So I’m going to do a little demo today of how I do nanoneedling on myself. But first, a little bit about me.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi, my name’s Michelle Gellis, and today I am going to do a demonstration of nanoneedling with a microneedle pen, so you can go ahead and go to the first slide.

I teach facial acupuncture classes, and part of that is Micro needling and nano needling and one of the questions I get asked a lot is do I do these things on myself? And the answer is yes, I do. So I’m going to do a little demo today of how I do nanoneedling on myself. But first, a little bit about me.

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I, as I mentioned, teach facial and cosmetic neuromuscular acupuncture classes internationally, and I have for about 20 years now. I’m currently on the doctoral faculty at Yosan University, and prior to that, I was on faculty at the Maryland University of Integrative Health, and I also worked as a clinical supervisor there.

And I’ve just completed my very first book. It is a 500 page hardcover book on treating the face, and the reviews have been great. I’m I’ve opened it up for pre sale and you can get more information about the book at facialacupunctureclasses. com and then the products that I am going to be demonstrating today can be, you can learn more about those at aculiftskincare.com

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Okay, I am done with the slides. So let me move these slides out of the way. Okay, so the pen I am using today is made by, everything’s backwards the pen I’m using today is made by AccuLift and it comes in a metal case. And the pen itself when it arrives, everything is wrapped up like this. I’m not going to be using this pen.

This is a brand new pen. But it comes with two batteries, and the If you want to plug it in, it comes with a charging cord and also a plug in adapter, which is on the pen right now. And the pen also comes with a really nice set of very large instructions for those old people like me who have trouble reading instructions from time to time.

These are just instructions on the pen itself. If You want to know how to do microneedling on a patient. The purchase of a pen comes with a four hour continuing education webinar that is included. So let’s just hop into it. So before I record before this webinar, I did microneedling on one side of my face.

So if you see my face is a little red, that’s why. But I am going to be doing nanoneedling on this side of my face, and the difference between microneedling and nanoneedling is a microneedle cartridge has These on this particular one, there’s 16 needles, and what happens is when you do microneedling, the needles go like this, and they make little, teeny, tiny, microscopic puncture wounds into your face, and as you can see, I’ve already done it to my face, and it’s, it shouldn’t cause anything too traumatic but So it builds collagen.

Nano needling, on the other hand, uses these nano needle cartridges, and they look different. They’re more like, if you can see this, they are more like a, almost like sandpaper. It’s a really great way to exfoliate, like the dead skin. And it’s something you can do a couple of times a week, whereas microneedling you can only do once a month, nanoneedling you can do a couple of times a week, and you can also do nanoneedling inside the orbital rim and on your lips.

What you need to do, and you don’t need any numbing cream for nano needling. What you need to do is make sure your hands and your face are clean. I like to do a little pre exfoliation before I start. And then just to make sure my face is extra clean, I take a makeup remover wipe and I spray it with rubbing alcohol and I rub I’ll go ahead and even though I just did it, I’ll do it again.

But I spray it with rubbing alcohol and then just make sure if there’s any makeup or anything on your face that. If you don’t have any issues with that, yeah, I’m gonna, everything done.

Once you’ve done that if you don’t like the alcohol, you can also use witch hazel, which is good for cleansing the skin as well. And then with nano needling, I like to grab one of my serums. I brought a couple with me. I have a superb serum, which is Vitamin C, hyaluronic acid, and collagen. I also have my peptide serum and you can use one or the other or you can mix them together.

And since my hands are clean, I’m just going to put a little of the nourish right in the palm of my hand and I’m just going to work on half of my face. So I’m going to work on this half since I micro needled the other half. We’re ready. Put a little serum on. The nanoneedle cartridges come in a sealed pouch like this and then you just tear it open.

You put the nanoneedle right on the pen, this particular pen, and there are a lot of great pens out there. And this one’s made by AccuLift and it has a triple locking mechanism. You take the, Little cap off. Don’t forget to do that. And then the way you determine the proper length for the nanoneedles on this pen is you turn it on and then you are going to dial it up just until you can just see the top of those nanoneedles coming out.

And once you can see them coming out, then you can do your nano needling, and you don’t have to press very hard, the nano needles will do all the work. And this is just a really great way to give your skin a nice refresh when I’m working around my eye area. I actually use my eye cream. Because you’re not needling anything into your skin, you’re just working on the stratum corneum layer.

You can put your eye cream on and just work right inside the orbital rim. Just make sure you’re pointing the pen towards the orbital rim and you’re gentle. You’re not pointing towards your eyeball. And it looks just like this, just like that. And then right inside, just like that. Gentle. And this is great for Those little lines we get under our eyes from smiling and it’s a great way to just stimulate blood flow and real nice healthy qi in that area.

Moving along to the cheeks,

you can do your nose, your cheeks, you just want to go right in there, left to right,

all the way down

and then you’re going to go up and down.

And right around your lips. Again, I’m only doing half of my face. And make sure you do along the jawline. Get your chin.

Oh, and I forgot to say this in my other video, but make sure you pull your hair back. That’s why my hair is back. You don’t want to get your hair tangled up in your device. So a headband or a ponytail, whatever you need. If you have hair that hangs in your face. Now I’m going to do my neck. and my chest area.

And even though I’ve done microneedling across my neck and down my chest, it’s okay to do the microneedling, the nanoneedling. I was pretty gentle when I did the microneedling. You can see I’m just a little red in this area, so I’m good for the So you’re going to go underneath your chin.

And up and down on the neck. Actually feels really nice. It’s not painful at all. And then you’re going to go down on your chest

and back and forth.

So I’m not recommending that you do nano needling over the microneedling. I’m just saying if you did for some reason it cause any harm. It might be a little painful for you. You or your patient, but for the purpose of this demo, that’s what I did. If you want, if you would like, when you’re all done doing your nano needling, you can you can go ahead and put on whatever creams or lotions you would be using.

I happen to have some of my calm aftercare, and I’m just going to use that. And I realize I forgot to do my lips, so I’m going to go back and do that. So for my lips, I usually use some serum, and if you have any kind of serum for nano needling is fine.

And you can just nano needle the whole red part of your lip. It really helps to exfoliate them and plump them up. You don’t want to nano needle, you don’t want to micro needle the red part of your lips, but you can nano needle them

and you can see, makes them look really nice afterwards. Helps to bring that blood flow out and helps with the pleating, lip pleating. That is an entire nanoneedling session for half of my face. And you can see it’s quick and it’s easy. And if you are interested in learning more, you can go to my website, aculipskincare.

com. You don’t have to buy a pen. You can just There’s plenty of demos on there, and the four hour CEU training is on there as well. And my 20 I’m not supposed to say dates anyway. My teaching schedule is on the website as well. And you can also find me on social under my name or facialacupunctureclasses.com. And that’s it. Thank you for joining me.

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I’m going to do a presentation, which is part two on the importance of clearing blocks before treating the face.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi, my name is Michelle Gellis, and I would like to thank the American Acupuncture Council for giving me this opportunity to talk to you today. I’m going to do a presentation, which is part two on the importance of clearing blocks before treating the face. You can go to the first slide.

So last time I did a presentation on the importance of clearing blocks before treating the face, part one. And you can find that at the AAC website. And it is also available on my website, Facial Acupuncture Classes.

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So a little bit about me quickly before I get started. I am currently on the doctoral faculty at Yosan University in Los Angeles, and I’m a former faculty member and clinic supervisor at the Maryland University of Integrative Health. I was there from 2003 until 2021 and I teach facial and cosmetic acupuncture classes internationally.

So last time I talked about what an energetic block is, and I would just like to do a review of that quickly. So an energetic block essentially is a break in or an impediment to the smooth flow of chi. and blocks can prevent treatments from being effective or can prevent treatments from holding. And in the Lingxu we are taught that only when stagnation is cleared away, the channels can be vented and yin and yang can be harmonized.

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So When you’re performing acupuncture, whether you’re doing facial acupuncture for cosmetic or neuromuscular conditions, there is a lot of chi and blood brought up to the face. To help with the circulation of the face. And if that chi cannot flow smoothly through the meridians, through the channels, to the points, then your treatment will not be as effective.

So last time the blocks that I talked about were a possession and aggressive energy. This time, I am going to talk about husband wife imbalances, or an HW, and also entry exit blocks.

A husband wife imbalance is probably of all the blocks that I covered today. Last time, or of all the blocks that can exist that we treat, an HW is probably the most serious of the blocks and If someone has an HW, it is a sign that their health is declining, their natural healing resources have been depleted, and Yin and Yang.

are losing their their functions, their functional contact. So left untreated over time, the person’s health will deteriorate to the point of them being beyond health.

Due to the severity and the nature of this type of block, the and the number of needles usually used during facial acupuncture treatment, it’s imperative to clear this block, if it is present, before doing any sort of cosmetic treatment on your patient. Otherwise, you could further deplete your patient, leaving them weak.

and at risk of serious physical or emotional deterioration. So how do we determine if someone has a husband white imbalance or an HW? So what you will notice is, so normally the left hand pulses, the pulses on the left side, are stronger than the pulses on the right. But if someone has a husband wife imbalance, then the right side pulses are going to be stronger in quantity, so they’re going to be bigger, stronger pulses, and they will have a different quality, sharp fighting quality to them.

So the right side pulses will be stronger than the left side. So the right side pulses are considered to be the wife’s side pulses and the left are considered to be the So you’re, you have this imbalance where the, Wife pulses are bigger.

So what it looks like is this. Normally these pulses here are your wife pulses. These are the husband pulses. So these are the pulses that are on your right side. So we’re going to have the right side of fire. So we’ll have

your fire, and we’re going to have your earth pulses and your metal pulses. So this energy goes like this. The part of fire on the right side says Sanjiao. And So your Sanjiao pulses and your pericardium pulses will be bigger than the left side of fire, which is heart and small intestine.

So your right side pulses are all going to be larger. And so you’ve got all this process. But there’s a block right here. And the energy is not making it over to the water and the wood, which is all about growth and expansion. So we’ve got all this process, but there’s no growth. So how do you treat it?

You are going to go, first thing you do is you’re going to start down here and you’re going to tonify the metal points. in water. So you’re going to go to bladder 67 and kidney 7. So you’re pulling, you’re trying to break this block here by pulling the both sides of the yin and yang of water. So bladder 67 and kidney seven, you’re pulling that energy over and you’re going to tonify.

And then you are going to pull the energy from earth down to water. So kidney three, Then you are going to bring the metal to wood, and that point is liver four, and again these are all tonification. And then you are going to tonify the source points of small intestine and heart to bring the energy to heart four.

and small intestine with heart being last. So between each set of points you’re going to check pulses to see where the where the block existed.

Sorry. Okay.

The next block that I’m going to talk about is an entry exit block. And the reason why these are really important when you’re working on the face is because there is either an entry or exit point for each one of the zong on the face. So here we have the exit for small intestine, the entry for bladder, we have the exit for Sanjiao, the entry of gallbladder.

the exit for large intestine and the entry for stomach. So if this is the Chinese clock and energy moves around from one, from liver to lungs, the large intestine to stomach right around the Chinese clock, if there is a block while the energy is moving around through the meridian system, through the Chinese clock, then there is a place where the chi is not getting through.

I’m a J. R. Worsley trained five element acupuncturist, and one of the things that J. R. did was he set up the meridian system. So for each meridian, he gave it a Roman numeral, and part of the reason why he did that was it makes it easier to talk about To while your patient’s in the room. Let’s say you’re supervising in clinic and you have a student and you wanna talk about the patient, but you don’t wanna alarm them, you could say, do you feel this quality on one?

So they are numbered according to the flow of energy through the body, according to the Chinese clock. And we always start. with heart as one, and so heart is Roman numeral one, small intestine is two, bladder is three, kidney is four, pericardium is five, sangio is six, gallbladder is seven, liver is eight, lung is nine, large intestine is ten, stomach is eleven, and spleen is twelve.

And do note that the entry exit points are not always the first and last point on the meridian I have marked out. You can see here, for example, Large Intestine 4 is the entry point on Large Intestine. And Gallbladder 41 is the exit point on Gallbladder. Lung 7 is the exit point on Lung. So it’s not always the last point on the meridian.

So if you don’t remember where the exit, what the exit and entry points are. You can refer to this chart. So again, the energy goes from heart to small intestine, to bladder, to kidney, to pericardium, et cetera, et cetera. And then once it gets to spleen, once it gets to 12, it goes back to one again, right around the clock.

So I used a highlighter to show the different pairs. So if this is a pericardium, pulse chart. When you’re feeling the pulses, what you’re looking for are going to be breaks between, so you’d be looking for a break between the paired meridians, so small intestine, to bladder, right? So this would be a 2 3 block.

So if these pulses are larger than these pulses, then you have a block. So small intestine to bladder, Would be a 2, 2, 3 block. Then you go again in order, you go from kidney to pericardium. Then we go from sanja to gallbladder, from liver to lung, from large intestine to stomach and from spleen to heart. So you can see.

the way the the blocks could occur. The ones we’re most concerned about are going to be the ones on the face. So between small intestine and bladder, between large intestine and stomach, and between sand jaw and gallbladder. Those are the ones that have either an entry or an exit point. on the fifth.

So again, we identify them on the pulse, and if the pulse of the lower numbered meridian is stronger than the pulse on the higher numbered meridian, according to the Chinese clock on that chart I showed you, then we have what we call an entry exit block. Some people call them exit entry blocks, but it’s just semantics.

In my book, I changed the, this is from one of my PowerPoint presentations, but in my book, I I changed it to exit. entry block because it’s an exit entry block, which you’ll see in the next slide. So the treatment is you’re going to tonify the exit point of the lower numbered meridian, which is the stronger pulse.

Then you’re going to tonify the entry point of the next meridian. And by tonify, the way that we do it is you’re going to insert the needle, And in the flow of energy, in the direction of the flow of the energy, and you’re going to turn it 180 degrees clockwise, and then take it out.

There are entry exit blocks that exist. on the chest, and these would be between spleen and heart, kidney and pericardium, and large intestine and stomach. And these have to do more with the heart and the lung functions. Here we have, again, the entry exit blocks on the face, and these are going to be closer to our senses.

So I already went through all of this. So this is what I was trying to explain. If this it’s like a kink in a garden hose. If the energy of the smaller numbered meridian, let’s say small intestine, bigger then the energy on the next numbered meridian, so bladder, then we have an exit entry block.

And so when I feel pulses, I put my hands on both wrists and I go around and I feel two to three, And then I go 4, to 5, to 6, to 7, to 8, to 9, to 10, to 11, to 12. And then back around again.

And I already said this. The last block is a CBGB block. And that is a less common block. It is between Ren and Do. And REN and DEW are like the seas that feed the rivers. So the rivers and are the meridians, but the repository for all of our all of our energy is through REN and DEW and REN and DEW.

If there is a block between rent and due, then that energy is not going to be able to get out to the meridians. And what you will feel on the pulses is all of the pulses will be very low. And this can happen due to sexual abuse, trauma, or if a husband wife imbalance goes too long without being treated.

The treatment is you’re going to tonify CV1. And you’ll tonify, so you there’s special draping that you’ll have to do, and you’ll have to have gloves, and you talk to the patient ahead of time about what it is you’re going to do, but you are going to tonify CB1, you take the needle out, change your gloves, our new gloves, you’re going to tonify CB24, then you would tonify CB1.

Take off your gloves, put on new gloves, and then you would tonify GV28 and you check the pulses again.

My book is hopefully going to be out the first week in September or thereabouts, maybe the second week in September. And it will be called Treating the Face. It’s a comprehensive manual for acupuncturists and allied health professionals, and it’s going to cover everything from cosmetic and neuromuscular facial acupuncture, cupping, gua sha, Red Light Therapy, Microneedling, The Anatomy of Expression, Self Care, Skin Care, Nutrition.

Everything involved with treating from the clavicle. And if you are interested in getting on the waitlist to pre order, you can go to my website, facialacupunctureclasses. com, and there is a place where you can pre order. Sign up to be in my waiting list. So thank you again to the AAC for this opportunity, and I look forward to seeing you next time.

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…speak to you today about the importance of clearing blocks before facial acupuncture treatment.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi, my name’s Michelle Gellis and I would like to thank the American Acupuncture Council for giving me this opportunity to speak to you today about the importance of clearing blocks before facial acupuncture treatment.

I am an acupuncture physician. And I am on faculty at Yosan University in California. I’m on the doctoral faculty and I taught at the Maryland University of Integrative Health from 2003 until 2021. And I teach facial acupuncture classes internationally. So the first The thing I want to discuss is what is an energetic block?

So energetic blocks are a break or an impediment to the smooth flow of qi in the body. And left untreated, they can prevent treatments from being effective, or if they are effective, they can prevent the treatment from holding so your patient may get better and then they get sick again. According to the Ling Xu says that only when the stagnation is cleared away, can the channels be vented and yin and yang can be harmonized.

And when we’re thinking about facial acupuncture treatments, whether it’s for a cosmetic purpose or functional purposes, Some sort of neuromuscular condition. The purpose of doing these treatments is to send blood and chi. to the face and neck and head. And if there are blocks to treatment, then the energy cannot flow up to where it needs to go. I’m a classically trained Worsley five element acupuncturist. And one of the first things that we do when we start treating a patient is to clear blocks. And today I’m going to talk to you about possession. which is internal and external demons. And I am also going to talk to you about aggressive energy.

And this is part one of a two part lecture. Next time, we are going to talk about husband wife imbalances and entry exit blocks.

The reason why clearing blocks to treatment is so important when we’re talking about treating the face is typically when you perform a treatment. Cosmetic acupuncture, you are using a lot of needles and there can be a risk, an increased risk of needle shock, which can manifest as your patient not feeling well, breaking out in a cold sweat, nausea.

And in very extreme situations, a loss of consciousness. By clearing the blocks prior to doing your facial acupuncture treatment, it allows the chi and the blood to flow through the channels and prevent any Sudden shifts in energy and therefore reducing the risk of needle shock.

So what I’m, the first thing I’m going to talk about is how we diagnose blocks to treatment.

And the very first block that you would want to check for is possession. And possession, the diagnosing and treating of possession dates all the way back to the Siu Wen. And the only way that you can know if your patient is possessed is through a lack of Shen in the eyes. You might suspect it based on their life history, stories they tell you the way they look, but really if you are looking at your patient and the lights are on but no one’s home, it’s like you’re looking right through them.

Think of maybe someone who has been in jail for a period of time, or a drug addict they’re, the, these kind of demons take over them to keep them alive, and what we have to do is we do what’s called a dragon treatment, and I’m going to go over that, but we’re going to do some points to help to release these demons.

So here’s an example of a couple of them. individuals who are possessed. This for those of you who don’t remember Charlie Manson, this is Charlie Manson. And someone else famous, Billie Eilish, I think. So you can just see their eyes are dead and they may be able to function, but they’re not functioning very well.

So there’s two different types. of demons. There’s internal and external. So when you’re maybe listening to someone’s story and you’re wondering, should I be suspecting if they’re possessed? Look at, as I mentioned, do they have a history of drug or alcohol abuse? Have they been incarcerated? Have they seen some sort of horrible atrocity?

People that witnessed 9 11. It’s I like to think of it. like shock and you’re just like night of the living dead just walking around and you’re not really in control of yourself. You’re just going through the motions and your patients may say things like, I don’t know what made me do that.

I wasn’t myself. I haven’t been the same since that happened. Those types of things would maybe make you suspect possession.

So I actually just covered all of this. You may feel uncomfortable in their presence and so there’s internal demons and external demons. So internal demons typically happen from something that is going on internally, some sort of an emotional thing. It, it’s going on within the person and the way you would treat it is you would do the, there’s a master point, a quarter inch below Ren 15, then Stomach 25, Stomach 32, Stomach 41, and you’re going to go from right to left, top to bottom, straight in.

and no needle action. You’re going to put the needles in for about 15 minutes and it’s a good idea to leave the room, maybe open a window a little, burn a candle, because when this energy gets released, it could potentially come to you. If they, if you come back in the room and it looks like it hasn’t cleared, you can turn the needle like 180 degrees clockwise and this can help to get that energy out of them.

For external demons, this is usually something externally that happens, a car accident, extreme weather conditions, maybe they had surgery, something like that, and the treatment is well, do 20. Bladder 11, Bladder 23, Bladder 61, right to left, top to bottom, the needles go straight in, no needle action. You’re going to leave them in for 15 minutes and then you’re going to take them out top to bottom, right to left.

The next so once you have cleared possession, if it exists, you’re going to leave them in for 15 minutes and then you’re the next treatment that you would do, and I do this on every single cosmetic patient that I treat, and it really helps to prevent any like weird sensations lightheadedness some minor things that can happen with cosmetic acupuncture, but aggressive energy, or A.

E. is a way to give a nice clean slate when you’re treating your patient. So you’re going to put these needles in and it helps to get rid of any contaminated, polluted chi. And I do this on every patient. If they’re not possessed, I do it the first time I treat them. If they are possessed, you do that, you do the possession treatment, and then you would follow it up with an A.

E. treatment. And that’s it. The way, if someone has the ae, there’s really no way to know. That’s why you just do it on everyone because the test is a treatment and the treatment is a test. Another term for AE is weight chi. And this is the evil influence or an unhealthy trend or some sort of pathology. You want to be able to direct as much energy up to the face as possible. And if the person has AE, it is going to block that energy from going up to the face and it can inadvertently cause that toxic polluted chi to go other places in the body. So what you do is you are going to put needles in.

You’re going to put the needles in the back shoe points, all of them. This is just a photograph of someone that had AA. But you’re going to put needles in the back shoe points, bladder 13, 14, 15, 18, 20, and 23. And then you’re going to leave the needles in along with these test needles. You’ll put in three test needles, one on the upper jowl, one on the middle jowl.

one on the lower jaw. And if the redness, and they can go anywhere that’s not an acupuncture point. So here you can see the redness around bladder 13, 14, and 15. And if you follow this needle all the way down, you can see that the test needle, there was no redness. So this person had a lot of rising heat. In their upper jowl, there was nothing on the test needle, and you leave the needles in until the redness clears. So here are some other pictures of people with AE. So this is their neck and you can see the redness around the needles and no redness around the test needle. Same thing here. Here’s their neck, and you can see the redness here, but nothing on the test needle.

So again, the protocol. is bladder 13, 14, 15, and then you put in a test needle and then bladder 18, 20, and another test needle and bladder 23. And you can you should needle this bilaterally from top to bottom and right to left. You don’t put the needles in very deep. You just tap them in so they hang.

And if there is AE, you’re going to see redness around the needle, which is different than any change you’re going to see near the test needles. That concludes part one of why it’s important to clear blocks to facial acupuncture. I do have one slide at the end of giving you a sneak peek of next time. My book, Treating the Face is going to be coming out soon. If you go to my website, facialacupunctureclasses. com, you can sign up to be on my mailing list and I am going to be taking pre orders sometime in the next, probably by the end of August, I’ll be taking pre orders.

So I, again, I want to thank the American Acupuncture Council for this opportunity. And I will see you next time.

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So there are a lot of different facets to marketing facial acupuncture. And some of them are very similar to marketing any acupuncture practice. Some of them are very unique.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi, my name’s Michelle Gilles. I am an acupuncture physician practicing in Florida, and I want to thank the American Acupuncture Council for this opportunity to speak to you today about marketing your facial acupuncture practice. Now, last time I spoke in part one, I did an introduction to marketing your facial acupuncture practice, and if you missed it, you can check it out.

And today, I am going to pick up where we left off last time, so if you can go to the first slide.

So there are a lot of different facets to marketing facial acupuncture. And some of them are very similar to marketing any acupuncture practice. Some of them are very unique. So today we’re going to talk about mailing and newsletters. blog posts, community engagement, workshops and seminars, and collaboration with other wellness practitioners.

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So when we think about marketing, one of the things, one of the terms that is used is lead magnets. And what that means is ways that you can bring people into your practice, things that will attract more business. So podcasts are a great idea. Things like we’re doing right now, where you either through a short or a long version of a podcast, give some information about a particular topic.

Doing happy hours is a great way to bring business into your facial acupuncture practice. Now, these do not have to involve alcohol. You can do a happy hour where you maybe teach your clients something. And you would have refreshments. And then you can provide Maybe something small like a serum or a little takeaway for them and you would educate them as to the benefits of facial acupuncture.

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You could offer free treatment. Red light treatment or maybe a quick hand microneedling. That’s another way to attract more people into your practice. Creating a book like an actual physical book or an online book with information about facial acupuncture, tips for self care at home. Also, on your website and in your social media, you can do surveys and quizzes.

People love to answer those things and that can bring more business in that way. Additionally, having A webinar where you do something longer online or a workshop where you might perhaps teach your patients how to dermaroll or do facial cupping and gua sha. Those types of things where it’s self care and you’re giving them a useful tool.

Also, going to health fairs is a wonderful way to attract more patients, because you can have people fill something out for a prize, you can do a skin assessment, you can do a health assessment, feel their pulses, look at their tongue, and talk to them about skin care for their particular. constitution type.

For the health fairs, as I mentioned, you can do a skin assessment. You can do little promo cards, and on the promo card you might give a discount on maybe a product that you sell, and then also list the benefits of facial acupuncture. You could give those away. You can have. Other promotional items, little collagen eye masks, massage pens, the one in this picture, where people can roll it on their face, and then the name of your practice would be on there.

You could do a spin the wheel, have one of those wheels, and people spin the wheel, and they get some sort of a prize for winning. Next slide.

Additionally, use your website. On your website, you can have all of your blog posts, testimonials, before and after photos, an ebook. So on your social, you would have a link to your website where people can see on your social. If I click here, it’ll take me to the website and I can see the testimonials, the before and afters, read the blog posts, etc.

Also, you can do mailings. Now, these can be actual in the mail mailings, or you can do mailing through email, and there are several different elements to mailing. You want to have a hook, and the hook might be a question, such as you why do people go to facial acupuncture? That might be the hook, and then people will open it, And maybe on the second line, it’ll say, click here to learn more.

And then once they’re opened, the logo should be on the top. And then in the body of the email, you might want to ask a question, state how you will solve their problem, maybe how they’ll feel after they’ve had a treatment, but always have a call to action. Don’t just provide information. and not tell them what to do.

So the what to do might say call our office, go to my website. Those types of things would be a call to action and always have a link to your website and any social in the email.

So here are some examples of marketing hooks that you might have in your email, like in the subject. So examples are three smart, three things smart people do when trying to, and then you would put in the outcome, tighten their skin, three things smart people do when trying to lose dark spots, or three mistakes people often make when trying to.

And then you put in the outcome. And also magic keys. Giving them like some kind of magical key to fix whatever their problem is. The one thing that I finally did to And then the outcome. Get rid of my dark spots. Tighten my loose skin. This is one thing my patients do on a regular basis. So these are the types of things that are going to cause people to want to click on your email.

Some other ones for your Maybe your blogs or your website or some promotional material that you might hand out. So reveal your natural beauty, rediscover radiance, unlock your skin’s potential. And all of these types of hooks will have a first part and a second part. So goodbye to fine lines and wrinkles Embrace, embrace youthful skin through facial acupuncture.

Shorter hooks can be helpful. Not everyone wants to read a very long hook. So having something shorter, unlock the secret to glowing skin today. And if someone sees that in their email, they’re more likely to click on something that sparks their interest. Your key to radiant beauty awaits. Revitalize your appearance.

Just one click.

When you’re working on your newsletter, there are a lot of different ways to put one together. Many mailing things like Constant Contact or MailChimp have their own way to design a mailing or you can just design it in Word or in Canva and it’s You want to include either part of a blog post or a link to a blog post that will take them to your website.

Have the testimonials in there. Do the before and afters. Write in your newsletter. You can have a contest. You can have famous quotes. These are all things that can, when put together, can really make for a really nice newsletter that you send out. Blog posts should be short. People should be able to read it.

in less than five minutes and sometimes if you put at the top how long it’s going to take to read it that helps as well. You can embed it right into your website and make certain that there is an image and that the image has attributes to it and says what it is. And these are all things that help Google to find your blog post.

Put this in your social and in your emails. So when you take the time to create a blog post, you want to have links to it in as many different places as possible. But the most important thing is that you optimize it for SEO. So don’t just write the blog post and think, Oh, it’s done. You want to make sure that your SEO is optimized so that the when Google is looking for a keyword like melasma, it can find it because you’ve included that in your keywords, but your keywords have to actually represent what’s in the article or it won’t work.

Community engagement is also important. Providing donations to different organizations, advertisements. If there’s local fundraisers going on, join a Rotary Club or any business networking groups in your area. Things like Women’s League. All of these types of organizations can connect you with more people.

And people do business with people that they know and they like. You can also do collaborations with other wellness practitioners. So go to a spa and tell them about what you do. See if they’ll hold on to your business cards. Salons, OBGYNs, they’re all about women’s health and wellness. Massage therapists.

And. You take their cards as well, and cross refer to one another.

This is a list of some of the classes that I teach if you want to learn more about facial acupuncture, and how it can help you to bring more business into your practice. Facial acupuncture is a great way to expand the scope of what it is you do. It’s very popular, and I teach classes. I have a certificate course.

I have an advanced certificate course, and I teach facial cupping in Gua Sha, derma rolling, skincare, microneedling, ethics, safety, neuromuscular treating neuromuscular conditions and even self care for acupuncturists. So once again, I want to thank the American Acupuncture Council for this opportunity, and I look forward to seeing you next time.

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