasing maybe viruses and bacteria that are within those parasites into the patient. So it’s kind of a general, you need to be aware of that if you’re treating these larger, uh, infections and then environmental mold is one of the bigger issues that I’m seeing more and more of, because we have, you know, a roof leak in a home or someone’s car leaks or at work, and they have a place where, you know, it’s not, well, you know, there’s what are water damage?

That’s creating mold to be able to grow in those environments. And so one aspect of the toxic environmental molds is that they produce airborne spores to propagate through an environment. And the spores are actually food for bacteria. So what a mold does it a toxin to it. And so that prevents bacteria try to eat it, then toxin kills them. And so that’s why you have, uh, the airborne concerns of what are damaged like behind walls. And you don’t see any mold, but the, the, uh, airborne spores, the airborne toxins can come through and get people more sick. You know, I’ve heard it, you know, dozens and dozens of times when patients, I’m just not getting better, I’ve taken all these variants during those treatments. And, Oh, I found mold in my house, or I found mold at work and, you know, boom, Oh, when I get out of that environment, I feel so much better.

So it’s like this, you know, this continual, uh, inundation of toxins that’s really slowing down their progress and maybe actually making them worse. Because unfortunately, according to dr. Ritchie Shoemaker who did a lot of pirating work around mold and biotoxin illnesses, he found about 25% of his patients lack the genes. These are human leukocyte, energy genes, or HLA genes, uh, to be able to tag the mycotoxins with an antibody and eliminate it. So these people that are like just continual toxic, you know, are unable to dump these effectively and they become more, more toxic and more and more symptomatic.

And do you find that there are some people that are just more prone to reacting to mold? Because I think a lot of us are exposed to it, but maybe if somebody has a damp type constitution, or is there any other correlates that you’ve seen of people who are very sensitive to mold?

There are some people who, you know, Oh, they now have an allergic history, you know, of reacting to, uh, these kind of like allergens or toxins. Uh, they often seeing patients also diagnosed with something called mass cell activation, where your mass also like here first-line or defense against pathogens, allergens, toxins, and they can release histamine and hundreds of other compounds. And in some patients it’s like, there’s, these muscles are so activated that they’re just cranking out all these inflammatory compounds. And the person just had becomes a, you know, an inflamed, uh, soup that needs to be dealt with first, like calming that down, cleaning out you, the whatever’s triggering the muscles to over activate. Uh, so that’s one of the groups of patients that I’m seeing also, you know, I, you know, I kinda like with some patients, we will ask them to do their HLA genetics with our lime doc and some of the morning you’ve done it.

And then we can see with those patients, they have difficulty getting rid of toxins and they may be not only with mold toxins, it could be also with other bacterial biotoxins like Babesia and Lyme. They have difficulty with also. So, you know, it’s a matter of what are the ways we can get to these toxins, either neutralize them or draw them out of the patients. So I’ll be talking about some essential oils to help with that. All right. Yay. Let’s go. So four biotoxins that are produced by Lyme, and co-infections one of the main essential oils we use is tumeric now tumeric and different studies. It lowers endotoxins and also mycotoxins, which are from fungal mold. It’s great as an anti-inflammatory and also has some anti protozoal properties and different labs studies. And another one is federal, uh, federal it’s great, uh, for the gut. It’s also wonderful for neutralizing several different kinds of toxins. So it’s another a go-to for, especially if a patient has like a gut issues, leaky gut, or bloating, or other things that are going on due to some sort of gut toxin, uh, that’s that’s creating the relapsing symptoms.

Are you going to talk about how these are utilized later or topically and in which internally?

Well, we’re going to talk about two main, two, two of the main ones that I have, but, you know, we have, you know, I’ll run through and I’ll get as much to do as much as I can. Okay. So the next one is inflammation. One of our main go tos is eucalyptus globulin and a different, uh, lab, uh, studies. It reduces multiple inflammatory compounds that are often elevated in Lyme patients and coinfection patients. Another great one. This is probably the most research, essential oil is lavender, and it also lowers multiple inflammatory compounds. So

You’re using 11 doula and gusta folia there. Yep.

[inaudible] and the biofilms there’s research out of Hopkins that shows a cinnamon bark will inhibit the line biofilms, uh, uh, totally. You know, there’s no regrowth, I think after 14 or 21 days after the biofilms and other drug resistant, are they called persisters of Lyme disease are treated with cinnamon bark. And so in other studies that also is in fact against candida because a lot of my patients who’ve received months or years of antibiotics may have a candida overgrowth due to the antibiotic only off of their healthy gut flora and then candy to be able to then grow and also staphylococcus. Uh, and, uh, dr. Ritchie shoemaker’s work, he found it in two weeks of his patients getting antibiotics. He found drug Wars and the staff in their sinuses. So one of the great things about cinnamon bark is it can cut through the staff biofilms. And also one of the ones, uh, that is this very powerful, essential oil to be used in very small quantities is garlic, because basically you give this to a patient then around the world, they like,

Wow, you really are

Going to keep the Dracula away. Aren’t


One guy said to me, it’s just like, okay. And his studies inhibits lime and candida biofilms. So it’s really a very powerful, in many ways, you know, so you may have a different, uh, but now with social distancing, it’ll help you to maintain social distancing

Even when the pandemic summer,

And then co-infections, uh, and one of the two oils we use are cinnamon bark. Again, if it’s Bartonella, brucellosis and mycoplasma those a three bacterias that can be found in Kix and that they can transmit, and also oregano, which inhibits Bartonella brucella, and also a different species of malaria, which is very similar to the protozoa, the Vizio and number five is how do we deal with environmental mold? Because a lot of people don’t even know it until they get out of the environment, or they do some sort of testing urine testing for metabolites. Uh, Rosemary is effective against candida aspergillus fusarium, and it also reduces mycotoxins in different experiments. So these oils have multiple properties that can be helpful for these patients, not only to reduce toxicity, but also, you know, some patients are colonized and their sinuses on their skin or in their gut. And so depending on where we find it or we suspect it is, and we can start to deliver these oils more directly into those areas and also clove bud clove buds, a great any microbial and has, um, against these other, uh, fungi mold species, and also do some microtoxins.

So one of the main ways that we work with patients when they come in for treatment, yes, we are seeing patients, uh, have, is that we give it to them sublingual. And what we’ll do is we’ll use a Kerry oral, uh, 90% carrier oil, and then 10% of an essential oil, uh, of the different ones. Uh, usually if a person’s inflamed or toxic that won’t go to those anti-inflammatory or any toxin essential oils, I mentioned earlier, like lavender or tumeric and put that under their tongue. And that can then begin to diffuse, especially if they have neurological symptoms through the glymphatic system, into the nervous system. And also there are a lot of capillaries around the mouth, so it will diffuse into the blood and through that, into the nervous system also, and I’ve had patients come in and they’re like, their mind just can’t shut off and I can’t sleep.

And using things like lavender, uh, under sublingual, I can just see their, their mind calming down their anxiety, reducing their inflammation, just, you know, getting more, uh, less, you know, activated, uh, within as short as like 15 minutes. And, you know, sometimes I’ll do multiple sublingual oils on a patient first, I’ll do testing on them, see which ones are optimal for them, and then give them to them sublingual. And while I’m getting like Chinese medicine treatments and microcurrent and, you know, hydrogen therapy and other things that we do. And then also one of the great things I learned about, uh, from a dr Klinghardt was how due to the value of making things into microparticles or what he called liposomes. And so what we’ll do with patients is we’ll custom formulate their essential oils. And when they’re ready, we’ll formulate them into a microparticle microparticles, go deeper into the cells and different studies into the brain and to organs and under and into biofilms more effectively.

And so these are the hiding places, the reservoirs, where we are wanting to deliver that any toxin and inflammatory, any microbial essential oils. And this has been a game changer for so many patients in terms of getting past their plateau, where they can’t don’t feel like they’re improving, or they’re keep hitting that as relapsing symptoms. It really seems to take the medicine deeper into where it’s needed and create that improvement in their symptoms. So those are the two game-changing ones, the sublingual one that practitioners who are listening to this can, you know, look at right away. And, you know, obviously you want to see it, what’s safe, internal dosing. Cause a lot of people out there have said, Hey, don’t use essential oils internally, but fortunately, uh, there’s research, uh, publication, uh, essential oil safety, second edition by Robert Tisserand that shows, Hey, these are safe, dermal topical, and also internal dosing levels for different essential oils. And that’s been

Meaning just, um, certain ones or in general,

There’s probably, I don’t know, over 900 or I dunno, there, there, there’s a hundreds of oils in this publication and not all of them have internal dosing guidelines because I’ll be somewhere maybe toxic graph, toxic compounds, but he goes over the research that’s existing for different oils. And then what dosages can be a recommended as a maximum dose we take taken internally. So that’s been a godsend for us, uh, in terms of delivering these oils safely and effectively, internally in patients. And then also, uh, we’re offering a free report for listeners and the top five essential oils that reuse for Lyme disease. And you can get that at our website, goodbyelyme.com/aac. And again, thank you AC uh, for generously allowing us to come on and provide this information to help, uh, our colleagues, because I think this has been a game changer for so many patients with Lyme disease. So, all right. So at this point, I’ll turn it back to you, Virginia.

And if you want to reach me, it’s luminous beauty.com. And again, thank you to the American acupuncture council. And I believe that we have, Yair Maimon as a guest next week. So until then, goodbye.

Bye. Thank you.

Please subscribe to our YouTube Channel (http://www.youtube.com/c/Acupuncturecouncil ) Follow us on Instagram (https://www.instagram.com/acupuncturecouncil/), LinkedIn (https://www.linkedin.com/company/american-acupuncture-council-information-network/) Periscope (https://www.pscp.tv/TopAcupuncture). Twitter (https://twitter.com/TopAcupuncture) If you have any questions about today’s show or want to know why the American Acupuncture Council is your best choice for malpractice insurance, call us at (800) 838-0383. or find out just how much you can save with AAC by visiting: https://acupuncturecouncil.com/acupuncture-malpractice-quick-quote/.


New Virtual Speaking Strategies to Get You Through the Holiday Dip


Are you experiencing a dip in your practice right now? And even in the best of times, you have a dip around the holidays while you’re definitely not alone. And this is Chen Yen, 6 and 7 figure practice make-over mentor@interpretedvisionary.com and your host for our AAC show today.

So, um, I want to just acknowledge you for taking the time to be here, because as an acupuncturist, you have the opportunity to help a lot of people, even during these times that people may not be making, seeing you a priority right now.

Click here to download the transcript. 

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

And so how can you get the word out about your practice during these times that are working, especially when, when you might be more limited by in-person marketing? So one reason why many people aren’t coming in yet is because that they don’t know about you yet, and they don’t understand how you can help.

So if you have a way to educate them about what you have to offer, then you’re more likely to, to help them. And one great way to do that is by, is especially during these times, reaching people at once, reaching more than just one person at a time at once, and you could be doing that virtually, for example, you could be actually speaking and you might think well, but I can’t really go out and speak as, as conveniently these days. What can I do? So we’re going to be talking about some new strategies that you can be using virtually right now to be, bring more patients in the door. So we’re going to look at what are some new strategies virtually that you could be using to educate and reach more people at once, for example, what are overlooked avenues of speaking online and where to find these opportunities?

What to think about in choosing a topic you might’ve thought about that, how you like educating and teaching people, but you can’t think of what to say. So we’re getting into that. And then finally, what are also some ways to make another stream of income they’re speaking, even in an automated way. So as far as the, just to let you know a little bit about we are learning from, so I, uh, start out as a pharmacist on native American reservations and went, ended up going to different tribes and, and love the culture and getting to know the different reservations. But after a while, I started feeling really jaded and going in the pharmacy, giving people medications, when I didn’t feel like they should be taking them, because I felt like there were better options. And so at the time I didn’t know really what to do, except I felt like I had to get out of there.

So, uh, after a while I decided, okay, why don’t I help other pharmacists get jobs that they enjoy more because many of them were counting down towards retirement. And so fast forward five years I had started and grown a successful recruiting business to seven figures and in less than five years. But I used to think that if I made more money than I would just be really, you know, I can do it when I cared about outside of work, but it didn’t happen that way for me. So, um, after doing a lot of soul searching, I realized that there’s a part of me that still felt like I wanted to see our healthcare system change and, um, and really be more integrated, but it’s not going to be the drug companies, insurance companies, the government changing things is really starts with you as acupuncturists and being able to get the word out about what you do and when people are asking for it, that’s when things will change.

So that’s, since then we’ve helped many acupuncturists, where were their practices? And in a short timeframe, you know, growing up to six figures, multi six and seven speakers, and a third of the time it typically takes. So as it comes to, to speaking, you might wonder, well, what, what does that have to do with you being, you know, me being able to, to help you with some strategies that are actually working right now for this. So, um, this is an area that, you know, many acupuncturists come to us for. And if you’re feeling also, if you’re feeling like you have, because how many do you ever feel like you get nervous when you, when you speak. So even though you liked the idea of it, but you just feel like, Oh, I don’t know if I want to do that because I just freeze up.

And so if, if that’s ever happened to you before, um, you’re not alone. And I, for example, when I was little, my dad would, um, I was around eight years old and I would often think on Sunday mornings, I would think, gosh, I’m, I wish life were like, uh, how it was for other kids. So I felt so, um, I had so much performance anxiety. I dreaded it and I cried a lot because my dad would always could take me. And I vowed to myself. I would never speak in front of any audience ever I could. So, but then why did I end up seeking? And because I love teaching. Um, and so that’s what led me and, you know, the reason I bring that led me to do that. And so the reason I bring this up is that even if you feel dreadful, you know, the idea of, of speaking, even if you feel nervous, you could totally do it because when you have more of a structure of what to say, and also be able to inspire, people know, learn how to inspire people beyond just, just, uh, educating with facts and then you’re going to enjoy it.

And people are going to enjoy what you have to say as well and find it helpful. So as far as, as different possibilities of speaking wise, very available for you right now, virtually. So you could either look at speaking to bring in patients into your practice, or it could actually bring in another stream of income. So as far as, as, um, speaking opportunities, they range from, in terms of getting to potential new patients, what are some possibilities of, of those? So you could either be speaking in front of different organizations and groups. Now you might be thinking, but most people aren’t doing things in person right now. And you’re absolutely right. But the cool thing is that because these organizations, they have, whether they’re business organizations or women’s organizations, entrepreneur, moms, associations, or holistic moms, associates groups, they are still looking for how can they provide value to their members?

And so when, if you can approach them and suggest that that, that, um, you can speak in front of them, then that can be a great opportunity for you to, to do something from the comfort of your own home. You could be getting hopping on and doing a zoom video, or not even be on video at all, if you don’t want to be on video. So that’s, for example, as one opportunity. And, um, Oh, and by the way, I didn’t mention this, but because some of you might think, okay, so, but, um, I liked the idea of seeing, but what’s the possibility of getting new patients from this, right? So, you know, in terms of, we have clients who, who do talks or webinars in front of even small audiences and end up getting a handful of patients from it, whether it’s 20 people, person, audience, and then walking away with like five new patients from our webinars and that pretty cool.

And, um, or if you have larger audiences, if you have a hundred people in your audience, and even if you had, even if you had even 20 or 10 people, let’s just say you had 10 patients come from it. That’s pretty awesome. So, um, so organizations are one possibility. Corporations are another possibility too. And especially because it, especially there are corporations and different health initiatives that have happened in corporations over the years, so recent years. So you can approach them and ask them who is in charge of corporate wellness and, and then get in touch that way to speak for a company. What are some other opportunities you could look at? How can you cause how many of you would love to have more referrals? You’ve noticed that the referrals who come to you, they tend to stay more, or they just tend to actually come in and they tend to actually follow through with care.

How do you get more of those? One way to do that is by speaking in front of other practitioners, uh, patients and, or just even here’s one, one hot tip I will, I will share with you about that is this is something that, that an acupuncturist client of ours did. And when she did this, she ended up, she had this one medical doctor she knew, and she’s thought he was referring people to this other acupuncturist more. And, and so we, we talked about, okay, how can, how can we, um, have you developed that relationship further? So you start getting more referrals and guess what happens? So she ended up interviewing this medical doctor. So she ended up doing this interview and friend, uh, that, I mean, to, with an MD interviewing this MD, I guess what happened? She got seven new referrals from a new patients, referrals from this medical doctor, because she had the ability to, um, help that medical doctor gets to see how she actually knew something.

And then they got a chance to chat before and after they interview too. So that’s another strategy, a virtual strategy that each one of you can, can actually do to, um, pretty quickly to be bringing in new patients in this climate. As a matter of fact, can we make sure to include a resource for you with the exact script that, um, you can use to interview and a medical doctor or other practitioner to be able to do that? So it’ll be in, in the comments below, or just look below for it. So, um, as far as the other possibilities of where you can be speaking. So aside from organizations, aside from corporations, aside from, you know, different interest group organizations, as an aside from other practitioners in front of other practitioners who could be referring you patients, you could also be speaking on different platforms like podcast.

So podcasts or telesummits are great ways to get the word out and educate people about what you have to offer and about acupuncture and Chinese medicine. So you might be thinking, but aren’t the podcasts or these telesummit kinds of things, aren’t they more like not local, they’re more national. So what I would highly encourage you to do is to, to go national, why not go national? You know, there are people who still can, um, either for one, it helps you get seen more as a go-to acupuncturists. So then even people locally will see you see you in the limelight of an expert when you are more on the national scene or even international scene. And then I, the other possibility too, which we’ll talk about a little bit here too, is that there are other opportunities for you to be, um, you know, helping people, not just by getting new patients from opportunities of speaking.

So for example, have you ever thought about how could I bring in another stream of income in this climate so that it’s not, that’s not so dependent on seeing more patients one-on-one in person because it, I just never know what can happen. And besides you have so much knowledge and expertise to share, what if you could, because those things that you say over and over down to your, your patients, have you ever thought of putting that together in such a way where you can educate people and even make money from it and even passive or automated income from it? So what does that look like? It could look like educating a group of people online in a more of like an online workshop. For example, we have an acupuncturist client of ours who is very good with helping people during, um, post in terms of postpartum.

And so then, and also also leading up to pregnancy to help them have a natural birth without it being so like this dread of, of it being painful. And so there are different kinds of things, including breath work, and other kinds of things. She could be teaching her, um, her just, not even patients, but even beyond her patients as well. So she could charge for a workshop like that. And each one of you can charge for something like that too. And then, um, other possibilities are putting all the knowledge you have in your head into something like an automated course. So this could be either to educate the public about a particular health issue or about a particular health challenge, because have you figured out something clinically that could be beneficial for other practitioners that you get really good results for your patients? And it could be great instead of it just being something limited to way how you know how to treat, but you’re able to educate other practitioners on that.

Or maybe it’s the workflow in your practice you’ve figured out, or maybe some of you are doing tele-health and you have even things like intake forms or, or how you’re doing the intake process. Those things could be taught to other practitioners, maybe some part of aspect that you worked at figured out in your practice or business that’s working well. So those are things that you could start educating other practitioners on through either a live setting by doing it through zoom or, um, online and group way or in automated way. So those are some in terms of an automated course, and you could charge for something like that. So for example, in front of, um, people who are the late public, you could charge anywhere. It just really ranges. It could be anywhere between $97 to four 97 to nine 97 for something that’s like that, or an automated or in group setting.

And then for something that you offer in front of practitioners, it could typically at least be $297 and more, you know, nine 97 or more just think about what, what you pay to go and, and learn different clinical trainings from people. So those are some different possibilities of, of opportunities for you. One of the thoughts that I just had to share with you about, um, developing relationships with, with, for example, medical doctors, cause imagine if you had even three medical doctors sending you one or two referrals a week, what would that do for your practice? So one way of developing those relationships right now further is see, cause the thing is, if they just knew about you, they may not truly understand the scope of how acupuncture Chinese medicine can help their patients. So they either don’t really refer or they might refer a little bit, but it’s not quite to the extent that you would really like it to be.

And part of the issue is because they, they might be concerned about safety or efficacy and or how it could truly benefit their patients. So if you’ve educated them on it, then they’re more likely to refer, but how do you do that right now, if the medical doctors are busy and you don’t really want to want to go and, and, um, to their practice and see them there or anything like that, you could do a short video and educate the medical doctors. I have clients who are doing that right now or reaching out to them by LinkedIn and the meeting on zoom. So there’s just some, some virtual strategies that I just shared with you. So let’s also talk about, cause I promise you as far as what, um, Oh, by the way, let me just make sure that to let you know the, um, I decided to give you a template of, uh, you know, what to say, if you did want to interview other practitioners, as well as the top 10 best places to speak and get patients quick-start guide and especially helpful in this climate.

So you can get it at the Lincoln in, um, down below. So make sure you click on it and download it so you can use it right away to help you with, with getting more and more patients referrals in the door. So I promised to talk about the, um, what is a right? Like what are, how do you decide what to talk about? Do you ever feel like I know so much I don’t, or maybe sometimes I feel like I don’t, I feel like a fraud. I don’t really not too much. So either way, what do you say that would actually help and help? And that would actually engage your audience because you don’t want your audience to get bored. Cause then they’ll click off right. In terms of, so if it, especially if it’s something virtual, so, uh, one common mistake, a lot of acupuncturists make when deciding what to speak about is really getting caught up in, in the modality itself, as far as acupuncture and how it can help an acupuncture.

One-on-one, you know, that kind of a mindset when, when thinking about what to talk about, but the challenge is that most people are not going about their day thinking, Oh, I want, I’m curious how acupuncture could be amazing for me, especially those people who have never really tried it or hurt her even cross their mind. So it’s more helpful though, because most people are going about their day thinking, Oh, I want this issue to go away. So if you can center your topic around a particular health issue or challenge people are having, then it’ll be more likely to be attended and oppressing kind of a challenge, not just a general pain kind of challenge that, but be able to describe it in such a way that, that, um, how it’s a, an urgent pressing kind of, uh, of a health issue to, to look into the other hot tip related to that is, um, also be thinking about how can you tie that topic into why now is a, an important time to be thinking about that particular topic, for example, based on different seasons, there could be a need to pay attention to certain aspects of, of, um, you know, balancing your health, especially as you look at the Chinese medicine perspective.

And so, or, but then, you know, practicality speaking. So how can you bring up the different seasons and why now, because of this season, it’s important to pay attention to this particular thing, or if it’s the holidays, why is it important to pay attention to this, this particular thing? When you can think in that way, then, then, uh, angle your topic that way it’ll be more relevant to people in that moment in time. So they’re more likely to actually listen to what you have to say. So remember, you could do either webinars, you could do interviews, you could do, um, podcasts as some of those ways. And, and then all different kinds of venues as I had had shared with you earlier. And, and then, um, feel free to download that top 10 best places to speak and get patients Quickstart guide, as well as the exact script you can use to interview other practitioners, such as MDs, who could be giving you referrals and, um, when you’re featuring them and they could, you know, they could feature your, you could be in, or you might actually, some of you might think, well, I don’t really have much of a, of a patient base.

I don’t really have much of a community or an email list. How’s that going to work? So don’t worry. You could feature that medical doctor or, or, um, practitioner on something like a Facebook live or YouTube video. And, and then you could also suggest that that provider share that video with, with their patient base too, which is why, what we’ve had, we’ve seen our claims have experienced when they’ve done that. Also sometimes they’ve gotten referrals from, I mean, they’ve gotten actual patients, who’ve, who’ve contacted them directly because, um, whoever was seeing that video decide to reach out directly to them. So download the, the, uh, template there, um, below. And I look forward to in the website, it’s www dot get booked, speaking.com forward slash AAC. And then I look forward to hearing how this goes for you. And if you would like to, uh, if you’re at a, at a dip in your practice and you would like to, um, it to be busier, and you see this as an Avenue of getting the word out, but you’re not really sure how to get started with it. Or you would just like another Avenue to grow your practice in a way that feels comfortable for you. Then feel free to book a free six figure speaking breakthrough strategy session with us, which is also in that link too. So look forward to hearing how it goes, then download the, your free templates. And I get started with this right away. So you can be out there and waking up the planet because people need you and go out there and wake up the planet.

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Questions To Develop Your Marketing Mindset – Jeffrey Grossman


Hello. Hello and welcome. Thank you once again to the American Acupuncture Council for inviting me back for one of their To The Point marketing trainings. So I really appreciate coming back here, sharing some insights and wisdom to help guide you towards building a more profitable, more successful practice.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

I understand that many practitioners really struggle with marketing and I don’t blame you. You were never really given the right tools on how to really grow your practice and market your business. And today I’m going to share with you four critical questions to help develop your marketing mindset now and into 2021. And these aren’t about strategies today. It’s not about specific protocols that you could or should be using in your practice. This is just to help you shift your mindset for success for now and into the future. So once again, thank you AAC for inviting me.

My name is Jeffrey Grossman. I am an acupuncturist here in Washington state. I started practice in 1998 and since then I’ve created acupuncture. Media works, where we make marketing tools for acupuncturists. We also do websites for acupuncturists as well at Accu perfect websites. So I’ve been boots on the ground in the industry, both being in practice and also being a, running a business and talking to many, many practitioners over the years. So, um, I’m grateful to be able to be here to dispense, you know, even a simple Pearl of wisdom that you can walk away with that can help shift your mindset and shift the way you grow your practice. So, um, these four critical questions are aimed to help, uh, develop your marketing mindset. And these are things that you could be asking yourself all year long to prepare for greater success. But before I move on, I want to remind you of something that’s very important.

Okay. Here’s what that is. We change lives. Okay. So I want you to think about that for a second. As an acupuncturist, you signed up to change lives every single day in your practice. You’re out there changing lives. We are an incredible resource. We’re natural healers. We know all about immunity. We know all about natural remedies. We know how to transform illness into vitality, reprieve, good health through good, free flowing, balanced cheat. And this medicine is powerful. People need you, right? And they need what you’re offering. And they’re looking for advice and they need your help. They need your services. But what they read, I really need is they really need to know that you exist and what’s in it for them. And by them knowing that you exist, you’ve got to get out there and market your practice. Most practitioners I’ve been in contact with really struggled in their business, especially now after things that we’ve been going through.

And there’s a lot of struggle out there in the world. And many practitioners aren’t even able to financially meet, ends meet. But the thing is marketing is one of those things that you really need to be employing in your practice as a regular thing weekly, you need to be tapping into that. So when patients, um, you know, most people out there don’t even know that you exist, let alone that you can help them with just about every element under the sun. But I want to help you change that. I want help position you as the go to acupuncturist in your community. And to do that, you need to understand three fundamental things about what you do. Okay? Fundamental thing. Number one, you wear the hat of a healer and you do that so well with your point, prescription, your diagnosis and your tongue diagnosis and your differential diagnosis and all of that beautiful stuff that you do as a healer.

You’ve got that fundamental thing. Number two, you wear the hat of an entrepreneur. Yes, you are an entrepreneur. You are a business person. You that’s what you do by, by the shared nature of the fact that you are in private practice. You’re an entrepreneur and you’re running a business. So kudos to you for being an entrepreneur and fundamental thing. Number three, yeah. Is that you wear the hat of a superhero in your community because you do your superhero, you change lives, right. Superheroes, what do they do? They help people change their lives for the better. And that’s exactly what you do. You are the CEO of your business, and I’ll prove that to you in a second. So you take all the duties and the responsibilities that any CEO does. So let’s go ahead and I want to kind of just have you check off a couple things here.

I’m gonna go down a little list and let me know which one of these things or all of these things that check off for you. Um, and you know, Mark them out, down on the piece of paper with each one that pertains to you, right? So are you responsible for leading your business and making major decisions for it? Check that off. If you do, are you the figurehead of your business when communicating with government entities or getting your license done, or even communicating to the general public check, do you lead the development of your business, businesses, longterm and short term strategies? I would assume you do. Do you manage overall operations and make major decisions affecting your business? Will likely do you manage your businesses, resources and finances. And do you negotiate or approve agreements and contracts for your business like with insurance companies? So if you checked off most at at least three or four of these six CEO traits, right then ladies and gentlemen, congratulations, you are an official CEO.

You might not be making sense $250,000 a year, like some CEOs do, but you are running your business, running your company, and you are the spearhead of that. And I know it’s not what you signed up for when you went to acupuncture school, but here’s where you are. You own a business, you make money, you have responsibility. So that’s why I think it’s important with what we have been going through here. Now that we are close to a change of the seasons change of the year. You need to ask yourself these questions that any CEO would be asking themselves. And don’t just ask them once a year, reflect on them, monthly, weekly, and even daily. So my hope for you is that you become prepared, but you start thinking like a CEO that you embrace this new marketing mindset. And of course, change this world.

One person, one needle at a time. Cause you can do that. The goal of marketing is to be, uh, be seen and figure out how to stand out from the crowd. And this is how you build lifelong relationships. This is how you build a stable and strong practice. So here are the four questions that you should be asking yourself to create that CEO mindset. Question, number one, how do I stand out from the noise and get attention? Right? So the old idea of getting attention was look at me. You know, it’s getting out there and you’re, you’re saying out in your shouting and we are bombarded every day by everyone showing up and telling us how awesome they are, right? People are vying for our attention all the time. So much so that we’re experiencing a constant barrage of messages that we’re conditioned to ignore because we’ve been visually bombarded for years, attention does noticed, but it also gets noticed quickly.

And it doesn’t build your practice for the longterm today’s attention that you should be getting is different today. You want to go and their attention by building relationship and nurturing it over time. So how does one get attention and stand out? Good question. So, one thing to do is to let people know that you’re here, right? How can you be remarkable and stand out to people in your community? How can you let people know what it is that you do? What can you do that is uncommon, unusual, and surprising to start building and relationships with prospects and your patients. How can you make people experience that wow, wow. Factor of your clinic and what you offer them. I don’t know. I don’t know what each of you offer and how you can do that, but that is just something to think about. How can you be uncommon, unusual, and create surprise and wow for your patients to build that remarkable relationship?

The other thing that to do is something that you do really well these days is to offer empathy. Okay? And some of us, probably a little too empathic with our patients there, but most businesses don’t seem to care much about you, right? Maybe they have crappy customer service or media, or you might have a mediocre experience at a, at another store or another clinic, but sometimes just caring more than your competitors can be enough. And you already own this, right? Have empathy. You have appreciation, you have compassion. And so probably have a general feeling of, um, well, uh, we’re all in this together. And this is going to get you noticed by your prospects and your patients, empathy and caring and sharing like you do in your practice goals a long way. And then this is what helps stimulate tons of it, referrals and positive reviews.

And the other way to stand out is to realize that standing out from the side, you have noise in your space probably won’t happen overnight, right? But you can use this to your advantage because when many of your competitors get frustrated or bored and move on to other things, because they don’t see any results right away. This is when you persevere, you stay focused, you continue serving your patients with empathy, with empathy and being remarkable and being surprising and really showing up. If you can keep a fresh perspective and stay motivated longer than most of your competition, your voice is going to be eventually heard and you will emerge as that leader in your practice. So the question to you is how do you stand out from the noise and get attention and how will you stand out from the noise and get attention moving forward from this day forward.

I’d love to see your comments in the chat below the video here. Just let me know what, what are you going to do to help stand out and create this wow factor doctor for your patients? Question number two, how do I leverage the season creating marketing campaigns that result in new patients? Great question. So what can you plan now to take you into next month and the months beyond what’s coming up? Are there holidays, are there special events? Are there, um, celebrations are their birthdays, are their births? What can you do now? Project your planning and your marketing in the new season right now you might be tapping into the change of seasons or for fall or winter as an occupant. How can you help that remarkable wow factor or that surprise and share some information and leverage the season to inform your patients about wearing a scarf or tonifying their, their kidney cheek or wearing a horror Maka or special, or, or eating certain foods that are warming and nurturing and things of that nature.

What can you do over the next few months? Right. The other thing to think about too is when you, how do you, what’s your super power, right? What drives you as an acupuncturist now just treating, but educating and teaching. Where do you Excel at? Are you a great teacher? Do you love speaking? Do you love one on one conversations? Do you, are you really good at chigong or tight cheek? Can you teach that? What, what’s your marketing super power. I’d love to find out, put some comments in the chat box. Where do you Excel? I just want to know that about you. I just want to kind of tap into where you guys resonate in that area and through that, how can you tap into that expertise and that experience to, you know, motivate your clinics, educate your prospects, and kind of have this other aspect of growth in your clinic.

So question number two, how can you leverage the season and create marketing campaigns that result in new patients? Okay. Question number three. How do you continue to grow your audience? Okay. And deepen your relationships with them. What are you doing every day? Every week, every month and every quarter to nurture the relationships that you’ve already developed with your patients? Well, there’s a saying out there, I think it’s like called the Sufis effect or something like that. Um, I’m rolling the stone up the Hill to the top of the Hill. Then it rolls back down again and push, push, push, push to the top of the Hill. It goes back down again. And that is the definition of insanity doing the same thing over and over again and getting the same results. And a lot of times I see practitioners doing the same marketing again and getting the same results, which are not so good.

And so I guess the question would be is what, you know, one of the things that you have going for you right now, if you’ve been in practice for a year or more, you’ve got a whole database of patients that are in your clinic right now in your folders that might be inactive. Now nurturing the relationships that you have already established is the best place for you to focus your mindset and your attention in growing your practice, because you’ve already built trust. You’re already built likeability and they already know you. So you’ve already spent that time. I mean, energy developing those three factors of relationship building with them. So why not continue to nurture that? Why not continue to tap into that? And instead of going out and spending money on ads or doing some talks fo focus on nurturing the relationship that already exists and continue to grow that audience and deepen those relationships with them.

So what’s in your marketing plan. What kind of content engagement plan will you have? Are you going to be doing any Facebook live on how acupressure can help tonify the immune system or, um, any types of, uh, will you be sharing some recipes on how, um, foods, um, for, for, for healing specific conditions, what kind of engagement plan and marketing plan do you have in place to nurture your patients and your prospects currently? Do you have one? If you don’t have one and you’re struggling, feel free to reach out to me. Uh, you can send me an email at Jeffrey at acupuncture, media works.com and I’d be more than happy to speak with you and try to help you wrap your head around certain ways that you can continue to grow your audience and deepen your relationship with them. And question number four, that being the CEO that you are, you should be asking yourself.

So this is what creative ways can you use content to get clients, okay, what are you good at? And where do you get stuck? Right. So maybe like I said earlier, maybe you’re good at talking or maybe you’re good behind a camera. Maybe you’re good in front of people. Maybe you’re good on one, on one. What kinds of weird things that can you tap into and creative ways to share content with your clients? And, um, you know, especially now that we’re, there’s a lot more tele-health out there, there’s a lot more practitioners that are doing remote sessions. How can you turn that into a benefit for your practice and actually make an income from you for that? So what the idea would to do, it’d be like maybe you could teach a, a webinar on immune health or acupressure for anxiety or breathing techniques to alleviate stress, right?

Easy stuff out there that you could really use content. What kind of articles are you putting out each month to inform and inspire patients about the change of seasons or immune health through acupuncture or acupressure techniques for X, Y, Z condition and so on. So what content do you have at your disposal that you could use and what kind of content can you find out there on the web to help you develop creative ways to stay in communication with your clients? Because if any of you have heard me speak in the past, I talk about the top, staying in top of mind awareness with your patients. What can you do on a regular basis to stay in Toma top of mind awareness. So they know people you don’t fall, they don’t fall out of, you know, your, you don’t fall off their mind, so they know where to turn to in times of need.

So no matter what stage of practice growth that you’re in, you should be looking at the upcoming quarter and planning ahead for 2021 so that you can stand out from the crowd and get attention or well rather create some resonance and build those relationships with your patients. So, like I said earlier, you’re in the perfect position to change lives and the world. And in order to do that, people need to know that you exist. And in order for them to know that you exist, they need to know that you’re out there and how to find you through marketing, through communication, through getting in front of their minds. So they know who to turn to in times of need. What can you offer them? Hopefully today I’ve helped elevate your CEO status and help reframe your marketing mindset. Let me know what kind of takeaways that you’re, you’ve gotten out of today’s training.

I’d love to hear that in the comments below, and again, no matter what stage of practice growth that you’re in, you’ve got this, you’ve got the power of this medicine behind you. You just gotta get out there and share with the masses. You need to make a real plan, come up with a marketing strategy and tap into your superpowers. People need, you, don’t let them down. They need to know that you are here. And for those of you that are truly struggling in your practice, and you want to reach out and jump on a call for sending me an email or put some comments below here, you can reach me at Jeffrey, J E F F R E Y at acupuncture, mediaworks.com. Or you can put some comments here and I will check those for you. But again, thank you AAC for inviting me here to today’s training. And thank you guys for showing up and taking some time out of your busy day to be here, to share some insights and some, um, some, some knowledge, um, jobs, some knowledge bombs on you. So I’d love to hear about some of your takeaways. You can either reach me on an email or you can go ahead and just cover comments here. Anyway, stay beautiful. Change the world. One person, one needle at the time you’ve got this. We’ve got your back. Talk to you guys soon. Stay beautiful. Bye. Bye.

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