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Questions To Develop Your Marketing Mindset – Jeffrey Grossman

 

Hello. Hello and welcome. Thank you once again to the American Acupuncture Council for inviting me back for one of their To The Point marketing trainings. So I really appreciate coming back here, sharing some insights and wisdom to help guide you towards building a more profitable, more successful practice.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

I understand that many practitioners really struggle with marketing and I don’t blame you. You were never really given the right tools on how to really grow your practice and market your business. And today I’m going to share with you four critical questions to help develop your marketing mindset now and into 2021. And these aren’t about strategies today. It’s not about specific protocols that you could or should be using in your practice. This is just to help you shift your mindset for success for now and into the future. So once again, thank you AAC for inviting me.

My name is Jeffrey Grossman. I am an acupuncturist here in Washington state. I started practice in 1998 and since then I’ve created acupuncture. Media works, where we make marketing tools for acupuncturists. We also do websites for acupuncturists as well at Accu perfect websites. So I’ve been boots on the ground in the industry, both being in practice and also being a, running a business and talking to many, many practitioners over the years. So, um, I’m grateful to be able to be here to dispense, you know, even a simple Pearl of wisdom that you can walk away with that can help shift your mindset and shift the way you grow your practice. So, um, these four critical questions are aimed to help, uh, develop your marketing mindset. And these are things that you could be asking yourself all year long to prepare for greater success. But before I move on, I want to remind you of something that’s very important.

Okay. Here’s what that is. We change lives. Okay. So I want you to think about that for a second. As an acupuncturist, you signed up to change lives every single day in your practice. You’re out there changing lives. We are an incredible resource. We’re natural healers. We know all about immunity. We know all about natural remedies. We know how to transform illness into vitality, reprieve, good health through good, free flowing, balanced cheat. And this medicine is powerful. People need you, right? And they need what you’re offering. And they’re looking for advice and they need your help. They need your services. But what they read, I really need is they really need to know that you exist and what’s in it for them. And by them knowing that you exist, you’ve got to get out there and market your practice. Most practitioners I’ve been in contact with really struggled in their business, especially now after things that we’ve been going through.

And there’s a lot of struggle out there in the world. And many practitioners aren’t even able to financially meet, ends meet. But the thing is marketing is one of those things that you really need to be employing in your practice as a regular thing weekly, you need to be tapping into that. So when patients, um, you know, most people out there don’t even know that you exist, let alone that you can help them with just about every element under the sun. But I want to help you change that. I want help position you as the go to acupuncturist in your community. And to do that, you need to understand three fundamental things about what you do. Okay? Fundamental thing. Number one, you wear the hat of a healer and you do that so well with your point, prescription, your diagnosis and your tongue diagnosis and your differential diagnosis and all of that beautiful stuff that you do as a healer.

You’ve got that fundamental thing. Number two, you wear the hat of an entrepreneur. Yes, you are an entrepreneur. You are a business person. You that’s what you do by, by the shared nature of the fact that you are in private practice. You’re an entrepreneur and you’re running a business. So kudos to you for being an entrepreneur and fundamental thing. Number three, yeah. Is that you wear the hat of a superhero in your community because you do your superhero, you change lives, right. Superheroes, what do they do? They help people change their lives for the better. And that’s exactly what you do. You are the CEO of your business, and I’ll prove that to you in a second. So you take all the duties and the responsibilities that any CEO does. So let’s go ahead and I want to kind of just have you check off a couple things here.

I’m gonna go down a little list and let me know which one of these things or all of these things that check off for you. Um, and you know, Mark them out, down on the piece of paper with each one that pertains to you, right? So are you responsible for leading your business and making major decisions for it? Check that off. If you do, are you the figurehead of your business when communicating with government entities or getting your license done, or even communicating to the general public check, do you lead the development of your business, businesses, longterm and short term strategies? I would assume you do. Do you manage overall operations and make major decisions affecting your business? Will likely do you manage your businesses, resources and finances. And do you negotiate or approve agreements and contracts for your business like with insurance companies? So if you checked off most at at least three or four of these six CEO traits, right then ladies and gentlemen, congratulations, you are an official CEO.

You might not be making sense $250,000 a year, like some CEOs do, but you are running your business, running your company, and you are the spearhead of that. And I know it’s not what you signed up for when you went to acupuncture school, but here’s where you are. You own a business, you make money, you have responsibility. So that’s why I think it’s important with what we have been going through here. Now that we are close to a change of the seasons change of the year. You need to ask yourself these questions that any CEO would be asking themselves. And don’t just ask them once a year, reflect on them, monthly, weekly, and even daily. So my hope for you is that you become prepared, but you start thinking like a CEO that you embrace this new marketing mindset. And of course, change this world.

One person, one needle at a time. Cause you can do that. The goal of marketing is to be, uh, be seen and figure out how to stand out from the crowd. And this is how you build lifelong relationships. This is how you build a stable and strong practice. So here are the four questions that you should be asking yourself to create that CEO mindset. Question, number one, how do I stand out from the noise and get attention? Right? So the old idea of getting attention was look at me. You know, it’s getting out there and you’re, you’re saying out in your shouting and we are bombarded every day by everyone showing up and telling us how awesome they are, right? People are vying for our attention all the time. So much so that we’re experiencing a constant barrage of messages that we’re conditioned to ignore because we’ve been visually bombarded for years, attention does noticed, but it also gets noticed quickly.

And it doesn’t build your practice for the longterm today’s attention that you should be getting is different today. You want to go and their attention by building relationship and nurturing it over time. So how does one get attention and stand out? Good question. So, one thing to do is to let people know that you’re here, right? How can you be remarkable and stand out to people in your community? How can you let people know what it is that you do? What can you do that is uncommon, unusual, and surprising to start building and relationships with prospects and your patients. How can you make people experience that wow, wow. Factor of your clinic and what you offer them. I don’t know. I don’t know what each of you offer and how you can do that, but that is just something to think about. How can you be uncommon, unusual, and create surprise and wow for your patients to build that remarkable relationship?

The other thing that to do is something that you do really well these days is to offer empathy. Okay? And some of us, probably a little too empathic with our patients there, but most businesses don’t seem to care much about you, right? Maybe they have crappy customer service or media, or you might have a mediocre experience at a, at another store or another clinic, but sometimes just caring more than your competitors can be enough. And you already own this, right? Have empathy. You have appreciation, you have compassion. And so probably have a general feeling of, um, well, uh, we’re all in this together. And this is going to get you noticed by your prospects and your patients, empathy and caring and sharing like you do in your practice goals a long way. And then this is what helps stimulate tons of it, referrals and positive reviews.

And the other way to stand out is to realize that standing out from the side, you have noise in your space probably won’t happen overnight, right? But you can use this to your advantage because when many of your competitors get frustrated or bored and move on to other things, because they don’t see any results right away. This is when you persevere, you stay focused, you continue serving your patients with empathy, with empathy and being remarkable and being surprising and really showing up. If you can keep a fresh perspective and stay motivated longer than most of your competition, your voice is going to be eventually heard and you will emerge as that leader in your practice. So the question to you is how do you stand out from the noise and get attention and how will you stand out from the noise and get attention moving forward from this day forward.

I’d love to see your comments in the chat below the video here. Just let me know what, what are you going to do to help stand out and create this wow factor doctor for your patients? Question number two, how do I leverage the season creating marketing campaigns that result in new patients? Great question. So what can you plan now to take you into next month and the months beyond what’s coming up? Are there holidays, are there special events? Are there, um, celebrations are their birthdays, are their births? What can you do now? Project your planning and your marketing in the new season right now you might be tapping into the change of seasons or for fall or winter as an occupant. How can you help that remarkable wow factor or that surprise and share some information and leverage the season to inform your patients about wearing a scarf or tonifying their, their kidney cheek or wearing a horror Maka or special, or, or eating certain foods that are warming and nurturing and things of that nature.

What can you do over the next few months? Right. The other thing to think about too is when you, how do you, what’s your super power, right? What drives you as an acupuncturist now just treating, but educating and teaching. Where do you Excel at? Are you a great teacher? Do you love speaking? Do you love one on one conversations? Do you, are you really good at chigong or tight cheek? Can you teach that? What, what’s your marketing super power. I’d love to find out, put some comments in the chat box. Where do you Excel? I just want to know that about you. I just want to kind of tap into where you guys resonate in that area and through that, how can you tap into that expertise and that experience to, you know, motivate your clinics, educate your prospects, and kind of have this other aspect of growth in your clinic.

So question number two, how can you leverage the season and create marketing campaigns that result in new patients? Okay. Question number three. How do you continue to grow your audience? Okay. And deepen your relationships with them. What are you doing every day? Every week, every month and every quarter to nurture the relationships that you’ve already developed with your patients? Well, there’s a saying out there, I think it’s like called the Sufis effect or something like that. Um, I’m rolling the stone up the Hill to the top of the Hill. Then it rolls back down again and push, push, push, push to the top of the Hill. It goes back down again. And that is the definition of insanity doing the same thing over and over again and getting the same results. And a lot of times I see practitioners doing the same marketing again and getting the same results, which are not so good.

And so I guess the question would be is what, you know, one of the things that you have going for you right now, if you’ve been in practice for a year or more, you’ve got a whole database of patients that are in your clinic right now in your folders that might be inactive. Now nurturing the relationships that you have already established is the best place for you to focus your mindset and your attention in growing your practice, because you’ve already built trust. You’re already built likeability and they already know you. So you’ve already spent that time. I mean, energy developing those three factors of relationship building with them. So why not continue to nurture that? Why not continue to tap into that? And instead of going out and spending money on ads or doing some talks fo focus on nurturing the relationship that already exists and continue to grow that audience and deepen those relationships with them.

So what’s in your marketing plan. What kind of content engagement plan will you have? Are you going to be doing any Facebook live on how acupressure can help tonify the immune system or, um, any types of, uh, will you be sharing some recipes on how, um, foods, um, for, for, for healing specific conditions, what kind of engagement plan and marketing plan do you have in place to nurture your patients and your prospects currently? Do you have one? If you don’t have one and you’re struggling, feel free to reach out to me. Uh, you can send me an email at Jeffrey at acupuncture, media works.com and I’d be more than happy to speak with you and try to help you wrap your head around certain ways that you can continue to grow your audience and deepen your relationship with them. And question number four, that being the CEO that you are, you should be asking yourself.

So this is what creative ways can you use content to get clients, okay, what are you good at? And where do you get stuck? Right. So maybe like I said earlier, maybe you’re good at talking or maybe you’re good behind a camera. Maybe you’re good in front of people. Maybe you’re good on one, on one. What kinds of weird things that can you tap into and creative ways to share content with your clients? And, um, you know, especially now that we’re, there’s a lot more tele-health out there, there’s a lot more practitioners that are doing remote sessions. How can you turn that into a benefit for your practice and actually make an income from you for that? So what the idea would to do, it’d be like maybe you could teach a, a webinar on immune health or acupressure for anxiety or breathing techniques to alleviate stress, right?

Easy stuff out there that you could really use content. What kind of articles are you putting out each month to inform and inspire patients about the change of seasons or immune health through acupuncture or acupressure techniques for X, Y, Z condition and so on. So what content do you have at your disposal that you could use and what kind of content can you find out there on the web to help you develop creative ways to stay in communication with your clients? Because if any of you have heard me speak in the past, I talk about the top, staying in top of mind awareness with your patients. What can you do on a regular basis to stay in Toma top of mind awareness. So they know people you don’t fall, they don’t fall out of, you know, your, you don’t fall off their mind, so they know where to turn to in times of need.

So no matter what stage of practice growth that you’re in, you should be looking at the upcoming quarter and planning ahead for 2021 so that you can stand out from the crowd and get attention or well rather create some resonance and build those relationships with your patients. So, like I said earlier, you’re in the perfect position to change lives and the world. And in order to do that, people need to know that you exist. And in order for them to know that you exist, they need to know that you’re out there and how to find you through marketing, through communication, through getting in front of their minds. So they know who to turn to in times of need. What can you offer them? Hopefully today I’ve helped elevate your CEO status and help reframe your marketing mindset. Let me know what kind of takeaways that you’re, you’ve gotten out of today’s training.

I’d love to hear that in the comments below, and again, no matter what stage of practice growth that you’re in, you’ve got this, you’ve got the power of this medicine behind you. You just gotta get out there and share with the masses. You need to make a real plan, come up with a marketing strategy and tap into your superpowers. People need, you, don’t let them down. They need to know that you are here. And for those of you that are truly struggling in your practice, and you want to reach out and jump on a call for sending me an email or put some comments below here, you can reach me at Jeffrey, J E F F R E Y at acupuncture, mediaworks.com. Or you can put some comments here and I will check those for you. But again, thank you AAC for inviting me here to today’s training. And thank you guys for showing up and taking some time out of your busy day to be here, to share some insights and some, um, some, some knowledge, um, jobs, some knowledge bombs on you. So I’d love to hear about some of your takeaways. You can either reach me on an email or you can go ahead and just cover comments here. Anyway, stay beautiful. Change the world. One person, one needle at the time you’ve got this. We’ve got your back. Talk to you guys soon. Stay beautiful. Bye. Bye.

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Yuan Qi Acupuncture – Poney Chiang & Suzanne Robidoux

 

Hi, good afternoon. My name is Poney Chiang. I’m one of your hosts for American Acupuncture’s live Facebook podcast show today. My special guest is Suzanne Robidoux, who is joining us all the way from Nanjing China. Dr. Susan Robidoux has spent over 20 years in China sharing when, after completing her master’s degree in us and, uh, went to China to learn Chinese language and martial arts, but ended up there until today.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

And, uh, she was holding a five different distinct lineages of Chinese medicine and martial arts. We should continues to teach and practice. Do you have a PhD in nine gene? She practiced at the neurological hospital treating diseases such as major depressive disorders and post-stroke paralysis after completing her PhD. She spent the following year. So the classical medical systems from various Chinese medical masters to learn their techniques. She combines classical acupuncture, classical moxibustion gene Fong, which is the type of classical herbal system with diet, lifestyle and internal arts and teaching. She’s also the author of three different textbooks on acupuncture, Costco, hers, and Bhagwan thank you for joining us today, Suzanne.

Thank you for having me pony.

I would like to, uh, think you have brains today about, uh, a form of, uh, acupuncture to call it UN she acupuncture that I’d been hearing here in ravey views on, um, could you tell us a little about, about it? What is it, um, how is different from our standard TCM type of acupuncture?

Hmm. Yeah, it’d be my pleasure. Um, UNC acupuncture is a, it’s a classical type of acupuncture. Uh it’s based on the teachings of [inaudible] and the teachings of [inaudible] and from these teachings and from the information of [inaudible] and send you a gig, uh, masters simply, um, and other masters in Taiwan build a system, uh, based on using the cheesy that we have the essence T that we have in our dantian and use that she, in order to balance, um, the channels in our bodies in order to remove obstacles, to increase the flow, uh, but also to increase the general, uh, health care of our body. Um, the main goal of, of the system is using 60 points, 60 very specific points. Uh, we have a very specific needling technique as well, that, um, is used on all the points and using this technique, using these very specific points, we’re able to use the essence T to balance the body now by balancing the body, we increase healthcare. Uh, we improve vision improved memory, but most importantly, of course, it’s, it’s mainly used for quick pain relief. So pain relief relief on numbness, um, blockages, and sometimes I’ve used it also for, um, lack of motility of, of limbs, like a trip for trigger finger or frozen shoulder.

Interesting. Um, are there specific type of patient demographic that would best benefit from this or, or certain types of conditions you in your mind you go, Oh, this is something that you mentioned is absolutely going to be a great for or is broadly approvable.

Yes. The, the, the best patients for this technique is patients that are suffering from chronic pain. Uh, it’s good for many things. We also use it for internal organ, um, disorders, but it’s really best to use when people are suffering from chronic pain. Uh, the best is with when people are suffering from chronic pain, that is result of either a surgery or trauma, then you do think the dantian, she will be a lot more effective, a lot quicker. And within one to three treatments, we can get a great hold on that level of pain.

Okay. Um, so I’m understanding that the system has 60 different points and I’m imagining that it’s a complete different than your quote unquote standard acupuncture points, or are they, they overlaps, okay. They’re different. Okay.

Points that overlap, uh, in terms of location. But interestingly enough is that these points are on different channels. Then what the, the classical points that we learn in TCM. So, um, they are completely different than, than our TCM points location.

Yeah. So they’re not, it’s not, uh, you have the 12 Meridian base. These are extra, like extra, extra ordinary points. They’re outside the channel system.

No, actually they are on the channel. So the, our, our system is based, uh, the, it combines the channel theory combines, um, the tendon or muscular system. And, um, the points are on the channels on the same line, but different, um, locations.

Okay. And, um, um, would you be able to share with us like a clinical story or something that’s memorable, maybe perhaps with something that wowed you when you’re first learning this, how did you first hear about this? Something that will help us, uh, appreciate from your personal experience? Um, that was really, really memorable for you?

Um, sure. Um, I think we all learn acupuncture because we like helping people and release their suffering. And, um, what’s great about the system is we’re able to, uh, get a feedback from our patient. And that’s part of the treatment protocol with the system. You, you put one needle and then you wait for the feedback of the patient and that’s what guides you actually to, uh, know how to continue the treatment protocol. And so, um, I can share maybe one, one of the, uh, first case when I first started teaching the system, I was in Denmark and, uh, one of the participants, one of the acupuncturist was there and she volunteered, uh, to receive a treatment. And she had actually gone to learn acupuncture because of her chronic pain and what had happened to her. She went hiking when she was in her teens and her friend.

Uh, she was a very small lady and her friend had fallen on her and her and her backpack crushed her upper back. And since that moment, she had been suffering from a chronic, upper back pain and tension. It, it affected everything. It affected migraines, dizziness, uh, it caused her posture to be, uh, very stiff and abnormal. And through all the treatments she got through all acupuncture school, nothing released this pain. And by, by needling her according to UN she and needling the corresponding channels that were blocked, um, we were, I was able to needle her arm and follow the pain through, and the pain really left, uh, chronologically backwards, according to how the pain evolved in her body. And after five needles on her, um, arm on her lower arm, uh, her pain was completely gone. And so I saw her the day, the next day, and two days later, and her pain was still gone. Um, and when I came back to Denmark to teach the next year, the pain was still gone. So it is always a pleasure to be able to, to practice you. And she, um, patients that are suffering so much for so many years and just release their pain just by their, their energies, balancing the channels, and also engaging that, that lower dantian that we have.

That’s a great story.

It’s a great pleasure.

Um, so I’m hearing that you’re needling, uh, uh, on the arm is UN Xi acupuncture a form of, uh, more of a distal style acupuncture. The, these points are, uh, in the extremities.

That’s right. So the 60 points are on the extremities. However, what we’re using is that she in a low, lower dantian, and so we’re by using this, the Sochi, so a need, um, points below the elbows and the knees, um, is activating the chin, the lower dantian. And if it isn’t, then we have another technique in the lower dantian to, to fortify and activate.

Hmm. Sounds like it’s kind of a very, um, uh, uh, uh, deep rooted system that draws on like the venture level to, to, uh, to enable healing, I guess usually when we need a, would probably just, um, maybe working on the year in a way, not as deep as, uh, as, uh, as the name of the system implies. Um, I think it’s great that it’s a, uh, distal based system. There are obviously certain limitations or some, um, certain patients, um, you know, may or may not be, um, may have access to the torso, right. Uh, bedridden patients or wheelchair patients, you know, and also even like people that practice more and maybe perhaps communities that acupuncture where, um, you know, uh, they are more of a seated. And so, um, access to below the elbows and knees are more practical. So I think this might, might be, uh, um, very palatable to a lot of practitioners out there that, um, that this is consistent with their style of practice. Um, I know this is a very complicated system, uh, when us coming, but it’s a sophisticated system. And, um, um, but do you think it’s possible, there’s some sort of simple things that you might be able to share with us? Uh, like maybe a simple diagnostic or simple palpation, single needling thing, if it’s possible, if it’s not let me know, um, just to maybe let our viewers, uh, experiment with it themselves or try on a patient that’s, they’re having some clinical challenges with, is that something that’s possible to share?

Well, okay. So first I agree completely with you. It’s a system, first of all, that’s very easy to use if you’re using a community acupuncture or if you’re treating, um, paralyzed patients, you’re, you have access to the Bo the limbs of the body, a lot easier than the trunk or the back of the, so it’s very easy to use, and it’s fairly easy to learn since it only takes a few hours, you know, the 60 points. Um, and, and then you’re able to, to practice, once you learn the location, you’re able to practice the depth of the points, um, what I would be able to share. Um, it’s, it’s not that I don’t want to share is just that it’s, it’s really a complete system within itself. And, um, after learning the location, you have to learn the needling technique. And then, then the treatment protocol, which is very important that if you don’t follow the steps, then you might, um, cause further blockage within the patient’s body.

And so, um, what I could learn, what I could speak about is maybe the palpation technique, um, within the system we, for, for the earth points, uh, as we use a lot of the five element points, um, the earth points are always in between, um, the wrists and elbows. And so, and there are a long, uh, the channels. However, the locations of the channel in the classical texts, uh, are really, really close to the bone. And so this needling approach will be a lot about palpating along the area of the bone and developing that sensation or that sensitivity that, that we can develop as acupuncturist, not on the chin level, but also at a, as a channel level and really feel the condition of the channel. And once we can feel the channel on the side of the bone, then we’re able to really power pate where the blockage is. And once that happens, then we know exactly the location of the point. One of the things that my, my teacher always says is if, if we’re not feeling the entrance of the needle before we need, or we can’t needle the point. So basically it, what he meant by that is he, we really need to feel the entrance, uh, within the channel. So the, the fine, um, entry point before we actually use our needles.

Okay. Um, can you talk about, um, like, just give us an example of one point and then describe how describe the technique that would be used for that point. Are there different techniques for different points or, um, or is it a similar technique applied to the 60 points?

Um, the needling technique that we applied to the points is very similar. Um, we must reach the needle tip within the channel, feel the channel cheat, and then, uh, we lift the needle very slightly, give it space. And after that, we turn counter clockwise and counterclockwise, we’ll the flow of the cheek balancing the body, um, in terms of points. Sure. Um, what, what I thought of when you asked that question, as I thought about my brother-in-law, uh, that was suffering from very chronic elbow pain. So the, uh, entrance, so the heart channel, um, at the elbow was, was hurting him so severely that nobody could even palpated. It woke him up at night. It was very severe. And this occurred after a very severe disappointment and separation in his relationship. And, uh, he tried everything to get rid of it, but nothing was, was useful.

And so if we look, um, at this channel for us, the elbow, uh, the map that I have behind me separates the body in the five elements. So our whole body is not only separated in channels. It’s also separated in, in elements. And so as, uh, the elbow is the element of water I needed to reach, uh, on the corresponding channel. Uh, so the heart channel being shalion, uh, the corresponding channel being, um, shall young. So I needed the water point of shall yang on, um, on the opposite side. Uh, and as soon as I needled this pain, he felt a shooting pain down his arm, and I just stimulated the needle. So, um, it’s very close to gallbladder 34 area, but it, it isn’t. So once we learned the location of the points, uh, you’ll know exactly where they are. And as soon as the pain was gone, then that blockage had left through, uh, the heart channel. And, uh, the pain was completely gone. Now, this was about five years ago and the pain hasn’t returned since

Hmm. That’s really useful. Um, and then it’s a great success story. And also for me, I think, I think for the other viewers too, uh, gives us a sense of how you, um, are attempting to balance the energy and the thought process does involve, uh, so that that’s, uh, I think, uh, uh, thirsty people are starting to have a better understanding of, um, the, um, the, the, the process, um, of, uh, of the strategies that acupuncture. Can you tell us, um, how will learning, does wrenches of acupuncture compliment, uh, TCM staff acupuncture, or compliment people that do more to be used to stash score, stab acupuncture would do, is it something that they can super impose? Something they, uh, um, I don’t know, like, uh, sequences, uh, how do you have any thoughts on that?

Yes. Um, this, again, she acupuncture is used, it takes about 10 to 15 minutes, uh, in terms of using these points, we only use about one to five of these points, and afterwards, of course, we can integrate any kind of TCM acupuncture treatment that we would normally do with our patients. And so this, this treatment, we usually do it in the beginning to release that, that acute type of pain or the acute excessive blockage in the body. And afterward, it just makes the TCM treatment more successful or more acceptable and peaceful for the patient. Or we could use it at the end of our treatment when, when we’ve completed our treatment, but there’s still a nagging pain somewhere in the back or, uh, in, in the neck. And then we can use one or two points release that pressure release that blockage, and then the patient goes home without any nagging pain or residual pain. So this system is very well combined with any other acupuncture techniques that, that somebody might do. I always use it with TCM points. I use it with, um, scalp acupuncture and, and even with moxa, it integrates very well. It’s a, it’s a very successful tool to have as an acupuncturist.

Yeah. Sounds, sounds like it’s very versatile. Uh, um, obviously the fact that it’s, uh, in the extremities, um, it wouldn’t, it wouldn’t interfere with, uh, you know, Microsystems on the scalp or on a year and things like that. Um, thank you very much for giving us a little bit of a introduction. Are you, and shacupuncture puncher today. Um, if we want to learn more about your end sheet, are there some resources that you can recommend, Suzanne?

Um, yes. So unfortunately there isn’t any English publication right now, but we do teach the course online regularly. Um, it’s a one weekend course, uh, uh, accredited by, um, NCC, wham. I used to teach it all over the world, but now with COVID, uh, it’s, it’s better taught online that easier for everyone. And of course, there’s these maps that you can get with the locations we spent over a year, really working hard on getting all the specifics, um, for the point location to help people really, um, cause without the point of location, then no one would get results with this system. So these maps are very useful to have in clinic. Um, and then once you, you know, the points and you’ve taken the course, it’s all about practice.

Yes. Can you give us the, uh, the, the web, the name of your website or the name of, um, some online? Um, yes. Yeah,

Yeah. Um, so my website is a Chinesemedicinetraveller.com, a traveler with two L’s and.com. And you can find everything, uh, about the courses online, about the courses in various location that we have done in the past. And of course the charts are available for you. Great. Thank you very much for spending your time with us. And, uh, we definitely look forward to learning more about your entry criteria in the future. It was very nice seeing you again, Poney and thank you for this, uh, this chat. It was very fun. And, uh, looking forward to see you again,

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You got this! Grow your practice now and in the future – Lorne Brown

 

 

Thank you again to the AAC, the American acupuncture Council for having me host To The Point. UMy segment is on practice management. My name is Lorne Brown. I’m a CPA. I’m also a doctor of traditional Chinese medicine. I practice in Canada, Vancouver, BC at Acupuncture Wellness Center. I’m the founder of healthy seminars, previous known as Prodigy seminars.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

I’m the chair of the integrated fertility symposium. And I’m also an author. I have a couple of books out there. The one on practice management is missing the point why acupuncturists fail, what they need to know to succeed. And I enjoy coming on to this segment of the show to share my practice management pearls, because I have both the clinical experience and being a CPA, the knowledge and auditing experience of what it seems to take to, uh, to succeed. Um, our topic today is on, you got this, how you’re going to grow your practice now and for the future. So what I plan to, um, talk about today are the following three things.

Um, my prediction for, um, a future, what’s the future opportunity for Chinese medicine practitioners? I think that’s a lot that’s on our minds a lot. Um, how do I not only survive and, uh, more so how do I thrive now when there’s any other major events happening in life? This has been throughout life. Um, not everybody survived, so there will be what we call casualties. There will be, um, from the practice side, people that will not be practicing. And so my expectation is to help more people, um, make it way, make their way through any change in life. So any type of difficult change in life. So that’s what I’m hoping to share with you today. And not only so you can just survive and get through these challenging potentially challenging times, but also, so you can come out through it, um, thriving and better for it.

So I’m gonna talk, I’m gonna give you my prediction of what I think is happening for the future. What are the future opportunities for the Chinese medicine practitioners? Um, I’m gonna talk about, uh, how you can change just one perception just by changing one perception. You will start to see opportunities that have always been there, but you’re blinded to them. And by changing a certain perception, um, all of a sudden more opportunities will open up to you. And then I I’d like to share a mind hack, um, how to support you in being able to see those opportunities, um, that are available to you, but you’re constantly I’m missing those. So first I’m going to share my predictions. Now when it comes to entrepreneurs and guess what? You are small businesses. If you are practicing on your own or you are a contractor, regardless, you are, um, a small business.

And, um, if you’re going into succeed, we’ll call you an entrepreneur and entrepreneurs, um, tend to look for needs, where are their needs in the world that need to be filled. And then they find ways to fill them. So they look for these needs and then they fill this need by either providing a product or service. And so there is a need in our world right now as well. And my, for the future of Chinese medicine right now, I see it that if you could learn to focus on treating long haulers, um, so post COVID infection or any infection from a pandemic, but in particular long haulers, um, I think you would have a thriving practice and also, wow, what a service to the community, because there are people that ha get infections. We’ve seen this route throughout history, throughout the history of Chinese medicine and throughout our history of us living on this planet.

And now more so with COVID-19 that some people, um, get these latent pathogens in their body and they struggle to get back to normal. And right now it’s very new, but there is evidence and documentation of people. Once they’re no longer infected with the, COVID not showing up positive, they are not back to normal. And some of the symptoms they are experiencing are fatigue, joint, pain, brain fog, and mental health issues. Lots of things that we see already in our practice, that we are probably pretty equipped at supporting and Chinese medicine has an excellent way to deal with these latent pathogens on the way we’ve mapped out the body. We have, we have tools that can support people. And to let you know, I was talking to a dentist friend of mine that teaches in the dental school here in Vancouver at the university of British Columbia.

And I just said, how are dental is doing right now. Are they struggling? Because you know, people are afraid to go to dent what’s going on for your industry. He said, they are busier than ever TMJ jaw pain because of COVID and all the stress and anxiety that people are experiencing. There has been an increase in people clenching and grinding during the day and at night, which is leading to TMJ and other job pain disorders. And so, um, they are very busy treating jaw pain, and I’m apparently I think acupuncture can do a good job at TMJ as well. So, but nobody may not know this. And so this is, um, my prediction for us is post COVID long haulers. So learning to really treat well these long haulers and seeing what the main symptoms are. There is some neurological symptoms, but the most common ones are fatigue, joint pain, brain fog, and mental health issues.

And then just on his own mental health issues, um, people are experiencing and will continue to experience anxiety, feeling depressed and insomnia, um, from the uncertainty in our world. Um, and then taking your practice online, a lot of people are taking their practice more online to offer consults, supplements, verbal acupressure chigong. So having an online component, I think would be a great idea. I do want to let you know that eventually, if you are able to make it through this period of time, you can’t do acupuncture online. And so there will be a need for our service eventually because it’s something that just can’t be done online. So I just want to remind you of that. However, you have to adapt during these times, and this is the time to really, um, get this knowledge and really learn how to treat post viral infections. According to Chinese medicine principles, I would encourage you.

So my prediction is if you want to, if you have a practice that’s not booming. If you’re a new practitioner, if you don’t have a waitlist doing what you do now, um, then now’s the time to start to prepare yourself, um, and get those, um, tools and that knowledge. So you are able to help this population because there is going to be a large population needing this help. So who am I like, how do I have the credibility? Why would you want to listen to me? Do I have the knowledge and experience to share my predictions? And so far, I think I’ve been a good at predicting, um, or going into things that have turned out to be the right prediction. At the time I was told I was crazy and many of them, and I’ll share a few of those. I’m the first Canadian clinic to focus on reproductive health back and around.

I started in 2000 by around 2001. And just so you know, many of you know, that people treat fertility with acupuncture all over the world. It’s common. You see it everywhere in 2001, that wasn’t the case. Just so you know, I think if you and I was on the web with that, if you went on the web and you search, I think two people would come up mainly in the States, Mike Berkley and Randy Lewis, nobody else really had websites, um, or many websites. And definitely not just focusing on fertility, think about it back in that day, back in 2001, um, fertility and your gynecology, Chinese medicine textbooks was under miscellaneous diseases. It didn’t even get its own chapter. So it wasn’t something that you would think if I treat mainly fertility I’d have a busy practice. When I went into treating just fertility, it was a passion of mine.

I saw a need for it. Um, I was told that I’m going to starve to death and not, it’d be crazy because back then people with fertility issues, weren’t seeking out Chinese medicine acupuncture. There wasn’t that policy study that put us on the map. It hadn’t happened yet. So, um, when I decided to do this out of passion and saw a need for this and this niche, um, I was told that, um, it was practiced suicide in you. You’re not going to have a busy practice. And I ended up having to hire many associates because word got around and my practice became so busy that I actually only would treat reproductive health and, um, I couldn’t handle the volume. And so I needed other practitioners and so five or six acupuncture practitioners now and naturopathic physicians and mind massage or in my clinic and acupuncture.

So, um, that one would, I will check off saying, um, it was a good prediction. Um, I’m a CPA. Um, and so, um, I spent years auditing companies. So from that experience I’ve seen, what has, um, why some companies have been successful and why some companies are not successful and don’t survive. And so I bring that, and not only the knowledge of being a CPA, but an experience as being an auditor, I’ve seen how, um, I’ve seen what, what can happen. And I bring this to you as well. When I share this with you. Um, I pioneered online learning with, uh, for Chinese medicine back in the day, it’s around, um, 2007 ish. It was just pro D seminars was the name of the company. It’s now called healthy seminars, but it was protein. Then when I launched it and it was just us in blue poppy that were doing online learning, and I was told that this was a bad idea.

Who’s going to want to learn acupuncture online while you can see now, um, online is everywhere. And people take courses all the time doing online, their doctorate, a doctorate in Chinese medicine, et cetera. So, um, back in 2007 ish, not too long ago, um, more than a decade behind you, but back then I was told that’s not a good idea. And I made that prediction that this is where learning will go. It was feasible, no hat, no planes on have to travel, no taxi. Um, all the people in rural communities, just very easy to access people and to access these great speakers with textbooks. Um, wouldn’t it be great that we can get them online versus having to find them once or twice a year and travel to them. So I, again, it’s obvious now, but it wasn’t obvious when I started out. And again, I was told that would not work.

Um, I launched the integrated fertility supposing in 2015, um, and we sold out five years in a row, 2015, 16, 17, 18, and 19. Now, the reason that was special is the ifs was related only to fertility. So it was a condition specific conference and it was a destination conference for Americans. Now, back when I was planning this in 2014, um, a lot of American conferences were struggling that tendencies was get tendons was getting lower and to put a conference for Americans in Canada had never been done and was not considered a good idea cause they can’t even fill them in the States. And then to pigeonhole, um, fertility conference, they didn’t think it would work well. And many of you have heard of it or attended it. It did very well until 2020 when COVID I’m interrupted would we would have sold out. We were almost sold out and we chose out of health and safety to counsel the conference.

And again, predicting we counseled the conference before conferences were really being counseled or at the adventure being counseled. We did this, um, early on in February just to just, just decided to not risk people’s health and safety. And then, um, three weeks later, um, everything got shut down anyhow. And one more thing for my credibility is I wrote a book called missing the point. So I’ve taken some time to do my research and write a book. So what I would be doing and what I am doing as a practitioner, if you don’t have a waitlist, um, I would be looking into developing your knowledge and your skills. There’s lots of ways to do this. Now, online healthy seminars, we’ve put together some online classes, um, to address mental health issues like anxiety, post traumatic stress disorder. Insomnia is we’ve got lots on there. Um, plus we have some herbal courses by Sharon Weizenbaum and Hein or fruit Hoff, and many more verbal courses.

And then there’s acupuncture. There’s guash awe there’s the acupuncture of the balance method, acupuncture som uh, Korean style acupuncture. There’s many things out there that people are discussing that could help, um, these long haulers. So, um, it’s an opportunity for you now to, um, to address that. And so again, if I was an acupuncturist, starting out two things, I’d be really focusing on how to communicate to people, um, why and how I can help you. Cause you remember there’s a need, but they don’t know you exist. For example, they’re going to their dentist, they have job paying, Oh, jaw dentists. So they go to their dentists. So it’s your role to educate through communication. Some people call that marketing. It is marketing is educating. So educating the public, um, how and why you can help them, um, with the need and the need here is do you have, if you had COVID fatigue, brain fog, you know, lifts up the symptoms, educate them, educate them how Chinese medicine has a long tradition of treating pathogens and viruses where people are struggling afterwards.

So this is not new. And then I would increase my knowledge cause you want to be congruent and have that knowledge. So now it’s a time you’ve been trained to just kind of sharpen that tool and really look to reading journals, textbooks, online courses, um, finding ways that you can get your knowledge to a great level. So you can communicate clearly to your patients and constantly treat them with the tools you have acupuncture. Gwoza herbal medicine. Now I always say, I like Einstein’s quote, make everything as simple as possible, but not simpler. So it’s simple to say the prediction is there’s going to be a lot of long-haul up haulers and there’s an opportunity for the Chinese medicine profession to step in and support these people. There’s going to be there is people now with mental health issues, anxiety, um, feeling depressed and insomnia so that, that there is a need for people to support, um, in a non-pharmacological way to support these people.

But knowing is not enough. So you’re going to need to take action and up your knowledge and get the word out. So again, just hearing this going, Oh, that’s great. Not going to help you. There is effort on your part. So simple, make everything as simple as possible. I’ve given you my prediction. I gave you a little bit of my history just to let you know that I’ve been fairly good at a fairly good track record. And some of you are like, yeah, that’s obvious. Yeah, to me, it’s obvious as well. But for some people they’re still focusing on what they used to do and how they used to treat. And I’m suggesting that things have changed and now you want to adapt and a huge opportunity. If you’re flexible and willing to not do everything the way you used to do it and see that there’s another opportunity available to there is a need out there and you are set to fill that need.

The other thing I said, I want to talk about. I said there three things. I want to talk about how you can change your perception, um, and how this can shift you from living basically from lack and abundance. And it’s a simple concept again. So going with that theme make things as simple as possible, but not simpler. And so the perception is how you look at an opportunity. And so most people look at, um, when they’re going to do something, invest in themselves, they look at the cost and not what the return is, not what it’s going to bring back to them, how they’re going to benefit what we call an accounting return on investment. And of course, I like to use an example of, um, a Jane Littleton course that we offer. Um, cause it’s, it’s not, uh, it’s not the least expensive course.

Not the most expensive course either, but it’s about $500 for her course, 19 hours of continuing education credit. And a lot of people see that as a sticker price and go, Whoa, I’m not going to take that. So just by seeing that price, they’re like, I’m not, I’m not interested. That’s intimidating. Some patients are like that with your services as well, by the way, most people look at the cost. I’m saying, look at the benefit as well, actually more importantly. And so for those that treat infertility and, um, you will know that majority of your patients will come for like 24 visits, maybe 12, because as you learn in Jane Little sins course, and other fertility courses, it’s recommended to treat on average three months, um, twice a week for acupuncture. And if you can explain why and my patients, most of them come in twice a week at the beginning, and then if they need maintenance afterwards, so minimum of 12 to 24 patients.

So if you’re looking at the return on investment, how many patients do you need to see to kind of break even right? If I’m going to spend $500. So if you are charging $90 a visit, now I know some of you would charge many more in the fertility world for that. And many of you charge much less. I just chose that number. If you’re charging 90 U S or Canadian dollars and whatever it is in your currency, um, because we’re using the currency 500 a us dollar, so let’s call it 90 us dollars. How many patients do you need to see? Well, the mass says once you’ve had six visits, so one patient, because one patient will come 12 to 24 times, once six visits happen at $90, you are actually now profitable. Those six visits have now covered the cost of the course. Plus you’re profitable.

I share this as an example, because if I had to see 10,000 patients or 10,000 visits to pay for that, I may wonder whether that’s a good benefit. Is there a value there, but by taking that course and having confidence to treat infertility, know how often and how often to treat and what to do in those treatments. And I can communicate to that patients, to my patients, just seeing some six visits we’ll pay for it. So that to me is an easy, like right away, which is what I did. And now I carry the course. I went and took Jane’s course right away. It was a no brainer for me, cause I always start my perception. I don’t look at what it costs. I look at what it costs of course, but I’m more interested in what it’s going to benefit me. So for an example, to take another ridiculous example, let’s say you found a course for $25.

Now that’s not too expensive. That’s not a sticker price. That’s going to prevent you from taking a course. It’s $25 and it’s a course to teach you how to do acupuncture on astronauts on the moon. Now, even though it’s cheap, my return on benefit, the return on investment. Hmm. How likely is it that I’m going to get to the moon? Probably not going to happen. And I don’t even know if there’s astronauts hanging out on the moon on a regular basis. So I wouldn’t, even though it’s a low in cost to get into that course for 25 bucks, I probably wouldn’t take it cause that 25 bucks is gone and I’ll never make that $25 back. Cause I’m never going to go into the moon if I take another invest. And this is for anything, you invest in a piece of equipment for your clinic.

When I invested in laser therapy, these are 20, 30, $40,000 lasers. I have, I had to do the math and see how many visits it would take to cover that cost. And how long would that be? Months or years. So what I’m sharing with you is just a change in perception, your patients have the same thing. So they come in and they go, Oh, this is this much. You need to be able to communicate the benefit to your patients so they can decide whether there’s value to spend the time and money to see you to get that benefit. If they don’t get the value, how they’re going to benefit, then it may be difficult for them to part with their money. Just like you find it hard to part with your money. And so that’s why I use that example because you’re going to start to invest in, um, maybe certain products to carry, to treat the long haulers, certain supplements, certain herbal remedies or herbs.

Um, you may need to bring in, um, you may need to take courses, um, to get your knowledge to a certain place. So you can confidently and effectively treat these long haulers. And so when you do this look and marketing, you may start to update your website or brochures. So when you do all this and there’s a cost outlay and you’re like, Oh, I’m already feeling lack right now. I don’t have the money to do it. So how am I going to do this? Think about the investment and how this is going to bring back tenfold to you hopefully or more. Okay. So I just wanted to share that part with you. And then the other part I wanted to share. Um, but I think because of time, I’m going to save it for another date. I’ll come back and I’ll do another day. I wanted to share with you a mind hack.

One of the things I didn’t share with you is that I’m trained to clinical hypnotherapists and I love to do mine hacks, um, basically to get into your operating system. And there’s a really cool one or two mine hacks that are, again, are really simple, that help you see opportunities that are there, but you’re missing it. You know, like there are so many things that are available to the subconscious, sees everything. And when you’re, when you get into a certain, um, whole brain state, I’m an alpha brainwaves, you start to access parts of your brain that aren’t always available to you and certain areas of creativity. They’ve done this with research, that there are certain, um, creative ideas that are there, but you’re missing it. And when you get into this place, you’re able to access them consciously and come up with these cool ideas, you know, think about when you’re the stories you’ve heard, where somebody is focused on a difficult problem.

And then they, um, um, they go decide to take a walk or take a shower or bath. And then all of a sudden the relaxing in a hot, the answer comes to them because they’ve gotten herself into a different state. Well, you can purposely do that. You don’t have to work yourself into a frustration and then leave and get, um, get access through surrender. There’s a way to mind hack that and get into that on a regular easy basis. So I’m going to save that for another session, um, where, how you get into your, how do you hack your mind? So you can see these opportunities that are always available to you, but you’re just missing them. It’s like unlocking that certain level on a video game for those who play video games, it’s there, but you have to be able to unlock it. I’m going to help you unlock that.

So what I wanted to talk about today and just a quick review is what does the future hold for acupuncture profession? I think for those that are going to survive, um, it’s really promising. One is acupuncture, still something people they need to come in person. So if you’re doing GWAS Shaw Twain on massage or acupuncture, that they’re gonna need to go online to get consultation, herbal stuff, and supplements that can be done and diet that can be DOL done online and more, more people will be doing that online, but the physical part of the medicine they need to be in person. And I think there is a need now how to support these long haulers, how to support people that are post viral infected that are experiencing the fatigue, the pain, the neurological symptoms, the brain fog, and then mental health issues from post viral infection, as well as just because you live in the, if you watch the news, if you’re on Facebook, you probably have some form of post traumatic stress disorder and are experiencing some anxiety, depression, insomnia, et cetera.

Um, and so how do you remain attractive for the public to choose you for the healthcare? Well, continue to invest in yourself. You know, there’s an express, there’s an expression. I heard that, um, um, health is not an expense. It’s an investment and the same thing. If you want to be attractive to the public, then invest in yourself and then communicate that value to them. If you don’t communicate, then they don’t know. Just like I mentioned, the job pain people go to dentists. Cause that’s what they think about. However, it’s up to us to educate people that we can treat pain really well, like jaw pain. Okay. So next week on the American acupuncture council, to the point, we’re going to have pony Chong and his normal Radian and integrative acupuncture. I will let you know that Poney Chiang has numerous courses on healthy seminars and they are fantastic.

So definitely check him out at the AAC To The Point. And if you want to study with Poney, you have that opportunity to do that online. You will be blown away. You can check his free previews on healthy summers as well. You’re really unlike them. Definitely check them out on to the point, um, next week. And I look forward to seeing you in the future. Um, you can find out more about me@ healthyseminarsdotcom and mybook is available at missingthepointbook.com. You have to put book in the, um, in the URL, missing the point book.com and the best way to either email or contact me with your questions is through healthyseminars.com. Thank you very much until next time.

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Chondromalacia and Patellofemoral Syndrome: A Jingjin Perspective

 

 

Hello, everyone. Welcome to the American Acupuncture Council podcast. My name is Matt Callison. I’m with my colleague and dear friend, Brian Lau. Hello, welcome. We’re here to talk about Chondromalacia and Patellofemoral Syndrome. A Jingjin Perspective, because this is only 30 minutes. We’re not going to have a lot of time to be extremely thorough, but hopefully the, what we’re going to be talking about in this short presentation will hope to provide content that can be used to enhance the practitioners current treatments for these conditions, and also possibly excite the practitioner to learn more.

Click here to download the transcript.

Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

So why don’t we jump right into the information I want to introduce you to Brian is going to get started with, uh, with, uh, a video that we’ve been working very hard on, right? Yeah. Well, first of all, as you can see, there’s a warning screen up. Uh, this video coming up is from a recent dissection. Uh, Matt and I did a

As preparation for the Sports Medicine Acupuncture certification, uh, module three, uh, anatomy, palpation and cadaver lab is the first two days of module three. When we do the program, we usually, well, we always prepare the cadaver specimen beforehand as part of that whole two day experience. Students come in and they’re able to, um, work with the cadaver during the cadaver lab portion of that class. And then that evening we stay after prepare the cadaver for the next day, a different view, different depth, maybe from prone to supine. They come in they’re there. They’re able to see that, uh, prepared specimen the second day as part of the experience for the two day lab. So now with COVID, we’re having a transition to some of the classes being online and webinar-based based. We have an upcoming one in October. So this is one of the videos that we produced for the anatomy palpation cadaver lab coming up in October.

Uh, the experience is a little bit different in some ways I think it’s potentially better because the students get a chance to see some of the dissection, some of the process that we’re doing, but at the same time, they’re not there for the experience live, but there’s, there’s pluses and minuses. So this is a video from the upcoming class. We’re not going to be able to play the entire video, but, um, it’ll supplement the discussion of what we’re doing today, which is on Chondromalacia and Patellofemoral Syndrome. I’m going to go in and play the first part of the video. So there’s a little bit of a, uh, animation to set the stage about how the patella tracks. So you’ll see that coming up in just a moment.

Let me see. Sorry. I didn’t have the video started. It should start in just a second. Now, here it goes. So what’s, you’re seeing there’s patella is not on the bone is set up with a supine position and this is going to highlight the trochlear groove. That’s where the patella tracks, the patella should come in and just a moment, and you’ll see how it sits over this patellar groove of the femur. So the patella tracks during flection and extension along that patellar or trochlear groove, and that’s partly held in place, or at least, um, that movement is, is controlled by the guy wires of the spleen and the stomachs and new channels. And if there’s balance in those channels, well then of course, that’s going to allow the patella to track along that trochlear groove. So a common situation very frequently in clinic when people are having problems with patellar tracking, leading to pain, is the stomach send new channel, especially the lateral quadriceps, the vastus lateralis pulls accessibly and the spleen send you a channel is weak and not doing quite the, the amount of work

Or the load that’s necessary. So what happens is then the spleen fails to lift the patella. Paul’s lateral. We’ll talk more about that as we go through the presentation, I’m going to go back to that place. Let me get back to that moment. And now we’ll see that on the cadaver specimen.

There we go.

This video is showing the quadriceps three of the quadriceps. We’ll be showing the vastest intermediate in a separate video for this video. You see the rectus femoris muscle, the rectus femoris attaches to the patella blends in all the way down to the tibial tuberosity. You’ve got the vastus lateralis attaches to the lateral lip of the femur, attaches to the lateral aspect of the femur blends in with the fibers of the rectus femoris and attaches to the tibial tuberosity. Then you have the vastus medialis, here’s the longitudinal fibers of the vastus medialis and the vastus medialis has oblique fibers. As it comes down, attaches to the medial aspect of the patella blends in with the other quadriceps to attach to the two tuberosity. As we learned in the previous lectures, you have the spleen channel affecting the vastus medialis. You have the stomach channel affecting the vastus lateralis.

We need to have an even pool between these two muscles so that the patella can evenly run evenly, go through the entire trochlear groove, a common imbalance between these muscles between these channels will pull the patella lateral and superior causing condor, Malaysia and patellofemoral syndrome. In other videos, you’ll see lateral retina curriculum needling for that also surround the dragon needle technique around the patella that can help with that condition. The rectus femoris you can see as a bipartite muscle. That means it has a linear Alba. So this Linea Alba runs down the center of the patella with all right, little summary of what we’re looking at, Matt. Yeah. I just want to say something really quick. I’m not quite sure we’re having technical difficulties because on my view, it looks really, really blurred that videos is crystal clear with the resolution that we normally have that was really blurry.

Um, Brian, are you seeing the same thing as a blur on your end to look fine on my end, but it might be that I’m looking at the screen that it’s playing on. Well, maybe it’s my glasses. Let me take a look. Sorry about that. You guys, um, patellofemoral syndrome will frequently present with a lateral glide and or lateral tilting of the patella. This is what we were discussing, how the stomach send you channel that vastus lateralis pulling up on that lateral aspect of the patella and the spleen channel weekends is unable to guide that of the patella. So it starts to tilt as you can see to the lateral side. So this malposition can lead to increased pain and also deterioration of the patellar cartilage, which would be also another name for chondromalacia patella and what’s next or Brian.

So the patellar tracking injuries causing pain can lead to positive valuations, such as with using Clark’s sign. Clark sign is a very good test. It’s a test that causes pain. So you have to make sure that you’re doing it very gently. What you’re doing is you’re forcing the patella actually into that trochlear groove. And if there’s chondral Malaysia, if there’s that sand underneath that patella, then you can only imagine for those people that don’t have it, what that’s going to feel like when you’re actually trying to get that patella to grind against the bone. And that’s what Clark’s sign is. So it’s, it’s a very good test, but you have to use a lot of sensitivity with it, cause it can really hurt the patient quite a bit of that gross feeling. Yeah, it is. Yeah, it is. It’s your purpose, Brian. My take on Eli’s test toss test, uh, Eli’s test and Thomas test will utilize test specifically.

Uh, the, the patient is prone and you’re bringing their heel to their behind and you’re seeing Morris is able to fully lengthen. And if it’s shortened, then what it does is as they get into the extreme of me, flection that shortened rec fem starts to Paul acceptance excessively on the phenomena bone and it drives the nominate bone up. So it’s really simply a test to see if the rec fem is able to folly lengthen. If it’s not, then that indicates an overactive and block short rec fem part of the stomach’s in your channel. And that would be really good information that that would lead you to, um, wanting to reduce tension along the rec fem and along the stomachs and new channel Thomas test test for multiple things. Um, in this context for this lecture, it’s another test that will test for a quadricep length.

So it’s a, it gives you another way of looking at if the quadriceps is a group or overactive, uh, it does also test for so as shortness Elio. So as shortness, another channel send you another lecture, uh, potentially, um, Sartorious shortening part of the spleen sinew channel also kind of less related to the patellar tracking in this case, but it does test for other things, but in our context for today, it’s really about the quadriceps. So these are two excellent tests to test for overactivity in the quadriceps. Eli’s more specifically on the rec fem, um, places suit by patients. So I’ll take this next bullet. Um, as we know, when the leg is extended, it’s easy for the practitioner to move the patella cause it’s mobile. So in this particular test, if we go into knee flection of about 20 or 30 degrees, that adds a little bit of tension that Battelle announced a little bit tighter into that trickle your groove.

Now we can push on the patella from side to side motion. This is a kinder, gentler test and Clark sign. So you may want to use this one test first to see if that’s positive, then you won’t have to use Clark sign. Um, this, this test is actually really reliable, at least for me, uh, next assess the tightness of ladder retina and live in the knee. So place the suit by a patient in a straight leg position with a quadriceps, relax, the practitioner lifts the lateral edge of the patella away from the lateral, from Macondo, a tightness or inability to raise the lateral edge. Approximately 15 degrees indicates a tight lateral retina macula, but of course, you’re going to compare it to that, to the opposite side. So you’re going to palpate the patella and get your thumbs to start working up underneath that lateral edge of the patella, soften the tissue a little bit, take maybe 20, 30 seconds to do it, and then lift that patella. If that patella on that lateral side, doesn’t lift more than 15 degrees. That’s a positive side for that, that stomach send you channel tightening down that lateral retina macula just is a, usually a cold stagnation in that region pulling down on that area. So this is the reason why we have a needle technique going into that region, which also is a moxibustion is also applicable with that. Brian want to say anything or move to the next slide?

I’ll just add a little quick something. Uh, so these are all of course Western orthopedic tests, but since we’re looking at it from the perspective of the sinew channels, all of these to some extent are channel tests also. So, um, this test testing for the lateral retina curriculum in the video coming up, you’ll see how that lateral retina baculum is part of and continuous with the deep fascia of the thigh and how the stomach’s in new channel polling excessively through, especially the vastus lateralis can add extra tension into that lateral reticulum. So it’s part of a continuous chain from the thigh into the knee. So when you’re testing that you’re testing the stomach, as Matt mentioned, you’re testing the stomach’s in your channel. So you’re getting a little bit of a window into the stomach GI. So depending on what other signs and symptoms you found from your evaluation in this case, your TCM evaluation, you can put that information, uh, along with what you’re finding with this more palpation and the assessment of the knee. You know, maybe the person has acid reflux or some other, you know, rebellious stomach GI signs. And you’re feeling that excessive tightness on the vastus lateralis you’re lifting the Batalla, the Batalla doesn’t pull and doesn’t move away from that lateral surface. So well, so it’s pulled lateral. So that would all start to paint a picture both from a local orthopedic standpoint, but also from the whole body holistic approach from TCM. Good to put them two together.

Yeah, totally agree that that’s the lesson. I think we learned in first year of acupuncture school, how the meridians, the channels are connected to the organs and when you’re really looking for that, you can find that you’re absolutely right. Brian, a lot of that with the gallbladder channel as well. Sure. Cool. All right, well let’s keep moving. All right. So this is the needle technique using two, three inch needles going through the retina baculum, um, this is a needle technique that you want to make sure that it travels just underneath the subcutaneous fascia, the subcutaneous adipose layer, and just scraping along that lateral [inaudible] for many patients, if you start to angle oblique with this needle technique, it’s going to hurt very bad. So this is a needle technique that you want to practice on somebody that can handle needle stimulation. Don’t try this on a patient for the first time.

If you practice this needle technique, first, if you go too deep, it’s going to cause a lot of pain. If you, if you have that needle ride between the superficial fascia and the deep fascia, just underneath the adipose and before the muscle layer and the retina and that joint capsule just slide it right along that practice. At first two needle side by side work really well and moxibustion, or electricity can work that blue.is stomach 36. So what you’re doing is you’re aiming those needles towards, so at 36, yeah. And the, uh, the two needles. Now you might’ve said this, but I didn’t hear it myself. Uh, those are three inch needles that are better, um, shown there. And you’ll see that actually in the next cadaver video. So right now you can kind of look through the skin and picture it, but pretty soon you want to have the picture and you’ll be able to see it a little bit more clearly in terms of what the target tissue is.

Right. I don’t know if you wanted to mention anything or maybe it’s just simply saying that that surgical techniques are to, to release this lateral retina macula, which is kind of an extreme version, but this is the same tissue that, uh, the needles are working with the soften and release that ladder. [inaudible] in a way that doesn’t, uh, what’s better to not have to go under the knife if you can. So this is a, uh, a really an excellent technique that would, um, kind of parallel, I guess, some of the more aggressive surgical techniques. And it’d be part of a comprehensive picture of the other needles being used in this whole treatment and myofascial work and exercises and stretching. And even guash is, it’s a tissue that is pliable. You can get it to stretch. Um, it just takes some time to be able to do it, but absolutely you can get really good results with this and the myofascial techniques and yet everything else that we do.

Alright, so surround the dragon needle technique. We’re going to be seeing this in the video, coming up on a cadaver specimen, usually seven needles. You’re just going around the patella itself. Your goal is trying to get underneath that Battelle. It’s a way of getting the retina macular tissue, that tissue all around that patella to actually communicate and loosen up as much as possible, but you can use Eastham on those needles, or you can also use moxa with it. These needles will be in addition to other spleen and stomach CGU channel dysfunction. And of course we’re treating the foot and the hip, anytime that there’s a deep problem buts that’s for a conversation for another day. Yeah, yeah. Those are one and a half inch needles. So you’re not trying to drive the needle as far as you can, under the Batalla. You’re just trying to get, uh, get the needle in the space between the patella and that the trochlear groove basically to also, you know, work on some of that fixed pain side of, of where there’s a degeneration of that, the patella cartilage, right? So we are ready to look back at the cadaver image. I’m going to cue it up to the point that we’ll take it from there. So we’ll see those needle techniques on a cadaver prepared cadaver specimen. So that’ll give us a little better view, especially the red Nakheel and you’ll be able to directly see that tissue. So again, if you’re sensitive to cadaver images, then maybe you look away for this portion. But, um, I think it’s, uh, all of us being medical professionals, it should be fine.

So let me queue it up. Give me just a moment. There we go. The lateral and medial retina baculum of the knee are part of the stomach and spleen sinew channels. Respectively here, we see an acupuncture needle inserted into the lateral retina curriculum. We teach a technique and assessment and treatment to address this target tissue. This is a surround the dragon needle technique for the patella uses for condor Malaysia, patella, we’ll be using seven needles going around the patella. The first two needles will be on the lateral side would be the first one. The second one will be on the medial side, located halfway between the superior pole and the inferior pole. The goal is to get the needle underneath the patella, as far as possible.

Each one of these needles is directed toward the underside of the patella. This needle technique is performed when the leg is, has knee extension, not a pillow underneath it all, but knee extension flat on the table, you can also apply electrical stimulation on this, or you can also do direct from ox or right onto the patella. Brian, can you freeze that for a second? Here? We can get a better before the MFR. Yeah, yeah, that’s good. Is it on the, uh, surround the dragon? Uh, I’ll get it back there. Alright. Okay guys. Um, so let me just discuss this. So the needles that you have going from, uh, the two inferior needles, I think you probably have already figured that out one is going into the medial. She on the other one is going into the lateral Sheehan or stomach 35, the needles that are on the medial and lateral side, those are inserted halfway between the superior border and the inferior border of the patella, lifting that patella up to the side and inserting the needle under you do that on medial lateral sides. The remaining three needles, two of them will be on the superior medial border. I’m sorry. One will be on the superior medial border and the other one will be on a superior lateral border. Again, the intention to go underneath the patella, the last needle at extra point, Hadeen going underneath or going through the tendon and underneath the patella there. Hopefully that was helpful.

All right. So we’ll play then and look at the myofascial techniques that can be used afterwards. These are working also directly with retina curriculum.

Okay.

Oops. Sorry about that. Hold that back. Ah, why is that? There it goes.

Alright. So we’re going to be seeing now manufacturer release technique, moving there

Better look at these fibers tissue structures with stabilize the patella, the hands are mobilizing the retina macula on each side to show their influence on the position of the patella.

So you can see how that lateral superior allowed a border. The patella is now straighter.

Now with the superficial fascia removed, we can see how these tissues connect to the deep fascia of the thigh and the respect of channels in use.

Can you see doing this myofascia release technique after you’ve done the needling because the needling is changing the tissue density and the force changing the perception, and then you physically use your fingers to move that tissue re encourage them.

Marshall will give a better view of the underlying muscles of these channels and use and their relationship to patellar balance. All right. I shot, right? Yeah. So you got to also see two different depths with the superficial fascia removed. You get a little better view of how continuous that retina macular tissue is on the medial and lateral side with the deep fascia and how the pole from the stomach and spleen channel would also, um, have something to do with, in terms of too much Paul, on the stomach’s in your channel with Paul excessively on that lateral retina baculum so reducing at the, especially the motor point of the vastus lateralis would be helpful along the stomach’s in your channel. And then if there was weakness and an inability at sort of a lessening of Paul on the spleen side, then you could use this, the vastus medialis motor point to help bring cheetah, bring a little bit of tone to that, uh, vastus medialis to compliment the treatment. So those two are working in coordination with each other when they’re imbalanced.

I brought you want to go over that short exercise?

Uh, I think, go ahead, Matt. Matt, why don’t you take that one?

All right. So here we have the, uh, just, uh, you can use a small foam roll or you can use a towel. That’s gonna be rolled up about four inches or so sometimes five or six. And it just depends on the density of that towel. Go ahead and put it underneath the knee. You want to have the patient go ahead and place their fingers over spleen 10 or extra point by Chong, low two or three fingers would be great. You have the person seated just like this and then have them focus on contracting the vastus medialis oblique fibers when they are, when they’re trying to press their knee into the pillow or into the towel. So with knee injuries and patellofemoral syndrome and lots of different knee injuries, the vastus lateralis is going to fire before the vastest media out. So bleak and that’s backward.

Let me say that again. The vastus lateralis will fire before the vastest media, so bleak and in the muscle firing sequence that’s backward. So again, it really supports that stomach gene gen Xs, spleen T deficiency here. So let’s have that have that patient do this exercise after you’ve just treated the stomach and spleen gene gin, and also did your myofascia release. And you’re giving this one exercise just that small protocol can help a lot of patients about all, obviously it depends on how the severity of the injury, but this is really giving you a good little package to be able to start working with these kinds of conditions. Again, emphasize that the patient is getting that bass as media. So bleak fibers to fire before the vastus lateralis, when they’re going into knee extension, right?

Yeah. Just for those who maybe haven’t looked at the anatomy as closely, the vastus medialis, the medial quadriceps, that kind of tear shaped muscle on the medial side of the thigh, um, is a muscle, but the, a VMO, the vastus medialis oblique are the fibers that start as there as the more inferior fibers that, that take more of an oblique direction as they sort of angle towards the patella. So when you get higher up in the muscle, the fibers are a little bit more straight up and down a little bit more longitudinal, but the lower fibers then start to angle and they’re more oblique. So that’s what the, the abbreviation BMO vastus medialis oblique is same muscle, just the oblique fibers.

Well, Brian, I think that’s our last slide on this conversation, but, um, is there anything else that you want to cover as a closing for this Brian?

Uh, no, no. I can look through some of the, uh, chats. I know there’ll be some questions. I just, again, like distress, I’ve already said it. Matt said it, but, um, you know, a lot of folks who haven’t had a lot of orthopedic, uh, experience as they start to transition more into orthopedic work, uh, for TCM practitioners, it’s very easy to sorta see it as sort of a different world. You know what I mean? It’s, it’s, uh, all of a sudden Western orthopedic tasks, we’re doing Clark sign, we’re doing, uh, Eli’s, we’re doing,

We’re talking about patellar tracking. We’re talking about a lot of very Western type concepts, but the goal, one of, one of our goals, at least in sports medicine acupuncture, is to really bridge those two, those two worlds. So when you’re looking at the, especially this Indian channel relationship, it all is very specific work that we were showing more local work, but it’s part of the big picture. Again, looking at the song, food, looking at the, if we had more time, we could talk about how the hip and the foot position relate to it. And there’s other channel relationships that’ll go with that that are better part of the big picture. So, um, it’s really just taking information you have and applying it in a, in a slightly different context, but don’t lose sight of the information you do have, cause it’s such a powerful medicine to really put together with this more orthopedic approach.

Yeah. Excuse me. I agree. So for the TCM practitioner, all of those different syndromes that have knee pain as a sign and a symptom, that’s something to look at kidney cheat efficiency, kidney inefficiency, liver, cheese stagnation, especially with peasants Ryan problems and medial, knee pain, all of those things apply. So we treat the patient with our TCM diagnosis and then we add this sports medicine on top of it. Yeah. And we’ve been doing this for a while now, so we’re getting pretty good at it. So hopefully you guys can be able to come check out our webinars. We want to thank the American Acupuncture. Do you have something else to add Matt real quick? Okay. I’ll think those guys afterwards, um, the, the surround the patellar needle technique, Matt showed the two, uh, Sean points. Um, so that’s a little bit more of a angling under the patella.

If you go to the YouTube channel for sports medicine acupuncture, there’s also a video that has the knee and much more flection and showing more of a needling more towards the [inaudible] direction to, to access the, um, uh, anterior cruciate ligament or a different direction to access the medial and lateral meniscus. So the reason I’m bringing that up, it’s not really part of this class, but just understand that these same point different needle directions are gonna specifically target different target tissues. So it might help, uh, start to bring it a little bit more into a full picture. If you wanted to check out it’s another cadaver video that you can see on our, uh, uh, YouTube channel. Yeah. And that will also be in our webinar coming up in October. Okay. Now, now you can think, yeah, we want to thank the American acupuncture council very much for having us in this sports acupuncture podcast. You guys thank you for listening. We appreciate you very, very much. Um, next week we have Laura or the American acupuncture council has Lauren Brown coming in to discuss things. So that’s going to be fantastic if you have not heard Lorne Brown speak, um, you should check it out. Lorne is a very incredible practitioner and an academic as well. It’s a really nice blend. Thanks very much. You guys. Thanks, Brian. Really appreciate you. Thank you. See everybody.

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Jing and Cancer – The TCM insights – Yair Maimon

 

 

Hello. My name is Dr. Yair Maimon. Uh, and first of all, I would like to thank the American Acupuncture Council to put up this, uh, presentation and lecture. Uh, I’ve different areas of interest in Chinese medicine. I’ve been practicing for more than 30 years. And one of them is definitely cancer. I’ve been heading also a integrative oncology unit in the biggest hospital in Israel, in the research center.

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Disclaimer: The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.  Due to the unique language of acupuncture, there will be errors, so we suggest you watch the video while reading the transcript.

And I’ve published many publications on the effect of especially herbal medicine and cancer. So if you have interest, you are welcome to repeat that you can go to my website here. My mother had come or just to go on the internet and search for it. So I’ve been deeply involved in cancer and understanding the [inaudible] significant effect that we find when we do integrity oncology. And when we are using Chinese medicine and this lecture will focus on one of the deepest phenomenons of cancer, which is gene and the cancer, the way we understand and perceive cancer in Chinese medicine, because in Chinese medicine, um, I would put it in a different way.

Cancer is a Western medical diagnosis and disease. So we have to go back to the roots of Chinese medicine to understand cancer. As we know it today in Chinese medicine, and gene really is one of the best way to do it because when we talk about cancer in Western medicine, we talk about something on the side cellular level. We’re talking about a cancer cell. It’s a very specific understanding of mutation of DNA in a cell, and the way cell are growing. So when you look at the Western view, it’s a very cellular view, very DNA based view. And when we look at the Chinese medicine view, we are looking from a different dynamic, and this is what I will try to unfold, kind of to give the core unfolding as far as, uh, the understanding of Chinese medicine and maybe provide those some treatments that we can give example.

So cancer in Western medicine, isn’t uncontrolled growth of abdominus abnormal cells in the body. Normally cell will grow and receive nicely here. And when the cell will be damaged, it will, [inaudible] natural cell death and cell are growing and dying and multiplying in the normal growth rate. I think the cancer, we see this phenomenon of endless a multiplication. They multiply and multiply their ability. They have the normal self to stop growing is hindered. So when we take the larger view in Chinese medicine, we always have to say, I see men being between heaven and earth. Oh, we have to see the movement of cheesy between Shannon Jake. So we also know from the substances in the body, this is three substances that Shan will be the most, and Jean will be the most team. And there is all the time change of yin and yang. And that’s the normal also growth of things.

We have a meeting of two things and then growth. We have a meeting of [inaudible]. We have a meeting of Shannon Jean in order for life to begin, we have a sperm in an oven we have in any meeting and then multiplication of cells up to a human being or any creature starting. So we need the seam, the neon meeting Shen and Jean father, and mother. And we’ll see, because when it comes to cancer, we are, we see something very strange happening at this meeting or this very unique meeting of creation of life. Eh, I’ll give another example kind of slowly put you in, in a certain frame frame, frame of mind, and also in a cell, a liver, we see cells which are very kind of, uh, like STEM cells, which can change into any cell. And we see very differentiated cells. So the less cell is differentiated, like a STEM cell.

It can change into any cell. We can say, we see more Shannon it and less jingling. The more we going to differentiate cells, we see the opposite. We see more gene cells that has a specific role and less shame as humans. Now we are, we are very differentiated from each other when we will go higher. There is less differentiation when we go to the Shen level. But when we look at the, at the gene itself, the gene itself is all the time growing, growing, growing, and slowly declining. So with gene, with time, we had this natural curve of the gene growing and growing, or a person developing, and then going slowly to all the age and dying the same happens also in the cellar level. So when we look at creation, we have to look at Shannon, Jean Green and yang meeting. When we look at development of cells, we have to look at this changes in the gene, which are bounded to one very unique thing, which is time.

So the gene is bounded naturally into time, and then it goes through a natural cycle. So normally we see cell growth and cell death, which are in the same rate. So we see the gene growing and declining, growing and declining, and that’s the normal cell growth in the body. So cell growth and cell death that like in an equilibrium, in an yang is working well. The G having his own natural movement, right? It starts with the Shan, then go through a growth and decline. But when we look at the cancer cells, when we look at the basic idea of, of, uh, of carcinogenic, we see that cell growth is very big comparing to cell. This cell thump something on the gene level is going wrong. Like the cell is multiplying and multiplying and multiplying, and it doesn’t go through its natural cause was time of growing and dying.

And that’s an another thing it knows even to avoid death like normal cells, especially when it’s damaged. It goes into apoptosis, natural Dells and the cancer cells when no one knows how to avoid this process of ptosis. And then it goes into uncontrolled growth. So it avoids the natural cycle of gene. So you see gene here involved in all the level when we are talking about Western medicine, about the way cell multiplies, the way cell growing decline naturally. So in Chinese medicine, we can easily and, and we should be focused on, on the gene level. When we look at it, five substances of the body. So we know Shen is the most young. Then we achieved body fluids, blood, and gene is the most team and cancer in this respect is the most in disease. It’s under depth, also on the cell, it’s on the DMA.

And if we talking DMA deeply, when people are exposed to Western medicine, especially chemotherapy, but also biological medicine and others. And when we look at that, eh, Western medicine and we want to compare it to Chinese medicine, I think the easiest is to look at chemo and chemotherapy because chemotherapy really affects the gene and the mechanism of chemotherapy it’s works on this core DNA, the death of the cell. And it works on the DNA, eh, proliferation. So it really affects the cell, stops it from growing any cell and especially cells in the bone marrow multiplied fast. It affects therefore the book we use, the bone marrow, creating fatigue, early aging, all this sounds a bit like Jane, the longterm effect. Again, it’s chemo. We’ll look at the formation of marrow and you will understand why the facts and patient chemobrain is a phenomenon that patient sometimes for very long time will say that, you know, they can’t concentrate.

The mind is foggy. Their cognitive ability has been reduced. There’s hair loss. Again, especially head hair relates to the kidney fatigue, deep fatigue, affecting fertility and gain the gene and aging, as we said before, and there is a very deep relation to a constitution, okay, because it’s will affect people differently. According to their original gene. When I see different patient coming in, even before chemo, Western medicine, I can many times predict how deep will be the effect of the chemo. And well, we’ll be the recovery and taking into account this preexisting condition. And as we see on a settler lever, the chemotherapy works on the DNA on the very deepest, deepest, the most [inaudible] as we talk about gene of the cell. And we already said before that the chemotherapy reduces the DJing and mostly effect a lot of also biological and other drugs, which are using cancer will affect.

And we can the gene. And that’s why we see this reduction in white and red blood cells and all the other, um, things that we mentioned all will relate to this gene weakness. And, um, another deep aspect in cancer is that we see that cancer is coming up showing more at the times where the gene is changing. So again, it will be around ages, you know, 40 to 49, 50 or, or later. But if you look at the patient’s history, you will see that it relates to changes in Jake. And it has many ramifications, uh, but it’s very interesting to observe it and definitely hormonal changes and cancers that relates to hormones like breast cancer, prostate cancer, because they’re all home or monitor or biological clock relates to gene. And when, eh, and you can see also that a lot of the treatments relates to hormones and eventually will affect extra Marina, like Chong, my rent, which relates to the gym and later, and we want also to help people to recover from, from treatments.

Then we want to replenish life, replenish the gene, replenish the bone marrow. So as you see, the more we are going deeper into understanding the side effects and effects of cancer. The more the gene is, is the key things to discuss. When we look at the marrow in Chinese medicine, marrow suede is a very specific, uh, substance. It relates to the gene, it’s already his gene. It then now wishes and build the bone marrow, the spine and the brain. And, um, the bones are the Fu organ of the mirror that’s already in so and 17. So there is a close relationship between marrow in bones, and it’s quite amazing. The Chinese already more than 2000 years ago, see the relationship between kidney bone marrow production of blood things that actually in Western science, just our recent discovery. And, uh, as you know, the bone marrow produces a different type of STEM cells.

Uh, and while the bone marrow STEM cells will produce either white blood cells or red blood cells or platelets, but they’re all coming from a very deep understanding of STEM cell. So, so bone marrow in Chinese medicine relates very much to the kidney and kidney, gene and kidney gene is, as I said before, the root of our discussion here, when we are a going into understanding the gene, we will talk about extra meridians in Chinese medicine, the teaching by my, the teaching, by my, our, the root of, uh, the body and the body development. So, uh, looking at the level of the development of life, we are going to understanding and unfolding the extreme regions. And as we know, the three meridians that are starting in life are they do the rent and the Chong, they’re all starting in the kidney and the merging from the kidney and building the basic foundation of the body.

And also in Chinese medicine are very much related to do my will treat it many times in brain cancers. The ran my eye, many gynecological in recovery from the deep effect of cancer and the Chung by, and others will relate to replenishing bone marrow. This is by the way now, the way that we use extra Meridian and their function in a indifferent cancer condition, like for, uh, treating brain and, and, and, and brain problems, we’ll use the Dumas, the [inaudible] for the uterus. We can use more chunk rent or die for marrow Chung, buy and rent. And for bone and bone problems, we’ll use the Chong rain, or in way, it’s all unfolded the deeper we understand cancer and this extra Meridian. And later I’ll try to give an example of how I use it in the clinic. So some regions are very much related to a development of life and later to cancer that is related to embryological development and the changes of seven and eight years.

As I say that a lot of time can be when cancer will come up, they relate to fertility and growth. And that’s why, as I say before, a lot of time, we need to, when patients are recovering from chemo, we need to support the gene and aid the coming back of the old fertility and, uh, and the very basic vitality of the body. And they’re serving as a reservoir and in cancer and cancer treatments, this reservoir gets empty. So you want to go back to the deepest, vital places in the body and help recover. And they’re related to kidney and Ranchi, and this is how we treat and extra meridians overall are very much to do with creation, regulation, and protection. This is very deep three aspects that are important in the treatment and recovery of cancer. And I would like kind of to maybe end or, or go to the last part, then give a case from the clinic and see how it all applies in the clinic.

This is a patient of mine. She’s a 50 years old female. Uh, she married with two children. She has for many years with metastatic breast cancer. I’ve been following her up for about 15 years. Uh, she’s undergoing anti hormonal treatments. She has night sweats for just one minute. Somebody Israel is under lockdown and I’m, I’ve been, uh, doing this from another place. So I’ll try to finish up early cause I need to leave this place. So she is a anti hormonal treatment and she has night sweat, and therefore she’s treated, I treated her with the rabbi and the different points together with the rent, my in order to help her. And this gives you the idea of how we treat this patient, uh, and how we combine different points. And last point, I wanted to say something about logic this time 10 and large intestine 10 is a point I use a lot to tonify patient.

It’s the Susan, the point of the, so it can be utilized to strengthen the Angie and, uh, it’s on the young men Meridian. Very good there. A combination is the three lead points, the large intestine, 10 Ren 11, and stomach 36. Again, if you want to read more and understand more, uh, I had few lectures that the same Academy on that topic and there in order to learn about cancer in a, in a more kind of deeper way, I always say it’s combination of Western medicine, understanding Chinese medicine. And we have now a lot of research to support us. So to kind of finish up it’s to do with, uh, life generally and cancer, uh, to do with, uh, the combination of gene and Shen of fire and water gene more relates to the G and the wisdom and the transformation of prenatal life and growing and Shen more to the communication and inspiration.

And this is eventually how we also promote learning in Chinese medicine. So gene relates more to wisdom and personnel transformation. And when we talk about chin, we relates more to inspiration, healing, communication, and connection. So I think when we listen more to the gene, we hear the story of life and transformation. When we listen to the shame, we hear more, the love and inspiration that we need both to keep us on our true path of life. So in this very strange time, when everything is going around, not in the regular way, I wish you all the best of health from Shanta Shan. Thank you. And thank you for watching it all the very best and keep safe.

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