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2022 Marketing Trends for Acupuncturists

 

And today we’re going to talk about the top marketing trends of this year and the, I think you’re going to be quite fascinated by some of the things I’m going to be sharing with you.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

I think the acupuncture profession that you need to know about and pay attention to so that you can apply it to your practice, to have things be most effective for you and not waste time on things that are already going in the other direction of. Likely you’re going to be working as well. So this is Chen Yen, 6 ADN 7 figure, practice, makeover mentor at introvertdivisionary.com your show host.

And today we’re going to talk about the top marketing trends of this year and the, I think you’re going to be quite fascinated by some of the things I’m in. I’m going to be sharing with you. And I would love for you to type in the chat. Where are you watching this from? What are you curious about with trends and that week I can look at this and help you the most.

So the number one trend that you’re going to see an upcoming years and including this year is AI and its effect on how Things will be easier to write things like content, blog articles and things like that. Where, for example, did you know that with AI? They have even the ability to pull the, a blog article topic on something that you may want to write about that they can pull from online, different articles and everything, and then reorganize it into a blog article and then pop it out on the other.

So things like that are going to become more prevalent and available, making it easier for you to share things that are educational and helpful for your potential patients and existing patients. Another thing is that there you’ll probably notice that the. Voice search will become more important as well.

So there are some statistics on this and in that voice search continues to grow and will be. And I, and what guests, what platform is and a platform for you to pay attention to? Because one place that if you are, or one thing that if you would like to be getting more patients in the door and getting the phone ring more one avenue to help support that online is by getting on the top of search engines through.

Google reviews and Yelp reviews and then sites like Healthgrades, for example, why is this it’s because then if you have a bunch of five-star reviews and more of them than your competitors in the area, then you start to pop up on top of the search engine. And there. Now I hear a lot of things from acupuncturist about how, oh, I don’t like Yelp and I, and stories about how, oh people take reviews.

Y’all takes reviews down if you don’t pay for the service. So this is the thing you don’t have to pay for. Yeah, hope to be getting lots of reviews. You just need to have a systematic way of attracting those reviews. In fact, there’s actually an automated software that helps support getting those reviews.

And if you would like that, you can message private message me or send me an email, go to our website@introvertedvisionary.com and then just contact us. And then I’ll, I’m happy to share that resource with you. And the, that our clients have been using, actually it’s introduced to it by a client of ours who, in terms of what software we’re recommending now.

And we checked it out. Cause she, she said, oh, this is really good. And then we checked it out and it’s very reasonable and it can help you with getting found more online. So it’s the key is being consistent with getting those reviews. But how does this tie into to voice search? So for example, There will be progressively more opportunities for voice search dish to be effecting things.

For example Yelp has voice search and then including Amazon Alexa, Google home, you can end up basically it has a major influence on voice search Yelp and You know what users can just ask Alexa for the kind of business in the local area or the best kind of acupuncture practice in the local area through voice search.

So if you don’t currently have that optimized, then consider having that optimized so that you are able to get potential patients that way without having to spend a dime. And the, as we look at the growth with. Things like AI and automation, one of the things that will become more and more important is your uniqueness factor, because when things are easier to share and get the word out, that means you have more competition.

In a way. And so then if the market’s more saturated, then it is even more important for you to, the good side of it is that it’ll save time and, but in the but the downside of it is that. There’s just more saturation of people doing it. And so then how do you stand out from other acupuncturists in your area?

What really differentiates you? How are you communicating that effective? A lot of acupuncturists who reached out to us for help often struggle with that. And it is directly reflected in their patient numbers and income, even though they might not think it’s really that big of a deal. They’re like, oh, I know.

So the, that is really important as you look at the coming years and this year you’ve been to as far as how do you step more into your uniqueness factor and really own it and be able to share it in such a compelling way that, that people get it and appreciate your unique, what you uniquely bring to people aside from just, oh yeah.

I can help you through acupuncture or Chinese. So the other thing is that also online courses because of the whole I know how many of you would love to have a way of bringing in another stream of income and be able to reach more people at once through something like an automated online course go and have them try it.

Yes or no, if that’s, you let’s see. So yeah, so the Online courses and consuming things online have become more and more popular, especially because of what happened with COVID and people being more used to things virtually. And so people are more comfortable with it virtually, but But then it’s going to be even more important now than then prior to COVID because again, we talk about more people doing it, right?

Because back in the day, for example, we had clients back in the day where there was much a lot less competition because they got started on an early even before COVID and but now things are becoming more saturated. And so if that’s the case then you, if you want to be successful with offering an online course and bring in another stream of income through that, cause imagine, having something automated that could be, bring you an extra few hundred dollars a month or an extra few thousand dollars a month or an extra $10,000 a month.

Would you like that? How many of you liked that? It’s totally doable still, but it’s going to become more important at it being good quality and it’s solving a practical issue, that doubt a practical issue. So what’s less helpful is just overall about Like how Chinese herbs are great. And, or even the idea of someone was approaching me and saying that they wanted to do something around longevity and they tried to put it up an online course and it wasn’t really selling.

And so how, what have a practical issue right now does that, what he teaches about longevity help with the. The person’s whoever’s interested in it. They’re practical issue right now. How does what you teach really into longevity, help with someone’s likely practical issue right now.

Okay. So now let’s talk about what else to pay attention to so that you can apply this to your practice and be ahead of other acupuncturists who aren’t listening to this. One other thing, trend that you will start to see more and more is that people will Open their emails less than in the past.

So if you’re using email as an avenue to stay connected with your patients, then you might notice that habit, but does that mean, oh, you should go and start. Emailing people. No, because email is still one way that it’s like where you truly have that connection with that patient through one, one way. And you have their email.

Whereas if you were only communicating with potential patients or educating them through things like social media, like Instagram or Facebook or YouTube, you don’t have. There or even a Facebook group you might think, oh yeah, they’re in my Facebook group, but what happens if Facebook or Facebook decides to change what they allow you to.

Tomorrow or what happens for example, and this did happen where things were screwed up earlier this year in terms of Facebook for a day or something, it’s then you panic, you don’t have a way of being able to stay connected with your potential patient base or patients.

So it’s still really important for you to stay connected with your potential patients and patients through email for that reason. However, because you’ll also likely see that less people will be opening up their email and then consider going on to other platforms too, like other avenues of building community, whether it be reaching people, whether it’s, it is things like Instagram or other kinds of avenues as well.

And then there’s also, I’m going to talk a little bit about the writing on the wall for certain platforms and things. In every stage of, and by the way, if you like what I’m talking about right now, you can go to. Introverted visionary.com and get access to six and seven figure practice make-over tips.

And also we give out free templates and at training as well to, to those of us who are connected with. And you can also check it out, but just directly on, on the website with what applies to you, if you’re finding what I’m talking about today, helpful and wanting to stay in the loop with updates as well, with marketing trends and different things.

Cause you know, you possibly, you can’t possibly keep up with these things. You’re busy seeing patients. So let’s talk a little bit about the writing on the wall. So the. What is writing on the wall right now, as far as the platform, let’s talk about first about what are the three there, actually, I would say three and then four, four phases of any platform.

What are the three or four phases of any platform? And when I say platform, I need a way to get the word out. For example, whether it’s Twitter, whether it’s Instagram, whether it’s Facebook, whether it’s YouTube, it goes through a few key phases. Typically, number one is the new phase. That’s when it starts getting out there.

An example of that was tick-tock where that got started, and then people were hopping on it, trying to check it out. And that was like a big hype and everything. Then number two comes the adaptation phase and in adaptation phase, what happens there is then people start to that, the adopt to it more.

And then third phase. Is saturation. So that’s when there’s more saturation of people on that platform. And then number five, I’m not sorry. Number four, the fourth phase is dying down, or they might still be around. So if you look at platforms like Twitter, if you look at platforms like MySpace, I was just thinking about that, the other right.

That’s what exactly what happened. And so there’s writing on the wall with one platform that many of you are using and perhaps even using to watch this right now. And I’ve been calling this for years, even before, before this year I was bringing it up. I was bringing it up like a few years ago. I was saying, writing’s on the wall right now.

And it continues to be down that trajectory. My, I believe that the writing is on the wall in terms of the amount of Rachel get for the efforts you’re putting in. And, or even if you’re spending money on the platform, same thing, right on Facebook and the, where, first it was where it was newer.

And then everybody got on it. And then, Then the groups you used to be able to not groups, but the Facebook business pages, you were able to post on there and most people would see it. But then they started, it started becoming more of an ad platform. And so you would have need to pay for ads or a post on your personal page for it to be seen more.

But now even as are costs are skyrocketing because of things with IRS. And there’s also if you’d notice, even as you go through your Facebook feed, notice that how many different ads are through your feed compared to in the past, when you first started, like you can’t even sometimes see your own friend’s feed feeds as much as you.

So it’s it’s in the direction of, will this die down or will, will it stay around? And so what to do about something like this is that this is where it’s helpful to know the trends that I’m sharing with you right now. And then be on other big, be diversified on other platforms.

For example, Instagram is a better platform at the moment. If you want more organic reach ads platform, it can still be better on Facebook at the moment. But again, I say, I feel like the writing’s on the wall and continuing to be. But the important thing about this is not about just, I need to and by the way, like this, if you’re liking the things I’ve brought up so far today about the AI thing about the even marketing trends about the.

The platform thing and trends, right? So the idea is not to just jump onto a different platform and then start feeling really lost and feeling oh my gosh, do I always have to be getting to know another platform or to hire someone and have to pay more money on this thing? And the key.

Is to an any platform. How are you being clear about what is unique about you and your practice and Being able to convey that in a compelling way. And one of the things about so that it doesn’t matter which platform you end up being on. Cause that’s why people who are actually good at this.

It doesn’t matter what platform, it, they will still always be good at it. And then people who struggle with it, it’s like maybe they just think it’s a platform thing. And one thing that is, it has been a trend and is continued to be a trend is, and even Facebook some of their highest like in, in high positions and Facebook owns Instagram, right?

So they were talking about how video is going to be one of the most. Like it’s mainly going to be video platform and even Instagram, they, the, they had made an announcement about how they’re moving more towards having more video on the platform. And so what that means is that it’s you being able to get the word out in a way that allows people to resonate with you more than just a fleeting social media posts, if you’re going to do things on social media will become more important too.

And I know how it is because I used to be very self-conscious about being like doing a video or being on camera, things like that, but it’s, I could totally relate to that. And it doesn’t mean that you have to be super polished or anything because you could still be just being yourself and sharing what you know, and be endearing that way.

Even if you don’t feel like you have it all together, or even if you feel like you’re. The other thing that in terms of with trends is that another aspect of marketing trends to pay attention to is even just who you might want to focus on helping more or to talk about to help more.

And perhaps you have a general practice, but are there certain kinds of health issues that you could talk about more? In terms of wanting to help more people relate it to that. And so it’s helpful to follow trends of what is happening out there in the world related to that. One of the most impactful things that has happened?

I don’t know about it’s not, I don’t feel like it’s, I wouldn’t say it’s in a good way, necessarily impactful, but did you know that more than. A hundred thousand people died of drug overdoses in a 12 month period. This is ending in April, 2021, and it shattered a previous record for the most ever recorded one year period.

And if to put it in perspective, I, the number of COVID deaths, for example, in 2020, with 350, 2000, right? So that’s still like the drug overdose kill be killed being a doc, having died from that. Very high isn’t it. So this is in the U S the stats that I’m showing you, that I’m sharing with you from the U S so the question is, and, I follow Vedic astrology is sacred sciences of astrology, and they’re actually paid people like when president Reagan followed astrologers and a JP Morgan he often said that millionaires.

Don’t you need astrologers billionaires do. So in any case follow Vedic, astrology, and it’s talked about how, that drug issues in, in this country will likely. Be growing in upcoming years. And and so how can you play a role in really helping with that issue that is, is going to likely continue to grow.

And unfortunately, And the other thing is that mental health issues, and many of you may have seen this within your practice as far as the an increase in mental health issues. So think about how could you play a role in that, or maybe even differentiate your practice with bring up to people that’s an area of focus for you, because there are a lot of people who need that help right now and also coming up as well.

So one final thing that I would like to share in terms of. Trend wise, this is not so much a per se, a marketing trend, but I it’s there’ll be a global shift trend that will likely affect. Each one of us and which is this talk of there’s going to be, there’s like very likely going to be some shifts coming economically and even in financial currencies and things like that.

So just stay tuned for what might happen with that and be on top of things like that, because it can affect you. And it’s good to. Be updated and your patients too. So now everyone and including me. These are just things to pay attention to as you practice this year and continue to.

If you would like six and seven figure, practice and make over tips and free templates that can help support growth in your practice, then you can go to introvertedvisionary.com or if you feel like you’re at a plateau in your practice and are wanting help with growing. Because you can go there to, and request to chat with us.

One of the benefits that we have is being able to see the insights of practices that are working and in terms of what’s working for them and what’s not working for them. And then bring that to you in your practice. So to shortcut things so that you’re not having to. Try to figure this out and what will work best and and then feel bogged down by having to do all this stuff and not having enough time to do it.

And still just really would like to be focused on seeing patients. And go to introvertedvisionary.com and get the free templates or training on our page or reach out to us and having it help now next week, stay tuned for Jeffrey Grossman and for next week show. And until next time.

 

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3 Secrets to Creating an Online Course and Income Stream

 

Do you feel like you have a busy load of patients, but so you’re not wanting necessarily to get busier with patients in your practice because you’re tapped out and you’re starting to feel even a bit burnt out.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Do you feel like you have a busy load of patients, but so you’re not wanting necessarily to get busier with patients in your practice because you’re tapped out and you’re starting to feel even a bit burnt out. However, you have all this knowledge and expertise to share. What if you could put it together because.

Do you ever have people? Do you feel like you ever, you say things over and over again to repeat yourself to your patients and they may not remember everything. What if you could put it together in something that is beneficial to them? That’s educational that helps them with things like lifestyle changes and, or other kinds of things.

And you could even bring in another stream of income from it. So this is Chen Yen, 6 and 7 Figure Practice Make-over Mentor at introvertedvisionary.com and your host for our AAC Facebook show it today. So super excited to see you here. Go ahead and comment below. Let me know your, where your your name and where you’re practicing and that way it will be good to see where you are, and also what drew you to watch this?

So I could be really tailored to what you most want to know about with this. How do you actually create an online course and even another income stream? So one we’re going to talk about three secrets. To creating an online course and even another income stream. We’re going to talk, discuss the biggest myths about creating an online course.

We’ll also discuss how to decide what to design your online course around and then the most effective tried and true approach to get the word out. And as far as the the thing that we’re talking about is putting together what your knowledge and expertise in something like an online course that can be accessible at any point in time.

Even when you aren’t working. And so some of the myths that I hear about this, so are that I’m not really sure how this all works and the tech thing feels all complicated. So I don’t know if I want to really look into this right now. I don’t have the time. So let’s talk. Yes, because how many of you could relate to this, right?

You like the idea of bringing another stream of income and helping reaching more people, help them helping more people at once outside of the boundaries of your brick and mortar practice and your geographic location. Imagine being able to reach people. In your state in other parts of the country and even around the world.

So many people, especially during these times, what are different kinds of health issues that you can help them understand and get benefit from and have help with perhaps even doing certain things at home too. And as far as the tech stuff, just so that there really is. Too much that you need to be worried about with a tech.

You just need to have a sense of what would be a good online platform to use, to host your online course. And then I also. What to have a page that educates people about what you’re offering within the online course, and then have a way of marketing it. That’s all, there’s not much that you need beyond that.

That’s super, super complicated. Aside from also, if you wanted to have people be educated more about your online course through for example Educate your patients by email about it, or within the office about it. So we’ll talk a little bit about what is the most effective way to get the word out so that you’re not spending all this time trying to figure out well, how do I find people who would be interested in this?

So as far as you’re not sure how this works and that kind thing, and how much to price, something like this. And so I’m in courses could be what we’re to talk a little bit about what kind of stuff. Coming up here that you can consider creating a topic on that people would want to pay you for, because it’s one thing that, to have something that you think is really helpful and interesting.

It’s another for people to want to pay you for it. And so the I’ll share with you the first step. To create an online course, decide what to create your online course on that will help you with having people sign up and pay for it. And first let’s talk about how much you could charge for something like this.

So it really depends on what exactly you’re teaching an offering and how much credibility you have in terms of you being seen as a go-to practitioner as a go-to acupuncturist. And. And in this area of expertise that you’re doing an online course around, of course you could do. If you have other interests like playing the violin or tennis or other kinds of things, you could also even create online courses about something that you’re really passionate about or your hobby, or even cooking that kind of thing.

But in case back to this. The as far as the so we’re gonna talk about that in a moment. However, let’s talk briefly about pricing, where you could charge anywhere between it could be something that’s more like $15 to 40. $7 to $97, 250, or even 9 97, for example, depending on exactly what you’re offering and you could be offering the online course to people who are lay public about teaching them about a particular health topic, for example, or it could be, have you ever figured things out within your practice that.

Work really well, whether it has to do with, do you remember how, when you first came out of school and how you weren’t really sure how to even run your office smoothly you weren’t sure how to generate new patients and Or so, or there are certain things clinically you weren’t very confident about.

Do you remember those times? Now that you’ve been in practice, perhaps I, for those of you listening, who’ve been in practice for longer than that, then you figured out things, whether it’s clinically or efficiency in your office or as it has to do with marketing your. So what, if you could put that together in an online course and make it available to other acupuncturists, it doesn’t have to even be limited to other occupant trusts.

It could be other holistic practitioners. It could be conventional medical providers as well. So you have knowledge and expertise to share. Cause so those of you who might feel like I don’t really know enough. I think I need to get more training on things to be able to teach something don’t underestimate what you already know right now.

For example, if you’re a new grad and you want to offer a, an online course, think about. What is a topic that you have a passion for and an interest in you already know much more about that health topic than typically a lay public person with no. And so you can already offer an online course around that.

And then if you’ve been seasoned in practice, think about all the things that you figured out over the years that you could impart on other people and other practitioners as well. And so in your online course, Include you teaching about it. It could also include things that make things handy for people such as handouts templates or things that people can copy and paste and use or checklists or trackers, do you have patients, you have been encouraging them to eat differently and you recommend it to them.

And then a week later they come back. Two weeks later, or a month later, they come back and then they didn’t really do that thing. You suggested to them. What if there’s a way to hold them more accountable through something that is an accountability, a tool where they’re tracking it all the time.

So these kinds of things can be incorporated in your online course. Okay, so those are some ideas. Are you getting excited here because how many of you are thinking about, oh yes, there is this area that I have an interested and passionate about. Anna do know something that more than the lay public does and so that you can put it together in our online course and even charge for it.

And. And pay and make money from it. Let’s have a look at this. Let’s I’m gonna pull out my calculator here. So let’s say you, you actually offered an online course. That was $50. Let’s just say $50. And you had even 10 people in it. That’s still 500.

The dollars into your pocket that you didn’t have to see patients for that you didn’t have to.

So I think conservative with what you’re charging and the, what if you had more people in it. So let’s say you had instead of 10 people, right? Instead of 10 people, what if you had 50 people and you charged $50, that’s an extra $2,500. Could you do with an extra $2,500 a month, which works out.

An extra $30,000 in your pocket per year. That’s if you charge $50, we have clients who are charging much more than that also. If you’re charging, let’s just say if. $150, right? You charge $150 for an online course, and you’re, you’ve got 10 people in it that is an extra $1,500 a month or an extra $18,000 a year.

Or if you had, let’s say you had 50 people in paying $150 a month. That’s $7,500 a month. And that works out to be $90,000 a year. So have you been getting excited here? Like even making anywhere from an extra 500 bucks a month to an extra 90,000 a month, how many of you would like that? Now let’s talk about how do you decide what to design your online course of round?

This is a very key secret because I have met too many people who have created online courses. In fact, I had a someone call me a holistic practitioner called me and she said she was creating these videos for. And she was really struggling because why? Because she said she was creating these videos that she thought people wanted.

And then when it came to offering it nobody took her up on it. And then she was seeking help with marketing it. So the way that we actually teach our clients many times is to And I’m going to talk about how to decide what to offer it around, but the way we teach our clients many times is to even already have a concept for your online course, be talking to your patients about it or other people about it and are ready.

Awful. And get an interest, see what the interest is like and have people on a waiting list. So when you’re that way, and even have people sign up for it, we have clients who have even pre-signed up in a presale kind of a thing before they even created the online course. How many of you would love to be paid before you even go create something it’s like.

Do you imagine having more excitement about creating something when you already have someone paying you for it versus would that give you more motivation? And that way you already know it’s a concept that people are interested in. So that is something is a very hot tip that many acupuncturists overlook when having an interest in offering an online course.

So even if you feel afraid that I can’t possibly sell something that I haven’t created. Think about this. What if it truly, you feel like you can’t deliver it? Could you just give them a full refund, right? Or even if you still are really afraid of doing something like that, then you could still, again, you could still start talking about the topic of your online course to people, your patients or potential clients so that you can gauge the interest in that before you’ll create, spend time creating an online course and then offering it come to find out.

Nobody’s interested in it, but in the way that you’re talking about it, for example, there is someone who I know who created an online course around, like, how do you how do you have. Have practice how’d you put it how it’s around longevity. But the way that, that this person has shared about this online course, are there online courses on longevity that people buy all the time?

Absolutely. But the way that this person shared the online course, but he’s fighting. So if you’re able to get a gist of that early on before. Before even spending all the time, creating it and then be able to tweak how you design it or what you include in it, or how you talk about it before it gets marketed, then you’re going to be way ahead.

You’re going to, you’re going to be more likely to sign. And even have people sign up for it and pay for it before even created. Okay. So that’s a hot tip. Now, your first step to deciding what to create your online course around as far as topic wise is this. So it is to think about what is a practical issue.

That people have perhaps the health issue that they are struggling with and dealing with that, that you would like to help them shift or have a transformation around or help resolve more. What is the practical issue? That people are dealing with. Cause see one mistake that, and also what is the thousand dollar problem with that practical issue?

So what’s the definition of a thousand dollar problem. It doesn’t have to cost them a thousand dollars to, to actually get help with it. But rather that I’m saying that to give you some perspective of, okay, what’s a dollar kind of a problem. What’s a thousand dollars kind of problems. So dollar kind of a problem might be something that, that people have an issue with.

They didn’t sleep very well last night, but it’s not like that happens all the time for them. They just didn’t sleep very well last night. Whereas a thousand dollar problem is more like someone who had has sleep issues all the time has insomnia all those times. Do you see the difference between a dollar came from versus a thousand dollars a problem?

And then how can you create what you can educate people about that can help support them with their thousand dollars? And that way, you’re more likely to actually have people interested in what you’re offering in your online course. So just to give you a very specific example, would you like to have a very specific example of maybe a specific example?

Go ahead and like this, if you’re watching this right now, A specific example is this. So you could also look at how you apply it to your situation. For example, if we think about what’s the practical issue people have. Oh cause see, this is a mistake actually. We’ll talk about a step before that is oh, I want to help people with Twain.

And so I’m going to create an online course about 20, not and how to help people relax. So is this. Dollar kind of problem, or is it a thousand dollar problem in the way I’m talking about it? How many of you think this is a dollar problem type in the chat? You think this is the dollar com? How many of you think this is a thousand dollar problem type in the chat?

If you think is a thousand dollars, the way that I just talked about it, right? Probably more like a dollar problem, right? Because helping you relax. Okay. How many cars, how many of you would like to be relaxed, but how many of you would actually want to purchase something to help you relax? There’s a difference isn’t there, right?

Maybe some of you are and some of you aren’t. And so how can we move the needle more to where most of the people who have that issue will, or more of the people who have that issue will be more or interested in purchasing, learning about it through your online course. So for example, 29, to help you relax, isn’t a thousand dollar problem Twain out to help you relieve your stress, maybe more of a thousand dollar problems.

Twain out to help with stress. When you have a, when you’re constantly under pressure and deadlines in your job is more of a thousand dollar problem. Twain when it, so it’s just do you see how we’re moving the line even more to how it’s a more urgent problem? That’s how you could talk about it and how you can shape your program around it.

So another, even more thousand dollar kind of problem related to TuiNa, what could it be? For example, a very specific group of people like Twain off or baby. Who are having trouble with sleep. So if it were just 29 for babies to help them relax, that would probably be more of a $1 problem. But then the Twain outs too, to help babies be able to sleep because they haven’t been sleeping very well.

And keeping the mom awake at night and parents awake at night like days on end, that is the thousand dollar problem, or here’s another thousand dollar problem helping moms with postpartum lactation because 29 can support postpartum lactation. How can you help with the 29, if you shape your topic around that, then you will be more likely to get interests.

Why don’t you do compared to. Overall to help relax. Do you see the difference? So that is your first step in deciding what to design the course around. And then we need to look at well, what is the desired outcome? What is the desired outcome that you would really like someone to get towards? And in terms of the desired outcome is it to help them be able to sleep through the night?

Okay. That’s a desired outcome. Now what the next thing to look at is what is a quick win milestone to that desired outcome. What does a quick win outcome to that desired outcome? For example, just to give you an example of, let’s say you also support people with losing weight in your practice.

A desired outcome could be losing 10 pounds, but maybe the first quick win, isn’t just losing that 10 pounds right off the bat, or but rather it is. Clear your body of toxins and help you feel clearer headed. And that also supports your body next in being able to then lose a weight. So that’s an example of a quick win because they could feel less foggy brain.

They could feel like they’re their body is more energetic, feel that quick win because they might be able to feel that quick win in a shorter timeframe. Whereas maybe it might take a bit longer to lose that. So that’s an example of what would be the first milestone of a win that you could design your online course around so that people don’t feel like, oh my gosh, I’m doing this online course for six months and nothing’s staged.

So then Create something that is a short milestone, gives them a quick win. They get excited about it, and then you could also create other online courses beyond that, to support them. And perhaps even at higher price points too. So that’s a hot tip. So finally, let’s talk about what is I just shared with you how to the biggest myth about.

Creating an online course. We just talked about how to decide what to design your online course around. And then let’s talk about what is the tried and true most effective approach to get people signed up for your online course, because it isn’t fun to create something and then be all excited about it, but then no one ends up fighting for it.

Have you ever experienced that before? It can feel discouraging or if you haven’t experienced it before it kudos to you that you have landed, you have, then had Providence. In listening to this right now, because you can get help with this and fast track things and actually be doing this the right way so that you end up getting, paying clients for your online course sooner rather than later.

So as far as the different things that you might’ve heard about how to get the word out about an online course is that. What number one is, oh, you got to post on social media about it and about your stuff. So people know about it because otherwise, how do people know about it? But then you feel like, oh, I don’t have the time to do.

And it sounds like it’s a lot of work. It I’m supposed to post there every day like that. I just don’t have time for that. Let alone, in my practice, I already have a lot to handle whether it’s the paperwork, the billing, the admin stuff, or maybe even if you’re not doing that anymore, you can have patients to see, and I am already a full plate, so then you don’t have to always be posting on social media. We’ll talk about what is an effective strategy that is not social media, and that could actually help you get those paying clients quickly. Another myth that I often hear is that, oh, you have to make sure to focus a lot of your energy on building your list, getting more people.

To to certainly, yes, you do want more people to understand about what you do, but you don’t have to take forever to wait until you build this list and a bigger list and a bigger list because it takes time. It takes time to do that. And so there’s actually a shorter path to that. I could get people interested in signing up versus sitting around feeling like you got to do all kinds of things to try to build your list.

Also another myth that often here is that you have to build like the tech stuff is the people you might hear things about, oh, we got to build this kind of funnel thing. And he starts to feel like, oh my gosh, this is, it sounds like it’s so complicated to build these complicated funnels and that kind of thing.

For those of you who have heard anything about online courses before, right? You might’ve heard something, things like that. And the truth is you don’t. We have clients who don’t have complicated funnels and they have people who are buying their online course already right now. So there are two ways to build a summit, to get people sign up for your online course that are very effective.

The first way is a way that involves your existing patients and connections. And the second way is beyond that, right? You’re going to have a certain capacity of how many patients you currently have and their interest in this when your connections, and then you’re going to be tapped out. And you’re going to wonder how are we can get the word out beyond that?

So let’s talk a little bit first about the first way with the existing patients. So as far as existing patients have you ever thought about this? You have an advantage over other people who have online businesses, right? You actually have an advantage. Why? Because you have a brick, many of you, I know some of you have virtual practices, but many of you have a brick and mortar practice or have had a brick and mortar practice at some point.

And the kind of relationship and connection that you develop with your patients is so much richer and deeper that typically than anyone could build typically in just an online, a relationship. So you have an advantage over other people who just strictly have online businesses and have to start it from scratch, for example.

You can share your online course with your patients and have them do the online course. For example, we have a client of ours who helps people with like kids who have ADHD. And so she created an online course that she offers to the patient’s parents to do and like to purchase. And then do that online course as a part of her.

She’s an acupuncturist. As a part of the journey to their child’s transformation from ADHD, in addition to seeing their child for acupuncture treatments. So then you could easily offer it to your patient base and your connections. That is one thing, but then at a certain. Oh, and also what I was going to say is then you just need to have a system and an approach to how do you market it to your patients?

What is the best way to do that? How do you talk about it so that they will actually understand and take you up on it so that you start bringing in another stream of income from it? So these are the things that we help our clients with because they’re the fine tune tweaks that actually make it work versus not.

So now let’s talk about the As far as what is a way to get the word out beyond just seeing people, what is a way to get the Beyonce thing he’ll be, but beyond just sharing it with your patients, I, by the way, for those of you who have an interest in this and getting an online course already.

So we’re talk about this in terms of how to get the word out, but if you already have an interest in creating an online course and want to get, explore, getting help with it, you could always go to introverted visionary. Dot com introverted, visionary.com and then click on the button there. It says free strategy session and just click on it to book a free chat with us and happy to see how we can help you with getting your online course off the ground and start making another stream of income or even attracting new patients into your practice.

Using an approach. I’m going to be sharing with you now. As far as, how do you get the word out beyond the walls of your brick and mortar practice or people you’ve, in your who were already in your circle right now? What is the most effective way aside from having to post on social media all the time aside for feeling like you, you need to be building up your lists all the time and that’s gonna take a while and say, you don’t feel like you have the energy or the time to do it, and then think just we’ll do it.

So from those kinds of things, what is most effective? Is to teach and educate people about the topic about your course and why it would be helpful to them and how to do that. You could do that through something like a webinar. Oh, or you could do it even by educating people in person at these times.

Also, there are like, we have people who are doing it in person in front of small audiences even right now. And so those are a couple of avenues of getting people interested in your online course. And the. The CU, the reason why this is so effective is because one of the reasons why, because think about all the different things that are out there and at you C or a different online courses that you might have come across, for example, some of you are wondering what platform to use to, to offer your online course.

Just, I’ll just give you one platform to look at, right? Teach them. Teachable. If you go for that teachable, it’s a platform where you can host your online course, look at all the different courses out there. Do you think everybody buys every single course there? No, not really. But why?

Why is, why does everybody buy every single course on. Because they just, because it’s there they might not understand why they, it would be helpful for them and how it will really help. So that is the main thing standing between someone interested in your online course versus not. And so if you are able to educate them about the topic of your online course, In something like a free webinar or a video and they understand how it can help them, then they will be more likely to sign up, pay you for your online course.

So for the formula, the system of what our clients are doing to fill up their online courses, And with the most ease and without having to always be marketing all the time this formula, the system can also help you with. Attracting patients into your practice as well, because for those of you who are busy, you might still feel like, okay, but I still want to have a consistent flow of patients.

And maybe some of you would like a consistent flow of patients for an associate to hire down the road. Or maybe right now, they’re just not busy for as, and so you do want a more consistent flow of patients with. Formula the system will also help you with that. So I’m going to give you the free training to that to get started with.

So you can go to www dot, get booked speaking.com forward slash virtual. Again, www.getbookedspeaking.com Forrest. Virtual also pop it in the link below here. In the comment section below. So that you can actually just click on it easily here and and get access to it. And then as far as the I’m like, there’s some things, something that I was going to mention as well, is that late?

Let me reflect on this. Okay. So in any case, That is the next step that you could take. If you have an interest in offering an online course and reach four people at once, help more people. And imagine this where you are eating, sleeping, you’re on vacation, hanging out with family and imagine being able to open up your inbox and look at it.

And, oh cool. I made an extra 150 bucks. Oh, cool. A few more sales came in. Awesome. I just made a thousand dollars this month, extra thousand dollars this month from a passive income source. And by the way, as far as when I was talking about educating and teaching and speaking to educate people about your like through a free webinar or something that educates people about the online course to get them interested in it.

And the one thing that’s awesome about it too, is you could even automate that once you it’s working for you, you can get your webinar automated. So that means that you don’t even have to always be educating people about this. That’s when it becomes on autopilot, that’s when it brings in another stream of income passively.

And then for those of you who feel like Okay. I hear the word speaking. Like it cuts third. I don’t, I get nervous when I speak. I don’t want to be on camera. And so I’ll confess. I I never thought I’d ever speak in front of people. I So it was a traumatic experience when I was little, because on Sunday mornings my dad, when the paper newspaper would come, we I would be jealous of other kids. I would sit there and think, gosh, I wish I were like other our family was more like other kids. So I came from a family of very strict parents. First-generation immigrants from Taiwan. And on Sunday mornings when the paper came, instead of being able to look at the comics section of it, my dad went, this was around when I was eight.

Henry do current event talks every Sunday. Can you imagine the dread that would come from being forced to do current event talk every Sunday and I hated it. And the reason I hated it, because I didn’t really care about reading about current events and the news back then, I still actually don’t on some level, with the immediate news new stuff that’s out there. But I also got criticized quite a bit by my dad and I’d be left in tears. Complete tears. I felt really inadequate and it was a complete traumatic experience for me. This has happened every single Sunday where I would just be in tears because my dad was very, he spoke in a very different style than I did.

And in the sense that he was very just research scientist engineer and he was very critical and analytical. So that’s how he critiqued me to be able to speak. And so I vowed to myself. I will never speak in front of public. When I grew up grow up, like that’s something I’ll never do, but what got me to end up speaking and even being on video today with you, right?

Is because. I love teaching. So when I was little, my idea of fun was getting these kids around the neighborhood, think of a worksheets. Like there I go to my third grade teacher, get worksheets for them, for my friends and other people in the neighborhood. And then I would give it out to them, give them homework every week.

That was my idea of fun as a kid. So I love to teach. And so that was the only reason why I later on decided, okay, I can learn that it’s this. But I was terrible at it because I had so much performance anxiety with it just naturally came to me. I would feel so nervous. My heart would pound so fast and then I would feel so hot and red.

And I felt like I went up to hide under a rug because the way that I spoke was to the point where it didn’t make any sense. Sometimes I would listen to myself and I realized that I truly didn’t make. Since at all, when I saw it was that bad. So the reason I bring this up is that if I can go from being that terrible at it to too, and now when I look back at some of the videos, when I first did them too, I feel so livid.

I feel a little embarrassed, but at the same time, it’s, it was progress. And then also with with being on video, you actually don’t have to be on video in terms of educating people through a webinar about what. Offer. So you can just get that and worry about not worrying about it. And then you can always get a bit more comfortable later if you want to too.

Cause video does help build connection, but it’s optional. I hope that inspires you in the sense that if I could do it going from that place of being completely terrible at it, nervous with it, not good at it to now speaking on and being invited to speak on national stages. If I could do it, then you could totally do it too.

And you don’t even have to be very polished for people to be interested in what you have to offer. In fact, it could be very endearing when you’re not perfect. So sometimes not being sometimes being nervous is great in the sense that people will cheer you on. And so as long as you’re willing to be open to share, people will secretly be cheering you on.

They’ll see that you’re nervous and they’ll actually cheer you on and you just keep talking about what it, what will help people. And so then you just need to have a way of getting the word out what where w how do you get your webinar? Right without having to spend money on it or or have to be constantly trying to figure out how to figure this thing out.

So that’s what I’m going to show you in the system that you can learn from in the free training coming up, and you can go there and click on the link below. Get booked speaking.com for slash. And then sign up for the free training. Or if you already know you want help with this to shortcut things so we can help you grow your practice faster in a way that brings in another stream of income beyond just seeing where patients one-on-one, you can go to introverted visionary.com.

So next week, check out Michelle Gellis, and she will be on your host for next week’s show. And till next time.

 

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How to Get Past the Gatekeepers for MD Referrals – Chen Yen

 

 

You like the idea of attracting more patients through medical doctor referrals, but you’re not really sure how to get past the gatekeepers,

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

You like the idea of attracting more patients through medical doctor referrals, but you’re not really sure how to get past the gatekeepers. So this is Chen Yen your six and seven figure practice make-over mentor at introvertedvisionary.com and welcome to my show today on AAC live. So, uh, you might have been thinking about getting referrals from medical doctors, but, um, let’s talk about, well, how do you actually connect with them? Because some of the most common challenges that I hear are having trouble getting past the gatekeepers, or, you know, how do you approach them so that they actually do take you seriously? And then what if they’re saying things to you? Like the, you’re not a part of my insurance network and, or they might seem skeptical. And the truth is that as far as I’m days go, it is true. Not every medical doctor will refer, but did you know that medical doctors have thousands of patients in their practices and many would be actually happy to tell their patients about you, if they knew about you and how you can help their patients.

So, um, as we get into this, I w I want to share, uh, uh, let me just, let me just think about this, what I want to share. Okay. So, so then is it worth it to you to develop that relationship with, with a medical doctor? And it just, you just only need, like, you don’t need a ton of medical doctors referring. You just, you know, a handful of medical doctors who are your biggest champions. And remember, they don’t always have to be medical doctors either. They could also be other kinds of conventional medicine practitioners or holistic health practitioners too. So whether it be nurse practitioners or nurses or PAs, I have clients who are nurse practitioners also, and they say, Hey, don’t forget about us. It’s actually easier to get in with us then, then medical doctors as well. And then you could also look at like making connections with other holistic health practitioners, for example, chiropractors and naturopathic doctors, too, to mutually collaborate on helping you’re working as a team or to collaborate more on, on getting better outcomes for your patients.

So specifically, let me give you three hot tips related to connecting with MDs. And, uh, this comes from my experience of having worked in different settings in the hospital setting as a pharmacist, as in the outpatient setting. Also, I’ve been in the insides of the FDA and at Merck, and having seen what actually gets medical doctors to refer and what doesn’t and giving you the shortcut to that. So, and by the way, I, I have, um, okay. So as far as, uh, the, the, the, the, uh, the tips that I was going to share with you, so the number one tip of connecting and getting in with MDs is to actually go around the gatekeepers, because if you’re just facing the gatekeepers, what are they doing there? They’re there to screen you out. One of the most common mistakes is, is I actually also sending things like letters, but what happens to, to a letter, just think about the kinds of mail you get in your office.

And you, you look at one and you really don’t know, uh, you don’t really recognize it. What do you do? Right? It’s like, and this is what the gatekeeper might be doing like, right. So, so then, um, how, how do you actually, I approached them, get them going around the gatekeepers one hot tip is to, to actually, I message the doctor on a platform like LinkedIn. So this is a, an Avenue that our clients right now are getting really good results from. And we had a client of ours. Who’s been doing this, and then he’s been getting zoom meetings with the medical doctor. He also, um, offers up to, to meet in person too, but isn’t it nice to have that opportunity where you don’t have to leave your, your, um, house, you don’t have to leave your clinic. And then you could just do a zoom with a medical doctor and start to, to help them be more aware of how you can help their patients.

So that is one hot tip, and then you just need to know what exactly to be messaging them. And then I went to do, if they don’t, don’t actually, um, get back to you, right? So, but that’s, that’s one thing that’s working really well for, for, um, our clients. And then the, um, the second hot tip is, um, and these are tips that I’m teaching you from the doctor referral success roadmap in the, uh, in our consistent patients, make-over, uh, mentorship for introverts. And so it’s to actually go, go through your existing patients, see this is instead of sending letters instead of calling the office. And then they’re like, who are you? Um, some of the most low hanging fruit is, is think about the, the patients you’ve, you’ve had good results with and, or who have been very appreciative of your care. And how can you actually, um, ask, they’re even ask the patients more about the, their primary care doctor, if they have one or other kinds of practitioners they see, and then, then you can ask them, um, do you, do you like them?

Right? Cause it’s also important to, to get a sense of what that practitioner is like, you’re the people who, who will likely refer most to you. And also the people you’ll enjoy working with the most are ones who are most with you value wise. So you need, it’s not just about reaching out to any kind of provider. It’s also helpful to be discerning too, about who you develop these relationships with. And then, so then how do you go about this? So once you, after you have, have, uh, have a better sense of whether he wants to connect with that, that doctor or not, then you could always suggest that the patient bring it up to, to the medical doctor about how they’ve been coming to your practice and essentially putting a word in for you. Right. Just saying, tell your, your doctor, how, how it’s been for you coming here.

And I would love to, um, connect with your doctor because, uh, I would love to too, I’m developing my network of referrals and in the area and wanted to connect with, you know, would like to talk to them and understand their, their practice philosophy better as there might be the ne uh, opportunity for mutual referrals or, uh, when, when the need arises. So, so that is something that you could bring up to your patient. And then what happens when I’m after that? How do you actually approach the, the doctor, uh, when you, you know, doctor’s office and Dr. So we actually have a template for this that I want to make sure you have, because that we could just, just, uh, use it right away already to help you with, with getting into the next step of this. And, um, you can go to, I’ll give you the website link.

So it’s at introverted visionary.com forward slash get M D referrals. So it’s introverted, visionary.com forward slash get M D referrals. And there you can download a template, um, that will be instantly, and you could use that to help you with what, what do you actually, uh, how do you go about, you know, what do you say to that doctor once you actually have that opportunity to connect with, with that doctor so that you start getting referrals, you’re more likely to start getting referrals sooner rather than later. So the third hot tip of what you can do to go around the gatekeepers instead of just, just, you know, talking to the gatekeepers and then them screening you out is, uh, to, uh, educate the doctors through, uh, and a talk or a webinar where you’re in front of the providers. So why is this it’s because many times when, when, um, you might not be getting referrals, it’s because of, of one, three reasons, and let’s have a look at the slides here.

So let’s hop into the second slide here. So, so, you know, and, and also in terms of the, Oh, and go ahead and go to the second slide. So this is, this first one is just that most people often quit, right? When they’re looking at getting referrals from doctors, they’re just like, well, they try a little bit, and then they quit. And they’re like, well, this thing doesn’t work. Whereas it might be that it’s just because you haven’t, uh, haven’t had a system in place that works to have it happen because we have clients. Imagine if you actually had three providers sending you one or two referrals a week, what would that do for your practice? It’ll get filled up pretty quickly. Right? So, so in order to increase the number of referrals, for example, if, uh, whether you’re not getting any or whether you’re already getting some, let’s look at the three reasons why you may not be getting referrals as much right now, one.

And then, and then we’ll talk about why, you know, the, the webinar also doing your talk and then how you know, that kind of thing, um, can help speed, speed up this referral referral thing happening. So one reason why they may not be referring or not referring as much yet is because there’s not trust in you as the practitioner. So this, this is also in you personally, you know, that, that personal connection with you just think about it, the people that you might connect with the most, or the people you might refer to the most, you like them, like chances are, there’s some, you know, they either like them for who they are personally, uh, or they, they, they’re just really great with their patients, right. But there’s still some kind of a personal connection. Otherwise you could, you could choose to refer to someone else also.

So, uh, so their connection with you as a person can also play, play a role. The second reason why you may not be getting as many referrals as you could be, or any at all yet is they might be, they might not trust in your modality. Now, when we talk about modality, I don’t just mean that they think acupuncture can help it. It’s also beyond that, it’s like, what do they actually understand the scope of what acupuncture can help with? Or do they just think that it’s just used for musculoskeletal pain and that’s about it, right? So to what extent do they actually under skid stand the scope of how you can really help their patients? Also, they need to know and understand if it’s safe and effective. If it’s not safe, they’re not going to refer. Even if they think it’s going to be effective, but if they’re kind of scared about safety or, or, um, or like, if you’re, you know, if you’re you offer Chinese herbs and then they’re all concerned about drug interaction, then they won’t be referring.

So how can you help, help them feel safer? And also there are many of them are concerned about lawsuits these days. And so that’s a, um, an of consideration whenever they, they, um, they refer, they don’t want to get in trouble for referring to someone who ends up screwing up on their patients because they can, that’s not a good thing, is it? So, so then how are you communicating your, um, the safety and efficacy of your approach? The third reason why you may not be getting as many referrals as you could be get is because they’re not necessarily, you’re not necessarily top of mind awareness for them. So they’re busy and they might be going about their day with so much happening. Seeing patients day in and day out, are they having nurses have get their attention vendors are trying to get their attention. Drug reps are stopping by people.

They’re getting calls and requests all the time throughout the day. They’re really busy. And so what we want, and if you’re not top of mind awareness for them, they’re not gonna refer. So because today they might have thought about you. And then two days later, they already forgot about you. This is why drug companies think about this. Why do drug companies spend so much money sending drug reps to eye, to doctor’s offices? They know they have statistics to back it up that every single time when a drug rep goes and educates the doctor more, there’s this spike in prescribing, I’ve seen this because I’ve been in the inside of a pharmaceutical industry company, right? So this is the sort of thing that, that I, if you are able to get to the point where, where when doctors are, are seeing patients during the day, and I think thinking anything, meaning I remember I should refer to this person, that’s when you will be getting more referrals from medical doctors.

And so, um, uh, and so thank you for showing the slides for my help with this. Like the, so then, um, the, as far as an Ellen, if you could switch back to me, that’d be great. So as far as the, the, um, in, in terms of what can you do is to actually educate, um, the doctors further, right? Remember we talked about the, the, even if they realize that, uh, or understanding, Oh, acupuncture can help with pain, but if, if there are certain scenarios where they’re not as, as, um, well, an understanding about related to whether it’s safe, or if it makes sense for this particular situation that can think, then they’re not going to refer for that situation. So one way, how are you going to actually, um, help the doctors understand better? So one great way is to educate them. And, and then, uh, but then how do you educate them when, when they’re really busy seeing patients all times.

So if you’re able to have the, have the doctor hop on a zoom, or if you’re, if you want to stop by, and then, then also be sharing a couple of key things, you know, then, uh, or if you’re speaking in front of a more for like at a conference or something, um, where there are providers there, for example, we had a client of ours who spoke to a room full of 50, um, medical doctors and other kinds of conventional medicine practitioners. So she got 10 patients herself, as far as those doctors coming in to see her. And then she got referrals. In addition to that, now some of you might be thinking well, but I don’t know about speaking in front of such a large audience. I feel a little intimidated for one and another. I just don’t want to be speaking at a large audience.

Don’t worry. You don’t actually have to, you could literally just be talking to one, one, a medical doctor, one person’s not feeling more comfortable. So, um, yeah, but for those of you who want leverage, cause imagine if you, you actually just, I, again, you know, you do one, one webinar or one talk and then you’re, you’re done for a long time. The doctors are referring, you’re getting three patients a week. You’re getting five patients a week consistently for a while. Then you don’t actually have to be doing marketing for a long time. This is one of the few approaches where, where, um, you can literally be putting it in place once and you could be getting referrals three months from now, six months from now, even a year longer from now, and not have to be constantly marketing other approaches. Typically you need to be constantly marketing.

Would you agree? And that can get exhausting. You would just like to be focusing on helping your patients and treating patients. So, so then you just need to have a system that brings in doctor referrals quickly and consistently as well. That works. And so, as far as I promise to also share with you the what to do, uh, when the doctor is not in your insurance network too, so, um, or the ones that you seem to my top, it might seem skeptical. So, so as far as the, the, the w if there, you’re not a part of their insurance network, it’s just a matter of two things. One is what if instead you reached out more to medical doctors who had cash based practices, or who had concierge based medical practices, because there are medical doctors like that out there, and they would be there.

Patients already used to that kind of a culture of pink cash. And so that’s one possibility. Second possibility is, um, just because a patient has insurance doesn’t always mean that they won’t pay cash for it, for example, um, there, I mean, I can think of two instances, have you ever, uh, perhaps maybe you have insurance, right. But have you ever paid out of pocket ever happily? So if you have, then, then that’s an example of, of someone, even though they would much, but would you also rather prefer to, to, um, have your insurance? We accept that. Of course, most people, if they are paying for insurance, they want insurance to be accepted, but you still in the end still also paid out of pocket. Right? Why that it’s because you really saw the value. And, and so the second possibility is that, you know, again, we can’t really judge people for, um, whether they will pay or not.

For example, I actually had a client who, who, um, who told, who suggested her patient, this patient actually got on a train one hour each way to go see her. And she said to her one day, she’s like, well, why don’t you see someone closer to you? You know? Um, and she’s like, and this person was on Medicaid. Right. And I, because also my client was going to be moving to another location. And it might’ve been a little bit further away from this person. So, but she said, well, why don’t, why don’t you just, just let me, let me refer you to a different provider who be closer to you. And she said, no, I save up my money every month to come and see you. And it just really hit her. And it really hit me too. Right. And as it should hit all of you that it’s, who are we to judge, whether someone can afford it or not, or choose to save up their money to come and see you, even if indication is, are maybe they, they quote unquote can afford it.

Right. Um, and so, so it’s not fair for us as practitioners who judged that it’s fair for us as practitioners to, to let people know about their options. So if, if a medical doctor actually says that to you while you’re not in our insurance network, and you’re say that’s true. And, um, I believe, you know, one of the most powerful, one of the most helpful things for patient is for them to know their options. And then you could tell that story that I just shared with you, you could say, you know, for example, there a practitioner who, who actually had a patient who, who had Medicaid and, uh, and she said, you know, so you could just tell that exact same story to this metal, whoever medical doctor you’re talking to, who might be concerned, you’re not in their insurance network. So if you’re finding this helpful, go ahead and, and like this, or typing the chat, uh, what’s been one valuable tip so far.

And if you want the script that I promised you in terms of a, an exact, um, script that you can use to help you approach, uh, medical doctors for whom you have mutual patients with so that you can get the ball rolling more, to be getting more referrals from medical doctors, then you can go to introverted visionary.com forward slash get M D referrals. And then you just need to know, see one of the most common mistakes. A lot of acupuncturists end up making with this when wanting referrals from medical doctors is, um, not really having a strategy. It’s just like, Oh, let me, let me go ahead and reach out to these doctors. And, Oh, I had a good conversation. Oh, they should start referring now because they said they would let me know if they had any, anyone who could refer you, but, but, um, how’s that worked for you before it, and if you haven’t tried it before, let me just share with you this, that typically, that doesn’t work very well.

So you need to have, do you actually have a strategy that works? Do you actually have systems in place or even certain things that are automated that support getting doctor frills? And these are the things that our clients come to us for in our consistent patients make over mentorship for, for introverts, um, as well. So you’re welcome to go to our website at introvertedvisionary.com. And if you’re, if you’re tired of being at a plateau and, uh, would like to be busier consistently with patients, or if you’re already busy and would like to be able to free up your time and, um, be able to still help more people without having to, to feel so burnt out, then, uh, feel free to reach out to us as we help our clients. We’ve helped our clients. We’ve ushered our clients into six figures and seven figures the introverted way. So stay tuned next week for a year. Yair Maimon, uh, who will be your host for AAC show next week, till next time

 

 

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#1 Practical Tip to Increase Retention – Chen Yen

 

 

Do you feel like you give great clinical care, but then sometimes patients don’t end up sticking with care and it feels really frustrating because you feel like, Oh, I could so help them if they only stuck with care. So welcome.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Do you feel like you give great clinical care, but then sometimes patients don’t end up sticking with care and it feels really frustrating because you feel like, Oh, I could so help them if they only stuck with care. So welcome. This is Chen Yen, six and seven figure practice make-over mentor at introvertedvisionary.com. Your host for our AAC live show here today. And so let me give you the number one most practical tip that you can use to help with retention, whether with your own patients or your associates practices, because maybe you’re, you’re actually pretty busy, but then you have an associate and you would like them to stay busy. Have you ever thought about this with, with retention? That if you are actually, um, if your patients don’t really understand why they should stick with it and they drop off care, it’s almost like, like, uh, not helping them fully.

It’s also, uh, something where if you’re feeling like I’m not consistent enough with patients, then it’s a leak. It’s like you bring in patients on Linden and then on the other end, they end up not coming back to the extent that you could really help them. So this is a number one practical tip that you can use right away is to think about these three key things. Number one is that patients need, and then I’m going to give you a specific strategy you could use in, in specific, um, thing that even a template that you could, you could use right away in your practice to increase retention. So then, um, three things. Number one is that patients need to understand if they’re not actually understanding why the care is helpful for them and why to stick with it, especially with the number of treatments many times with, with acupuncture could take, then they’re not going to actually stick with it as well. The second thing is to remind them, because even if they do understand, and they’re not reminded of it, they might not actually understand it fully because for you, it’s, it’s something that

Jen we’ll be right back. She has a little internet issue going on. We’ll fix that in a second. So hang in there, she’ll usually come back very quickly here. She comes

For you. It’s something that is, uh, you know, you get, get it clinically. But then for someone who, who is brand new to what you’re doing for them, they don’t really, uh, always understand things clinically. So it’s up to you to remind them and educate, continue to educate in each visit so that they will actually, uh, understand what you’re, how you’re helping them and why it’s important to come back. The number three to think about is to make it really easy to book an appointment. Again, I can’t tell you how many times I’ve heard from acupuncturist where it’s like, Oh, would you like to book it your next appointment? And then if someone says, no, I’ll just wait until next time. Well then they don’t end up booking, right? I mean, I’ll just wait until I, I fig figure out my schedule and then I’ll call you and then do they have ended up calling?

Sometimes they do. Sometimes they don’t. So how can you make it easy for them to book, for example, what are you saying right then? And there at the end of the appointment, are you actually saying, let’s get you scheduled notice. Even the tone of that is different than would you like to get book your next appointment? When would, when would you like to book your next appointment? Like that is not taking leadership of, of recommending what, what would be best for them? Because people are looking up to you for guidance. People are looking up to you as their acupuncturist to, to tell them what would be best for them. So those are three quick things to think about. Now, let me share with you specific strategy that my clients have used that have helped them double the retention rate in this Cub. So this, this retention piece comes from the fifth step of the consistent patients formula for introverts.

So as far as the, uh, practical tip related to this is one at the beginning of the visit, what do you do? Uh, do you always have an, a short, a very short intake form that they fill out very brief, just literally three questions and that, and what are they? So the first question is something more about, um, what what’s been happening since the last visit and the reason why you would want them to, to actually take a moment and write this down. Cause I, I hear from some acupuncture loads, do I really need to do this? I ask these things during the visit, or I, I actually diagnosed them during the visit and, and they it’s pretty obvious. And then I’d talked to them about it. There’s something about, um, patients taking that moment and writing down, reflecting on the progress that they’ve made.

Have you ever had people who, who have actually made great progress and they don’t seem to remember it? So this is why it’s important to do this. So the first question is the first thing is describe what’s been happening since your last visit. Um, and then with, with what you originally came in for, by the way, I’ll make sure that you get this template. If you want to just PM me and I’ll make sure you get this progress assessment form template. So the second, um, thing to have on there, actually. So I mentioned having three things, I’m gonna give you four things, but, um, the, the second one kind of ties into the first one. So the, the second one is to share any improvements you’ve noticed. So first they describe what’s been happening since the last visit. And then the second thing they share is, is the improvements that you’ve noticed.

Then the third thing is something that measures their, um, feeling of progress, right? So for example, if it is pain level, then, then you could say, what is your X level on a scale of one through 10? So what’s your, what’s your pain level on a scale of one through 10, and then they actually read it. Then the fourth question is, and this is the most powerful question. What it, what, what are your top three most frustrating health issues right now? What are your top three most frustrating health issues right now? And why is this so powerful? Because have you ever had people who came to you for one thing, but they didn’t even realize you could help them with other things? Well, this helps them have a moment to write down those things that are actually bothering them right now in this moment. And some of those things, they might not even have thought that you could even help them with.

So then during the visit, you can bring this up, you can say, okay, I noticed that this has been happening for you. And then you’ve mentioned that you’ve been having these issues. Tell me more about that. So that helps you to be able to have, um, a conversation with them about what’s most pressing for them right now. And again, you know, I get the question well, uh, from acupuncture sometimes like, well, do I really need to have them fill this out ahead of time? And the answer is yes, because, um, they w that’s where you end up having that opportunity to,

Oh, she’s coming back, ladies and gentlemen, hang on, Chad. I believe you’re muted. I don’t know if you could hear me, but you’re muted. Nope. You hold on. Okay. Wait, try it again. Let me hear you talk, talk, talk. Okay, there we go. There we go. Good. Keep speaking. Nope. Oh, wait a second. I hold on a second here. We’re sorry for these technical difficulties. Let me see if I can bring chin. Can you hear me? I can’t hear you. You must have muted yourself up and she’s gone again, ladies and gentlemen, um, we’ll make sure that you get a copy of this. Um, uh, here she comes.

So they need to be able to have that moment to actually reflect on their progress. And literally, how can these this be done logistically? Is that before they actually have their visit with you, they would actually fill this out, just this, you know, three or four quick questions out in the waiting area, like on a half sheet of paper, or if you are doing this in EHR, you could end up having, um, like a, a kind of like an iPod thing and iPod iPad, and then have them fill out the answers to this. And, uh, the finally the final tip I wanted to give you is that at the end of the visit, are you also giving context and also same thing at the beginning of the visit? So perhaps you could say, okay, last time we worked on this, this time we’re going to work on this or this I’m going to focus more on this.

And then at the end of the visit, acknowledge the progress they’ve made. For example, I have, um, a craniosacral therapist I’ve seen and, uh, she’s so good at this. You know, after every visit, she says, what got you? Or what some version of this, right? Like, Oh, you look like you’re glowing. You look so vibrant. You know? So then I feel really good at the end of the visit. Right? And she reinforces that for me. So if you see visibly that your patients look more relaxed or they just seem more, more like they’re in the flow or in a goal, it glowing, then, then recognize them for that. And then say, this time we focused on this and next time we’re going to work on this, you know, something like that. Right. So, uh, and I know that as, as a clinician, as an acupuncturist, you are already good with diagnosing things and you feel like, Oh, I don’t, you know, I probably don’t need this thing.

It’s not like I need them to tell me that this such and such is wrong. Sometimes, you know, you do a pulse, I’ll tell him and you, you know, exactly what’s going on. But when patients are bought into the idea of what you’re doing for them, when they understand, when they can actually see that they’re making progress, when they are actually feeling better and you are acknowledging that they are feeling better, they feel more excited about their care and they’re going to actually stick with it. And they see a context to, okay, this is what I need to do. Um, like continue on. And this is, this is what you’re going to do for me next time. And then as a quick reminder at the end of the appointment then mentioned, okay, let’s get you in the calendar for the next appointment. Let me see here.

I have such and such a for such and such date. Right? So, so there’s none of this, this kind of thing like, Oh, would you like to book an appointment, the right kind of tone, but rather an assertive, a tone of you knowing what’s best for the patient and you’re in terms of your recommendation and then giving it confidently and getting it on the calendar. So with that, I love to see you comment below. What did you find helpful most helpful about this? What’s one practical tip that you can use. And then go ahead and PME, go ahead and click on my name there and then private message me. And I’m more than happy to give you that template that, um, that I gave you in terms of the progress assessment form. There’s also a script that goes along with it in terms of what to say to, so that way you can actually benefit and help your patients get to the best outcomes as possible when they stick with care.

And they’ll appreciate you for it also when, when they get better care. And then when they’re also actually getting better results as a result of that, then they’re going to refer more to, and your practice will be full, or your practice we’ll get into more of the snowball effect and you’re going to help more and more people. So with that for more six and seven figure, practice, makeover tips, go to introverted, visionary.com. And if you’re struggling right now and feeling like you’re at a plateau, um, you, and you just know you’re capable of so much more, you’re meant to help people who, who really need you then feel free to reach out on our website and happy to give you insight into your situation, how it can help you. So that till next time.

 

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Social Media Trends 2021 for Acupuncturists – Chen Yen

 

 

What do I need to do on social media to actually get new patients you been posting? And you’re wondering how come I’m not necessarily getting that many likes or interests and definitely not getting as many new patients from it as I would like.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Do you have a key?

Do you ever wonder, well, do you ever hear, Oh, I need to be on social media, but I ever wonder, what do I need to do on social media to actually get new patients you been posting? And you’re wondering how come I’m not necessarily getting that many likes or interests and definitely not getting as many new patients from it as I would like. So welcome to my show today on the social media trends this year for acupuncturists that you can learn from so that you can, can see where to spend your time and energy and where not to focus your time and energy. So that way you can focus on, on actually helping patients instead of worrying about where to find them. And I am Chen Yen six and seven figure practice make-over mentor@introvertedvisionary.com. So let me share with you a few of the top trends to pay attention to right now.

So you can decide whether to take advantage of them and whether it makes sense for you. So, one thing is that the attention span of people are, is starting to get shorter and shorter, shorter. I remember seeing a statistic. I was like, how, how the attention span is shorter than a goldfish. Can you imagine that? So things like, um, stories that can interest people are more likely to get attention, for example, um, are you doing Facebook stories or Instagram stories or Snapchats and things like that? So that’s one thing too, to consider the, um, second thing in terms of trend wise is that it’s harder to actually get, um, interest and new patients through organic traffic. And why is this? Because a lot of the popular social media platforms like Facebook and Instagram, and even YouTube is starting to get more this way, but in terms of how do they actually generate revenue it’s through people paying for ads.

So for example, Facebook, back in the day, did you know that back in the day when Facebook was newer, you could pretty much have a business page on there. And pretty much everybody who would like your business page would see your posts, but guess what percentage nowadays actually might see your posts organically? I seen studies as low as it’s like 3.5% of people who actually like your page might actually see your posts. So what does that mean for you? You might spend time posting and then you’re wondering how come, uh, very few people seem to be liking or sharing. Right. Have you noticed that before? And then, um, Instagram is, is a better platform typically right now for organic traffic compared to however guess who bought Instagram, Facebook. So just like how they’ve done with Facebook, it’s typically going to be, I mean, it’s, it’s likely to be where once they get enough interest, then it’s going to turn into even more and more of a pay to play platform.

So, um, there’s also in terms of what can you do to actually get interest on, on social media, if you aren’t planning on paying for ads or even if you are paying for ads, how can you make it more effective? So, um, one thing is to actually incorporate this one hack, which is for example, on Facebook, did you know, like this one hack I’m about to share with you can actually get you 10 times up to 10 times more views from your organic posts than if you just posted a text post, what is it it’s to do a Facebook live? And why is this? Because? So Mark Zuckerberg had come out years ago saying that he wanted to see Facebook take over YouTube for video and video is one of the most, the fastest growing social media platform right now, in terms of sorry, the fastest growing platform among all kinds of platforms and overall online.

Did you know that Cisco said that by, uh, they did a study on this, you know, 82, they were expecting 80. Let’s see it was 80, 82% of all internet traffic by 2021 was expected to be video and a Facebook, uh, high-level executive came out. This, this is a few years back saying, saying that video would be like number one, you know, the main way people would consume content. And, and, um, and then also in, in 2022, um, let, let me just look at this. So 82% of the global and, Oh, sorry, uh, a growing popularity of video internet, did you know that internet users spend six hours and 48 minutes per week watching videos online? This was in 2019, according to limelight. And so what does this mean? See, because how can, uh, especially with what’s happened this past year, more people are interested in being online, but what does that also mean? It means that there’s more noise and more, more people trying to get your attention online if you were just posting.

So how long does it actually take for people to actually get to, to know and trust you? Well, it usually takes more than just posting a few text posts, because how much can you actually know of someone just by, by seeing a few texts posts? Right. So, so then just speed up that trust. And, and there, I remember seeing some studies out about this too. I think it was put out as actually brought up by Forbes that more people are, are feeling like they need to have more trust before they are interested in working with anyone. Right. And so, um, nowadays than, than ever before. So this is something that is super important. And if you want to build that connection, um, it faster then being able to educate, because one of the reasons why people are coming to you is because you are, um, they are not educated about how you can help.

They don’t understand acupuncture, they don’t understand Chinese medicine, you might get excited about it, but people don’t really understand. So if they don’t understand, they’re not going to come in and how can you educate them to understand and be able to speed up that process much faster than just, you know, posting on texts on social media. And so, so video is a great way of doing that, whether it is on Facebook lives, uh, whether it is on, for example, you too, or you could put a video on your website to help explain your services so that people, um, understand it faster as well, and, and see being an acupuncturist and seeing your patients and them and your patients, potential patients deciding whether or not to work with you is it’s such a personal relationship with, with you as the, the acupuncturist. And so not only do people feel like they need to understand that it can work, they also need to understand.

I mean, they also need to feel that sense of connection and resonance with you and your energy. So, so then in terms of, of video, let me just give you a couple of quick tips related to this and, um, let me share with you because what if you actually get nervous and, uh, you don’t really like the idea of, of being in front of people, you know, with a camera kind of staring at you. So I’m gonna share with you a couple strategies that can help you overall. Um, and then I’m also gonna share with you strategies that you could do, even if you don’t want to be on video. And even if you feel like I don’t, I don’t think that’s for me. Uh, Jen, I’ll share with you a different strategy where you could just create one thing and use it over and over and over again, to bring in new patients.

So a couple of quick tips, when, when you do things on video, is this, what if you get nervous? So I, um, I used to feel this super performance anxiety when I, when I would be on, on camera or just speak at all when I was little, my dad, um, I grew up in a family, very strict research scientists. My dad was PhD. Um, first-generation immigrants from Taiwan, super strict, you know, when other kids would be, uh, like, um, Sunday morning, this is when I was around eight years old. When we would get the Sunday paper, I used to always feel a little jealous of other kids. Why? Because I imagined that they would, they would open up the paper or they get to, got to check out the comic strips. And what, what happened to me? I had my, my dad had me do current event talks every Sunday and I dreaded it.

I was terrible at it. And I cried all the time because he was very strict. Like he was, he doesn’t speak like my stylist. He’s very analytical and he critiques and stuff to the point where, where I just felt really inadequate. And because of that, I felt so much performance anxiety whenever, whenever I would speak. And I vowed to myself, I will never speak when I, when I grow up in terms of being in front of a girl or even being on camera. Right. And so, so then, but why did I end up deciding to, to actually speak is because I, um, I love teaching when I was little, I would get these kids. My idea of fun was getting the kids in the neighborhood around and then sitting around me and then I would go get my, get these worksheets from my third grade teacher.

And then I would get, I would have these kids, um, you know, do worksheets and everything. That was my idea of fide back then. It still is for me right now. So in any case, um, it was that desire to educate and teach people that led me to learn how to do this, but I will say that, uh, and the reason I bring this up is that if I can do that go from, from being extremely, having this performance anxiety to where, because I literally, uh, I would get so nervous when I first started speaking, uh, what I grew up that I didn’t, I would say something and then I didn’t know what I was talking about. I felt so, like I was sweating inside and my face turn really red and that I literally didn’t make any sense. It was that embarrassed.

I felt like such a fool. Right? So, um, the reason I bring this up is that if I can do it from the place of feeling like a complete fool and I winded a height under a rug, but then now getting to a place where I’m getting invited to speak nationally and more comfortable with it. I can say that if I can do it, then you could totally do it. And one thing, what’s one hot tip that you could use anywhere you go. If you’re, whether you’re at, you’re being asked to share about your practice and you feel really anxious about, um, whether it’s on video and you’re all of a sudden doing a video, or you’re doing some kind of, uh, talking kind of experience is this, you can just stick your tongue out.

So stick your tongue out,

Like the lion’s breath, right. In, in yoga. And, and that could just totally, totally put you in the present moment. So the heart racing starts coming down and your, your, the thoughts in your head about how you don’t know what you’re talking about comes down, and then you end up being more in a complete present moment. So that’s one hot tip. And I second hot tips. So let’s talk a little bit about, uh, a couple of the, um, Oh, the second hot tip is called the action. So, um, this is something that will help you, regardless of what social media platform you use, regardless of whether you do a text post, or if you do a, um, actually do more of a video, right. And, and by the way, a side tip for you, if you’re just doing a text posts, is that doing stories?

Oh, actually. Okay. I, I lost my train of thought for a moment, but we it’s just a reminder for you that remember doing, if you do a text posts doing like Instagram stories or Facebook stories is, will work better because it shows up, for example, Facebook will show up more on the top and people are more interested in hearing about stories as well. So, um, now, as it comes to call the action, one of the biggest mistakes, a lot of practitioners make is not actually give any kind of call to action that, um, that really leads people to, to book with you, or really leads people to take that next step, whatever that next step might be. And so that’s where you might be posting all these pretty close and, and inspirational messages and, uh, and things, and you, and then you’re, you’re still posting you’re, you’re like, hi, I’m here.

And how come nobody’s nobody’s reaching out? Or, or you might just say, Oh, call, call my clinic. And that’s about it. Right. So is there anything that you could vary that with because sometimes people, um, might not feel quite like they’re ready quite yet that way, or maybe they just want a different way of, of actually connecting with you. So, um, one thing that, that, that, that makes it easy and feels like it’s more comfortable. So for example, one hot seat for you is that you can actually, um, for example, if it’s on, on Facebook or if it’s on Instagram, you’ll, you’ll tweak this just a little bit, but it might be PME to get this assessment done so we can find out dot, dot dot, or you could say PME, if you’re dealing with similar health issues, we could discuss your situation, whether it makes sense for you to get it checked out.

Right? So notice that actually helps people think, Oh, maybe I need you to do something about this health issue or, or, or maybe I need to get, get it checked out. So it’s, it’s more of a, kind of, of a call to action that will actually interest people in, in booking with you. And then, um, if you want, if you don’t want people to PMU, you could ask them to click on a link to schedule an appointment, but how can you actually say that, right? In terms of, of whether it’s in a text post, or whether you’re saying it, um, video wise or verbally. So click on this link and book an appointment where we will do a such and such, and I’ve set aside a few spots for you to be able to get in with me week if you’re watching right now. So why is this really effective?

Because notice it gives a little more of a sense of an urgency, because if people feel like they could just do it anytime they might not do it right now, but if you’re actually letting them know that, you know, you’ve set aside spots this week for them, then if they’re watching right now and then to actually take action on that link, then it there’ll be more likely to, to actually do it. And I actually decided to make it easier for you, because these are just, just a couple of sample scripts from our template. That is the number one thing to supercharge, getting new patients from any social media platform, whether it’s a text post or whether it is a, um, a video kind of a post. So you can click on the link below that will be popping in, in the chat for you to actually access it.

And I’ll just give it to you also right now. So it’s introverted visionary.com forward slash C T a Scripps. So introverted, visionary.com forward slash C T a scripts. And then you can click on the link below in the chat and then, um, go there and download. You’re going to get the template in your inbox right away. Um, so go there right now, also, you know, by the way, for those of you who might feel like you’re, you’re in a place where you’re at your, if you’re feeling like you’re being, you’re frustrated with not getting as many new patients as you would like, or, and you just know you’re capable of so much more because you’ve had a dip in your income and also in your practice in terms of patient flow and feel free to also at that link, you’ll have an opportunity to book in for a free double my practice strategy session as well, to see what actually might be the most effective way to grow your practice faster this year, and actually have some help with it to grow, grow faster.

So in terms of, um, another hot tip that I wanted to give you about, about how can you be B uh, reaching where people would actually getting new patients on social media more effectively, for example, through, through video. And then I’m going to wrap up by sharing one hot seat that you can use if you decide, Oh, I don’t know about, you know, having to show up for social media all the time and creating all this content, right? Like I’m gonna share, share with you a hack where you could just create one thing and have it, use it, use it over and over again, to bring in new patients into the practice that our clients are using to do, which, um, when, when you tackle it, it’s like, it’s like it can end up even being on autopilot, which is pretty cool. So in terms of, um, the second, I mean, the, the tip other tip I was going to share with you about, about being more successful on video is that, um, let’s talk about a couple of the pros and cons of some of the platforms.

For example, a Facebook live is nice because you could literally just go live when you, when you feel like it. And, um, and then in terms of, or if you feel like it, right. And the, the thing about, about live, like I mentioned earlier, is that it, it gets sent out to, to up to 10 times more people than if you were to do a text post. Right. But the, um, the disadvantage of it is that if there’s not as much interest in that Facebook live early on in terms of, of for example, right, when you go live and in that timeframe, or at least earlier on within a day or two, then you might not get as much traction with your video, right? So that is a drawback with, with Facebook lives. Um, now in terms of, uh, length of a video, if you do do Facebook lives, it’s great to do over 10 minutes.

And some people say, well, why that long? Why? Because, because people are, um, sometimes they are, they’re coming onto Facebook at different times, but if you just do a video for like 30 seconds, then pretty much it didn’t give, give different people enough time to even hop on at all. And it’s already over. So for Facebook live to get more traction, ideally over 10 minutes is really good. Now another platform that you can use, and actually we’ve had, uh, we’ve had clients who just create one Facebook live, do it really well, and then run ads to it and bring new patients in the door. Right? So you just need to know what to say. That actually brings a new patients, and then you don’t only have to create what you don’t have to create a lot. Um, the other, um, ask the other possibility in terms of, of social media platform, um, for doing video to actually bring in new patients is YouTube.

So why is YouTube really great as a, to consider? So YouTube is people are actually going there to search for answers. They’re not just kind of surfing and then, Oh, they happen to see your Facebook live, right? They they’re actually looking for answers to their problems. So, and more people are actually starting to watch more and more YouTube videos. Um, just think about yourself. Do you ever watch YouTube videos too? Well, even if you don’t other people do as well. So, um, and the nice part about YouTube is that it’s like, it’s essentially a search engine. And, and then did you notice that if you, if you type things into Google, YouTube videos actually end up coming up, but not other kinds of videos come up as, as readily. I mean, Facebook lives do come up also. I’ve seen it, but it’s, but what do you, what do they tend to prefer as putting on top, like the first page?

Usually for people it’s usually YouTube videos. So what are some hot tips about YouTube videos? If you wonder, well, what am I going to actually say, say on YouTube questions and answers like frequently asked kinds of questions are good kinds of questions to, to put up on YouTube. And then, um, the big, and then another hot tip is you could do a video. That’s more about, you know, uh, how to, uh, how to find a good acupuncture, how to find a good acupuncturist, or you could, you could mention how to find a good, um, where to find a good acupuncturist and then put your city and state where you’re located in, because then, then that can also help with the search algorithms to actually help people find you locally. So those are a couple of, of hot tips in terms of length of a video for, for YouTube. Is that it also, it tends to build over time. Like if you, it tends to work better, if there’s a cumulative effect of your videos, if you do more videos versus just like a couple of them, right? Like if you, if you do videos at least once a week, um, over the course of a year, I promise you that you’re going to start getting more organic traffic. It’s definitely more of a long game than a short game. Right.

So Facebook live, it could be more of a short game if you do it well and do it early and do it, just do just one, like do one really well. And then do, you know, run, run ads to it. So now let’s wrap up with what, what is, what can you actually do if you’re feeling like, Oh my gosh, that’s just so not me where I feel like I have to create content all the time. It’s like, I don’t want to feel like I have to create, create new content all the time. I don’t have time for that. I just want to see patients. Um, so what can you do? This is what our clients actually doing. That’s, shortcutting all, this is actually creating just one webinar that converts and then doing it over and over and over again in front of different audiences.

So you could either do it in front of other audiences, or you could even get it automated and then have it bring patients in with just one webinar that, that works great, because then you don’t have to come up with new topic or content or anything like that. You literally just have to create one, that’s it, not 10, not 20, not spend time on social media all the time when you don’t have time, but literally just one webinar that converts. And what does that mean by one webinar that converts, it means that because there’s a difference between just educating people on, on what you have to offer, versus being able to also inspire new patients to come from it. It’s a very different skillset. How can you do both? How can you not only educate, but also inspire new patients come from it. So that’s something that I’m covering in an upcoming free training that I’m doing.

So, um, feel free to, if you have an interest in it, feel free to just type in the chat about it, and then that you’re interested and then I’ll, um, make sure to, to reply to you and send you the link to register for that. So, um, it’s really excited for you and about shortcutting things so that you aren’t feeling like you have to spend all the time on social media when you either don’t already have time for it. Or you’re like me more of introvert where, you know, it’s not like we always want to be displaying or our public lives. I mean, despite this way, everything about our private lives all the time, every single day, like 5 million posted a week or something, you know, in terms of like, Oh, I need to post like twice a day or three times a day, it just feels exhausting.

Right? So let’s simplify things have just few things like, or just even one, like I mentioned, right. Work well for you. So you can focus on seeing patients and doing what you enjoy the most. So with that, I look forward to, uh, Oh, and if you want the templates for the, um, free scripts that can help you with getting more new patients from social media, any social media platform. And the best part is that you can actually use these templates, like literally copy and paste. You can use this in all kinds of situations, even if you’re never on social media, whether it’s on your website, that you actually have an in a way to, to lead interested people into booking an appointment with you. Like what, what could you say that would get them more interested rather than, Oh yeah, just call it car office.

Right? Uh, or if you’re talking to people in, um, you can incorporate some of these things as well. So, so it’s, it’s going to be useful for you across the board and, and you don’t even have to be on social media, or if you want to be on social media, then it’s certainly going to help you instead of feeling like you’re just spending all this time posting. So, but nothing much else is happening for, from it. So go ahead and, and go, go to the link. And then I look forward to look forward to, to, um, you getting the downloads to help you right now, and then also getting you insight into, um, your practice and certainly happy to see if and how we can help you grow faster this year. So, um, yeah. Let’s have your practice take off this year.

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New Virtual Speaking Strategies to Get You Through the Holiday Dip

 

Are you experiencing a dip in your practice right now? And even in the best of times, you have a dip around the holidays while you’re definitely not alone. And this is Chen Yen, 6 and 7 figure practice make-over mentor@interpretedvisionary.com and your host for our AAC show today.

So, um, I want to just acknowledge you for taking the time to be here, because as an acupuncturist, you have the opportunity to help a lot of people, even during these times that people may not be making, seeing you a priority right now.

Click here to download the transcript. 

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

And so how can you get the word out about your practice during these times that are working, especially when, when you might be more limited by in-person marketing? So one reason why many people aren’t coming in yet is because that they don’t know about you yet, and they don’t understand how you can help.

So if you have a way to educate them about what you have to offer, then you’re more likely to, to help them. And one great way to do that is by, is especially during these times, reaching people at once, reaching more than just one person at a time at once, and you could be doing that virtually, for example, you could be actually speaking and you might think well, but I can’t really go out and speak as, as conveniently these days. What can I do? So we’re going to be talking about some new strategies that you can be using virtually right now to be, bring more patients in the door. So we’re going to look at what are some new strategies virtually that you could be using to educate and reach more people at once, for example, what are overlooked avenues of speaking online and where to find these opportunities?

What to think about in choosing a topic you might’ve thought about that, how you like educating and teaching people, but you can’t think of what to say. So we’re getting into that. And then finally, what are also some ways to make another stream of income they’re speaking, even in an automated way. So as far as the, just to let you know a little bit about we are learning from, so I, uh, start out as a pharmacist on native American reservations and went, ended up going to different tribes and, and love the culture and getting to know the different reservations. But after a while, I started feeling really jaded and going in the pharmacy, giving people medications, when I didn’t feel like they should be taking them, because I felt like there were better options. And so at the time I didn’t know really what to do, except I felt like I had to get out of there.

So, uh, after a while I decided, okay, why don’t I help other pharmacists get jobs that they enjoy more because many of them were counting down towards retirement. And so fast forward five years I had started and grown a successful recruiting business to seven figures and in less than five years. But I used to think that if I made more money than I would just be really, you know, I can do it when I cared about outside of work, but it didn’t happen that way for me. So, um, after doing a lot of soul searching, I realized that there’s a part of me that still felt like I wanted to see our healthcare system change and, um, and really be more integrated, but it’s not going to be the drug companies, insurance companies, the government changing things is really starts with you as acupuncturists and being able to get the word out about what you do and when people are asking for it, that’s when things will change.

So that’s, since then we’ve helped many acupuncturists, where were their practices? And in a short timeframe, you know, growing up to six figures, multi six and seven speakers, and a third of the time it typically takes. So as it comes to, to speaking, you might wonder, well, what, what does that have to do with you being, you know, me being able to, to help you with some strategies that are actually working right now for this. So, um, this is an area that, you know, many acupuncturists come to us for. And if you’re feeling also, if you’re feeling like you have, because how many do you ever feel like you get nervous when you, when you speak. So even though you liked the idea of it, but you just feel like, Oh, I don’t know if I want to do that because I just freeze up.

And so if, if that’s ever happened to you before, um, you’re not alone. And I, for example, when I was little, my dad would, um, I was around eight years old and I would often think on Sunday mornings, I would think, gosh, I’m, I wish life were like, uh, how it was for other kids. So I felt so, um, I had so much performance anxiety. I dreaded it and I cried a lot because my dad would always could take me. And I vowed to myself. I would never speak in front of any audience ever I could. So, but then why did I end up seeking? And because I love teaching. Um, and so that’s what led me and, you know, the reason I bring that led me to do that. And so the reason I bring this up is that even if you feel dreadful, you know, the idea of, of speaking, even if you feel nervous, you could totally do it because when you have more of a structure of what to say, and also be able to inspire, people know, learn how to inspire people beyond just, just, uh, educating with facts and then you’re going to enjoy it.

And people are going to enjoy what you have to say as well and find it helpful. So as far as, as different possibilities of speaking wise, very available for you right now, virtually. So you could either look at speaking to bring in patients into your practice, or it could actually bring in another stream of income. So as far as, as, um, speaking opportunities, they range from, in terms of getting to potential new patients, what are some possibilities of, of those? So you could either be speaking in front of different organizations and groups. Now you might be thinking, but most people aren’t doing things in person right now. And you’re absolutely right. But the cool thing is that because these organizations, they have, whether they’re business organizations or women’s organizations, entrepreneur, moms, associations, or holistic moms, associates groups, they are still looking for how can they provide value to their members?

And so when, if you can approach them and suggest that that, that, um, you can speak in front of them, then that can be a great opportunity for you to, to do something from the comfort of your own home. You could be getting hopping on and doing a zoom video, or not even be on video at all, if you don’t want to be on video. So that’s, for example, as one opportunity. And, um, Oh, and by the way, I didn’t mention this, but because some of you might think, okay, so, but, um, I liked the idea of seeing, but what’s the possibility of getting new patients from this, right? So, you know, in terms of, we have clients who, who do talks or webinars in front of even small audiences and end up getting a handful of patients from it, whether it’s 20 people, person, audience, and then walking away with like five new patients from our webinars and that pretty cool.

And, um, or if you have larger audiences, if you have a hundred people in your audience, and even if you had, even if you had even 20 or 10 people, let’s just say you had 10 patients come from it. That’s pretty awesome. So, um, so organizations are one possibility. Corporations are another possibility too. And especially because it, especially there are corporations and different health initiatives that have happened in corporations over the years, so recent years. So you can approach them and ask them who is in charge of corporate wellness and, and then get in touch that way to speak for a company. What are some other opportunities you could look at? How can you cause how many of you would love to have more referrals? You’ve noticed that the referrals who come to you, they tend to stay more, or they just tend to actually come in and they tend to actually follow through with care.

How do you get more of those? One way to do that is by speaking in front of other practitioners, uh, patients and, or just even here’s one, one hot tip I will, I will share with you about that is this is something that, that an acupuncturist client of ours did. And when she did this, she ended up, she had this one medical doctor she knew, and she’s thought he was referring people to this other acupuncturist more. And, and so we, we talked about, okay, how can, how can we, um, have you developed that relationship further? So you start getting more referrals and guess what happens? So she ended up interviewing this medical doctor. So she ended up doing this interview and friend, uh, that, I mean, to, with an MD interviewing this MD, I guess what happened? She got seven new referrals from a new patients, referrals from this medical doctor, because she had the ability to, um, help that medical doctor gets to see how she actually knew something.

And then they got a chance to chat before and after they interview too. So that’s another strategy, a virtual strategy that each one of you can, can actually do to, um, pretty quickly to be bringing in new patients in this climate. As a matter of fact, can we make sure to include a resource for you with the exact script that, um, you can use to interview and a medical doctor or other practitioner to be able to do that? So it’ll be in, in the comments below, or just look below for it. So, um, as far as the other possibilities of where you can be speaking. So aside from organizations, aside from corporations, aside from, you know, different interest group organizations, as an aside from other practitioners in front of other practitioners who could be referring you patients, you could also be speaking on different platforms like podcast.

So podcasts or telesummits are great ways to get the word out and educate people about what you have to offer and about acupuncture and Chinese medicine. So you might be thinking, but aren’t the podcasts or these telesummit kinds of things, aren’t they more like not local, they’re more national. So what I would highly encourage you to do is to, to go national, why not go national? You know, there are people who still can, um, either for one, it helps you get seen more as a go-to acupuncturists. So then even people locally will see you see you in the limelight of an expert when you are more on the national scene or even international scene. And then I, the other possibility too, which we’ll talk about a little bit here too, is that there are other opportunities for you to be, um, you know, helping people, not just by getting new patients from opportunities of speaking.

So for example, have you ever thought about how could I bring in another stream of income in this climate so that it’s not, that’s not so dependent on seeing more patients one-on-one in person because it, I just never know what can happen. And besides you have so much knowledge and expertise to share, what if you could, because those things that you say over and over down to your, your patients, have you ever thought of putting that together in such a way where you can educate people and even make money from it and even passive or automated income from it? So what does that look like? It could look like educating a group of people online in a more of like an online workshop. For example, we have an acupuncturist client of ours who is very good with helping people during, um, post in terms of postpartum.

And so then, and also also leading up to pregnancy to help them have a natural birth without it being so like this dread of, of it being painful. And so there are different kinds of things, including breath work, and other kinds of things. She could be teaching her, um, her just, not even patients, but even beyond her patients as well. So she could charge for a workshop like that. And each one of you can charge for something like that too. And then, um, other possibilities are putting all the knowledge you have in your head into something like an automated course. So this could be either to educate the public about a particular health issue or about a particular health challenge, because have you figured out something clinically that could be beneficial for other practitioners that you get really good results for your patients? And it could be great instead of it just being something limited to way how you know how to treat, but you’re able to educate other practitioners on that.

Or maybe it’s the workflow in your practice you’ve figured out, or maybe some of you are doing tele-health and you have even things like intake forms or, or how you’re doing the intake process. Those things could be taught to other practitioners, maybe some part of aspect that you worked at figured out in your practice or business that’s working well. So those are things that you could start educating other practitioners on through either a live setting by doing it through zoom or, um, online and group way or in automated way. So those are some in terms of an automated course, and you could charge for something like that. So for example, in front of, um, people who are the late public, you could charge anywhere. It just really ranges. It could be anywhere between $97 to four 97 to nine 97 for something that’s like that, or an automated or in group setting.

And then for something that you offer in front of practitioners, it could typically at least be $297 and more, you know, nine 97 or more just think about what, what you pay to go and, and learn different clinical trainings from people. So those are some different possibilities of, of opportunities for you. One of the thoughts that I just had to share with you about, um, developing relationships with, with, for example, medical doctors, cause imagine if you had even three medical doctors sending you one or two referrals a week, what would that do for your practice? So one way of developing those relationships right now further is see, cause the thing is, if they just knew about you, they may not truly understand the scope of how acupuncture Chinese medicine can help their patients. So they either don’t really refer or they might refer a little bit, but it’s not quite to the extent that you would really like it to be.

And part of the issue is because they, they might be concerned about safety or efficacy and or how it could truly benefit their patients. So if you’ve educated them on it, then they’re more likely to refer, but how do you do that right now, if the medical doctors are busy and you don’t really want to want to go and, and, um, to their practice and see them there or anything like that, you could do a short video and educate the medical doctors. I have clients who are doing that right now or reaching out to them by LinkedIn and the meeting on zoom. So there’s just some, some virtual strategies that I just shared with you. So let’s also talk about, cause I promise you as far as what, um, Oh, by the way, let me just make sure that to let you know the, um, I decided to give you a template of, uh, you know, what to say, if you did want to interview other practitioners, as well as the top 10 best places to speak and get patients quick-start guide and especially helpful in this climate.

So you can get it at the Lincoln in, um, down below. So make sure you click on it and download it so you can use it right away to help you with, with getting more and more patients referrals in the door. So I promised to talk about the, um, what is a right? Like what are, how do you decide what to talk about? Do you ever feel like I know so much I don’t, or maybe sometimes I feel like I don’t, I feel like a fraud. I don’t really not too much. So either way, what do you say that would actually help and help? And that would actually engage your audience because you don’t want your audience to get bored. Cause then they’ll click off right. In terms of, so if it, especially if it’s something virtual, so, uh, one common mistake, a lot of acupuncturists make when deciding what to speak about is really getting caught up in, in the modality itself, as far as acupuncture and how it can help an acupuncture.

One-on-one, you know, that kind of a mindset when, when thinking about what to talk about, but the challenge is that most people are not going about their day thinking, Oh, I want, I’m curious how acupuncture could be amazing for me, especially those people who have never really tried it or hurt her even cross their mind. So it’s more helpful though, because most people are going about their day thinking, Oh, I want this issue to go away. So if you can center your topic around a particular health issue or challenge people are having, then it’ll be more likely to be attended and oppressing kind of a challenge, not just a general pain kind of challenge that, but be able to describe it in such a way that, that, um, how it’s a, an urgent pressing kind of, uh, of a health issue to, to look into the other hot tip related to that is, um, also be thinking about how can you tie that topic into why now is a, an important time to be thinking about that particular topic, for example, based on different seasons, there could be a need to pay attention to certain aspects of, of, um, you know, balancing your health, especially as you look at the Chinese medicine perspective.

And so, or, but then, you know, practicality speaking. So how can you bring up the different seasons and why now, because of this season, it’s important to pay attention to this particular thing, or if it’s the holidays, why is it important to pay attention to this, this particular thing? When you can think in that way, then, then, uh, angle your topic that way it’ll be more relevant to people in that moment in time. So they’re more likely to actually listen to what you have to say. So remember, you could do either webinars, you could do interviews, you could do, um, podcasts as some of those ways. And, and then all different kinds of venues as I had had shared with you earlier. And, and then, um, feel free to download that top 10 best places to speak and get patients Quickstart guide, as well as the exact script you can use to interview other practitioners, such as MDs, who could be giving you referrals and, um, when you’re featuring them and they could, you know, they could feature your, you could be in, or you might actually, some of you might think, well, I don’t really have much of a, of a patient base.

I don’t really have much of a community or an email list. How’s that going to work? So don’t worry. You could feature that medical doctor or, or, um, practitioner on something like a Facebook live or YouTube video. And, and then you could also suggest that that provider share that video with, with their patient base too, which is why, what we’ve had, we’ve seen our claims have experienced when they’ve done that. Also sometimes they’ve gotten referrals from, I mean, they’ve gotten actual patients, who’ve, who’ve contacted them directly because, um, whoever was seeing that video decide to reach out directly to them. So download the, the, uh, template there, um, below. And I look forward to in the website, it’s www dot get booked, speaking.com forward slash AAC. And then I look forward to hearing how this goes for you. And if you would like to, uh, if you’re at a, at a dip in your practice and you would like to, um, it to be busier, and you see this as an Avenue of getting the word out, but you’re not really sure how to get started with it. Or you would just like another Avenue to grow your practice in a way that feels comfortable for you. Then feel free to book a free six figure speaking breakthrough strategy session with us, which is also in that link too. So look forward to hearing how it goes, then download the, your free templates. And I get started with this right away. So you can be out there and waking up the planet because people need you and go out there and wake up the planet.

Please subscribe to our YouTube Channel (http://www.youtube.com/c/Acupuncturecouncil ) Follow us on Instagram (https://www.instagram.com/acupuncturecouncil/), LinkedIn (https://www.linkedin.com/company/american-acupuncture-council-information-network/) Periscope (https://www.pscp.tv/TopAcupuncture). Twitter (https://twitter.com/TopAcupuncture) If you have any questions about today’s show or want to know why the American Acupuncture Council is your best choice for malpractice insurance, call us at (800) 838-0383. or find out just how much you can save with AAC by visiting: https://acupuncturecouncil.com/acupuncture-malpractice-quick-quote/.