Do you feel like you have a busy load of patients, but so you’re not wanting necessarily to get busier with patients in your practice because you’re tapped out and you’re starting to feel even a bit burnt out.
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Do you feel like you have a busy load of patients, but so you’re not wanting necessarily to get busier with patients in your practice because you’re tapped out and you’re starting to feel even a bit burnt out. However, you have all this knowledge and expertise to share. What if you could put it together because.
Do you ever have people? Do you feel like you ever, you say things over and over again to repeat yourself to your patients and they may not remember everything. What if you could put it together in something that is beneficial to them? That’s educational that helps them with things like lifestyle changes and, or other kinds of things.
And you could even bring in another stream of income from it. So this is Chen Yen, 6 and 7 Figure Practice Make-over Mentor at introvertedvisionary.com and your host for our AAC Facebook show it today. So super excited to see you here. Go ahead and comment below. Let me know your, where your your name and where you’re practicing and that way it will be good to see where you are, and also what drew you to watch this?
So I could be really tailored to what you most want to know about with this. How do you actually create an online course and even another income stream? So one we’re going to talk about three secrets. To creating an online course and even another income stream. We’re going to talk, discuss the biggest myths about creating an online course.
We’ll also discuss how to decide what to design your online course around and then the most effective tried and true approach to get the word out. And as far as the the thing that we’re talking about is putting together what your knowledge and expertise in something like an online course that can be accessible at any point in time.
Even when you aren’t working. And so some of the myths that I hear about this, so are that I’m not really sure how this all works and the tech thing feels all complicated. So I don’t know if I want to really look into this right now. I don’t have the time. So let’s talk. Yes, because how many of you could relate to this, right?
You like the idea of bringing another stream of income and helping reaching more people, help them helping more people at once outside of the boundaries of your brick and mortar practice and your geographic location. Imagine being able to reach people. In your state in other parts of the country and even around the world.
So many people, especially during these times, what are different kinds of health issues that you can help them understand and get benefit from and have help with perhaps even doing certain things at home too. And as far as the tech stuff, just so that there really is. Too much that you need to be worried about with a tech.
You just need to have a sense of what would be a good online platform to use, to host your online course. And then I also. What to have a page that educates people about what you’re offering within the online course, and then have a way of marketing it. That’s all, there’s not much that you need beyond that.
That’s super, super complicated. Aside from also, if you wanted to have people be educated more about your online course through for example Educate your patients by email about it, or within the office about it. So we’ll talk a little bit about what is the most effective way to get the word out so that you’re not spending all this time trying to figure out well, how do I find people who would be interested in this?
So as far as you’re not sure how this works and that kind thing, and how much to price, something like this. And so I’m in courses could be what we’re to talk a little bit about what kind of stuff. Coming up here that you can consider creating a topic on that people would want to pay you for, because it’s one thing that, to have something that you think is really helpful and interesting.
It’s another for people to want to pay you for it. And so the I’ll share with you the first step. To create an online course, decide what to create your online course on that will help you with having people sign up and pay for it. And first let’s talk about how much you could charge for something like this.
So it really depends on what exactly you’re teaching an offering and how much credibility you have in terms of you being seen as a go-to practitioner as a go-to acupuncturist. And. And in this area of expertise that you’re doing an online course around, of course you could do. If you have other interests like playing the violin or tennis or other kinds of things, you could also even create online courses about something that you’re really passionate about or your hobby, or even cooking that kind of thing.
But in case back to this. The as far as the so we’re gonna talk about that in a moment. However, let’s talk briefly about pricing, where you could charge anywhere between it could be something that’s more like $15 to 40. $7 to $97, 250, or even 9 97, for example, depending on exactly what you’re offering and you could be offering the online course to people who are lay public about teaching them about a particular health topic, for example, or it could be, have you ever figured things out within your practice that.
Work really well, whether it has to do with, do you remember how, when you first came out of school and how you weren’t really sure how to even run your office smoothly you weren’t sure how to generate new patients and Or so, or there are certain things clinically you weren’t very confident about.
Do you remember those times? Now that you’ve been in practice, perhaps I, for those of you listening, who’ve been in practice for longer than that, then you figured out things, whether it’s clinically or efficiency in your office or as it has to do with marketing your. So what, if you could put that together in an online course and make it available to other acupuncturists, it doesn’t have to even be limited to other occupant trusts.
It could be other holistic practitioners. It could be conventional medical providers as well. So you have knowledge and expertise to share. Cause so those of you who might feel like I don’t really know enough. I think I need to get more training on things to be able to teach something don’t underestimate what you already know right now.
For example, if you’re a new grad and you want to offer a, an online course, think about. What is a topic that you have a passion for and an interest in you already know much more about that health topic than typically a lay public person with no. And so you can already offer an online course around that.
And then if you’ve been seasoned in practice, think about all the things that you figured out over the years that you could impart on other people and other practitioners as well. And so in your online course, Include you teaching about it. It could also include things that make things handy for people such as handouts templates or things that people can copy and paste and use or checklists or trackers, do you have patients, you have been encouraging them to eat differently and you recommend it to them.
And then a week later they come back. Two weeks later, or a month later, they come back and then they didn’t really do that thing. You suggested to them. What if there’s a way to hold them more accountable through something that is an accountability, a tool where they’re tracking it all the time.
So these kinds of things can be incorporated in your online course. Okay, so those are some ideas. Are you getting excited here because how many of you are thinking about, oh yes, there is this area that I have an interested and passionate about. Anna do know something that more than the lay public does and so that you can put it together in our online course and even charge for it.
And. And pay and make money from it. Let’s have a look at this. Let’s I’m gonna pull out my calculator here. So let’s say you, you actually offered an online course. That was $50. Let’s just say $50. And you had even 10 people in it. That’s still 500.
The dollars into your pocket that you didn’t have to see patients for that you didn’t have to.
So I think conservative with what you’re charging and the, what if you had more people in it. So let’s say you had instead of 10 people, right? Instead of 10 people, what if you had 50 people and you charged $50, that’s an extra $2,500. Could you do with an extra $2,500 a month, which works out.
An extra $30,000 in your pocket per year. That’s if you charge $50, we have clients who are charging much more than that also. If you’re charging, let’s just say if. $150, right? You charge $150 for an online course, and you’re, you’ve got 10 people in it that is an extra $1,500 a month or an extra $18,000 a year.
Or if you had, let’s say you had 50 people in paying $150 a month. That’s $7,500 a month. And that works out to be $90,000 a year. So have you been getting excited here? Like even making anywhere from an extra 500 bucks a month to an extra 90,000 a month, how many of you would like that? Now let’s talk about how do you decide what to design your online course of round?
This is a very key secret because I have met too many people who have created online courses. In fact, I had a someone call me a holistic practitioner called me and she said she was creating these videos for. And she was really struggling because why? Because she said she was creating these videos that she thought people wanted.
And then when it came to offering it nobody took her up on it. And then she was seeking help with marketing it. So the way that we actually teach our clients many times is to And I’m going to talk about how to decide what to offer it around, but the way we teach our clients many times is to even already have a concept for your online course, be talking to your patients about it or other people about it and are ready.
Awful. And get an interest, see what the interest is like and have people on a waiting list. So when you’re that way, and even have people sign up for it, we have clients who have even pre-signed up in a presale kind of a thing before they even created the online course. How many of you would love to be paid before you even go create something it’s like.
Do you imagine having more excitement about creating something when you already have someone paying you for it versus would that give you more motivation? And that way you already know it’s a concept that people are interested in. So that is something is a very hot tip that many acupuncturists overlook when having an interest in offering an online course.
So even if you feel afraid that I can’t possibly sell something that I haven’t created. Think about this. What if it truly, you feel like you can’t deliver it? Could you just give them a full refund, right? Or even if you still are really afraid of doing something like that, then you could still, again, you could still start talking about the topic of your online course to people, your patients or potential clients so that you can gauge the interest in that before you’ll create, spend time creating an online course and then offering it come to find out.
Nobody’s interested in it, but in the way that you’re talking about it, for example, there is someone who I know who created an online course around, like, how do you how do you have. Have practice how’d you put it how it’s around longevity. But the way that, that this person has shared about this online course, are there online courses on longevity that people buy all the time?
Absolutely. But the way that this person shared the online course, but he’s fighting. So if you’re able to get a gist of that early on before. Before even spending all the time, creating it and then be able to tweak how you design it or what you include in it, or how you talk about it before it gets marketed, then you’re going to be way ahead.
You’re going to, you’re going to be more likely to sign. And even have people sign up for it and pay for it before even created. Okay. So that’s a hot tip. Now, your first step to deciding what to create your online course around as far as topic wise is this. So it is to think about what is a practical issue.
That people have perhaps the health issue that they are struggling with and dealing with that, that you would like to help them shift or have a transformation around or help resolve more. What is the practical issue? That people are dealing with. Cause see one mistake that, and also what is the thousand dollar problem with that practical issue?
So what’s the definition of a thousand dollar problem. It doesn’t have to cost them a thousand dollars to, to actually get help with it. But rather that I’m saying that to give you some perspective of, okay, what’s a dollar kind of a problem. What’s a thousand dollars kind of problems. So dollar kind of a problem might be something that, that people have an issue with.
They didn’t sleep very well last night, but it’s not like that happens all the time for them. They just didn’t sleep very well last night. Whereas a thousand dollar problem is more like someone who had has sleep issues all the time has insomnia all those times. Do you see the difference between a dollar came from versus a thousand dollars a problem?
And then how can you create what you can educate people about that can help support them with their thousand dollars? And that way, you’re more likely to actually have people interested in what you’re offering in your online course. So just to give you a very specific example, would you like to have a very specific example of maybe a specific example?
Go ahead and like this, if you’re watching this right now, A specific example is this. So you could also look at how you apply it to your situation. For example, if we think about what’s the practical issue people have. Oh cause see, this is a mistake actually. We’ll talk about a step before that is oh, I want to help people with Twain.
And so I’m going to create an online course about 20, not and how to help people relax. So is this. Dollar kind of problem, or is it a thousand dollar problem in the way I’m talking about it? How many of you think this is a dollar problem type in the chat? You think this is the dollar com? How many of you think this is a thousand dollar problem type in the chat?
If you think is a thousand dollars, the way that I just talked about it, right? Probably more like a dollar problem, right? Because helping you relax. Okay. How many cars, how many of you would like to be relaxed, but how many of you would actually want to purchase something to help you relax? There’s a difference isn’t there, right?
Maybe some of you are and some of you aren’t. And so how can we move the needle more to where most of the people who have that issue will, or more of the people who have that issue will be more or interested in purchasing, learning about it through your online course. So for example, 29, to help you relax, isn’t a thousand dollar problem Twain out to help you relieve your stress, maybe more of a thousand dollar problems.
Twain out to help with stress. When you have a, when you’re constantly under pressure and deadlines in your job is more of a thousand dollar problem. Twain when it, so it’s just do you see how we’re moving the line even more to how it’s a more urgent problem? That’s how you could talk about it and how you can shape your program around it.
So another, even more thousand dollar kind of problem related to TuiNa, what could it be? For example, a very specific group of people like Twain off or baby. Who are having trouble with sleep. So if it were just 29 for babies to help them relax, that would probably be more of a $1 problem. But then the Twain outs too, to help babies be able to sleep because they haven’t been sleeping very well.
And keeping the mom awake at night and parents awake at night like days on end, that is the thousand dollar problem, or here’s another thousand dollar problem helping moms with postpartum lactation because 29 can support postpartum lactation. How can you help with the 29, if you shape your topic around that, then you will be more likely to get interests.
Why don’t you do compared to. Overall to help relax. Do you see the difference? So that is your first step in deciding what to design the course around. And then we need to look at well, what is the desired outcome? What is the desired outcome that you would really like someone to get towards? And in terms of the desired outcome is it to help them be able to sleep through the night?
Okay. That’s a desired outcome. Now what the next thing to look at is what is a quick win milestone to that desired outcome. What does a quick win outcome to that desired outcome? For example, just to give you an example of, let’s say you also support people with losing weight in your practice.
A desired outcome could be losing 10 pounds, but maybe the first quick win, isn’t just losing that 10 pounds right off the bat, or but rather it is. Clear your body of toxins and help you feel clearer headed. And that also supports your body next in being able to then lose a weight. So that’s an example of a quick win because they could feel less foggy brain.
They could feel like they’re their body is more energetic, feel that quick win because they might be able to feel that quick win in a shorter timeframe. Whereas maybe it might take a bit longer to lose that. So that’s an example of what would be the first milestone of a win that you could design your online course around so that people don’t feel like, oh my gosh, I’m doing this online course for six months and nothing’s staged.
So then Create something that is a short milestone, gives them a quick win. They get excited about it, and then you could also create other online courses beyond that, to support them. And perhaps even at higher price points too. So that’s a hot tip. So finally, let’s talk about what is I just shared with you how to the biggest myth about.
Creating an online course. We just talked about how to decide what to design your online course around. And then let’s talk about what is the tried and true most effective approach to get people signed up for your online course, because it isn’t fun to create something and then be all excited about it, but then no one ends up fighting for it.
Have you ever experienced that before? It can feel discouraging or if you haven’t experienced it before it kudos to you that you have landed, you have, then had Providence. In listening to this right now, because you can get help with this and fast track things and actually be doing this the right way so that you end up getting, paying clients for your online course sooner rather than later.
So as far as the different things that you might’ve heard about how to get the word out about an online course is that. What number one is, oh, you got to post on social media about it and about your stuff. So people know about it because otherwise, how do people know about it? But then you feel like, oh, I don’t have the time to do.
And it sounds like it’s a lot of work. It I’m supposed to post there every day like that. I just don’t have time for that. Let alone, in my practice, I already have a lot to handle whether it’s the paperwork, the billing, the admin stuff, or maybe even if you’re not doing that anymore, you can have patients to see, and I am already a full plate, so then you don’t have to always be posting on social media. We’ll talk about what is an effective strategy that is not social media, and that could actually help you get those paying clients quickly. Another myth that I often hear is that, oh, you have to make sure to focus a lot of your energy on building your list, getting more people.
To to certainly, yes, you do want more people to understand about what you do, but you don’t have to take forever to wait until you build this list and a bigger list and a bigger list because it takes time. It takes time to do that. And so there’s actually a shorter path to that. I could get people interested in signing up versus sitting around feeling like you got to do all kinds of things to try to build your list.
Also another myth that often here is that you have to build like the tech stuff is the people you might hear things about, oh, we got to build this kind of funnel thing. And he starts to feel like, oh my gosh, this is, it sounds like it’s so complicated to build these complicated funnels and that kind of thing.
For those of you who have heard anything about online courses before, right? You might’ve heard something, things like that. And the truth is you don’t. We have clients who don’t have complicated funnels and they have people who are buying their online course already right now. So there are two ways to build a summit, to get people sign up for your online course that are very effective.
The first way is a way that involves your existing patients and connections. And the second way is beyond that, right? You’re going to have a certain capacity of how many patients you currently have and their interest in this when your connections, and then you’re going to be tapped out. And you’re going to wonder how are we can get the word out beyond that?
So let’s talk a little bit first about the first way with the existing patients. So as far as existing patients have you ever thought about this? You have an advantage over other people who have online businesses, right? You actually have an advantage. Why? Because you have a brick, many of you, I know some of you have virtual practices, but many of you have a brick and mortar practice or have had a brick and mortar practice at some point.
And the kind of relationship and connection that you develop with your patients is so much richer and deeper that typically than anyone could build typically in just an online, a relationship. So you have an advantage over other people who just strictly have online businesses and have to start it from scratch, for example.
You can share your online course with your patients and have them do the online course. For example, we have a client of ours who helps people with like kids who have ADHD. And so she created an online course that she offers to the patient’s parents to do and like to purchase. And then do that online course as a part of her.
She’s an acupuncturist. As a part of the journey to their child’s transformation from ADHD, in addition to seeing their child for acupuncture treatments. So then you could easily offer it to your patient base and your connections. That is one thing, but then at a certain. Oh, and also what I was going to say is then you just need to have a system and an approach to how do you market it to your patients?
What is the best way to do that? How do you talk about it so that they will actually understand and take you up on it so that you start bringing in another stream of income from it? So these are the things that we help our clients with because they’re the fine tune tweaks that actually make it work versus not.
So now let’s talk about the As far as what is a way to get the word out beyond just seeing people, what is a way to get the Beyonce thing he’ll be, but beyond just sharing it with your patients, I, by the way, for those of you who have an interest in this and getting an online course already.
So we’re talk about this in terms of how to get the word out, but if you already have an interest in creating an online course and want to get, explore, getting help with it, you could always go to introverted visionary. Dot com introverted, visionary.com and then click on the button there. It says free strategy session and just click on it to book a free chat with us and happy to see how we can help you with getting your online course off the ground and start making another stream of income or even attracting new patients into your practice.
Using an approach. I’m going to be sharing with you now. As far as, how do you get the word out beyond the walls of your brick and mortar practice or people you’ve, in your who were already in your circle right now? What is the most effective way aside from having to post on social media all the time aside for feeling like you, you need to be building up your lists all the time and that’s gonna take a while and say, you don’t feel like you have the energy or the time to do it, and then think just we’ll do it.
So from those kinds of things, what is most effective? Is to teach and educate people about the topic about your course and why it would be helpful to them and how to do that. You could do that through something like a webinar. Oh, or you could do it even by educating people in person at these times.
Also, there are like, we have people who are doing it in person in front of small audiences even right now. And so those are a couple of avenues of getting people interested in your online course. And the. The CU, the reason why this is so effective is because one of the reasons why, because think about all the different things that are out there and at you C or a different online courses that you might have come across, for example, some of you are wondering what platform to use to, to offer your online course.
Just, I’ll just give you one platform to look at, right? Teach them. Teachable. If you go for that teachable, it’s a platform where you can host your online course, look at all the different courses out there. Do you think everybody buys every single course there? No, not really. But why?
Why is, why does everybody buy every single course on. Because they just, because it’s there they might not understand why they, it would be helpful for them and how it will really help. So that is the main thing standing between someone interested in your online course versus not. And so if you are able to educate them about the topic of your online course, In something like a free webinar or a video and they understand how it can help them, then they will be more likely to sign up, pay you for your online course.
So for the formula, the system of what our clients are doing to fill up their online courses, And with the most ease and without having to always be marketing all the time this formula, the system can also help you with. Attracting patients into your practice as well, because for those of you who are busy, you might still feel like, okay, but I still want to have a consistent flow of patients.
And maybe some of you would like a consistent flow of patients for an associate to hire down the road. Or maybe right now, they’re just not busy for as, and so you do want a more consistent flow of patients with. Formula the system will also help you with that. So I’m going to give you the free training to that to get started with.
So you can go to www dot, get booked speaking.com forward slash virtual. Again, www.getbookedspeaking.com Forrest. Virtual also pop it in the link below here. In the comment section below. So that you can actually just click on it easily here and and get access to it. And then as far as the I’m like, there’s some things, something that I was going to mention as well, is that late?
Let me reflect on this. Okay. So in any case, That is the next step that you could take. If you have an interest in offering an online course and reach four people at once, help more people. And imagine this where you are eating, sleeping, you’re on vacation, hanging out with family and imagine being able to open up your inbox and look at it.
And, oh cool. I made an extra 150 bucks. Oh, cool. A few more sales came in. Awesome. I just made a thousand dollars this month, extra thousand dollars this month from a passive income source. And by the way, as far as when I was talking about educating and teaching and speaking to educate people about your like through a free webinar or something that educates people about the online course to get them interested in it.
And the one thing that’s awesome about it too, is you could even automate that once you it’s working for you, you can get your webinar automated. So that means that you don’t even have to always be educating people about this. That’s when it becomes on autopilot, that’s when it brings in another stream of income passively.
And then for those of you who feel like Okay. I hear the word speaking. Like it cuts third. I don’t, I get nervous when I speak. I don’t want to be on camera. And so I’ll confess. I I never thought I’d ever speak in front of people. I So it was a traumatic experience when I was little, because on Sunday mornings my dad, when the paper newspaper would come, we I would be jealous of other kids. I would sit there and think, gosh, I wish I were like other our family was more like other kids. So I came from a family of very strict parents. First-generation immigrants from Taiwan. And on Sunday mornings when the paper came, instead of being able to look at the comics section of it, my dad went, this was around when I was eight.
Henry do current event talks every Sunday. Can you imagine the dread that would come from being forced to do current event talk every Sunday and I hated it. And the reason I hated it, because I didn’t really care about reading about current events and the news back then, I still actually don’t on some level, with the immediate news new stuff that’s out there. But I also got criticized quite a bit by my dad and I’d be left in tears. Complete tears. I felt really inadequate and it was a complete traumatic experience for me. This has happened every single Sunday where I would just be in tears because my dad was very, he spoke in a very different style than I did.
And in the sense that he was very just research scientist engineer and he was very critical and analytical. So that’s how he critiqued me to be able to speak. And so I vowed to myself. I will never speak in front of public. When I grew up grow up, like that’s something I’ll never do, but what got me to end up speaking and even being on video today with you, right?
Is because. I love teaching. So when I was little, my idea of fun was getting these kids around the neighborhood, think of a worksheets. Like there I go to my third grade teacher, get worksheets for them, for my friends and other people in the neighborhood. And then I would give it out to them, give them homework every week.
That was my idea of fun as a kid. So I love to teach. And so that was the only reason why I later on decided, okay, I can learn that it’s this. But I was terrible at it because I had so much performance anxiety with it just naturally came to me. I would feel so nervous. My heart would pound so fast and then I would feel so hot and red.
And I felt like I went up to hide under a rug because the way that I spoke was to the point where it didn’t make any sense. Sometimes I would listen to myself and I realized that I truly didn’t make. Since at all, when I saw it was that bad. So the reason I bring this up is that if I can go from being that terrible at it to too, and now when I look back at some of the videos, when I first did them too, I feel so livid.
I feel a little embarrassed, but at the same time, it’s, it was progress. And then also with with being on video, you actually don’t have to be on video in terms of educating people through a webinar about what. Offer. So you can just get that and worry about not worrying about it. And then you can always get a bit more comfortable later if you want to too.
Cause video does help build connection, but it’s optional. I hope that inspires you in the sense that if I could do it going from that place of being completely terrible at it, nervous with it, not good at it to now speaking on and being invited to speak on national stages. If I could do it, then you could totally do it too.
And you don’t even have to be very polished for people to be interested in what you have to offer. In fact, it could be very endearing when you’re not perfect. So sometimes not being sometimes being nervous is great in the sense that people will cheer you on. And so as long as you’re willing to be open to share, people will secretly be cheering you on.
They’ll see that you’re nervous and they’ll actually cheer you on and you just keep talking about what it, what will help people. And so then you just need to have a way of getting the word out what where w how do you get your webinar? Right without having to spend money on it or or have to be constantly trying to figure out how to figure this thing out.
So that’s what I’m going to show you in the system that you can learn from in the free training coming up, and you can go there and click on the link below. Get booked speaking.com for slash. And then sign up for the free training. Or if you already know you want help with this to shortcut things so we can help you grow your practice faster in a way that brings in another stream of income beyond just seeing where patients one-on-one, you can go to introverted visionary.com.
So next week, check out Michelle Gellis, and she will be on your host for next week’s show. And till next time.