Tag Archives: American Acupuncture Council

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Cash or Insurance Learn What Works

 

What do I do to get better? What do I do to get more people?

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi everyone. This is Sam Collins, your coding and billing expert for acupuncture, not only the acupuncture profession, but of course the American Acupuncture Council and the Network as well. Welcome you to another edition. And today we’re going to discuss. How do you grow a practice? What are we doing? And what’s going on out there.

And I get this question quite a bit from teaching so many seminars over the years in dealing with so many acupuncturists, one of the common questions are, how do I grow? What do I do to get better? What do I do to get more people? And so I want to address that really from both ends of the patients, you’ll get, whether it’s going to be a cash practice and insurance practice.

Com combination of both. It’s going to be a matter of how do you attract the patients that you’re looking for. And let’s give you some ideas and some things to chew on and think about to see how your practice is going to change. Because one thing I will say is you always have to be willing to admit.

And to make changes. If you think of it, when you first started practice, you probably don’t treat this the same way you did when you first left school or five years ago or 10 years ago, if it’s been a long time and that’s because you learn and grow, it’s one of the reasons we have continued education.

And in fact, I would say, it’s why we call it a practice. And not a perfect, so let’s go to the slides. Let’s talk about what we want to do to grow our practice if you will. So here you go. We just look at how we change from that little bud to something that moves a little bit more. Let’s talk first on what do we consider success?

And this is something I think sometimes is going to be defined differently by different people. And where I have a concern is often too many people try to define what someone else should do, as opposed to just define on your own. So I would say define your own practice success for some of you. It could be, I need to make a million dollars for others.

I just want to help patients. And obviously I think everyone wants to do a little bit of both. I’m not sure I want a million dollar practice. That’s probably a million headaches, but think of how are you going to define what you’re doing? What does a successful. I would say it’s a combination of certainly there has to be a monetary success.

You have to stay open, but at the same token, the satisfaction, this is the part that I’m not sure patients always know what we do or how we do it and the results of care. And I want you to think of it in these terms. How often has you have someone that’s coming to your office? Not feeling good and literally left feeling better.

When does that ever happen? Outside of an acupuncture practice, frankly. Has anyone ever went to a medical doctor with a headache and left with it better? And I’m not saying that as a negative towards the medicine, but that’s not how they treat. So I want to think of what we have to define it, but then if we’re defining it, what are the barriers?

What are the things preventing us from really moving forward and doing a little bit more? How are we getting more people are not getting more people, where’s it going to come from? What things are we looking for? Is it a matter of changing styles and techniques to get better results? So start thinking of what are some of the barriers I’ve set up internally, meaning among yourself, but also among the patients.

I think for patients, you always have to think of how they value our service. And I think this is going to be the number one way to think of it is that people value a service. And when they value. They’ll get it. They’ll pay for it. If they don’t value it, they won’t. So we’ve got to set up that value and think of what is that barrier will barrier as often.

So we have to think of if I’m going to grow a practice and money’s the barrier, how do I change that? How do I make it work? So think along the lines of what is the model I have, like currently, what is your model? Have you really set forward a business plan. It’s something that you set for and say, here’s what I want to do this year.

And literally write down some ideas because until you write it down and then really follow through, it’s going to be too esoteric. So I think it starts with people in. So you’ve got to think of first off the barrier is people just knowing what we do, why we do. So I want to ask you, what does acupuncture do once you think of what you think it does, but I also want to think along the lines of what does the average person understand about acupuncture?

What is defined what’s out in the field that lets them know what we do, what message have we gotten and what message has the profession or others set up for us? I know a lot of what we have to deal with this kind of. Healthcare in the U S is very medical oriented, obviously. And it seems that people like to line up for pills and surgery, but when it comes to making changes in their life, having a better lifestyle to stay healthy, they want to be lied to, it’s okay. In other words, it’s interesting when people think of insurance, we often use the term health insurance, but I would ask you, is it really, is it actually health insurance, or is it sick? In other words, we have a model that we say health care, but is it really, I get there’s some preventative things.

We do cancer screenings and so on, but really is there anything to set up a person to be healthy? So that’s one way to think of there’s a portion of people that are understanding that no, I need to stay healthy and not get sick. So what role are we there and how do people know that they can even access with access that with us?

But I want you to think along these lines here, there’s an interesting meme. Someone had sent to me and I think it fits. How do you think people view acupuncture? Here’s one where it shows what your friends think. Think of, particularly for many of you who went later in life to become an acupuncturist, some of your friends are like, what.

And then of course your mom thinks you’re driving a big needle into someone. Of course that’s not the case. And then let’s face it. This Western medicine have a downside to acupuncture, to an extent. Yes, I will certainly say that’s not as bad as it was, but I’m not going to say there are proponent per se there, we’re not throwing money down the toilet, but that’s often what they’ll say.

What we think we’re doing is so much bigger than that, but let’s take it. There were two realities. What people still do take medications. Don’t do well. Face it, the VA has a problem with suicides and deaths because of the way that. But what do we really do think of this? A patient often feels when they come for acupuncture, but do people know that?

So what is our message? What information is out there? We’re, here’s two examples. The Mayo clinic and Cleveland clinic, this is something they have on their website about what acupuncture does. And though there’s some similarities there’s differences between the two, which you can see here, chemotherapy induced, nausea, dental, pain, fibromyalgia headaches, labor pain, low back pain, neck pain, osteoarthritis.

And so on, on that side. But notice here it says differently. And stroke cramps, sports injuries, cancer, and cancer treatment for side effects, face pain. I think of Justin Bieber recently had that issue. I hope he’s going to an acupuncturist, immune problems, infertility irritable bowel. So this is a pretty broad scope of things that acupuncture does, but yet, how does the average person know this?

Now? I just searched this at their website. So if you think of it, when someone’s searching for what acupuncture. This is going to be the first things that popped up. And I did that because I wanted to see what does come up. So we want to start to think of, if people are seeing this, how are we communicating the message or do we want to communicate a different message?

Here’s something interesting from the company, Kaiser Permanente, a big health insurer and the doctor all in one, it’s an HMO and this is from their head acupuncturist at the Kaiser. And it says, what does acupuncture treatment says in China? Acupuncture is used to treat. It’s not thought of as alternative medicine, which is very true for most people.

It’s a common part of their medical care in China. Acupuncture is often used as complimentary treatment for all types of health conditions. And that’s one of the things that through my work with Maryland and Ellen and others at WHS. The world is beginning to recognize that acupuncture is way more than just pain relief.

We know that acupuncture speeds recovery. I would suggest every person w having any care post-surgery should have acupuncture. However, again, are people aware of it and have they had a chance to try it. And I think this is going to be our issue. So when we talk about growing your practice, we have to attract people that know that what we can do can help.

By example, we leave it up to the other companies. I just showed you what comes up on the Mayo clinic. So if you typed in, what does acupuncture do? The number one is going to come from those areas, but you’ll notice this here companies like United health care use acupuncture as a medic. To advertise people to buy their product.

So do you think that they’re using acupuncture as a tool for people they are, which means there’s access? What if someone says what do you mean? I get acupuncture visits with zero copay. I think I want to go in now realize that this is a plan that I’m not going to say it pays a lot of money, but it pays it above a hundred dollars a visit.

So certainly something that might be viable for some, for others, they may say, Nope, I want to do all cash. What my point is. If a patient comes in with this and you are not available to it, they going to go and, or can you sell them an alternative? Look at this particular company for a Medicare advantage plan, literally they’re talking about acupuncture, but showing it.

So I’m seeing a lot more people now becoming a little bit more attuned to say, Hey, maybe I want to try it because we’re seeing it out there more. I want to start to change the narrative and attract people to what I do by example, here’s the company Evercore. Now, sir. 20 years ago, would insurance coverage was different, but Evercore, which manages a lot of plans, you’ll notice here, the things that talks about adjunct cancer care and mental health.

Now mental health is more than PTSD and anxiety, but even anorexia bulemia. Let’s face it a little bit of everything, including menopause. So we’ve got to start to realize that there’s a message out there. Are we directing that message? What is our message? What is your message? If you’re growing your practice, if someone’s going to find you, how are they finding.

Why are they going to come to you? What is the messages like if someone were to look you up on your website or your blog page or anything like that, what would they know? What if they drove by your office? Would they know anything about what you do and the why I should come? And I will tell you, we’ve got to set up that people have to have not so much a need, and I’m not saying there isn’t a need, but a want, and this is something that my mom taught me early on.

She said, people will buy what they want. And big for what they need. And this is part of the reason I think acupuncturists can do very well with cash. Partly because insurance is traditionally not covered as well. So therefore we’ve not relied on it. In fact, the American physical therapy association noted that if patients have a $30 copay, they won’t go into Acupac or go to a PT, or at least a third of them, they don’t find that same thing for Acura.

And I think because we set that message of someone wants the care. It doesn’t just feel like I need it. And we’ve not realized. So in other words, we have to set up and create a value. So if you’re going to grow, you have to grow by expanding some way either you are going to see more people or less people, more visits one way or the other, which means there’s some out of value set up.

So you’re going to think of, as someone drove by your office, What would be the message. Here’s a couple of examples of offices that put up things like, what did they treat? Think of how often someone might have something like fibromyalgia and they’ve never heard that acupuncture can help it. So why would they think you can help it?

What about Bell’s palsy or weight control? We have to set the narrative because think of when someone passes by, they see acupuncture, I don’t even think about it. I’m going to suggest we want to start creating that. Outside your office. What do you do? Do you do fertility? If so, let people know because why would someone come to you if you don’t, they don’t know what you do because you don’t tell them.

In addition to that, I want to think of, what about does your website say about you? Here’s an interesting, I just did a quick search to. Acupuncture and insurance coverage and acupuncture treatment. And this is one of the things that popped up. And I thought this was interesting. What types of health insurance covered?

I, this is actually someone’s website. I didn’t put their information at the top, but notice they’re indicating if someone says, Hey, I have this particular plan. I know what it can do. Aetna banner blue, cross blue shield plans that they take, if you’re going to, except some, I would certainly let people know.

Cause if someone has, But you don’t list it. Why would they come in now? Good news. Do you have to accept insurance? No. In fact, even have to bill insurance. No, that’s a courtesy. My suggestion is always to have a diversified practice. And what I mean by that is diversified in this way. I’m going to take people who can pay for my service, what I prefer, all cash.

You bet I would. But what about the people who have insurance? Would I turn them away now? Certainly if I have a plan that doesn’t pay very well, not too many. But plans that do, I certainly would want to be part of that or at least accept them. Keep in mind if there’s an insurance, you don’t want to build don’t bill.

When you do want to build, you would, but if you’re accepting any, does anyone know? Think of it. What if someone says, Hey, I have Aetna and they were looking for a provider. Would your name pop up? Remember if you don’t have a search engine that does it, it’s going to be a problem. Here’s one that as another website that I did, and those are the things that.

Bell’s palsy, difficult diseases, natural pregnancies, skin conditions, pediatric and geriatric care, migraine headaches, severe and chronic pain. What are they sending that message towards? Who are they trying to attract? Why are people will come into that office? What about veterans? If any of your treating the VA I would ask you, does anyone know that you treat it and in other words, think about it.

When someone sees you, what do they know about. The message we get and sometimes that message we’re letting someone else determine it. So I want you to think of a model situation. You are a business. So think of the show shark tank a little bit. If you were to take your business model onto the show shark tank with someone invest.

Now, I’m not saying in reality, but the idea is that a solid business model. So you’ve got to think of businesses. How do businesses change and grow or close by example, the company series. Was the biggest retailer in fact, had a complete catalog and shipped everything. What did Sears not do? They didn’t adapt.

I think of it. Amazon took their idea. What if someone at serious said, Hey, wait a minute. This company is, we’re going to go back to that. We already have a catalog. Why didn’t they do that? Because I felt there were too big. And so they wouldn’t integrate, they wouldn’t adapt. So what happened to Sears? But it’s interesting when you take other stores, take the store target.

I find that interesting from a business standpoint, if you go into target, you’ll notice when you first walk in there’s a little 99 cents store items in that place. They, they got three, four hours, not a lot, but what is that doing? It’s attracting the nine instance. ’cause people like that stuff.

Why not offer a little bit of it? So think of in your practice, do you offer a diversified way for people to come in there? Is it one way or the highway? I’ll give an example. I have a very good health insurance. I literally have no deductible. I pretty much have no copays. That sounds crazy, but let me have you understand something for that plan.

It costs me and again, you’re going to think. I’m kidding. Okay. About $3,000 a month just under that. So when I say I have no doubt. What does that really mean? Yeah, I don’t, but I’m paying $36,000 for no deductible. So the reality is it’s expensive. So does everyone have that type of policy? No. So if I walked in, I would certainly say, you’d go, yeah, I’m going to take your policy because it’s a really good one, but not everyone’s is, and that’s something you have to learn that there’s nothing wrong with cherry picking.

You can say, oh, I’ll accept this plan, but won’t accept that one. We do the same with any patient. So think about what is your diversification here? Have you seen modern acupuncture? That’s very. That’s an all cash. How do they make that work? Part of how they do it is they make their visits very inexpensive.

So you have to learn how to make volume work. Now, the difficulty is that we can’t have multiple fees for the same service. Now, if you were in a completely cash practice, you can set your fees anywhere you want. But as soon as you bill insurance, now we have to have a balance because you can’t appreciate the ability to insurance patient more than a cash patient, makes sense.

Same price. Now, keep in mind though, this model does work well. It’s a very popular one. Now, how does it work though? People don’t buy a single visit? You can, but it costs a hundred dollars. If you buy packages of visits, it changes to as little as 60 or maybe 40 or even $20 a visit. It’s just a matter of making sure we have done it right now.

I’m going to say to you, is there any reason you couldn’t offer that in your office? In other words, you’re like targeting you offer that cause are there going to be patients interested in it? I have a couple of practices that their whole practice is based on prepaid. Liberal. The in fact, they don’t do anything but prepays.

And she says that they sell about 25 to 30 every month. Her cheapest one is about 600, most expensive, about 5,000. No kidding. Now she will tell you she doesn’t sell that many of the 5,000, maybe one or two a month. Still not bad. The idea being though she set that up. Now the difficulty with that though, was this, when you have that type of practice, if the economy.

Is low. Does that start to dry up? So I’m going to suggest yes, but why do it? And I offer both, in other words, I will take some good insurance, but I’m not taking all of it. And I would prefer to do more cash, get people interested in health care. Remember insurance only covers so much. What about your true health care?

So you want to think along the lines of what about doing that, but here’s the part I want you to see? What does someone see? How is your office viewed? What do they know that you do? What do they know that your costs. How do you come across on a personal level? When people see you, do they see someone professional?

Do they see someone when they meet oh, this is the person I want to go to. This is a person that gave me some writing formation. What is the community around you think? How are you in the city or the community you’re in? How are you viewed? We set that narrative. What is your web presence? What if someone were to search acupuncture to treat whatever and your city, would your name pop up?

Here’s something I’ll guarantee you the American acupuncture council, the network, our education division. If you were to type in acupuncture seminars, guess who’s going to pop up first. We do. We do it by design. It’s not by happenstance. We make sure we put out a lot of information too, about how to run your practice.

And it’s not about all insurance. But that way, people know that you need continuing education in heck we teach a heck of a seminar that deals with just cash. But again, will you show up? What if someone says, man, I have migraines. Have you ever written anything up about it? Is there any information they might find?

Is there any blogs or any written video? Because you remember for a search engine is going to look for people who have put. If you’ve not put any information, you’re not going to come up. So start to think of where do we show up? Remember the old days of a yellow pages. No one does that anymore. So how did they find you?

What are we creating for referrals within our own patients? Is there any newsletters you send? Let’s go old school, send them out via email or even mailing. What do people know? I have an office that what they do is they work with. And every time they sold one of those welcome packets they’re included in there.

Cause I know I get some periodically in my neighborhood and it’s always a dentist or two chiropractor, a few medical doctors, but have you ever thought, Ooh, is that a way for you to go in? Hey, I’m looking for an acupuncturist and then think about what about groups that you might work with? Have you ever thought of any civic groups that might need someone to come do a lecture now?

I’m not saying that’s going to be as prominent now that’s probably coming back, but start to think of how am I adding. Have I worked with any sports teams and I’m talking not professional, but what about being the person for a high school team that helps deal with pain? I’ll give an example. The I coach high school kids.

And one of the things they know is if coach Collins is talking to him about treatment, I’m always wanting them to get acupuncture because I have found a person with acupuncture gets well faster, simple as that. And once they see it work, it becomes a thing. And quite frankly, I coach at the most prominent sports high school in the U S and everyone knows what’s going to happen when you’re one of my athletes.

My goal though is that, do people know that you do that? So where are your patients? There’s lots of patients. Everybody’s account. Technically even some insurance. So start to think of how am I getting my cash? Am I advertising? If you are all cash, how are you using that to your advantage? Is it on your site that your price is cheaper, it’s more affordable or is that the right?

We don’t want to go. We want to talk about the quality of care. Here’s one thing I’m always concerned with is cheaper. Always better. I don’t think so. I’ve never picked a doctor because it’s cheap. No. Now, I’m not saying there isn’t times that many of us do, but I want to think along those lines, but realize there are things you can do.

What about a prompt payment? What about a pre-pay and then of course all the different types of insurance. Now, what you’ll see here as well, there’s nine different ways of insurance. I will point out not all of these are good. And I think this is where people go wrong. You are going to have a practice that’s diverse and accept the things that are welcome to you.

And the ones that aren’t the medical doctor I go to, which is very rare. He doesn’t take PPO and HMO insurance. If you don’t have a plan like I do, he doesn’t accept you. You can pay. But if you’re going to use insurance, he doesn’t accept those lesser ones. Now his practice is busy cause he’s built that you’ve got to be able to stick with it.

Know what you’re looking for? What are the patients looking for? Cause here’s what it comes down to. If your practice is going to grow it’s about patients, it’s about how do we attract them? Start to think of what have I done to attract patients and then start tracking, do things and see, Hey, did that work?

Did it help? Did you create something where you tried to create a referral based within your own. Maybe something you let them know, Hey, have your patients come in or have your friend come in, we’ll give them a free consult. Things of that nature. Does it work? Does it not work? If you do a cash discount, you do a group on, does it work?

Here’s what I’ll say, deliver what you do best, which is to make people feel better and your good care. But we’ve got to make sure people will know that we do that. And are we setting that narrative? If you’re not looking to grow. And even grow a little, you’re going to shrink, which means you won’t be around.

Here’s one of my concerns and this sounds awful, but it’s true. Approximately half of the people who graduated from acupuncture school within five years, no longer practice. And I think that’s mostly from bad management of the business. And I think partly because this is something that’s the hard thing to deal with it and know it doesn’t work.

You can make anything work. If you stick with it, there are practices that do all cash and do very well. I’ll tell you what though, by a tee, they all have really good communication skills. They also generally are in higher than average areas of income and have built that in. But if your practice is about in that type of area, maybe a bit difficult, maybe you want to be a little bit diversified.

I said, deliver what you do best. This is what I want people to feel when they go to an acupuncturist, how do they feel after? And sometimes that’s going to be your best way. Do you have anything on your site that gives patient testimonials about, I can’t believe it. That’s usually going to be the best way to commute.

I help a lot of people, everyday acupuncture offices deal with problems from billing and coding, to collecting, dealing with cash and all those things. And some of the best ways I can communicate is just simply give examples of offices I’ve helped and how we’ve helped them. And that’s how you continue for the rest.

So I’m going to say, go out and start to think if you’re not thinking of growth, if you’re not implementing it. And there’s several ways to go. There’s not only one. We’re here to help you. The American acupuncture council is always going to be your resource. We have a network service where I become part of your office.

Call me, email me. We deal with everything on a day-to-day basis, no limits. And it’s not about insurance. It’s about everything can include insurance. We are a resource go to our. Take a look, we have a lot of free things out there along obviously with these types of programs. But what I will say to all of you is think in your own practice, what am I doing to make my practice better, to make my self better?

I think we’re always doing that, but how do we communicate it? So I’m going to say thanks for the time everyone in next week is going to be Chen Yen. So again, go out, be successful. Hope to see you at a future seminar. Take care, everybody.

 

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Explode Your Practice with Your 30 Second Elevator Speech

 

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hello everyone. And welcome to another episode of, To The Point. I am Dr. Nell with the American Acupuncture Council. I want to thank AAC so much for having me here today to talk about something that was actually really critical for me. And the success of my practice. I’m currently getting notifications that AAC is live.

So if you all have not signed up for those notifications, please do we have too many great speakers to miss out. So at the end, we’ll go over what’s happening next week. But for today, Let’s jump right into the slides so we can get into your 32nd elevator pitch. So here’s a little bit of what we’re going to go over today.

There’s a lot of important aspects to this, but it’s really important for me. For the topic of this conversation to give you something really tangible that you can walk away with and scale for you, your practice using any given situation, we’re going to go over what some of those situations might be.

But we’re going to talk about how you’re currently introducing yourself. What does that current pitch look like? Is it even really a pitch? Do you stumble over that a little bit. We’re going to solve that problem today. Why we need this introduction how critical it is for our businesses, for our lives and what’s your, why?

Why do you need a good introduction? What are you looking to. Accomplish in your business and life. And how do we build that confidence when it comes to our communication. And then we’re going to get into crafting your new introduction, your 32nd elevator pitch, and then next steps. How do you use this throughout your life?

Let’s move on through. How are you currently introducing yourself? If we can talk about that for a second, this is the number one thing that practitioners and students tell me that they often struggle with because we are usually called licensed acupuncturist, but we do so much more than acupuncture.

Do you say that you’re an herbalist? Do you find yourself saying acupuncture best and people just assume certain things about you or about your. Do you say integrative medicine provider in order to try to be a little more inclusive with all of the things that you do, are you saying you’re a TCM practitioner?

The issue with all of these is, and we don’t want to forget this one. When we list all the modalities, because we don’t want to limit ourselves to acupuncture. So we say, but I also do cupping and moxa and Quasha and herbal medicine and nutrition. And you’ve totally lost the person in front of you because what do all of these things have in common?

These terms are really meaningful for us as practitioners who understand our medicine, who understand the value that we bring to the table. However, They don’t provide a lot of value for that person sitting across from us or standing next to us in line at the Starbucks or the person that we overhear on the street who has an injury that we could really help.

And they’ve never tried acupuncture before. So how are we going to go about articulating that value to someone who has no idea what we do? And more importantly, what are we actually missing out on by not honing in this clear communication? So if I say, oh, I’m an acupuncturist. And someone has these preconceived ideas about what that means, or very commonly they’re afraid of needles.

They might not even want to hear the rest of the conversation that we could engage in, where they could be held. Herbal medicine, cupping, nutrition, et cetera. So we don’t want to miss out on these key areas and having proper communication allows us to really hone in here. So provider collaboration, and I’m not just talking about providers who are well aware of what we think.

Providers in our industry or people we’ve already been engaged in a referral type of relationship with, but what about providers who need to understand our value, who would be great sources of referrals? However, we’re not in a place where we can communicate that effectively. And then they don’t know how to properly refer to us.

Referrals are consistently noted as the primary source of new patients. And when I coach practitioners, this is what they say to me all the time. My practice is so referral based. If we can hone in on our communication and have that perfect pitch, this will really help us get more referrals, a general public education.

So these are people who have maybe little to no knowledge about what we do. Maybe you have a speaking event where you’re actually going to be a public speaker you’ve been asked to speak or you’re at a health fair. Pre-qualified people who are already interested in their health. So they need you you can get really targeted with this general public education as well.

So again, this template we’re going to go over. You can tweak for any given situation. All of these areas are going to benefit from you being able to craft that perfect pitch, talking about patient retention. So let’s say you’re like, ah, doctor now, I don’t want to be a public speaker, so I don’t need to do general public education.

What about people who come into your practice that you’re trying to articulate? Why they need to come three times a week for three weeks, or you’re trying to explain to them how critical their treatment plan is to their success and the goals that they want to reach that effective communication with your patients is what’s going to help them continue to come back into your practice to build that trust, to manage expectations.

And all of that is important, even in that one-on-one relationship and then networking, of course, and this is something that we’ll go into more in a later episode of to the point. Sometimes you just meet people and you’re not really sure how they’re going to fit in with you, your practice, your network.

You want to be connected to this person. You want to stay in touch, that you want to be able to articulate value. How are you doing that in 30 seconds or less? Because the attention span is going down. Our timeframe that we have to make a meaningful impression is going down. And so I want you all to get really clear on that today.

And that’s what I’m here to give you. So we can’t talk about effective communication. We can’t talk about your perfect pitch if we don’t know why you’re doing what you’re doing, because what I might say and the value that I believe I can articulate to an audience could be very different than the value.

You want to relate to somebody the type of patient that I want to attract? My goals for my business for life to be very different than yours. For me, my why is bringing acupuncture into the standard of care. I am passionate about that. I think it’s really important. I think the more people who have exposure to this medicine, the better, but there aren’t a lot of people who can effectively communicate what we do to an audience who has no idea what we do.

It took us years in school to understand certain concepts and verbiage and jargon that the general public doesn’t know. So we always want to have our why in mind, because that’s going to help us craft our messaging. When I’m thinking about acupuncture into the standard of care, this helps guide my business decisions.

It helps guide my messaging. So I’m always focused on meeting people where they are, because. Goal is to bring more people who are not knowledgeable about this medicine into the fold. So you can have your overarching why, and then your smaller business-wise I’m not saying that, when you’re deciding where you’re going to go for lunch in the middle of your day of practice, that you have to be thinking about your overarching, why, but you might be thinking, oh, if I want to get acupuncture into the.

Care. I want my communication with the public to be extremely professional. I want them to see that my practices very clean that they can trust me thus, they can trust other practitioners in this medicine. And so our goals and our plans get derived from that overarching idea. So I love this quote by Stephen Covey to begin with the end in mind, because you are going to reverse engineer that.

And the last thing we want to talk about before getting into that actual template is confidence because this is the pushback that I get a lot of times from practitioners, we get educated very well. When it comes to clinical skills I. Doubt people’s clinical skills. When I went to school in California, it was a rigorous education.

And so I felt very competent when it came to needling thing. When it came to herbal medicine. However, I didn’t have a ton of business training. There are very minimal hours in the curriculum allowed for that. And so my confidence when it came to business was not there. So I’ve been where a lot of you are at this point.

And so we’re going to. Some of that today. Like I said, I like very tangible takeaways. So we do have this responsibility of being able to educate and communicate about how we provide value, because how do you get patients into your practice if you can’t do that? How do you help grow the medicine, the professional without being able to do that?

So we do need to be very focused on building our confidence so we can have these conversations. You hear a lot? Oh, confidence comes from operating outside of your comfort zone. True. But again, let me make this really tangible for you, keeping the commitments we make to ourselves. So if you tell yourself I am going to do these five things today and you check off that to do list, you do all five things at the end of the day, you have reinforced to yourself that you can trust yourself.

If you have a list of 15 things. That’s a lot more things than five, but you’ll only do 12 of them. Even though 12 is an accomplishment. You might be telling yourself, oh, I didn’t get to 15. That’s what I said I was going to do. I can’t trust myself. So when I coach students and practitioners on building confidence, I encourage you to come up with ways that you can check that box that you can trust yourself.

It might be a simple. I said, I’m going to work out this morning and then I did. And so today is a success I can trust myself, but that confidence in life translates into confidence in business and absolutely your confidence in communication. I don’t think it’s realistic to think that you’re going to be a hundred percent every day.

If you wake up and think I need to be at a hundred percent to go and treat patients or to practice, nobody’s perfect. So I actually love this 51% rule that my business coach told me to just believe it a little more than you don’t. And sometimes the act of going through the process, practicing things, you will get closer to that a hundred percent.

So when it comes to your confidence and you’re saying, okay, I’m going to, do X, Y, and Z. I’m going to put myself out there. I’m going to do this elevator pitch. I believe a little bit more than not believing that it’s going to work and you will eventually start to scale that confidence. So remember this, how you’re currently introducing yourself.

Let’s see if we can get a little bit more clear and concise with this. So this is the template that I will tell you for me. Changed my entire practice, this very simple elevator pitch. So your introduction, we often think it’s about us because it’s called our intro. Game changer is this is a three-part thing and only one part gets to be about you, which is.

Mind boggling for some people, it was mind boggling for me because the way I used to introduce myself as a young woman who wanted to prove that I, had experience and I was competent in my field. So I liked to list all of the certifications I was doing, where I went to school, my doctorate, all of these types of things.

That articulates no value to the person that you’re meeting, who knows nothing about this medicine. Now, if two out of the three parts are about the person sitting in front of you. That’s going to do a little bit of a better job articulating that value. So this first part of the introduction who you are, this is where we get to satisfy the burning desire to talk about ourselves.

And this could be that you are a licensed acupuncturist. If you feel very attached to that, you want to make sure acupuncture is in that title. This could be the integrative medicine provider. This could be for me, founder of peak health or director of development for American acupuncture council. This is where you get to say, this is who I am.

However. The other two parts get to be about the person you’re talking to. And this is the reason that this is a template. I’m going to show you some examples of this, of how people in every industry use this type of communication, this type of pitch and how I’ve used it. When you look at how you want to use it, you do not have to have the exact same introduction for any given situation.

How you introduce yourself is going to be different. If you are at a mommy and me group, and you’re talking about how you help postpartum moms and babies, that’s going to be a little bit different than if I’m speaking to a surgeon about how I am going to help benefit their practice and their. So when you’re looking at the who I help, that gets to be customized.

And what is the outcome of working with you? So I want to give some examples so we can go through each of these parts and it makes a little bit more sense. And I like to start with other industries because you will see everyone does. Yeah, you’ve heard it before many different industries, your 32nd elevator pitch.

This is how it breaks down. So these are two women who I was in a mastermind with, and this is toy. So toy penny, a holistic health strategist. She helps celebrity and CEO moms put their oxygen masks on and learn how to take care of themselves so they can be their most productive and their best selves for everyone around them.

Now, if I am. A man, maybe this wouldn’t resonate with me. If I am an athlete, maybe this wouldn’t resonate with me, but you bet if I am a celebrity or a CEO, mom, and I hear this, my ears immediately park up and I say, she’s talking to me. She still gets to say who she is. She’s toy penny. She’s a holistic health strategist, but I’m going to bet that the holistic health strategist means a lot more to her than it does to me as the person who she’s talking to.

She can have her own attachment to that, her own verbiage around that, just like we can to owner of your practice, licensed acupuncturist, herbalist, but the important piece. And you can see, even from the length of this, is that. The value proposition is longer. It’s more about the people that she’s helping.

So yeah, if I’m a CEO, mom, I’m listening. I want to be my most productive self. Maybe I should talk to her angelic. Cause I love cause hers is even shorter. And to the point, highly specific, a lot of times people think with these intros, with these pitches that they can’t be specific. You absolutely. Can you want to target the people that you’re trying to reach?

The person that’s in front of you articulate value for them individually? So angelic helps small businesses land corporate clients so they can increase their revenue and expand their influence. That’s pretty specific, if I’m a small business who wants to land corporate clients, I am ready to ask more questions of Angelique and that’s the.

Of this pitch of this 32nd elevator speech of this one, one sentence, two sentence, three sentence introduction. It’s to get people to ask more. It is not to articulate everything that we do. Every single modality into 30 seconds. It’s to provide enough value to the person sitting in front of you where they say I feel like they’re talking to me.

So two quick examples. And these are both me. And that’s why I wanted to show you guys. You can be the same individual with multiple intros, with multiple pitches. It does not have to be, oh, this is the only thing I can say. I gave you two examples at the beginning. I could either be Dr. Nell, the founder of peak health or the director of development for American acupuncture council.

And I love both of those roles. Both of those roles are such a part of who I am. Yes. What would follow that and who I’m talking to is going to be a little bit different. So if I’m speaking with a surgeon, I’m going to look at what value can I provide for the surgeon and in their practice. I will tell you with referrals, we all want to think that it’s enough to just say I’m able to get your patients better results.

It’s not. What else does that surge need? So that surgeon wants to know that their patient is taken care of because they don’t want to be dealing with the recovery aspect. They want to do a great job with the surgery and then have someone else holding them. Just hand. So that’s what you want to be able to articulate there.

Like how do you really provide that value? What is the outcome of working with you? And then that’s going to look different than if I’m doing a health talk specific to men’s health. I still get to be. I can be the founder of peak health still, but I’m going to talk about these needs, these middle-aged men who are experiencing these symptoms, weight, gain, muscle soreness, poor sleep.

I’m going to talk about how I address the root cause of that. So they can feel like themselves again, a really great tip with this is listen to what your patients say when you are going to. Provide value to people outside of your practice. You want to listen to the people that you’ve already helped.

What did they say when they came in and what are they saying now that they worked with you? When I work with middle-aged men, the number one thing that they say to me when they come in is I just don’t feel like myself anymore. And they list all of these symptoms. And so you want to work those things into your introduction, your pitch, because then you know what value you’re actually providing.

So this is your turn. You’re going to go through this process. You’re going to start with your why. So why are you doing what you’re doing? What do you love about it? And then who do you want to reach? Because this, who do you want to reach part is so critical with the who you want to read.

That’s how you’re going to decide, how do I present the value? What who are the people that I help and what is the outcome of working with me? So once you define who you want to read, This is the honest part. Are you confident? You can add value to this person or group of people. And if you’re not go back to those confidence exercises, I briefed with you guys.

But you’re going to go through that. I’m confident in you all I’m confident in this medicine. I know you can do it. People do not suffer from a lack of clinical skills. We’re just working on how to articulate that value to someone who knows nothing. What we do. And when you go through that process, then you’re going to craft your value proposition and that’s your one sentence in trial.

So again, what does that pitch look like? It’s going to be your, who you are, who you help, and what is the outcome of working with.

I’ve had so much fun being with you all today. I really appreciate you taking the time to tune in. I hope that this is a game changer for you just as it was a game changer. And thank you so much to the American Acupuncture Council for having me on the show to be able to provide this value and be sure to tune in next week, we are going to have Matt Callison and Brian Lau on Wednesday.

And you do not want to miss them..

 

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3 Tips to Bring More Patients in from Email

 

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

It’s already a different time of the year, but you would just love to be, bring in more patients into the practice while you’re in the right place. And this is Chen Yen, six and seven figure practice make-over mentor@introvertedvisionary.com and your host for the American Acupuncture Council show today.

Let’s talk about this because there are three tips I’m going to give you today that can help you with bring in more patients when you with to have them. So one great way to do this, especially when you’re slow is to be connecting with your patient base by email and why email? Because it is. Low hanging fruit for you there it think about it.

Your patients trust you the most because they have that connection in relationship with you. The other possibility of bringing in patients is to get new people, to hear about you and trust in you, which is likely a bit of a longer process typically compared to your existing patient base. And you could be Connecting with your existing patient base to, to encourage them to come back for treatments, to refer other people to you.

And then also to perhaps you might have other kinds of services or offerings that they may not even know about or not be as familiar with, so they could be benefiting from those two. So let’s talk about. If you did have a desire to do this. And I be pulling in patients from this what are some hot tips related to this?

So number one tip is that

it’s, I would say a lot of acupuncturists don’t do this right now. Because they’re busy. Like they don’t have a wit a consistent way of staying in touch with their patient base. Nine times out of 10. When I ask acupuncturists, if they stay connected with their patient base, it’s many times it’s no or infrequent or not consistent.

So the first tip is that consistency. Brings awareness about you. Consistency brings trust. So do you have a set. I have a schedule of communication with your patients by email. I, whether it is once a month, whether it is twice a month or more frequently than that, or do you just never do it or do you do it only when you think about.

So consistency can do so much for your practice, because just think about it there. What are some of the reasons why people aren’t coming in, or maybe not coming in as or not using your services to its fullest extent or referring it’s because they may not put the two and two together even, have you ever had times when you’ve helped patients with one thing and then they didn’t even realize you could help them with something.

It’s so obvious to you, but it doesn’t cross their mind that you could help them with a different kind of a health issue. And that might be the case for it. They might already have people in their lives, friends, family, people, they know who they could be referring to you, but because they don’t even put the two and two together about how you can help them.

They know they don’t even think about it. And how can you make them continuously? How can you educate them, make them continuously more and more aware about the benefits of acupuncture or for some of you who are doing other things like functional medicine, nutrition, and other kinds of creative things to how can you educate them about that consistently so that they start understanding more and and seeing you more referrals.

That’s tip number one, the second tip to bring in more patients from email when you are slow, is that is to not only educate in your emails, but also be letting people know. What you have to offer. So making an offer, that’s one of the biggest mistakes I often see. So I know an acupuncturist who was telling me, she actually sends out emails pretty regularly too, to her patient base.

And I, and then she said I wish I would get more. Patients coming in from my emails. And then I had to look at her emails and I noticed that it was missing many times. She gave a lot of good information, but many times it was missing a cause of action of. What step you would like your readers to take, whether it’s booking an appointment with you or taking you up on some kind of an offer you’re providing.

So having a good call to action can make a big difference at one that doesn’t make you feel like you’re being pushy or awkward or sales or anything like that you could see on me actually. And I’m happy to give you. PME. And if you see this, if you’re on YouTube then you can reach out@introvertedvisionary.com.

So introverted, visionary.com and then fill out a contact form and then asked me for it. I’ll give it to you. But if you’re watching us on other platforms than just private message me or comment below in the chat, and I’ll make sure that you get. R what you could be saying that would book more patients and or have people take you up on, on what you have to offer.

Now, when we talk about offer some of you might think I don’t know, I don’t do discounts or anything like that. So what do you mean by offer? I don’t think I can give an offer. So first let’s talk a little bit about that for some of you some acupuncturists are good with this. Like they, they do things like a new patient treatment specials.

And if you want to do that, then that could be an example of an offer. So we’re going to first talk about. Specials and different type of offering kinds of things. And we’re gonna talk about what if you don’t want to do anything special like that because you eat really are against discounts, which is totally fine.

But if you look at a new treatment specials, so some of you might think I don’t want to discount my fees with that, which is totally. I agree. I, for the most part I don’t always advocate discounting and think about. What hap what is. The value to you in attracting one patient, it’s a P a new patient who comes back weekly, or even monthly that could end up being, let’s say you charge a hundred dollars a visit.

If they come back weekly for a month, that’s $400. And over the course of a year, let’s say if they came in monthly, that’s $1,200 over the course of a year or so, is it worth it to you to perhaps give some kind of a treatment special and for the initial visit and then they end up being patients of yours.

And so it ends up bouncing out in the end. Now, as far as the other kinds of things, if you choose to give special offers at different times can be. You bring up perhaps about your herbs and maybe some of your herbs or supplements, maybe you are going to do some kind of a special about it. So could you explain more about how certain herbs can be good to keeping their cabinet If for, if they get sick or, being able to educate them on different herbs or supplements or products that you may have.

We have clients right now who are bringing in another stream of income from that, whether it’s herbs or supplements or products and you are between a thousand dollars a month to $10,000 a month and even more. And one of the strategies that one of our clients uses is. Be doing periodic sales of this very like at least quarterly sales with this.

And so he shares this with his email list with about it and brings in extra income from it. So that’s one, one other thing. No. As far as what, if you don’t want to give a savings and you don’t have to write and you no problem. And so what could it offer me an offer? It really doesn’t have to be anything crazy with discounts and that kind of thing.

It could just be you mentioning an aspect of how you could help people because. They might have come see for one health issue. It doesn’t cross their mind at all, that you could help them with different kind of health issues. So just simply by you educating people on a particular health issue and how acupuncture or functional medicine or nutrition or whatever you can help people with can help.

That brings that to the forefront of their mind. And I, you may mean more likely to attract patients because of that. The guy made a compelling call to action where it’s very clear, how are they going to take that next step with you? Are they going to book an appointment? And what to say there, so that it’s most effective.

And in having. Previous patients come in and also new patients get referred in. So again, if you want that, that the languaging, that’s helping our clients with booking more appointments through the email with that, then just private message me. Now let’s talk about. Tip about the third tip to bring in more patients by email.

So it is two in your emails. Have you ever felt okay, that sounds good, Chad but I don’t know what to say in my emails and I’m not a good writer or even if I am. Draw a blank about what to say, and then it might feel so time consuming to come up with something. So I just don’t do it, but would it be worth it to you if you were to share and educate and then be getting like, even if you got an extra couple of patients a week, Would it be worth it to you to be a bit busier.

And that’s just being conservative error. If you do it. If you have a system in place that works, which many of our clients do because we give it to them. And so as far as the a a hot tip is what do you send by email? And then, so one thing that I would say is I recommend varying up the emails a bit.

So I’ve seen some acupuncture send out things like newsletters, and sometimes there are so many different things within that newsletter. And how many of you are really. Raise your hand or type in the chat in the comments section. Yes. Busy. Yeah. So then it’s, how many of you don’t open up every email, right?

Is that true? And so the, if you end up getting, imagine if you got a newsletter from someone all the time, and it was really long with different sections do you read. Probably not. So it’s helpful to vary the length of your emails. Sometimes it’s really short, super sweet and short. And then I with a way to, to book with you or pay you for whatever service that you’re offering or products or supplements.

So very up that the length of the emails, and then the other thing is. To be aware that there are different types of Buyers. So this is something that’s really interesting. And I, when I first heard about it, I thought, wow, I never really thought about it this way. So we all have different way we go about making decisions with what we.

Once you purchase. And this goes for, even if you don’t look at your patients as buyers, you just look at them as patients. They still, each one of them has their own viewpoint of how they go about making decisions. So I’m going to share this with you here in a moment so that you could apply it to your practice.

Even if you never send out a single email, this is going to help you within your practice. I’m going to show this to you. But those of you who do have interest in getting free email templates from us, as far as what, what has worked for our clients to get them busier. When they’re slow, you can go to www.new patients, introverted way.com forward slash templates.

So again, it’s www.newpatientsintrovertedway.com. Forward slash templates. And I’ll see about popping the link in the comment section as well. So let’s talk about the four types of buyers. So it will be showing up on the screen here in a moment. So this is really interesting. There are four types of buyers.

And as I share this with you, I want you to think about what you mean. So one type of buyer is the competitive type of buyer. These are the kind of buyers who they are pretty fast with their decision-making. They are logical. Also they tend to be deadline dancers, so they will they’re the kind of people who, if you ever.

Give people offers, like if you didn’t have certain specials going on, they’ll try to ask you if they can still get the deal, like after the sale is over kind of thing. And then the, they also are one of those people who try to test how late they can get to the airport and still make it on time. So if you’re you think you’re more of a competitive kind of a buyer go ahead and type in the chat competitive.

And then some of you might be in, in some of our patients would be spontaneous buyers. So spontaneous buyers are, they tend to buy from emotion and but they’re like spontaneous about their decisions. And then there are methodical buyers. So methodical buyers are buyers who. Tend to ask a question with another question, I, and need to know all the details I’d like to know all the facts and everything like that.

And sometimes they could be a bit slower in their decision-making. How many of you think you’re more of a methodical buyer? Go ahead and type into the chat methodical, or if you think you’re more of a spontaneous buyer, that type of chat spontaneous, and then the fourth type of buyer is the humanistic kind of a buyer.

So this is a kind of buyer who is more moved by. Bye stories and feeling go by feeling a lot and emotions. And so they might not make a decision as quickly as a spontaneous buyer would, but they still, they will feel it and then they will. And so how many of you think you’re more of a humanistic buyer?

Like you get motivated by hearing other people’s success stories and that. So this is something to keep in mind because why is this important for you and your practice and why is important, where as it relates to email, if you are, for example, let’s say you’re looking at emailing someone about who is a methodical buyer.

If those people want a lot of details about things. So if you don’t share a lot of details, then they might feel like they need to know more details. Great. And and then the humanistic kind of buyers is if you share certain things and it’s a lot of details, it might overwhelm them.

They might gloss eyes might glaze over and then they won’t, they will move forward or anything like that. What they need is to feel like, feel into it that they need it, or that feel that they They’re emotionally connected to perhaps, working for someone else or that, that kind of a feeling.

So what that means is that in what you send out, it’s helpful to vary up your emails so that you are meeting the different types of buyers and what they tend to want to know about before they actually make big. And so this is theirs. I also promise that. What could you do to share with you?

What could you do to be. How this could help you as far as the bringing in more patients by email, if you don’t have a list or if you don’t have any kind of email software. So here’s the thing. You, even, if you don’t have a list, you can, if you do have patients, even if you have 500. You could still do this in terms of some of the strategies that I’m sharing with you.

For example, let your patient base know about a particular kind of health issue and how acupuncture could be really beneficial for that. I also, you could be inspiring referrals within the practice. So these kinds of principles can still apply to your practice and you could either share them verbally, or you could be having what we talked about here in the email.

W what you send out. Okay. It could be in marketing materials. Instead that you provide within the office so physically you could give it to them. And I and at the same time, see if you can start connecting with your patients outside of just within the practice, because what about patients who haven’t been in, in awhile?

We had a client of ours, an acupuncturist who gave her an exact template of what to send. And she actually offered something that was a detox program and she made, it was like 3000 or $4,000 from one. Email. And she had someone who emailed her, who hadn’t been in her practice for over 10 years and she bought it and she’s, she was really surprised.

She was like, oh, I didn’t even know she would read my emails. So this is the power of having a way to stay connected. Even when your patients aren’t actively seeing. So if you have that writer’s block, or if you feel like it is just not enough time in the day to, to do something like this, even though you can see how this could be an avenue that can bring patients in for you, then grab the free templates that are promising you.

This is from our new patients from email system and you can go to www.new patients. Introverted way.com forward slash tablets. And then I download the templates and you start easing it in your practice. Whether you, you plan on sending emails or not, you could use elements of it within your practice to bring in more new patients into your practice.

So that way you could focus more on just helping people. Instead of worrying about where to find more patients. And if you’re in a place where you’re at a plateau in your practice, and you just know that you’re capable of so much more and you would love to have a practice. You’re proud of that. It’s fulfilling for you and making six and seven figures the introverted way.

Feel free to reach out to us at introvertedvisionary.com and happy to help you grow your practice faster with less stress. So till next time,

 

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Mastering Manifestation and Clearing Subconscious blocks

 

So I thought we would demystify the science behind mastery manifestation and clearing subconscious blocks. So let’s go into that process right now…

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

I am so excited to be back. I’m hosting another talk for, To The Point. So thank you again to the AAC for inviting me to host these talks on practice management. My name is Lorne Brown. I’m a doctor of traditional Chinese medicine. I have my practice in Vancouver, BC, Canada. It’s called Acu Balance Wellness Center.

And I’m also an author. I wrote the book missing the point, Why Acupuncturists Fail and What They Need to Know to Succeed. I pulled from my background as a CPA, and that was a past life of mine before I became a Chinese medicine practitioner and shared my clinical experience and business background with my colleagues in that book.

And I’m also the founder of. Healthy seminars, which offers online, continue education for acupuncturists. And I’m here today because I like to share, and I’ve been really focusing on conscious work in my practice in my personal life and in manifestation. So I thought today, our talk which does apply to practice management would be about mastery manifestation and clearing subconscious blocks.

Cause I think our attitude and our mind. Really can affect the outcomes we get in life and there is a science to it. So I thought we would demystify the science behind mastery manifestation and clearing subconscious blocks. So let’s go into that process right now and just look at some of the basic steps that we have here for mastery manifestation.

And what I’ll use first is just a quote from Gandhi where. He says your beliefs become your thoughts. And I’m sharing this quote to let you know that there is a a logical reason why your thoughts create your reality and the manifestation movement and a law of attraction. There’s this idea that your thoughts create your reality.

And so I thought we’d demystify that and put some logic and even science behind that. So in his quote, your beliefs become your thoughts become your words. Your words become your actions. Then your actions become your habits. Your habits become your values and your values become your destiny.

So your destiny is what you manifest in your life. And if we work this backwards, your destiny comes from your habits. And your habits are what you do. The actions that you take on a daily basis, and your actions are always going to be congruent with your beliefs, which are your subconscious programs. And so rather than going to work on the outside world all the time and put that forward.

To try and change. Use matter to change a matter. That’s trying to work on the outside. If we want to change your reality, if you don’t like the way your reality is, then the key here based on this quote and in manifestation practice is to go work on your programs, go work on your beliefs because your beliefs in your programs are always going to be congruent with your actions and over time, your actions, if you do them over and over again, they become habits and these habits become your destiny and your.

So I want to share an example of one of my patients showing manifestation and action, and just to simplify this process, but to see how this can work and how simple this process is really is. So she came to me with her diagnosis of fibromyalgia. Her, she was experiencing her main symptoms that she was experiencing were fatigue, depression, and discomfort pain.

And so I used acupuncture to help induce that relaxation response and as well as some other inductions, I’m also trained as a clinical hypnotherapist. I really love acupuncture and how it helps induce the brain into alpha brainwaves, I believe, or that nervous system it’s that parasympathetic nervous system.

So I do see more of a relaxed state and we had. Remember what it was like when she was healthy before she had fibromyalgia, before she had the diagnosis and she was able to relive in her mind while she was on the table, really re experiencing it as it was happening. Now, what it was like when she was healthy, what it felt like in her body, what our energy was like, what her mood was like.

And then I future paced her five years from today. And so it was five years from today’s date when she was on the table. And I had her imagine as if it was happening now and what would be different, how would she know that she’s healthy and well, and what would be different? And while she’s on the table, she forgotten about her fibromyalgia and she started sharing and truly living that experience of having comfort in her body now, and flexibility and energy and good mood.

And she would walk by in her mind. In front of a reflection of herself. And she noticed her posture was different. She actually commented how she changed her hairstyle. She noticed how she breathed differently and the way she walked her gait was differently. She paid attention to her inner dialogue and how awesome she felt.

And some curse words. She used to exemplify how happy she was that she’s healthy now and how she’s loving her life. And in glad for the life she has. She was able to hear in her mind. What other people were saying, how good she looked and how amazing she was doing. And she was able to physically get into her body.

She was able to experience that really imprint on the subconscious, what health was now. She comes back to my practice about 10 days after that treatment. And she shares how she. Feeling really sore. So my program of I’m a fraud. I’m not good enough first triggers, but just so you know what had happened is she had joined a gym.

So wasn’t that my treatment wasn’t working or I made things worse is that she had joined a gym. And because she just recently joined the gym and started exercising. Her muscles felt a little bit sore as it is when you start up at a gym and you haven’t been, or hadn’t been frozen. What’s interesting in this case and why I’m bringing this up for manifestation is two.

The first part is I never said that I never recommended or suggested for her to do exercise. We’re aware that exercise can help with depression. Exercise can help with some cases of fatigue. Exercise can help with fibromyalgia discomfort moving, achieve right movement as good for you. Exercise can be good for you, but I never asked or suggested that she’d do exercise to help with her fibromyalgia.

All we did is let her know in our subconscious what it’s like to be held. She went ahead and chose to do exercise. So that’s the first part is when you really program the subconscious, you don’t have to tell it always what to do. It will find these opportunities. Here’s the real kicker though. It’s really cause people like, so that’s not, so that’s not such a big deal.

People. Aren’t so excited about that part. I still think that part’s pretty cool, but the part that I think is more impressive is she walks by this gym that she joins every year. See she works from where she lives to where she works. It’s a good walk, a good 15 to 20 minute walk and on her walk that Jim is there.

And for the last three to four years, twice a day, five days a week, Monday to Friday, she would walk by that gym on the way to work and walk by that gym again, on the way home from work. After our session, when she walked by that gym, she had this inkling that I was. Going to that gym. And when she came home from work, when she was walking, she stopped in and joined the gym.

This is how the subconscious program works when the program is right, then the actions will follow easily necessarily without using force to try and change with discipline. It just comes from the program. Why? Because your behaviors and actions are always going to be congruent with your programs. So when she came to me, her identity was.

Victim’s sick. And so the subconscious one’s congruency. So it’s going to keep you in that state, but when she worked and she changed her subconscious programming and today’s talk is about how do you do that? When she changed her subconscious programming, her identity became to health and wellness. And now the subconscious is looking for those opportunities out there to match the program.

The conscious mind can only hold so much information. It’s like a small little computer, but the subconscious mind is like this super computer. And so these opportunities like the gym for this woman’s case was always there, but she was not able to see that opportunity because of where her mindset was set at.

For example, I’m sure many of you have shopped for a car in your history and was only once you decided on what kind of car you want. And the color and the make and model, all of a sudden, you start to notice that make and model, and probably even that color on the road more there’s no more of that make or model, but you just become tuned into it.

So that’s a little bit of an example of when things start to get onto your mindset, how important that is. And now you can see, it gets to percolate up into your consciousness. So here are the steps. So we’re going to review all these today. So there’s six steps to mastering. My mastery manifestation.

The first one’s quite embody in mind. I’m not going to go into any detail about that today. However, as acupunctures, you’re probably pretty good at helping people relax on your table and there’s other breathing and meditation techniques and hypnosis techniques, but acupuncture can be an excellent tool to induce that quiet body and mind.

And the breath I think is an amazing tool as well for that. Then there’s setting your attentions, which I call the GPS, setting your GPS, adding an emotional chart. Believing as if you already have. A key thing that I do in my practice is clearing those trans clearing and transforming subconscious limiting belief programs.

Basically you’re removing resistance. We would call this chief stagnation and Chinese medicine. Some people call it friction resistance. Self-sabotage you’re clearing these subconscious limiting beliefs and programs. And when you do that, when you have chief low. Then you have allowing receptivity and that’s when things start to happen.

And then we’ll talk about choose again, how you perfectly can choose what you want to create in your life, how you want to think about. So let’s start off with the first one or, sorry, number one is quieting the body and mind. So number two, the F of the steps. Oh, I want to share one other thing here. There is this is my way of saying it.

So many people have their steps in same manifestation. I have to say how Helene had Helene had cell. I think I’m saying her name correctly. I love the way she put it. She’s somebody that’s well-known for. Winning so many contests and prizes through the manifestation process. And she had a four step process.

She says, select it. That would be set your attention to mine. She says projected. So that would be for me adding the emotional charge. To it, then she says, expect it. That would be number four. Believe if you already have it. And then four would be collected, basically. That’s part of the allowing receptivity, what she doesn’t share in most people in the manifestation process.

I don’t see a lot of is how to clear those subconscious blocks. Cause we’re going to find out how that’s, what stopping a lot of us from achieving what we want. So step one is setting your GPS. Or step two is taking your GPS and you want to clearly set your intentions and your desires because if you don’t know where you’re going, you’re never going to get there.

And it’s pretty obvious if you think of it this way, if you wanted to go to a really good sushi restaurant and you wanted to have this specific type of role and you get into a cab and you tell the driver to take you to a good restaurant, That’s a pretty general, but fair request. But what’s the chances that the cab is going to take you to a sushi restaurant that has the type of role that you want because you were general.

So you want to set your GPS clearly, specifically, another example would be if I live in Vancouver, BC, if I told you that. I buried $10 million in Vancouver. I’m not sure how many of you would get in cars or planes to go to Vancouver to start looking for it. It’s quite large. You’d spend your lifetime and still, maybe never find it.

But if I start to narrow it down and say, it’s in this radius. Some of you may have an interest falls Creek can Vancouver, if I tell you that it’s on the street at 8, 8, 8 west eighth avenue, more of you would get in your car. And if I actually said it’s in front of my clinic, I’m at 8, 8, 8 west eights.

We’re in two eight. In front of the tree, then a lot of you would race there. So the key here is you need to be very specific in what you want, clearly set your intentions. And when you set your intentions for the subconscious understand, they suggest that it understands and positive language. So don’t state the name.

I don’t want to be tired is not staying positive. I have energy would be positive. You want to be specific and detailed first person. I present tense. If you stated in the future, then it’s, if it’s like the carrot dangling in front of the donkey or the horse, you never get it. And so that’s what the subconscious knows.

Just teasing you a little bit. So the key is the GPS here is set your destination. Now, remember, and notice when you set your GPS in your vehicle or on your phone, you don’t sit there and program, I’m going to turn left. I’m going to turn right. You don’t tell the vehicle or the GPS, how you’re going to get there.

Do you know you tell the GPS, the destiny, the end result, what you want as if you have it, and then you leave. To it, to help you with the how to going back to our fibromyalgia case, we didn’t tell her to exercise. That would be a, how to we set her destiny of what it was like to be healthy. And then surprisingly, that gym became obvious to her and she had the inspiration and desire to join that gym.

So the key here is set your GPS. You do not have to worry about the, how to the key here is just to dream in this state of what you would want as if you already have it. Step number three, that I. Amplified with emotions. This is part of what Helene said projected, right? And so you got to visualize it.

You got to see it, you got to feel it. Now motions are key. The emotions put the energy behind the intention. And so if you can’t bring up the strong emotions, then that’s a setting out of a, that’s like sending out a weak beacon into the ether. And so if you want that beacon to be loud and clear to draw back the manifesto, Now you’re looking for, you really want to practice that emotion of what it would feel like if you already have.

And the subconscious really understands more feelings and images. It doesn’t understand words so much. And so the emotions are the charge behind your attention. And this is key. What’s interesting is you will recognize. Feeling when the manifestation appears, because there’s really, yin-yang two things that are happening.

There are things in the pre manifestation world, things that are not existing yet, and things that are in the manifested world, right? Pre manifestation. So in the pre manifestation, while you’re setting your GPS and bringing your feelings, although it may not have happened. Hasn’t manifested.

You were able to bring up those feelings now as if it already has. So when it does appear in whatever shape or form it does, you will recognize it because you will already know what that feels like. So will be very obvious when that manifestation happens. Sometimes things don’t manifest in reality, the way you have imagined it, but the feeling does how it makes you feel.

Definitely gets activated. And that’s how you know that this is part of that manifestation process. Do you remember that your subconscious gives your form feeling? So you really want to pay attention to how you feel because feelings are key and consciousness really requires you to be aware, mindful of how you feel.

And when I think of self-love cause there’s a lot of in this consciousness movement about unconditional love and self-love, to me, self-love means you care about how you feel. And I think most of us are similar in the way that we want to feel happy. Most of us were looking for happiness. So do note that to feel a situation as hopeless and impossible.

Is to impress on the subconscious the idea of failure. So you really do want to clean up your thoughts and feelings. This is where the thoughts create your reality because you’re impressing upon your subconscious on a regular basis. And so be careful what you’re putting into your thought process and your feeling process.

Just like many of you are very careful on the foods you eat or the chemicals in your environment. So you don’t want your physically to be contaminated. You also want to be very. Aware of your thoughts and feelings and so pay attention to those and shift those thoughts and feelings. If they are negative.

Another step in the manifestation process is believe as if you already have it. Helene uses the word expected. See, she’s got simple words like her style. So really what we’re doing in this is you’re going to change from, I need to see it to believe that. Too. I will see it when I believe it.

This is the difference in perception and difference in consciousness rather than I need to see it in order to believe it. I will see it when I believe it. And this requires you to deny the evidence of the senses and appropriately appropriating the feeling of the wish fulfilled is the way to the realization of your desires.

So the step, the key here is to feel as if it’s already been fulfilled, actually allowing yourself to feel grateful that. When you’re doing this process and you’re in this trance state, you’re relaxed and you’re imagining you have it. Think of the woman that was diagnosed with fibromyalgia. When she was on the table, she was able to deny the existence of what reality was for that short time on our table.

And for a period of time, she was able to remember what it felt like when she was healthy or what it will be like in five. As if it was happening now, she was able to deny or dismiss her five senses and current reality and dream into another reality. And the subconscious cannot tell the difference between an inner and outer experience.

It can’t tell the difference between inner and outer reality. That’s why when you go to the movies, you can laugh and cry, even though you’re very aware, those are actors and actresses on the screen. You’re you go with it and you will laugh and cry because the subconscious. Can’t tell the difference. This is great because you can use this to your advantage to start to dream of the reality by setting your GPS and bringing in the feelings and believe in it, get it into a cellular level that this is really how.

Sometimes we get split energy and this can interfere with our programming or imprinting on our subconscious. And a lot of people think they’re doing manifestation work because they have their desire clear and they’re wining it. But they’re doubting. And so that doubt is interfering with your manifestation or they’re wanting it, but they’re not believing they can have it, or they don’t believe they deserve to have it from programming.

They’ve inherited when they were younger, they’re wanting it and resenting other people for having it. How many of you want to be wealthy and have abundance, but hate the 1%? How many of you want to be wealthy and abundant, but eight people with nice cars or nice suits or big jewelry on their head. So you’re wining it, but you’re resenting other people for it. That’s mixed messages to the subconscious. You’re wanting it, but you’re feeling without it. That’s a common thing coming from lack. So believing it is a practice. This is where it takes practice. You can set your GPS. Some people are pretty good at feeling it, but it’s the constant, it’s the regular practice of it.

Getting imprinted on your DNA, into your cellular level. And that’s when you know, you believe it because when you believe. You start to expect that you’re just can’t you don’t know where it’s going to come from or when, but you actually know this is happening. No. So going back to our steps to manifestation I’m calling it five earlier.

You’re not imagining I did say six. I just took it out for this slide, the quiet body and mind. Now I’m just realizing this now, as we, as I’m sharing this with you quieting body and mind is key to start this process. So this next step is what I call clear, transform subconscious limiting beliefs in practice.

Basically removing the resistance. So you can bring in the allowing and receptivity, and this is really key. And this is the, where I have my passion and my practice at . When I treat patients, I use a lot of I’m using acupuncture. Like all of you, a lot of you and herbal practices and laser therapy, low level laser therapy.

But I have a part of my practice where I do a lot of mind body work or what some people call it, energy psychology. I call it’s basically conscious work. And the biggest thing that I found for people wanting to achieve their desires, whether it’s relationships like love or abundance, money jobs health The thing that happens is these programs, subconscious programs get in the way they interfere with it.

And so my passion is using tools that I work with to help people remove or right over these programs to allow for more allowing and receptivity. So let’s talk about this, cause this is really important. And the reason this is important is you basically see the world through the lens of your subconscious programs and you did not choose your subconscious programming.

You inherited these, and it was impressed upon you by your caregivers. So you’ve come into this world already. With some programming that you inherited from your parents and they continue to impress on you unintentionally or intentionally these programs. And because of these programs that you have, and that you’ve been running since your child, you’re very impressionable as a child, your brainwaves, is there in that feta zone a lot, when you’re really young, that zero to eight years of age, you don’t have that strong prefrontal cortex formed.

So you’re a sponge. You’re taking things on. Dr. Daniel Siegel says at the beginning, the environment creates your mind. And then your mind creates your environment. Basically saying that your subconscious being imprinted by your environment, who your parents are. Who’s teaching you at school, where country you’re born.

In what culture, race, sex, you are, all that is imprinting upon you from zero to eight ish, maybe zero to 11 ish. And then after that, your mind creates your environment. Meaning you now have the see. Tinted through the lens of your subconscious programs. And so that’s how you perceive and see the world.

There’s even evidence. Now that 50% of your memory is made up because your conscious mind can only take up so many bits of information. And so your subconscious mind fills in the other 50%. And remember, it’s going to fill in that 50%, the memory based on your program. So sometimes. Filling in is in a very good feeling in of your memory.

Now you have these terrible memories or you have worse experiences of these memories because of the programs, how they’re filled in by the subconscious mind. So we’re very good at self-sabotage unintentionally self-sabotage in ourselves through the subconscious programs and beliefs and. Programs great resistance.

And they slowed down manifestation. And if you think about electricity on a wire, when you add resistance to the wire, the energy is diminished. There’s less energy flow. And this is a concept that’s obvious to us in Chinese medicine, that when we have chief stagnation, when there’s not free flow, Then we have pain and disease manifests, right?

So it’s that same idea when you have resistance or what we would call cheese stagnation. It slows down the flow of receptivity and allowing when it comes to manifestation. So we want to remove this resistance and acupuncture is one of the ways that we use it on the body, and energetically, and then there’s conscious work as well to get the mind and body really working together to remove.

Resistance. Let me give you an example of how we can unintentionally self-sabotage or styles. She’s a lawyer age 45 and she’s, this is from one of my colleagues case studies, by the way, it’s not mine, but I loved it. It was such a great story that I will want to share it with you guys. She’s 45.

She’s around she’s four. She’s had. Pause. Let me say that again. She’s 45. She’s a lawyer and she’s come because she wants to find love and have a healthy relationship with a man. She said that she’s aware that she intentionally and sometimes unintentionally sabotage our relationships, meaning that she finds guides and they always don’t end up well.

But sometimes she says, these are really good guys. And even though she knows, she shouldn’t say or do something like she shouldn’t push that button. She says she can’t even help herself. She does it anyway. And then there goes a relationship and she regrets later and she’s what’s wrong with me?

Why do I do this? And so in her session she comes to, she gets regressed to a memory when she’s four years old and she’s with her sister who was around seven and she has a single mom, I believe. And her mom says, girls. If you eat all your dinner, you can have these popsicles, which they were quite excited about.

And her sister who’s seven eats her food. Diligently, eats them quickly eats her meal quickly. And her mum rewards or with a Popsicle. She being four years old, daydreams a bit and eats not as fast as her sister. So she’s not done yet when her sister gets the Popsicle, but she being four years old being in that theta, brainwaves being really more in the moment, once the Popsicle now.

Demands it asked for it, wants it badly. And her mom’s sternly tired. A lot of us are tired and we don’t have the patience maybe that we would like to have and says no sternly uni eat your dinner before you get your Popsicle. And the four-year-old with her will pushes back. Mother gets upset. Four year old lawyer now, lawyer.

But back then for your hold has a little bit of a temper tantrum. Mum sends her to her bedroom without finishing your dinner and no Popsicle. What she realizes is she gives the meaning that her mum didn’t give her Popsicle, meaning that she loves her older sister more. Her mother does meaning that she, her mother doesn’t love her, meaning that she’s not loving.

Now what’s cool in this kind of work is she brought her 45 year old stuff to her four year old self. So she was able to see that all that happened is that she didn’t get a Popsicle. That’s all that happened. Everything that happens is neutral, and then we give it meaning. And so in this case, her mother to give her a Popsicle end of story.

And as if there was more work done in that session that you do with inner child work, but she was able to relive that experience and reeducate that inner child, that, yes, she’s still lovable. This all happened and she didn’t get a Popsicle and change the meaning she had behind the. So it’s interesting though.

Sometimes people think it has to be big trauma when you’re a kid, right? And this is why we say that your parents did the best they could with what they got and that they give you, they impress upon you, your programs, your beliefs, unintentionally and intentionally. And here’s a case. All the mother said is you need to eat your Tinder to get your bicycle.

And from getting her Popsicle, this little girl developed a program that she’s not loving. And please be aware that we’re more the same indifferent, a lot of us I see my practice. People think if I just had enough money to be happy I treat people that are worth. Some of the people I treat are worth a couple hundred million dollars and they have the same unhappy thoughts that you have.

They’re actually in worse shape than you and I, because we still have this hope that if I just have the right relationship, the right job, the right. So much money, then I’ll be happy. They got the job and they got the money and the house and the cars, guess what? They’re still not happy and what else can they do?

But do their own work now. So just to let you know, we’re more the same than different. We are more the same than different, but what it is we have different stories, but when you still down on those stories, the programs that we’re running are I I’m not safe. I’m not enough. I’m not lovable.

I’m not pretty enough. I’m not thin enough. I don’t have enough money. Really it comes down to, I’m not enough. This is the kind of the program. If you wanted to distill it down, this is the program that we’re all running. We all have different stories, but we’re all running the same inner program.

Removing the subconscious blocks is something that I love to do. And we want to interrupt the story because when you believe in this story, you make a real, so what’s happening here is you have a thought creates an emotion that creates a behavior and you have this negative vicious cycle. And when you have a situation that happens and you believe in the story, you’re at the effect of it, your ego eats it and you’re in it.

And you’re reacting. Viktor Frankl has a beautiful quote that says I’m going to paraphrase it. Something happened. There’s a moment where you can either unconsciously react. So you’re in your habitual program, you’re unconsciously reacting or in that moment, you can consciously choose to respond. And this is what I call my notice, except choose again, approach.

So you have this thought emotion behavior. You finally notice it. It could be right now, or it could be from a month ago and you notice it. We breathe a bit to get present. And then we use some tools. What I call accepting? What is we surrender into? We surrender to what is, so we stop fighting with reality.

When we fight with reality, that’s what causes the resistance. So we surrender to what is happening. We surrender to what is, this does not mean we’re resigned to it. This is not mean that we like it. It just means that this is what it is. And we surrender to. And this brings you into the present moment. It takes you out of the sympathetic overdrive.

It takes you out of the high beta brainwaves and puts you into that. Parasympathetic puts you into that alpha brainwaves, and you go from being in that reptilian brain, the amygdala being over activity. Into being whole-brain you become resourced and when you are resourced and whole-brain, you have access to your whole brain, so you have access to parts of creative parts of your brain that you normally do not.

And then you can have inspired action. That’s the choose again, part. So the Victor Franco quote, when he says you either unconscious or react, which is what we normally do. We see the world through the lenses of our subconscious. We get triggered. In it, if we use this tool and we get practiced at it, notice except choose again.

And I have many energy psychology tools that I use in the accepting what is part, and we can get into the present moment. So we’re conscious, we’re awake, we’re aware we’re whole brain it’s in that present moment where some say, we act at can access the quantum field. Is that how we can access super consciousness?

That present moment is where the power is. And, because you start to feel the relief and peace in your body. It’s paradoxical, but that’s when you can choose differently, that’s when you can choose again. So we interrupt the story because when you believe in the story, you make a real, I have these tools that I like to use that and actually I’ve just organized them.

There’s a, the tools I’m using are either combination of. Emotional freedom technique. The Byron Katie inquiry process, psych Kay Bankston, healing hypnosis. There are so many tools out there on rapid transformational therapy where Marissa Piera. These are the things that I’ve trained in that I bring into my sessions to interrupt the story and we changed the story and then we start to feel differently.

And then we start to change our behaviors and guess what? We get a different depth. So the last part is choosing again. And so when you’re in that present state, now you can choose differently. And that’s the paradoxical part that when you fully surrender to the present moment, that’s when you can change it in that, choose again.

Now you’re in that part of dreaming of how do I want to feel? How do I want to be. Because you’re doing this comes out of your beingness. And so you do have a shift in how you be in the world. Dr. Joe Dispenza says your personality creates your personal reality. And so your being as your personality changes from this work, because your personality that you have now, if you take it with you into the future, you’re going to get the same.

So you will have a. Some parts of you may not come forward with you. You’re going to have a shift as you become conscious because you’re no longer gonna be unconscious running these old programs, these old personality programs. And so your personality creates your personal reality. When you change your beingness, you can have now inspired action.

And that’s the part in Victor Frankl’s quote, where he says you either unconscious or react or you can consciously, you can choose to conscious response. This is the inspired doing part out of your new beingness that comes from the present moment. And so in the choosing again, in this practice, we have to reverse the evidence from our senses.

So it’s an inner work. We’re not going out. We’re not working on the outside world. We’re not changing people. We’re not changing situations. We’re not going into the doing. At this point, we’re going inside and we’re changing. Cause when we change the world changes and so to be healthy, you want to be able to feel whole, to be wealthy.

You need to feel abundant, to be happy. You will have to practice gratitude. That’s an important one. You can’t feel joy or happiness unless you can feel grateful. And so we got to practice that to attract loving relationships. You must love yourself. So that’s healing those old words. What I have seen for myself personally, as we wrap up and what I’ve seen for my clients that I work with is that when you transform these old programs, when you do this notice, except choose again.

So your practice, the manifestation part, quieting the mind. Really getting clear on what you want, really bringing up the emotions. If you notice a block, you know what resistance feels like? We know what stress feels like. If a subconscious program gets activated, I don’t deserve to have it. Then we go into the notice except choose again, the present moment.

And then when we go back into choose again, when you have this shift and you transform and heal these old programs, these old unconscious programs in you. One of two things happen or both first one is the first one that you will notice is your perception of the situation changes. So you’re no longer at the effect of it.

Remember everything that happens is neutral and we give it meaning. And so you’re not triggered by this and myself and many others have noticed that I still don’t like it. Behavior by somebody, but it doesn’t trigger you. There’s no visceral emotional response. It’s so freeing. And that allows you to be conscious and choose how you want to act.

And then the second thing that happens is miracles happened that the actual environment physically changes. So the external world changes. So when you do conscious work like this manifestation work, one of two things can happen are both inner work. You change. So that’s the key that has to happen when you change your perception of external world changes.

So you experience it differently. You’re loving life too, is the external environment does change. So you’re creating more of a manifestation or a personal reality. And what people have experienced is that when you’re in the present moment and you do this manifestation process, it, see, it appears as if the universe seems to support you.

And they do this by these invisible hands reaching down and opening doors that you did not know even exist. And this is that whole process of manifestation. So when we look at the steps, let’s add quite the body of mine is a top one. You set your attentions. So getting clear as if it’s already happening, thinking from the end, don’t think of it.

Think from the end, don’t think about, I want to go to Hawaii. I’m going to buy an airplane, looking at the brochure, be on the beach, smell the coconut oil, feel the heat of the sand here or the way. Be there as if it’s happening now, add the emotional charge projected. So bring in the auditory, your senses.

What is it like break very four D for you, and then believe as if you already have some practices. So you start to feel excited. You know what? I believe this was going to happen. I don’t know how or when, but it’s going to happen. If any blockages come up, then I have my approach notice, except choose again.

You want to get basically into the present moment. At totally the power of now says when you’re in the present moment, you can either remove yourself from the situation, change or improve the situation. And if you can’t remove yourself or change, improve the situation, but you continue to accept what is that’s in the NAC part, right?

Accepting what is to, to what is you can be at peace in an unhappy situation. So your perception, the situation changes. You can be at peace in an unhappy situation, and you still have the ability to choose how you want to respond, but it will be inspired action instead of action, out of fear, out of lack of desperation.

And then the last part is to constantly choose again, choose in every moment how you want to feel and be in this. I want to thank you for listening to this. Love your questions. So post them in the chat here. And I want to let you know that if you like this kind of conscious work there’s my clinic.

where I do this with patients via telehealth or in person. But I want to let you know that unhealthy seminars.com, where I’m the founder. We have three speakers that I think do this wonderfully. It’s Yvonne Farrell, amid Monte carb, and Lori Tishara. They have. Online courses where they’re specifically talking about conscious work, but they’re bringing it in classical Chinese medicine on how they looked at, think about the fi the PO the hoods.

They look at this and they’re bringing in this whole new age thought movement of manifestation and conscious work. And they’re really tying it into the philosophies and concepts of Chinese medicine, which is wonderful. And they’re sharing acupuncture point approaches. To help with the shift, the change of these programs in your brain.

So if you like this kind of conscious work, check out on healthy seminars.com Eve on Farrell and Lori discharge. Now I want to let you know who’s up next on to the point with the AAC. Our next speaker that you should tune into is going to be Chen Yen. So make sure you listen in on her live webinar.

 

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3 Success Factors For Every Acupuncture Clinic

 

Are you happy with the amount of new patients you have coming in? And the other question is where are you going? Do you have a plan? Do you have a strategy? Do you have a way of knowing that if you do X, you will receive X number of new patients coming in and what are your roadblocks?

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi folks, Jeffrey Grossman here. And thank you AAC for writing you back for another installment of sharing insights and knowledge and wisdom about growing your practice and marketing. So before I go further, I want to ask you three questions and these are important questions that I asked all of my coaching clients and the questions.

Where are you currently in your practice? Are you happy with. Development. Are you happy with its growth? Are you happy with the amount of new patients you have coming in? And the other question is where are you going? Do you have a plan? Do you have a strategy? Do you have a way of knowing that if you do X, you will receive X number of new patients coming in and what are your roadblocks?

What is. Keeping you from going out there and growing your practice and marketing, or doing social media or doing health fairs and things of that nature. So those are just three questions that I would love to just put out there and have you comment below if you’d like, and just to keep in the back of your mind as we go through today’s presentation.

Right now you have expertise that the world needs right now, probably more than ever. People are suffering. They’re looking for what you have to offer, but most likely they don’t really know what you have to offer. And I’m sure you would agree that most patients understand that acupuncture is really great with pain because that’s what it’s most widely known for.

But what about everything else? Like immune support and allergies and improving sleep and increasing chances of making babies and families. Many people are looking for these solutions, but they don’t even know that you can be that go to practitioner for them to help them get what they’re looking for.

So how do you make more people aware of you and all the things that you can help with? Part of this challenge is that you need to put on your business hat and get out there and do the work of marketing your practice. And that’s what I’ve been sharing all these weeks on AAC, these tools, these tips, these different ways to grow and build your practice.

My name is Jeffrey Grossman, and I am the founder and owner of acupuncture, media works and Accu perfect websites and Accu downloads. So I’ve been in this world of marketing and business development since 2002. So quite some time. So before we get into this marketing aspect, you need to know that your practice.

That your business needs to be rooted in a solid foundation of proper messages. Business modeling service offerings, pricing fees, and systems. And when you have all of these things in place, you’ll stand out from the friendly neighborhood competition and position yourself as the go-to acupuncturist in your community.

So today we are going to talk about three critical success factors that are really important for every acupuncture clinic that creates a solid foundation to grow your. So the three critical success factors are clarity, which is who you are, what you offer and why you’re different focus, which is who you serve.

What problems do you solve and decisions, which is marketing tools and how you find prospects and how you set up systems in your practice. Okay. So the first one is clarity and clarity is all about getting really clear on you and your practice and how you stand out. And this is the biggest thing that I find when I work with my coaching clients is they’re not really clear on who they are and what makes them different, because most of acupuncture’s I’m an acupuncturist because I can treat all these different conditions under the sun and help out all these different people with all these different problems.

That’s great, but there’s, there, there needs to be more defining of the clarity of your messaging in that way. So you’ve got to ask yourself two questions in order to help clarify this message. Who are you like? So who are you as an acupuncturist? What do you do? What makes you different? Why should people choose you over the practitioner down the street?

What do you offer? What is the transformation that you can affect to happen with people that seek you out for their care by what? How would their life look differently after they see you? Then before they saw you. So what can they do now after the treatment plan and after their protocols with you, they weren’t able to do in the past and why you’re different?

What makes you different from the next practitioner down the street? Good. Cause last time I looked at there’s a lot of acupuncturists all over the country, especially in concentrated in places like New York and LA and Florida and see. And most acupuncturists are just out there saying, Hey, I’m an acupuncturist.

And I serve all these different people and all these different conditions and that’s fine. But when you get clear on who you are, right? And I’m not saying who you are with regards to my name’s Jeffrey and I’m owning these businesses, but who are you in regards to a practitioner? Meaning what is unique about.

And your offer and the transformation that only you can offer the people that seek you out. Okay. If you have any concerns on not really sure what, you feel free to reach out to me, feel free to comment on this video. And I would be more than happy to help clarify this aspect for you. Okay.

The next aspect on the three different success factors is for. Getting laser-focused on exactly who you serve and exactly the problems that only view solve. Okay. So what’s unique about you. What’s different about you that can resonate with your clients. Do you perform gentle needling techniques that, that, that are pain-free?

Do you just offer techniques that are that are, that, that are Japanese type of needles that don’t even penetrate the skin? Do you offer a special type of cupping or guash Shaw or TuiNa? That is really. Unique about you. So one of the things that I have my clients do is to make a list of all of the things that you do that.

And then we pick out the things that are really incredibly unique about you, and that helps position. You helps you stand out differently from the next practitioner down the street. Okay. And part of really understanding what this is. Finding out what resonates with your clients. Okay. And the only way to really understand what resonates with your clients is to really dive deep into exactly who you serve and exactly the type of problems that you solve.

So for instance, if somebody is coming in for infertility issues, what’s their problem, what do they want to have resolved or affected in their life that will make their life transfer? They want to be more fertile. They want to be able to hold a pregnancy to term. They want to have a family and a child.

That is going to be a different conversation than let’s say somebody who comes in big, because they’re training for the next triathlon. And they they have, they want to either just get stronger. They want to prevent injuries. That is going to be a different set of conversations and communications that you have with that.

Sports minded person versus that family, fertility minded person. So really getting clear around who exactly you’re serving in your practice. And I know a lot of practitioners are like I treat everybody. I am just a general practitioner, which is true and which is fine, but there needs to be something that makes you stand out differently than the next practitioner down the street.

Something that’s unique about you. And in order to do that, you’ve got to figure out what problems do you solve. So that goes into the what’s in it for me. So what’s in it for your patients in that respect. So your patients are coming to you because they want to have a family, right? They want to have babies.

So they want to know what’s in it for them. You’re going to provide fertility treatments to support them so they can come to term with their babies. Okay. They somebody who’s coming into you for sports support or sports medicine, they want to do have their ankles and their legs stronger. So they can perform better at their next race where they can win medals or whatever it is that they want.

So when you get clear and you get focused on who you serve and the problems that you self. You are moving closer to tapping into these critical success factors that only you offer that’s different than your competition. And then the next part of this is making decisions. And that means what types of marketing tools will you be using?

Where will you be searching to find your best prospects and your new patients, and how will you build up a following? With your offerings. Okay. So you need a deep understanding first of what your patients want, what they need, what they value. And from that, you can develop content that addresses those problems or those challenges that, keep them up at night, so to speak.

So for instance, if you are embarking upon doing social media marketing, or even email marketing for your clientele and they are looking for. Create a family, your social media strategy. We’ll be doing. It will look different. The branding will be different than somebody who is trying to win their next race.

You’re going to have different strategies, different images, different things that will, that you’ll be using for your. For your marketing plan in order to keep it moving forward. So you’ll have images of babies and families and maybe soft colors. If you’re looking for fertility patients, whereas if you’re looking for sports medicine, you’ll have people running or.

Track or I don’t know what, but there’s but there are different strategies that you need to make decisions on with your marketing tools on which, and what you should use. Okay. So you’ve got to ask yourself, when you start with your marketing, you have to make sure that it’s valuable, right?

And that your marketing ads of value. Before you money exchanges hands before people schedule their first treatment with you. It’s got to be valuable for them where they look at this and they’re like, oh, that looks interesting. I need to seek that out and check that out. Couple of things to think about is your marketing and the information that you’re providing them.

Is it leaving them better off than they were when they first saw, are you offering something that they actually want or need, are you offering and teaching and giving them actionable things to make their life better? So let’s say you are talking about fertility. We’re just going to go with the fertility in sports, because that’s where we started with.

And maybe you can talk about. Recipes and social media that enhanced fertility, maybe if you’re talking about sports, you can talk about different ways to stretch or different types of techniques to support shin splints or something like that. So different conversation, different prospect, different people that you’re working with.

Because your marketing needs to be hyper relevant to what their problem is or their pain or their concern is. And it needs to motivate your audience to take action. All right. And one of the biggest things that I noticed when I worked with my clients is that when they do any type of marketing, they miss one very important piece of that marketing, which is calls to action.

So when you do any type of marketing or when you do any talk or when you do any health fair or at any networking event, it’s really. For you to have calls to action. Now what those are different ways to motivate a prospect to literally step foot into your practice. So for instance, if you have, if you’re in the sports medicine field and you are at a a running event, Do you think would be a motivational tool or a motivational something that will motivate that person to take their first step to literally come into your practice?

Maybe you would offer them a sports acceleration assessment where you go through, certain points. So maybe Osher points and find out maybe where there are underlying balances that may be leading to potential future. Same thing with infertility. What type of call to action can you use to get families in, to.

To, to state, to step foot in your practice. So maybe you can offer like a seven point assessment on, to see how fertile people are or aren’t, maybe it’s a questionnaire that you offer them. And then at the bottom of that, you invite them into get an evaluation. Okay. So that’s the ultimate goal of any marketing that you do is to get people to take action.

Okay. So once. Got your success factors in place of clarity, focused and decisions. Where, how do you find new patients? Okay. So there’s different ways. There’s internal marketing, external marketing, online marketing. Okay. Those are the three different avenues that you should be participating in right now.

Internal marketing are using is patient education. It’s in-house of events. It’s having a reactivation, how to react to. Patient’s plan. It’s getting testimonials, it’s offering a referral jive it’s things that you do inside the clinic to motivate referrals and to motivate a deeper awareness around what you do and how you offer this medicine.

External marketing relates to content like social media videos, newsletters, blog posts, webinars, and tele-health. These are all aspects that will help you. Maintain and obtain focus on growing your practice. And then you’ve got online marketing, which is making sure that you’ve got your website dialed in correctly because all leads all in.

Goes to your website first. So if your website isn’t focused on what we talked about earlier clarity so if I go to your website and I’m not clear on what you offer. If I can not get your website, it’s not like clear that oh, Jeffrey offers sports medicine or Jeffrey offers fertility treatments that needs to change because you only have a few seconds to capture people’s attention before they before you lose them.

So you all leave. Point to your website and it’s really important. So another thing to have is, Google plus and Google, my business is to be set up, need to have emails on your website to capture leads and paid ads are really helps. Helpful. Okay. In conclusion without clarity and focus and decisions, your strategy is always changing your tactics.

Your tactics will become scattered. There’ll become exhausting for you and your results will become inconsistent and you’ll lose motivation and interest in the idea of marketing and growing your practices. I was there. I hosted yoga, Merde and yoga classes back in the early days of my practice. And that was the way that I would attract people to come into, to visit me.

I would offer free community Meridian, yoga classes. And the first few times I did it, there was. The first three times I did it, there was zero people in the class, but I get it. Anyway. Fourth time I had two people in the class. Third, the fifth time I had five people in the class and then the six time and moving forward, I had upwards of eight to 10 people in the class.

And from that class alone, it really helped me to grow my practice directly and through referrals. Even though it was my, it was sub par with regards to my initial thoughts on marketing. I stuck with it. I became consistent and hammered it in and did it and stop and made it happen and it became successful.

So when you get clear about these three important success factors, the marketing that you do will be 100 times better, it’d be more focused and more productive. So who are you? What are you passionate about? What are your patients passionate about? What do they want to learn? What do they want to do? How do they want their life to look differently after they come see you?

These are questions to ask yourself. Okay. So finally, as you work through your business here’s some thoughts that I want to leave you with. Then these are three very important questions to be asking yourself, how do you stand out from the noise and get attention by what makes you different?

Okay. And who are your ideal prospects at patient? And who do you want to fill your clinic with? Who are your ideal patients that you just love? You see them on your schedule. You’re like you lighten up, you brighten up and it’s beautiful as opposed to the ones that you see in your schedule. And it’s oh, I can work through this.

It was, you don’t want. Clinic with those people. You want to fill your clinic with the people that raise your energy. So who are those ideal patients and how will you get in front of your ideal patients? Like where are they? Where’s their head at? What are they looking at every day in order to in order, social media, or are they reading books or are they on Instagram or Facebook?

So I want to remind you that you are never alone, that I am here for you. If you’ve got any questions and concerns, please feel free to reach out to me. You can reach me on Facebook or you reach me at acupuncturemediaworks.com. You can reach me at acudownloads.com and I. Your time. I appreciate you spending a few moments with me here today.

And again, thank you AAC for inviting me back yet to do another installment and share some insights and information. So join us this Friday, where Lorne Brown will come on and share some more insights and business tips with you. Thank you very much. Take care.

 

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Acupuncture Reimbursement Beyond Neuromuscular Pain

 

…can I get reimbursed for codes beyond pain?

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

Hi everyone. This is Sam Collins, your coding and billing expert for acupuncture, the American Acupuncture Council. And of course, just the profession. Welcome to another episode to always help you get your practice uplifted, make sure you’re getting paid for what you do, because that’s what I do. We try to make sure that you get your claims paid, can get paid for your services.

One of the questions that I get quite a bit, is, can I get reimbursed for codes beyond pain? Now, of course, I’ve been teaching acupuncture seminars now for some 26 years, and so we often get people saying what’s now what was then truthfully, if you went back to a seminar I did in the nineties or early two thousands, there were very little reimbursement beyond simply pain that has changed quite a bit.

We still have to understand, that it’s not quite as open as we would like, but much more so it’s good to know what will get paid and can I get paid beyond pain? So let’s go to the slides. Let’s take a look at what’s occurring here. What’s going on with insurance and reimbursements for acupuncture now as always, here’s my email.

Here’s our website as well, but let’s focus in on acupuncture covering. When insurance has to pay, what do they pay for? And I think this is often where people get off track. The assumption is, oh, they pay for everything. Not quite. And there can be nuances that some will pay for more than others. In fact, there’s one that honestly will pay for everything, which I’ll give you a demonstration of.

One of the things we have to think of is how do people foresee or what do they see when they think of acupuncture? Think of it. Ask your friends, ask an acquaintance. What do you think? I. What do we treat in acupuncture? And I think you’ll invariably give you it’s pain and have an ignorance toward, and it’s part of our.

I think to make sure they understand we do more than that. So by example, I’m showing two offices this year that have some signs up near their office or in their office that talks about the things they treat. Notice this one on the left talks about fatigue, stress, anxiety, depression. And in fact, they don’t get down to anything towards pain until the very end, because how many times people have these types of conditions and think, oh, they don’t associate it that way.

Is there coverage for it? I think partly is making sure people know that acupuncture can treat. And more importantly, or maybe not more importantly, but just as a. Can I get my insurance to pay for it. Look at this other one, they talk about pain first, but then brings in things like anxiety, depression, Bell’s palsy.

Heck I think a Justin Bieber, if you’re familiar with his condition probably should be getting some help from an acupuncturist. So it’s really understanding what do plans cover. Can it be more than just pain? Cause that’s what. Obviously, many of you are aware of the American specialty health model, which I will call the musculoskeletal model or an often I’ll think of it as the physical therapy chiropractic model in that what they cover things like headaches, hip, or knee pain associated with arthritis or extremity pain with arthritis or other mechanical irritation, meaning strains and sprains, or just pain syndromes of the joints and soft tissues back and neck pain.

So you can see here for the most. It’s mostly just pain. A little bit to Nazi with pregnancy, but notice nothing here about abdominal pain or how about anxiety, depression, or anything else beyond that generally? No. Now the good news is pain is often what you’re going to have with any condition, how it manifests itself, but this can be fairly limiting and for many plans can be.

So by example, is there something I can do more than. And not all carriers are the same. There are going to be differences between each of these. And I’m going to demonstrate some of the differences that you’ll see among these to start to give you an idea of it. I’m going to recommend this is why you want to get more continued education with programs like ours, to really get the full breadth of what can be covered and the nuances from state to state region.

So by example, here’s the newest Aetna protocol. And as you’re probably aware all Aetna policies that are now from their commercial line have to cover acupuncture, but you’ll notice here it’s still pretty limited. It’s limited because it says it covers neck pain and headaches, low back pain, nausea, arthritis, chemotherapy-induced nausea and TMJ disorders.

That’s good. This is a pretty nice. Only pain, but it is when you look at these other than the arthritis, so this one could be pretty limited. The good news is Aetna will tell you what codes they cover. So here’s their list, everything from migraines, all the way down to postoperative pain to the teeth.

So pretty limited. Now the thing that this list says though, is that it’s not all inclusive. So the difficulty is you get a list like this and you think, okay, great. This is what I know they’re going to cover. You build these, they pay it, but are there other things that I can do. That they may pay. What we have found is generally other joint pain, but I’ve had a few offices believe it or not with.

That have been covered for anxiety, depression, with the code M 48.1, certainly something you could venture into and just say, if I’m treating that, is it a possibility? Many of them are working concurrently with some type of medical provider treating it as well, but you can dip your toe. What I can say is this one though is pretty straightforward.

This is what they’re doing. Without question, as you can see. That’s pretty much pain Sam. What about Cigna now? Cigna, this is their newest coverage and they cover a lot of things. You’ll notice here in the bullets that says tension types, headaches, migraines, musculoskeletal joint, nausea, post-surgical pain and chemotherapy induced nausea.

So you’ll notice it again is still along the pain. Now this list from Cigna though is vast. If you tell me any joint with a stranger. Or any type of pain to a joint, they’re going to cover it. Myalgia, fibromyalgia. You bet pretty ubiquitous, but again, is it beyond pain? Not really. Not until you get into companies like this particular one.

This is the company Evercore. And to give you the background, Evercore is behind the scenes for most of the products that are sold under Anthem, meaning blue cross blue shield. United health care. And of course, Optum and you’ll notice right off the bat, what they cover are pretty much pain codes. You’ll see.

Okay. The neck, the back musculoskeletal, cervical cranial lumbal sacral pain. But then you’ll notice that the very end of the list, it says internal medical conditions, and this is something that’s remarkable and has been around now for about three years. Take a look at what things. Adjunct cancer care.

Now I want to be careful. They’re not saying they cover to treat cancer, but they’re paying you to treat the symptoms associated, the nausea, the vomiting, the other conditions associated with it. Notice also the mental health conditions. These are things like PTSD. Believe it or not anorexia bulemia but also depression, anxiety.

I would suggest, always be working with probably concurrently, but at the same token, this is something they’re not saying no to notice allergic rhinitis, adjunct post-stroke dry eye syndrome, constipation prostititus pain, asthma irritable bowel. Of course the vomiting you’ll stupid. Look at the very last one medical.

And this particular one, they’re not covering menopause just to say what are we treating you? Don’t you’re actually treating insomnia. And hot flashes. So there’s really been a great growth here. Now I’m going to recommend, again, probably to dig in a little bit more. This is what we do, and that are more advanced or navigating the insurance seminars.

But you can see here while this is a little beyond, I particularly really hope some of the offices that when I first taught seminars, always taught to say, Hey, let’s talk about the code you get paid for. And they said, we didn’t do an internal medicine. I said we didn’t because it’s not paid. Now you can see here.

This is beginning to get paid. Now this company again, I did Anthem’s Optum’s are going to be more or less. In addition. What about another company like health partners? I know a lot of you in the Midwest area will see this one and they do have a pretty good amount of coverage for all the musculoskeletal things as you’ll see here.

But it goes beyond that. Look at section V here, PMs or menstrual disorders. In fact, they give a list of codes and you’ll notice here things like interstitial cystitis, Macedonia, menstrual disorders, vomiting, but take a look at the last. Weakness fatigue, malaise. There’s a lot of change that’s occurring that there’s going to be more so it begins, start asking, will this plan cover and don’t be afraid to ask, does it cover fatigue?

Does it cover abdominal pain? Will it cover prostititus pain, things of that nature to know, because not often as much as I’m showing you this list, does every insurance company produce a little. Not always. So we want dig a little bit further to say what’s covered and I would suggest start keeping a list.

That’s one of the things we emphasize in our program to know the codes that are covered or not covered that way. You have the best idea of making sure you get the best benefit. One thing we want to be clear with the patient, what’s going to be covered. Don’t be fooled. Don’t let your patient before. If you’re not sure something is covered, don’t be afraid to say we will bill your insurance.

And we hope they cover, but we’re never going to guarantee that’s the downside. People want to make people or patients believe everything’s going to be covered. You’re going to give, we’re going to bill your insurance confidently with the condition you have. Will your insurance absolutely cover. We can’t guarantee it until once we build now, here’s the beauty of this start collecting this data.

Does this insurance pay this particular diagnosis? Keep in mind. Most of you don’t use a lot of diagnosis and that’s okay because you see a lot of the same things, but begin to learn which ones are or are not covered. Notice this one here. If someone just comes in and says, I feel tired, health partners is going to cover it, but take a look.

This is one of my latest VA. For the VA take a look at this. This is just this may and notice what it is. Provisional diagnosis, tobacco use to help console the patient there. Now the VA is authorizing for some people to go, let’s try acupuncture to help with this addiction. Notice it says to assist with smoking cessation.

So have we changed? Is there more access to what you do? Yeah, because it’s beginning to be recognized. It’s one of the reasons we’re moving towards ICD 11 is to make sure that we can better account for all the things that acupuncture can do. My hope is we move to something like this. One, take a look for any of you that are in Massachusetts.

You have the Mecca of coverage, blue cross blue shield of Massachusetts. Now covers is in way that most aren’t even aware of. I want to see every state do this. Acupuncture benefits for 12 visits per year, for any reason. So this particular plan is saying, I don’t care what you have. We’re going to cover you for 12 visits.

In other words, an acupuncturist can be an acupuncturist, treat what you’re seeing, not to try to fit into some other guidelines. Notice here, all the things they’re talking about, dental pain, addictions, headaches, menstrual tennis, elbow, fibromyalgia. Now some of that is painted up, but notice digestive, emotional ear, nose, and throat.

Gynecological issues, literally anything. My hope is that we continue to move forward this way, because part of the best way for acupuncturists to get coverage is to collect data among what we treat. So imagine someone with let’s look neurological that has Parkinson’s disease, and we start to collect data that wow, people who have Parkinson’s that get acupuncture have resulted better from.

Do you think that might be something that will be more useful for the patient, but also for the insurance, remember acupuncture is always going to be the more economical choice. And so the movement forward is acupuncture. Can’t be hidden. It works and it works with. So as a consequence, better coverage. So I want to start to say to you, get out and look nowhere you can go.

That’s why we offer this service called the network, get an expert, which means me on your staff. Just hold your phone up to that. QR code will bring you right to the site so you can dig into this. Our Accu code has this list as well. We want to make sure you have the best information. Or no one it’s not going to be paid.

The American acupuncture council is your ally and your resource. Our group is the network. You can go to our site, take a look. Obviously many of you are insured with us as well, but at the same token, we want to be a resource that you can be helped to make sure that your practice continues to thrive and grow.

And that’s going to be about access to your. So I’m going to say to all of you, thanks for that time. Next week house will be Jeffrey Grossman, as always, I’ll say to you, it’s good to be important, more important to be good, be that person to your patient, make sure they can get access to care. The number one problem with acupuncture is people not understanding what you do and gaining access and gain their trust.

Let them try it. They’re going to get better. See you next time.